37 Comments

1. 

   ERWIN DOMINIC DICTO

   September 25, 2023 at 11:33 am  ·  Reply

   The Masskara Festival attracts a significant influx of tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on this surge in demand to maximize occupancy rates and revenue.
   As a hotel manager in Bacolod, how can you strategically plan and market your establishment to ensure maximum occupancy during the Masskara Festival? What pricing strategies and promotional efforts would you implement to attract festival-goers and provide them with a memorable stay?
   • To ensure maximum occupancy during the Masskara Festival, I will be using Value-based pricing. I will be setting my hotel price based on the services, facilities and where it is located to have a fair pricing and not to take advantage of the current festival. The fair pricing will allow guest to have a memorable stay with the hotel
   • Another way to attract festival-goers to choose our hotel is by creating a promotion wherein they will be offered a free transportation pick up from airport and free transportation services from the hotel going to various location such as Plaza, Panaad, Lacson Street, Paglaum Staduim and New Government Center. It is one of the most effective way to solve the logistical challenges for tourist during Masskara Festival.

   Local restaurants experience a substantial increase in patrons during the Masskara Festival. However, managing the surge in dining traffic can be challenging, particularly in terms of maintaining service quality and customer satisfaction.
   You are a restaurant owner in Bacolod City. How would you prepare your staff and operations to efficiently handle the heightened demand during the festival? What strategies would you employ to ensure that customers have a positive dining experience despite the increased crowds?
   • One of the main opportunity of restaurants is having insufficient manpower during peak seasons. Insufficient number of manpower can cause low quality service. One way to overcome this opportunity is by having the right amount of staff one-month prior the Masskara Festival. In that way, managers and quality assurance officers can properly train the staff to fully give a total quality service.
   Bacolod’s transportation network faces added pressure during the Masskara Festival due to the influx of visitors. Ensuring smooth and efficient transportation services becomes paramount.
   As a transportation company executive, how would you address the logistical challenges posed by the festival, such as increased demand for taxis, shuttles, and other services? What strategies would you implement to optimize your transportation offerings and meet the needs of festival attendees while maintaining high standards of safety and convenience?
   • As a transportation company executive, I will tap motorcycle ride services such as Angkas and JoyRide PH which is not available in the city to establish their company here in Bacolod. There are more than a thousand motorcycle drivers here in Bacolod City would take this side hustle since there is an influx of tourist. Motorcycle is the most convient mode of transportation during heavy traffic. In terms of safety, there are proper screening, training and seminars before you will become a Angkas and Joyride drivers.

2. 

   Jerwin jay V. Lachica

   September 25, 2023 at 11:09 am  ·  Reply

   1 nowadays we have what is called social media so that people can be attracted to see the inside of the hotel itself and this is also where the establishments can be posted. Put a price that can be used by many friends. it is necessary for the price, don’t be too expensive because of other hotel competition for the great price, give a good promotion like free breakfast, we know that people are tired of sightseeing, where can they go because of this great pleasure

   2 For me, maybe people just need to be positive. As a manager, you don’t need to scold your staff if they do something wrong, you need to teach them, Make sure you always have a smile on the customer, take care of them like a family. Everyone wants a customer if we can give them what they need because as a hospitality industry we need to love the customer because I believe the customer is always right but sometimes we encounter a customer with a bad attitude we need to smile as always.

   3. we need to set a strategy for the expected crowd, we will start safety in case someone has an accident or someone suddenly gets dizzy due to the extreme heat of the weather, we have ambulances that are waiting and passage for people in need. We need to set a strategy for the expected crowd, we will start safety in case someone has an accident or someone suddenly gets dizzy due to the extreme heat of the weather. The internet connection in the place is necessary, it is fast so that they can see on the GPS where they are going and they will not have difficulty finding the place they are going to

3. 

   Fermund Jake G. Gado MSHM

   September 25, 2023 at 9:01 am  ·  Reply

   NAME: FERMUND JAKE G. GADO MSHM
   SUBJECT: MSHM 204 1ST 2023-2024

   1.The Masskara Festival attracts a significant influx of
   tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
   this surge in demand to maximize occupancy rates and revenue.

   ANSWER:
   The large, colorful masks are the focal point of the MassKara celebration. Many barangays and groups are working hard to deliver performances of the highest caliber, complete with expertly carved masks and eye-catching attire. The Dance Competition is the most thrilling event during the yearly MassKara Festival. Each and every guest would not want to miss this portion of the festival.

   To increase occupancy rates and revenue, hoteliers are ready to take advantage of this rise in demand by doing the following:

   Higher Occupancy Levels:
   One of the immediate repercussions of increased travel is the sharp increase in hotel occupancy rates. As more people travel for vacation or business, hotels are seeing a larger stream of visitors, which fills more hotel rooms and makes better use of the amenities. The potential for profit from this rise in hotel demand is accompanied by challenges.

   Improved production of revenue:
   Higher occupancy rates translate into more potential revenue for hotels. As more people choose to travel, the rise in travelers enables hotels to capitalize on this demand and raise revenues. One of the key advantages of raising occupancy rates is the potential for hotels to exercise greater pricing power. When there is a high demand for rooms during busy seasons or events, hotels might raise their rates to increase their revenue per room occupied.

   Changing the target markets’ emphasis:
   As a result of increased travel, the target audiences for the hotel sector are becoming more varied. Hotels now have the opportunity to host a wider variety of visitors with varied demographics and preferences. To do this, it could be essential to alter the amenities and services offered to better cater to various consumer groups, such as families, lone travelers, or digital nomads. For those who enjoy outdoor activities, for instance, businesses might provide adventure packages, for those who are health conscious, wellness retreats, or cultural immersion programs, for those who are interested in the region’s history and traditions.These personalized offerings help hotels stand out from competitors and encourage repeat business in addition to attracting certain consumer categories.

   Utilizing technology:
   In order to effectively handle the surge in demand, hotels are realizing the value of incorporating technology in today’s rapidly evolving hospitality industry. By integrating mobile apps and online booking platforms into their regular business operations, hotels may offer guests a seamless and straightforward experience. Visitors may easily make reservations, learn about the hotel’s amenities and services, and get in touch with hotel employees thanks to these modern technology. Additionally, hotels may improve resource allocation, boost productivity, and reduce error rates by automating a variety of tasks. Hotels can stay ahead of the curve and deliver exceptional customer experiences by adopting technology, whether it’s accelerating check-in procedures or enhancing the experiences of customers receiving room service.

   2.As a hotel manager in Bacolod, how can you strategically plan
   and market your establishment to ensure maximum occupancy during the Masskara
   Festival? What pricing strategies and promotional efforts would you implement
   to attract festival-goers and provide them with a memorable stay?

   ANSWER:
   We can think about using pricing tactics and marketing initiatives to provide a memorable stay in order to effectively sell your facility during the MassKara Festival and draw festival-goers. Examples of these strategies and initiatives include;

   – Offer unique package options for the festival that include lodging, admission tickets, and other benefits like free meals. This will make festival-goers’ experiences more convenient and enjoyable.
   – Early Booking Discounts, Promote early reservations by providing lower rates for those who reserve their stay ahead of time. This will give potential guests a sense of urgency and an incentive to book their lodging in advance.
   – Use social media to advertise your business and its products during the MassKara Festival by utilizing its marketing potential. To reach festival-goers who are actively planning their trip, provide interesting content, distribute event updates, and run targeted advertisements.
   – Work together with local companies, Offer special discounts or cross-promote each other’s services by collaborating with local companies like tour companies, eateries, or gift shops. This might draw festival-goers looking for holistic experiences and raise the awareness of your business.
   – facilities or Moments, Set your establishment apart from the competition by providing distinctive facilities or occasions that are in keeping with the festival’s ethos. For instance, offer shuttle services to festival locations or decorate rooms and common areas with festival-themed decor.
   – Online Reservation sites, Verify that popular online booking sites list your business. To increase your trustworthiness and draw festival-goers looking for accommodations online, keep your reviews and ratings favorable.

   keep in mind that successful marketing requires a comprehensive strategy that includes alluring pricing, advertising on a range of channels, and offering top-notch products and services. By implementing these techniques, you may raise your company’s visibility among festival attendees and draw visitors looking for an exceptional stay during the MassKara Festival.

   3. Local restaurants experience a substantial increase in patrons
   during the Masskara Festival. However, managing the surge in dining traffic can
   be challenging, particularly in terms of maintaining service quality and
   customer satisfaction.

   ANSWER:
   Local eateries see a spike in business during the Masskara Festival, but it can be difficult to meet this demand while maintaining high standards of customer care. Restaurants should provide festival-themed meals, extended hours, and effective service to accommodate festival-goers’ varied needs. Restaurants can boost employee numbers, improve dining capacity, streamline the menu, use technology for efficiency, and connect with customers to accommodate the increasing demand.

   To meet the increasing amount of customers, the number of employees can be raised, the amount of seating can be increased by adding more tables and chairs, and the menu can be simplified by cutting back on items or concentrating on the most popular meals.

   Customers’ expectations can be set and resentment reduced by communicating changes to the menu, seating capacity, and operation hours. Finally, neighborhood eateries can create a celebratory mood by decking out their interiors with Masskara Festival-themed decor, playing traditional Masskara music, or presenting special menu items that feature regional food.

   4.You are a restaurant owner in Bacolod City. How would you
   prepare your staff and operations to efficiently handle the heightened demand
   during the festival? What strategies would you employ to ensure that customers
   have a positive dining experience despite the increased crowds?

   ANSWER:
   I would think that operating costs and competitive advantages are necessary for pricing optimization. Personalized attention, improving your menu, upholding strict standards of hygienic practices, and above all, excellent customer service.

   As a dining establishment owner in Bacolod City getting ready for the tremendous popularity of the Masskara Festival, I would efficiently handle the growing masses by recruiting and educating employees, optimizing the food offerings, promoting reservations, expanding the hours of functioning, maintaining effective food preparation, and sustaining efficient interactions with customers.

   5. Bacolod’s transportation network faces added pressure during
   the Masskara Festival due to the influx of visitors. Ensuring smooth and
   efficient transportation services becomes paramount.

   ANSWER:
   Several steps can be put in place to guarantee seamless and effective transportation during the Masskara Festival in Bacolod. These include expanding the fleet of public transit vehicles, extending the hours of operation, establishing designated lanes, offering real-time updates on routes and schedules, and collaborating with private transportation providers to provide reduced rates and passes. Additionally, public education initiatives and the placement of traffic officers at busy junctions and other traffic hotspots can be used to increase awareness of road safety during the festival. The Bacolod city can guarantee that everyone has access to reliable transportation during the festival season by putting these measures into place.

   6. As a transportation company executive, how would you address
   the logistical challenges posed by the festival, such as increased demand for
   taxis, shuttles, and other services? What strategies would you implement to
   optimize your transportation offerings and meet the needs of festival attendees
   while maintaining high standards of safety and convenience?

   ANSWER:
   I would handle festival logistics as the executive of a transportation company by growing and streamlining our fleet, offering cutting-edge booking choices, putting in real-time tracking and communication, creating unique festival routes, and running shuttle services. While driver training and safety protocols would guarantee a high level of safety and service, Supply and demand would be kept in balance with the use of dynamic pricing. If the local community was involved, travelers’ ideas were asked, and transportation possibilities were advertised in advance, attendees’ pleasure in the festival would be enhanced while still ensuring peace of mind.

4. 

   Glaiza Cabigon

   September 23, 2023 at 12:26 pm  ·  Reply

   Crafting Festival-Centric Marketing Campaigns
   1. For marketers, festivals are a unique opportunity to connect with current and potential customers. An effective marketing strategy during festivals enhances brand image and increases sales. First is to capture the essence, a marketing strategy during festivals should have a theme that links the brand to the spirit in a memorable way. To capture the attention and interest of festival attendees, Involve the media because online and offline media houses play a huge role in promoting or popularizing the festival. Journalist can also be invited to events sponsored by the company or brand. Also, to invite some celebrities to give interviews during the festival.

   Leveraging Social Media and Influencers
   2. Festivals are a wonderful time for brands to launch contests and promotions. These should be designed around the theme of the festival. A marketing strategy during festivals should emphasize online activities, too. A brand’s social media posts can also convey the festive spirit with images and videos. Remember to include unique hashtags of the festival in the posts. Company websites can also be redesigned during the festival period to reflect the colors, icons and logo of the festival. If there’s a budget constraints, influencers, vloggers can be roped in to spread festival messages. This can enhance the discoverability of products and promotions.

   Navigating Cultural Sensitivity and Authenticity
   3. Religious and cultural festivals are woven into the fabric of our country. They’re filled with celebration, devotion, food, and music during festival. People looking forward to them, celebrate them, and await the next one. For marketers, festivals are a unique opportunity to connect with current and potential customers. A festival marketing plan should reflect the spirit of the celebration. The brand should demonstrate that it is happy to be a part of the festivities there should be inclusivity during the festival, whether linked to music, changing seasons, or other aspects.

5. 

   Limbert Escobar MBAD 201

   September 22, 2023 at 1:45 pm  ·  Reply

   Question 1: Crafting Festival-Centric Marketing Campaigns

   The following innovative methods and channels should be taken into account while creating a marketing campaign for the Masskara Festival for a local company, such as a hotel or restaurant. If at all feasible, sponsor or take part in festival activities, including parades or competitions. Display how your company is taking part in the festivities. Work together with regional artists or crafters to produce one-of-a-kind furnishings, pieces of artwork, or anything for sale or display in your business that are inspired by a festival and to improve your clients’ entire festival experience, provide local music and entertainment, live shows, or local music during the festival season.

   Question 2: Leveraging Social Media and Influencers

   Focus on channels used by festival-goers, such Facebook and Instagram, while creating a social media and influencer marketing plan for a company hoping to profit from the Masskara Festival. Produce eye-catching material highlighting your Masskara-related products. Work along with regional influencers who are very visible throughout the event. They may produce genuine material, share their stories, and advertise your company. Think of live-streaming festival-related events or activities from your venue. This enables people who are far away to feel included in the party.

   Question 3: Navigating Cultural Sensitivity and Authenticity

   Consult with local cultural experts or groups to ensure your marketing materials and events respect and honor Bacolod’s culture and customs in order to preserve cultural sensitivity and authenticity during the Masskara Festival. Work with regional artists and craftspeople to include genuine components in your décor or products. By adhering to these rules, companies may participate in the Masskara Festival in a sensitive and genuine manner, strengthening their relationship with festival goers and honoring the vibrant Bacolodian culture.

   Limbert Escobar MBAD 201

6. 

   JOEL D. MAGALGALIT

   September 22, 2023 at 12:52 am  ·  Reply

    The Masskara Festival attracts a significant influx of
tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
this surge in demand to maximize occupancy rates and revenue.

   
1.) As a hotel manager in Bacolod, how can you strategically plan
and market your establishment to ensure maximum occupancy during the Masskara
Festival? What pricing strategies and promotional efforts would you implement
to attract festival-goers and provide them with a memorable stay?


   Answer:
   
As a hotel manager in Bacolod, I would maintain an active presence on social media platforms like Facebook and implement dynamic pricing strategy; increase room rates during the festival or highlight period but also mindful not to overprice, as this can create hesitation to potential guests. In addition, offer special packages that include festival tickets, city tours, transportation, or meals to attract more festival-goers. 



   


: Local restaurants experience a substantial increase in patrons
during the Masskara Festival. However, managing the surge in dining traffic can
be challenging, particularly in terms of maintaining service quality and
customer satisfaction.


   

2.) You are a restaurant owner in Bacolod City. How would you
prepare your staff and operations to efficiently handle the heightened demand
during the festival? What strategies would you employ to ensure that customers
have a positive dining experience despite the increased crowds?


   Answer:
   As a restaurant owner in Bacolod city, I will start recruiting additional staff in advance to handle increased workload and of course providing comprehensive training on customer service, menu knowledge and can definitely work under pressure. Aside from that, I will also simplify the menu and focus on signature dishes to reduce preparation time and expedite kitchen operations. 





   
: Bacolod’s transportation network faces added pressure during
the Masskara Festival due to the influx of visitors. Ensuring smooth and
efficient transportation services becomes paramount.




   3.) As a transportation company executive, how would you address
the logistical challenges posed by the festival, such as increased demand for
taxis, shuttles, and other services? What strategies would you implement to
optimize your transportation offerings and meet the needs of festival attendees
while maintaining high standards of safety and convenience?

   Answer:
   As a transportation company executive, I would address this logistical challenge by optimizing routes to avoid congestions, deploy more enforcers especially on high-traffic zone and dispatch vehicles efficiently to reduce long waiting times for passengers. Also, to provide a user-friendly mobile app that allows the festival-goers to book rides in advance or on-demand especially taxis, shuttles and other services (i.e. Grab). Flexibility, adaptability, and customer-centric approach will be key to success during this busy period.

   JOEL D. MAGALGALIT – MSHM 204

7. 

   Maria Cecarelle S. Yulo.. MBA-1

   September 21, 2023 at 9:40 pm  ·  Reply

   1. Crafting Festival-Centric Marketing Campaigns

   To design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant, I would recommend the following creative strategies and channels:

   a) Theme and Decor: Incorporate the festive spirit and culture of Bacolod into the business’s branding and physical space. Use vibrant colors, traditional masks, and decorations that reflect the Masskara Festival.

   b) Festival Packages: Create special packages that cater to festival-goers, offering discounted rates or exclusive experiences during the festival period. For example, a hotel could offer Masskara-themed room packages or a restaurant could have festival-inspired menu items.

   c) Street Presence: Utilize street banners, billboards, and other outdoor advertising mediums strategically placed near festival venues to capture the attention of attendees. Promote the business’s offerings and highlight its festival-centric approach.

   2. Leveraging Social Media and Influencers

   To develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival, I would recommend the following:

   a) Platforms: Utilize popular social media platforms like Instagram, Facebook, and Twitter, which are commonly used by festival attendees to share their experiences.

   b) Hashtags: Create a unique festival-related hashtag for the business and encourage festival-goers to use it when sharing their moments online. This will help increase brand visibility and engagement.

   c) Content Ideas: Share visually appealing and engaging content related to the festival, such as behind-the-scenes footage of festival preparations, interviews with local artists, or special offers for followers.

   d) Influencer Partnerships: Collaborate with local influencers who have a significant following in Bacolod and are active participants in the Masskara Festival. These influencers can promote the business’s offerings, share their festival experiences, and create a buzz around the brand.

   e) User-Generated Content: Encourage festival attendees to tag the business in their social media posts for a chance to be featured on the business’s official accounts. This will foster engagement and amplify the reach of the marketing campaign.

   3. Navigating Cultural Sensitivity and Authenticity

   To ensure marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival, I would recommend the following steps and guidelines:

   a) Research and Understanding: Thoroughly research the history, traditions, and significance of the Masskara Festival to understand its cultural context. This will help in creating campaigns that respect and align with local customs.

   b) Collaboration with Local Experts: Seek guidance and collaborate with local cultural experts, organizations, or artists who can provide insights and ensure that the marketing efforts are authentic and respectful.

   c) Authentic Representation: Ensure that any visual or written content used in the marketing campaign accurately represents the festival and the local community. Avoid misrepresentation or appropriation of cultural symbols.

   d) Language and Messaging: Use appropriate language and messaging that is respectful, inclusive, and aligned with the cultural values of Bacolod. Avoid any form of cultural stereotypes or offensive language.

   e) Engage in Responsible Marketing: Be mindful of the impact marketing campaigns may have on the local community, economy, and environment. Support local businesses, artisans, and sustainable practices whenever possible.

   f) Seek Feedback: Regularly seek feedback from local stakeholders, including festival organizers, community leaders, and customers, to ensure that the marketing campaigns are well-received and culturally appropriate.

   By following these steps and guidelines, businesses can engage respectfully with the local culture while promoting their offerings during the Masskara Festival.

8. 

   John Nestor Villagomeza

   September 21, 2023 at 2:18 pm  ·  Reply

   1.
   * Website and social media are both engaging. Create festival-themed designs and content for your website and social media pages. Create festival landing sites that emphasize special offers, cuisines, and events. Engage the audience in real-time via social media. To improve visibility, hold contests, distribute user-generated material, and use relevant hashtags.
   * Email promotion. Create an email marketing campaign to educate your current and potential customers about Masskara Festival promotions and events. Include eye-catching images and enticing copy.
   * Collaborations and alliances. Collaborate with festival participants who are local businesses, artists, or influencers. Promote each other to broaden your reach.
   * Marketing done in person. Distribute leaflets, brochures, and posters at prominent festival locations.

   2.

   * Define your objectives. Begin by establishing specific and measurable objectives for your social media and influencer marketing campaign. Goals could include improving brand exposure, driving website traffic, or increasing festival bookings and reservations.
   * Determine the most important platforms. Concentrate on platforms popular among your target audience and where festival attendees are likely to be active. Platforms like as Facebook, Instagram, and TikTok are popular in the Philippines.
   * Make a content schedule. Create a content schedule that details the posts and content you intend to distribute in the run-up to and during the Masskara Festival. Prepare for a variety of content formats, such as images, videos, tales, and live streaming.

   3.

   * Collaborate with professionals in your area. Businesses could think about collaborating with local experts, cultural consultants, or organizations to learn about the festival’s customs and etiquette.
   * Use natural language. In marketing communications, encourage the use of authentic, culturally relevant terminology. Avoid stereotypes and clichés, and double-check translations.
   * Include local art and crafts. Encourage the use of locally produced art, crafts, and products in marketing activities. This benefits local artisans while also highlighting the region’s distinct culture.

9. 

   Kurl Andrew Nietes

   September 21, 2023 at 12:48 pm  ·  Reply

   Question 1: Crafting Festival-Centric Marketing Campaigns
   Designing a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant, requires a deep understanding of the festival’s culture and spirit. Here’s a comprehensive strategy along with creative ideas and channels to capture the attention and interest of festival attendees:

   1. Festival-Centric Branding:
   Theme and Decor: Transform your hotel or restaurant into a festive oasis by decorating it with Masskara masks, vibrant colors, and local artwork. Ensure that your staff wears festival-themed attire to create a cohesive experience.
   Custom Masskara Menu: Craft a special menu featuring local delicacies and Masskara-inspired dishes. Use creative and colorful names for the dishes and drinks.
   Collaborations: Partner with local artisans to create custom Masskara masks or souvenirs that guests can purchase or receive as complimentary gifts.

   2. Digital Marketing:
   Social Media Campaigns: Leverage platforms like Facebook, Instagram, and Twitter to showcase your Masskara-themed ambiance, menu items, and promotions. Use festival-related hashtags to increase visibility.
   User-Generated Content: Encourage guests to share their festival experience at your establishment using a specific hashtag. Reward them with discounts or freebies for doing so.
   Email Marketing: Send out Masskara-themed newsletters with event schedules, special offers, and exclusive deals to your subscriber list.

   3. Influencer Collaborations:
   Identify local influencers who have a significant following and align with your brand. Invite them to experience your hotel or restaurant and share their experience on their social media channels.
   Offer special influencer packages or experiences to entice them to visit and create content.

   4. Event Hosting and Sponsorship:
   Host pre-festival or after-party events at your establishment with live music, dance performances, or costume contests. Promote these events as part of the festival experience.
   Sponsorship: Consider sponsoring a Masskara-related event or float to increase brand visibility during the festival.

   5. Community Engagement:
   Engage with the local community by supporting Masskara-related charities or participating in community activities. This demonstrates your commitment to the festival’s spirit.
   Organize workshops or events that educate guests about the history and significance of Masskara, providing a cultural experience alongside their dining experience.

   6. Storytelling and Content Creation:
   Create engaging and authentic content that tells the story of your establishment’s connection to the festival. Share behind-the-scenes glimpses, interviews with staff, and the journey of preparing for Masskara.
   Utilize video content to showcase the vibrant atmosphere, delicious food, and the overall experience at your establishment.

   7. Data Analytics and Feedback:
   Use data analytics tools to track the success of your marketing campaign, including foot traffic, social media engagement, and revenue generated during the festival period.
   Collect feedback from guests to continually improve the festival experience and marketing efforts.

   By immersing your business in the spirit of Masskara, you can create a memorable and engaging experience for festival-goers while boosting your brand’s visibility and revenue.

   Question 2: Leveraging Social Media and Influencers

   1. Identify Goals and Objectives:
   Begin by setting clear goals, such as increasing brand visibility, driving foot traffic, or boosting sales during the Masskara Festival.
   Define key performance indicators (KPIs) to measure the success of your social media and influencer marketing efforts, such as engagement rates, follower growth, and conversions.

   2. Choose Relevant Social Media Platforms:
   Focus on platforms that are popular among festival attendees and locals. In the Philippines, platforms like Facebook, Instagram, and Twitter are commonly used.
   Create and optimize your business profiles on these platforms.

   3. Create Festival-Centric Content:
   Develop a content calendar that highlights the festival’s unique aspects and your business’s participation.
   Content ideas may include teaser posts leading up to the festival, behind-the-scenes glimpses of festival preparations, daily festival updates, and user-generated content showcasing customers’ festival experiences at your establishment.
   Use festival-related hashtags to increase discoverability.

   4. Engage with User-Generated Content:
   Encourage festival-goers to share their experiences at your business by running social media contests or offering incentives.
   Share and celebrate user-generated content on your profiles to build a sense of community.

   5. Collaborate with Local Influencers:
   Identify local influencers who have a genuine connection to the Masskara Festival and your industry (e.g., food influencers for a restaurant).
   Reach out to influencers with a proposal for collaboration, offering them an experience at your establishment during the festival.
   Ensure that the influencer’s content aligns with your brand’s messaging and values.

   6. Leverage Instagram Stories and Live Streaming:
   Utilize Instagram Stories to provide real-time updates from your business during the festival, including live videos of performances, interviews with customers, and sneak peeks of special festival offerings.

   Consider live streaming on platforms like Facebook Live or Instagram Live to engage with a wider audience and create a sense of FOMO (fear of missing out) for those not at the festival.

   7. Paid Advertising:
   Invest in targeted social media advertising to reach festival attendees. Use demographic and location targeting to ensure your ads are seen by the right audience.
   Promote special festival discounts, offers, or contests through paid ads.

   8. Monitor and Measure Results:
   Continuously monitor your social media accounts for engagement, comments, and mentions related to the festival.
   Use analytics tools to track the performance of your posts and influencer collaborations.
   Adjust your strategy based on the data and feedback you receive.

   9. Foster Community Engagement:
   Respond promptly to comments and messages on your social media profiles to build a positive online reputation.
   Use social media to engage with festival organizers, attendees, and other local businesses to create a sense of unity and support within the community.
   By implementing a well-planned social media and influencer marketing strategy, your business can create a buzz around the Masskara Festival, attract festival attendees, and increase brand visibility, ultimately leading to a successful festival season.

   Question 3: Navigating Cultural Sensitivity and Authenticity
   Maintaining cultural sensitivity and authenticity in marketing campaigns during the Masskara Festival is crucial to building a positive reputation, gaining the trust of the local community, and resonating with festival-goers. Here are several guidelines to help businesses engage respectfully with the local culture:

   1. Cultural Research and Understanding:
   Conduct in-depth research to understand the history, significance, and cultural nuances of the Masskara Festival and the local community in Bacolod.
   Learn about the festival’s origin, symbols, and traditional practices to avoid misrepresentations or cultural insensitivity.

   2. Involve Local Experts and Collaborators:
   Collaborate with local cultural experts, historians, and community leaders to gain insights and guidance.
   Seek their input on campaign concepts, content, and messaging to ensure they align with local traditions and values.

   3. Respectful Use of Symbols and Imagery:
   When using festival symbols, such as Masskara masks or dance performances, do so with respect and proper attribution.
   Avoid using sacred or significant symbols for purely commercial purposes, as this can be offensive.

   4. Authentic Storytelling:
   Share authentic stories that highlight your business’s connection to the Masskara Festival. Highlight the local culture and community in a genuine and respectful manner.
   Showcase local artisans or craftsmen who contribute to your festival-themed offerings.

   5. Local Partnerships:
   Partner with local businesses, artists, or performers to create a collaborative and authentic festival experience.
   Support local initiatives and charities related to the festival to demonstrate your commitment to the community.

   6. Language and Communication:
   Use the local language appropriately and respectfully in your marketing materials, ensuring that translations are accurate.
   Avoid cultural stereotypes or clichés in your messaging.

   7. Inclusive and Diverse Representation:
   Ensure that your marketing materials feature a diverse range of individuals and perspectives to reflect the inclusivity of the festival.
   Celebrate the diversity within Bacolod’s community.

   8. Prioritize Community Engagement:
   Engage with the local community by participating in cultural events, workshops, or initiatives related to the festival.
   Listen to local feedback and be open to making adjustments to your marketing approach based on community input.

   9. Avoid Cultural Appropriation:
   Be cautious about appropriating cultural elements for marketing purposes. Avoid using cultural elements without understanding their significance or taking them out of context.

   10. Continuous Feedback and Adaptation:
   – Encourage feedback from the local community, customers, and employees throughout the campaign.
   – Be willing to adapt and make changes based on feedback to ensure that your marketing efforts align with cultural sensitivity and authenticity.

   11. Training and Guidelines for Staff:
   – Educate your employees about the festival’s cultural importance and how to respectfully engage with customers during the festival season.
   – Establish guidelines for staff behavior and interactions that promote cultural sensitivity.

   12. Impact Assessment:
   – After the festival, assess the impact of your marketing campaign on the local community and your brand’s reputation. Make improvements for future campaigns.

   This approach not only enhances brand reputation but also fosters positive relationships with the local community.

10. 

    Jona Villagomeza

    September 21, 2023 at 12:44 pm  ·  Reply

    1. Designing a marketing campaign for a local business, such as a hotel or restaurant, tailored to the Masskara Festival requires a deep understanding of the event, its attendees, and the goals of the business. Here’s a step-by-step plan outlining creative strategies and channels to capture the attention and interest of festival attendees:
    a. Market research and audience segmentation. Start by conducting thorough research on the Masskara Festival. Understand its history, significance, and the demographics of attendees. Identify their preferences and behaviors during the festival. Segment the festival attendees based on demographics, psychographics, and behaviors. This will help tailor the campaign to different target groups.
    b. Unique selling proposition. Define what makes your hotel or restaurant unique and appealing to festival-goers. It could be the location, special festival-themed menus, entertainment, or cultural experiences.
    c. Branding and creative content. Develop a festival-themed branding and creative content that resonates with the Masskara Festival’s spirit. Incorporate vibrant colors, masks, and local cultural elements into your branding materials.
    d. Engaging website and social media. Update your website and social media profiles with festival-themed designs and content. Create dedicated festival landing pages highlighting special offers, menus, and events. Use social media to engage with the audience in real-time. Run contests, share user-generated content, and use relevant hashtags to increase visibility.
    e. Email marketing. Create an email marketing campaign to inform your existing customer base and potential guests about your Masskara Festival promotions and events. Include visually appealing graphics and compelling copy.
    f. Collaborations and partnerships. Collaborate with local businesses, artists, or influencers who are participating in the festival. Cross-promote each other to expand your reach.
    g. Offline marketing. Distribute flyers, brochures, and posters at strategic locations within the festival area. Consider placing ads in local newspapers or magazines.
    h. Customer engagement and feedback. Encourage festival attendees to leave reviews and share their experiences on platforms like TripAdvisor or Yelp. Respond promptly to feedback, whether positive or negative.
    i. Post-festival feedback. After the festival, continue engaging with your new and existing customers. Send thank-you emails, share highlights, and promote upcoming events or offers.

    2. Developing a social media and influencer marketing strategy to capitalize on the Masskara Festival involves leveraging the festival’s unique atmosphere and cultural significance. Here’s a step-by-step plan for such a strategy:
    a. Define your goals. Begin by setting clear and measurable goals for your social media and influencer marketing campaign. Goals could include increasing brand awareness, driving website traffic, or boosting bookings and reservations during the festival.
    b. Identify key platforms. Focus on platforms that are popular among your target audience and where festival attendees are likely to be active. In the Philippines, platforms like Facebook, Instagram, and TikTok are widely used.
    c. Create a content calendar. Develop a content calendar outlining the posts and content you plan to share leading up to and during the Masskara Festival. Plan for a mix of content types, including photos, videos, stories, and live streams.
    d. Festival-themed content ideas. Showcase festival-themed content, such as behind-the-scenes preparations, staff wearing festival masks, and the transformation of your business space with festive decor. Create visually appealing images and videos that capture the vibrant atmosphere of the festival. Highlight local culture, traditions, and food to resonate with the audience. Share user-generated content from festival attendees who visit your business. Encourage them to use a dedicated hashtag and offer prizes or incentives for the best posts.
    e. Partner with local influencers. Collaborate with local influencers who have a strong presence in the festival scene. Look for influencers who align with your brand values and can authentically promote your business. Influencers can create engaging content, such as festival outfit inspiration, reviews of your hotel or restaurant, and live coverage of their festival experiences.
    f. Utilize Instagram stories and livestreams. Use Instagram Stories and live streams to provide real-time updates from the festival. Showcase live music performances, special dishes, and interviews with staff and festival-goers.
    g. Analyze and optimize. Continuously monitor the performance of your social media and influencer marketing efforts. Analyze engagement metrics, track conversions, and adjust your strategy as needed to maximize results.

    3. Maintaining cultural sensitivity and authenticity is crucial when marketing during cultural festivals like the Masskara Festival. Here are steps and guidelines that you can establish for businesses to engage respectfully with the local culture:
    a. Respect cultural traditions. Advise businesses to respect and not appropriate cultural symbols, attire, or practices without permission or understanding. Avoid using religious or sacred symbols for commercial purposes.
    b. Collaborate with local experts. Businesses should consider partnering with local experts, cultural consultants, or organizations to gain insights into the festival’s customs and etiquette.
    c. Use authentic language. Encourage the use of authentic, culturally appropriate language in marketing materials. Avoid stereotypes and clichés, and ensure translations are accurate.
    d. Incorporate local art and crafts. Promote the use of local art, crafts, and products in marketing campaigns. This supports local artisans and showcases the unique culture of the region.
    e. Engage with community. Encourage businesses to actively engage with the local community. Attend community meetings, collaborate with local organizations, and involve community members in campaign planning and execution.
    f. Support local causes. Promote corporate social responsibility by supporting local causes or charities associated with the festival. This demonstrates a commitment to the community.

11. 

    Grace Janoya

    September 21, 2023 at 12:24 pm  ·  Reply

    1. Creating a marketing campaign, for businesses, such as hotels or restaurants during the Masskara Festival involves embracing the festive atmosphere and providing unique experiences. Here are some ideas;
    • Festive Decorations; Transform hotel or restaurant into a Masskara paradise by using masks, colorful streamers and festival themed table arrangements. This will create an experience for guests.
    • Festival Inspired Menu; Design a dinner menu that showcases specialties and celebratory dishes inspired by the Masskara Festival. Consider serving cocktails with eye catching garnishes to add to the vibe.
    • Festival Package Deals; Offer hotel and meal packages tailored specifically for the festival. Include perks like festival passes, transportation arrangements and special access to festival events to attract visitors.
    • Live Entertainment; Schedule music or dancing performances at your restaurant to take advantage of the festival’s entertainment aspect. Promote these events through media platforms and local event listings to attract attendees.
    • Festival Merchandise; Create branded festival themed items such, as T shirts, masks or souvenirs that reflect the company’s identity. Offer these items as gifts. Sell them as part of the festival experience.
    • Parade Viewing Opportunities; If permitted by the location establish designated viewing areas where guests can enjoy watching the festival parade
    • By incorporating these elements into your marketing campaign you can effectively leverage the spirit of the Masskara Festival. Provide memorable experiences for your customers.

    2. To create a buzz and attract Masskara Festival attendees, you’ll want to leverage various platforms, create engaging content, and consider influencer partnerships. Here are some platform, content ideas, and influencer strategies to help you achieve this:
    • Social media platforms like Facebook, Instagram, Twitter, and TikTok are essential for reaching festival-goers. Utilize these platforms to share content and engage with potential attendees.
    • Collaborate with local influencers who have a following in the festival’s region. They can visit your hotel or restaurant, create content, and share it with their followers.
    • Partner with vloggers who specialize in food and travel. Invite them to experience your Masskara menu and showcase it to their audience.
    • Create countdown timers on your website and social media pages to build anticipation for the festival.
    • Share behind-the-scenes glimpses of how the hotel or restaurant is preparing for the festival. Show the decor setup, menu creation, and staff excitement.
    • Encourage guests to share their Masskara Festival experiences at your establishment by using a specific festival-related hashtag.
    • Develop informative content like “Top 10 Festival Must-Dos.” Include tips, event schedules, and local insights.
    • Use platforms like Facebook Live or Instagram Live to broadcast live events, such as musical performances or cooking demonstrations from your restaurant.

    3. Engaging respectfully with the local culture while promoting your offerings during the Masskara Festival is essential for building positive relationships with the community and ensuring the success of your business. Here are steps and guidelines for businesses to follow:
    • Understand the Festival and its Significance: Invest time in researching the Masskara Festival to gain a deep understanding of its history, significance, and cultural traditions.
    • Consult with Local Experts: Seek guidance and advice from local cultural experts, historians, or community leaders who can provide insights into the festival’s customs, sensitivities, and protocols.
    • Promote Local Culture: Use marketing materials and online platforms to promote and educate your customers about the local culture, traditions, and history associated with the Masskara Festival.
    • Use Authentic Imagery: Ensure that any imagery used in your marketing materials accurately represents the festival and local culture. Avoid using stock photos that may misrepresent the event.
    • Language and Communication: Be mindful of the language you use in your marketing campaigns. Use respectful and appropriate terminology, and consider using local languages or dialects when appropriate.
    • Respect Local Protocols: Adhere to any local protocols or guidelines set by the festival organizers or local authorities. Respect local customs and traditions.

12. 

    Geovani D. Javellana MBA-1A

    September 21, 2023 at 11:56 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns
    Question: As MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    1. As an MBA student specializing in marketing, I will create a great Event Marketing Plan. I will be responsible for
    1. setting goals and establishing the basics.
    2. Plan out content strategy
    3. Prepare promotions.
    4. Outline Email Marketing
    5. Social media and social proof
    6. Cultivate attendees engagement
    7. Engage sponsors
    8. Set KPI’s to measure success
    Creative Strategies are
    1. Creating an Event website. Your website is the face of your event.
    2. Social media is a powerful tool for event marketing
    3. Paid Digital Advertising
    4. Email marketing
    5. Press Release
    6. Radio
    7. Influencer Marketing

    2. Leveraging Social Media and Influencers
    Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?

    • As a marketing student I can develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival by:
    1. Finding influencers and understanding payment structure
    2. Set a budget and management strategy
    3. Decide on campaign goals and messaging
    4. Establish influencer outreach by contacting influencer
    5. Review and refine strategy

    To buzz and attract festival attendees, I will launch a:
    • Social Media campaign before the event.
    • Decide on an event hashtag. Come up with a short and easy to pronounce or remember hashtag.
    • Optimize my social profile.
    • Leverage Instagram stories
    • Video teaser
    • Host contests and giveaways

    3. Navigating Cultural Sensitivity and Authenticity
    As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for business to engage respectfully with the local cultural while promoting their offerings?

    1. I will see to it that strict guidelines will be created to ensure that marketing campaign will maintain cultural sensitivity and authenticity during the Masskara Festival.

    Guidelines that I will focus on will be:
    1. Reflecting on one’s own culture, attitudes and beliefs about others.
    2. Clear values and free, open and respectful conviction
    3. Developing trust
    4. Recognizing and avoiding stereotypical barriers

13. 

    John Gibson L. Cervantes MSHM-1

    September 21, 2023 at 11:41 am  ·  Reply

    Question:
    1. : As a hotel manager in Bacolod, how can you strategically plan
    and market your establishment to ensure maximum occupancy during the Masskara
    Festival? What pricing strategies and promotional efforts would you implement
    to attract festival-goers and provide them with a memorable stay?

    Answer -As a hotel manager its a great challenge for me. Why? Because i know that Masskara festival is always can cause Mass tourism in the City, and i know hotel establishments are competing to this matter during the Masskara Festival. Every hotel has their strategies on how they can ensure to have an increase occupancy in their hotel. For the pricing, the only think that i can make is to have an inclusions or freebies just to gain increase occupancy. Of course I will enhance also my facilities inside my hotel because that will also matter on how they attract to my establishments, and that is also part of my preparation as Masskara Festival will celebrate. That’s the time that i can showcase my tourism products and services to our guests.

    2. You are a restaurant owner in Bacolod City. How would you
    prepare your staff and operations to efficiently handle the heightened demand
    during the festival? What strategies would you employ to ensure that customers
    have a positive dining experience despite the increased crowds?

    Answer – On this matter this could really affects our services in the food industry because of influxes of patrons and tourist that stroll around the area, food tourism is also a big factor during Masskara festival because this is the time that we show our Bacolod’s specialities such as the well known inasal chiken and others. There’s no 100% good quality service during this time because of some small delays, but in order for us to avoid this one is to hire seasonal staffs such as food servers, to take in charge because we are in the service industry and manpower is one of our important role of this kind of business, and this is very hectic so we need to orient the staffs to maintain the good service and avoid delays despite we can’t ensure to give our total best to our guest, but to give them a best experience in gastronomy tourism.

    3. As a transportation company executive, how would you address
    the logistical challenges posed by the festival, such as increased demand for
    taxis, shuttles, and other services? What strategies would you implement to
    optimize your transportation offerings and meet the needs of festival attendees
    while maintaining high standards of safety and convenience?

    Answer- Based on my experience since I also tried to experience Masskara Festival every october and one of the major problem is the transportation management, since due to mass tourism the public transport cannot access immediately due to traffic. As of now it’s difficult to fix this one because for so many years, this impact still exist or happens annually during Masskara Festival i think the only way for this in order to have a smooth and efficient transportation service is to tap the Traffic Management Office to create a Traffic Management plan, so that there will be reroute for public transport to avoid traffic.

    As a transportation company executive, i know this is a risky challenge for the transportation and tourism sector during the highlight of the said festival. My strategy for this is to prepare ahead of time, produce more vehicle which is demand by the tourist like taxis and grab services. Before the highlight all agencies under the transportation sector will conduct a plan to prepare for this matter since this is a big event to be celebrate to the City of Smiles and to expect, there are a lots of problems and traffics to happen. I will ask connection to the local government and other connected offices that are involved in the festival to control the traffic and to utilize the reserve vehicle that we offer during the highlight. We cannot assure to cater everybody but we will try our very best for at least we can offer an increase vehicle transportation services to our tourists in Bacolod

14. 

    Danilo L. Jalong Jr.

    September 21, 2023 at 11:40 am  ·  Reply

    1. As a hotel manager in Bacolod, how can you strategically plan and market your establishment to ensure maximum occupancy during Masskara Festival? What pricing strategies and promotional efforts would you implement to attract festival-goers and provide them with a memorable stay?

    Answers: As a hotel manager, to ensure maximum occupancy during Masskara Festival i will do the following:
    First , adjust your marketing for periods of low demand – One of the first things strategists tell you when you mention a low occupancy rate is to adjust your marketing. But that type of vague advice won’t bring guests in the door. Your hotel marketing strategy for periods of low occupancy needs to be detailed and specific.
    Second, Increase value with specials and packages. Throughout the year, you can increase the value of your property by introducing specials and packages. These work better than discounts for increasing demand, as they include something extra for the same price and can help you stand out from the competition.
    Lastly, Invest in guest services and staff training – If you notice that your occupancy rates are lower than your competition, seasonality and demand may be less important than your reputation. No matter the time of year, hotels with the best guest and planner experiences will almost always come out on top. By investing in staff training and guest services programs, you can impress guests and ensure that a good portion of the travelers to your area will choose to stay at your property.

    For me, the pricing strategies and promotional efforts would i implement to attract festival-goers and provide them with a memorable stay is by being offering to the visitors/ guest special promo and packages that would enlightened there minds to not think twice to choose your hotel because there are many hotel in Bacolod and its has a different strategies to attract more guest in there establishment , so by that i should also make sure that the guest would satisfied about the service that they are looking for. Aside from that i also improve the amenities in my hotel so that the guest would feel relax while they are staying. Furthermore, Customer satisfaction should always implement to attract more festival goers.

    2. You are a restaurant owner in Bacolod City. How would you prepare your staff and operations to efficiently handle the heightened demand during the festival? What strategies would you employ to ensure that customers have a positive dining experience despite the increase crowds?

    Answers: Empower your staff to deliver excellent customer service. This means giving them the authority, resources, and support they need to make decisions, solve problems, and satisfy customers. You should also encourage them to use their creativity, initiative, and judgment to go the extra mile and exceed customer expectations. Empowering your staff can boost their confidence, motivation, and loyalty, as well as improve customer satisfaction and retention.

    To improve the restaurant customer experience, ensure your staff provide amazing service, offer the best menu items at the best value possible, make your interior uniquely welcoming and focus on optimizing important business operations like reviews and technology services.

    3. As a transportation company executive, how would you address the logistical challenges posed by the festival, such as increased demand for taxis, shuttle, and other services? What strategies would you implement to optimize your transportation offerings and meet the needs of festival attendees while maintaining high standard of safety and convenience?

    Answers: When there is a festival, transportation is a very important issue that needs to be addressed. If it is not well organized, it could have negative impact on all guests. The only thing I can do, as the executive of a transportation company, to ensure a smooth and effective transportation service is to request the Traffic Management Office to create a Traffic Management plan, which will include a rerouting of public transportation to avoid traffic.

    The best strategies that i would implement is that i should collaborate to the local government and other offices who are connected to this festival to control the traffic. Invest on quality mass transit .Provide exclusive lanes and stops for public transportation. Make bike lanes and pedestrian pathways even safer to give people the confidence to choose walking and cycling over commuting for short distances.

15. 

    Clint Bush Casama

    September 21, 2023 at 11:24 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns
    As an MBA student, I would make the most of the Masskara Festival, businesses can integrate festival elements into their branding and promotions, incorporating festival colors, masks, and dance themes. Offering festival-themed packages, such as Masskara-inspired dishes, discounts, or bundled hotel and festival tickets, can create a unique experience for guests. Organizing interactive events within the business, like mask-making workshops or live performances, adds to the festival spirit. Social Media presence especially on wildly used platforms such as Facebook, Instagram, Tiktok, and Twitter would greatly convince the festival attendees. Customized emails should target potential customers, emphasizing the unique festival-related offerings and promotions. Participation in festival-related activities and sponsorship showcases support for the local community, boosting the company’s local reputation. Utilizing physical marketing materials, such as banners and posters in strategic locations across Bacolod, especially in high-traffic areas during the festival, can enhance visibility. Finally, gathering ongoing feedback from festival participants allows for adjustments to the marketing strategy based on their preferences and suggestions.
    2. Leveraging Social Media and Influencers
    As a marketing student, I would start by using well-known websites like Facebook, Instagram, and Twitter to develop a social media and influencer marketing strategy for a company during the Masskara Festival. Here, festival-goers may talk about their experiences. The material should use eye-catching images to highlight the company’s Masskara-related items, such as unique festival meals or décor. Using hashtags associated with the festival and engaging with other festival goers’ postings might help generate enthusiasm and attract attention.

    Sharing behind-the-scenes looks at a company’s preparations, customer tales, and user-generated content from festival attendees may all make for interesting content. Running competitions or campaigns that motivate festival goers to post about their interactions with the establishment on social media can increase participation and buzz.

    When it comes to influencer collaborations, it’s important to work with regional influencers that actually care about the Masskara Festival and the local community. These influencers can create authentic content that relates with their followers. They could share their experiences at the business, promote special festival deals, or even partner with the business’s social media to share their experiences which can increase the trust and attention of potential customers.
    3. Navigating Cultural Sensitivity and Authenticity

    As an MBA marketing student, I would ensure that marketing campaigns respect the local culture and maintain authenticity during the Masskara Festival, businesses should follow several steps and guidelines. First, they should thoroughly research and understand Bacolod’s culture, traditions, and the significance of the festival. Engaging with the local community and the local government unit, including community leaders and cultural experts, is essential to ensure that marketing efforts align with the festival’s cultural importance and local values. Integrating local elements into marketing materials and campaigns, while avoiding cultural appropriation, is important. Collaboration with local craftsmen can add authenticity to festival-related products or decorations. Following local traditions, using the correct language and dialect in marketing materials, providing sensitivity training to staff, and actively seeking feedback from the local community are key strategies for businesses to maintain cultural sensitivity and authenticity during the Masskara Festival. This will enhance the business’s reputation as a respectful and culturally aware participant in the festival.

16. 

    RAFFY P. GUMAWA MSHM 1

    September 21, 2023 at 10:55 am  ·  Reply

    1. The Masskara Festival attracts a significant influx of
    tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
    this surge in demand to maximize occupancy rates and revenue.

    The center of the MassKara festival is the big vibrant masks. A lot of barangays and groups are working hard to give world-class performances complete with crafted masks and eye-catching outfits. The most exciting part of the yearly MassKara Festival is the Dance Competition. This part of the festival is something that each and every visitor would not want to miss.
    Hoteliers are eager to capitalize on this surge in demand to maximize occupancy rates and revenue with the following:
    Boost in Occupancy Rates
    One of the most immediate impacts of increased traveling is the rise in hotel occupancy rates. As more people embark on vacations or business trips, hotels are witnessing a higher influx of guests, resulting in fuller rooms and a greater utilization of hotel facilities. This surge in demand presents both opportunities and challenges for hotels to capitalize on.

    1. Enhanced Revenue Generation
    With higher occupancy rates come increased revenue opportunities for hotels. As more people choose to travel, the surge in travelers allows hotels to capitalize on this demand and generate higher profits. One of the key advantages of higher occupancy rates is the ability for hoteliers to exercise greater pricing power. During peak seasons or events, when the demand for accommodations is high, hotels can charge premium rates, maximizing their revenue per occupied room.

    2. Diversification of Target Markets
    Increased traveling also brings with it a diversification of target markets for the hotel industry. With a wider range of travelers seeking accommodation, hotels have the opportunity to cater to different demographics and preferences. This may involve adapting the amenities and services offered to appeal to various customer segments, such as families, solo travelers, or digital nomads. For example, they can offer adventure packages for outdoor enthusiasts, wellness retreats for health-conscious travelers, or cultural immersion programs for those interested in local heritage and traditions. These tailored experiences not only attract specific customer segments but also help hotels differentiate themselves from competitors and foster guest loyalty.

    3. Embracing Technology
    In today’s rapidly evolving hospitality industry, hotels are realizing the importance of embracing technology to effectively cope with the surge in demand. By integrating online booking platforms and mobile apps into their operations, hotels are able to provide guests with a seamless and convenient experience. These digital tools enable guests to easily book their stays, access information about the hotel’s facilities and services, and engage with the hotel staff. Moreover, by automating various processes through technology, hotels can improve efficiency, reduce errors, and allocate resources more effectively. Whether it’s streamlining check-in procedures or enhancing room service experiences, embracing technology allows hotels to stay ahead of the curve and deliver exceptional customer experiences.

    2. As a hotel manager in Bacolod, how can you strategically plan
    and market your establishment to ensure maximum occupancy during the Masskara Festival? What pricing strategies and promotional efforts would you implement to attract festival-goers and provide them with a memorable stay?

    As a hotel manager in Bacolod, I can strategically plan and market the establishment to ensure the maximum occupancy during the masskara festival with the following strategies:
    1.Adjust your marketing for periods of low demand
    Your hotel marketing strategy for periods of low occupancy needs to be detailed and specific.
    2. Increase value with specials and packages.
    you can increase the value of your property by introducing specials and packages. These work better than discounts for increasing demand, as they include something extra for the same price and can help you stand out from the competition.
    3.Invest in guest services and staff training
    If you notice that your occupancy rates are lower than your competition, seasonality and demand may be less important than your reputation. No matter the time of year, hotels with the best guest and planner experiences will almost always come out on top. By investing in staff training and guest services programs, you can impress guests and ensure that a good portion of the travelers to your area will choose to stay at your property.
    4. Add in-demand amenities
    Hotel amenities go through fluctuations in demand just like locations do. Take a look at your utilization rates for the different amenities you offer so that you can understand how demand for your amenities changes over time. Double down on high-demand amenities in your sales and marketing communications, and consider special packages promoting the lower demand amenities to guests.
    5. Focus on repeat guests.
    Guests and planners who have chosen your hotel in the past — particularly those who had a positive experience — are much easier to market to than ones who have never heard of you. Take the time to build email lists for each audience segment so you know when to reach out to that group with specific promotions.
    6. Work with a revenue manager.
    A professional revenue manager can turn the tide on low occupancy rates, helping you reach the right guests with the right offers at the right time. Revenue managers use historical hotel data to forecast future demand and recommend actions to increase revenue. Their focus is less on occupancy rates themselves, and more about how those rates fit into a larger picture of your hotel’s revenue.
    7. Manage your online reputation.
    Your reputation online, including reviews, search results, social media posts, local press, awards, and photos from corporate events, play a major role in guests deciding where to stay. Much of your online reputation is out of your control, but there are a few things you can do to engage with guests online and ensure that they see you in a positive light.
    8. Create engaging events for specific audiences.
    Events are great for drawing in a crowd, and the right event can result in a substantial increase in both demand and occupancy. But events should never be one size fits all. Think back to the target groups and the marketing you’re already doing to reach them.

    3. Local restaurants experience a substantial increase in patrons
    during the Masskara Festival. However, managing the surge in dining traffic can
    be challenging, particularly in terms of maintaining service quality and
    customer satisfaction.
    To ensure our customer satisfaction we have to maintain the following steps:
    1. Ask for feedback and take action
    One crucial way to understand how satisfied your customers feel is by asking for feedback. If a customer contacts your company for support, you can follow up with a survey asking about their support experience. Creating a satisfaction survey to ask how a customer feels regarding your products or services can also help you improve your products based on customer needs.
    2. Offer multiple forms of communication for customer support
    Providing support on multiple channels can enhance the customer experience on platforms where your customers are active. Consider including customer support on your website, in person, on social media or over the phone. Offering many forms of support can show brand consistency and promote trust. When a customer knows they can access support, it can encourage them to communicate their needs.
    3. Design a custom contact form
    A contact form on your website can include listing your company’s phone number, email address and social media profiles. This information can help a customer determine which form of contact best suits their needs. Consider creating a contact form that gathers information like customer names, contact information and descriptions of what kind of support the customer needs.
    4. Respond in a timely manner
    Customers may report a positive experience with a company when they feel like their request is a priority. This means the time you take to respond to questions on messaging platforms, reviews and emails can affect customer satisfaction. Responding to customers quickly and efficiently can show customer appreciation and inspire confidence in the services your business provides.
    5. Provide 24/7 customer support
    Consider strengthening your customer support outreach by offering 24/7 services. This type of service can promote high satisfaction rates in customers who have questions that require an immediate response. You can implement a 24/7 customer support system by adding a chat application to your website. Consider including a live chat feature and list the hours live representatives are available.
    6. Create customer rewards
    Rewards create an incentive for customers to continue using your services or buying your products. Rewards can include discounts, product giveaways and invitations to test new items. For example, a customer who often makes large purchases may enjoy 10% off their next purchase. Saving money can promote feelings of customer satisfaction and persuade customers to purchase additional products or services.
    7. Give transparent information
    Customers may be more likely to use your product or service if you give adequate information regarding all aspects of your business. This can include what your business does, how it prices its products and what its mission statement is. Giving customers information about customer service and return policies can also boost their levels of trust in your business. In addition, offering transparent information help customers understand what to expect from your business after making a purchase.

    4. You are a restaurant owner in Bacolod City. How would you
    prepare your staff and operations to efficiently handle the heightened demand
    during the festival? What strategies would you employ to ensure that customers have a positive dining experience despite the increased crowds?
    As the owner of the restaurant in order to have a positive experience despite the increased crowds are as follows:
    1. Hire the right people
    • Honest – someone who will tell you the truth and keep their word. Avoid people with fake personalities.
    • Humble – they understand their strengths and weaknesses. Doesn’t think too highly or lowly of themselves.
    • Enthusiastic – desire to learn and go out of their comfort zone to excel.
    • Emotional Intelligence – deals with their emotions well and are empathetic to others around them.
    • Motivated and determined – willingness to work hard at the job
    • Team Player – works well with other people
    • Reliable – someone you trust that will get the job done
    • Receptive – someone who takes direction, criticisms and praise well
    2. Foster open communication
    Foster open communication with your employees and gain their respect and trust.

    Create a platform where employees can be heard so you can genuinely hear their ideas, thoughts, and complaints.

    Getting to know your staff on a personal level allows you to understand them better, and it also makes them feel like you value them as a person.

    Be empathetic when they are communicating a problem, try to see things from their point of view so you can suggest a proper solution.

    As a manager, you should be the one resolving conflict instead of causing them.
    Respect your staff’s privacy and try to avoid shaming them in front of others.

    3. Encourage staff to voice out their opinions and ideas

    Following on nicely from the last point, try to create an environment that allows people to participate in discussions and voice out their opinions.

    With your staff members actively participating, it shows that they are motivated by attempting to make improvements to the business.

    Never shut someone down for voicing their opinion, even if you don’t agree with it.
    By doing that, tension will arise as your staff members will be discouraged from sharing any of their thoughts.

    Everyone’s thoughts and voice is important! Make sure that your employees feel heard!

    4.Reward and recognize hard work
    Everyone loves to be rewarded, especially when they’ve done exceptional work. If you see someone really excelling or working hard, reward them with a small bonus, a small prize or even vocal recognition.
    Do this in front of the whole team as it will make the recipient feel good and show everyone else that hard work is rewarded, motivating them indirectly.
    Many businesses use regular reward systems such as employee of the month, monthly staff outings, special benefits etc.
    But remember to be consistent and fair with your rewards so you won’t get accused of showing favouritism.

17. 

    Zacharia Hinlo. Dereza MBAD 201

    September 21, 2023 at 9:34 am  ·  Reply

    Case Study Questions:
    1. Crafting Festival-Centric Marketing Campaigns
    Background: The Masskara Festival is a prime time for businesses to engage with festival-goers. Marketing campaigns should align with the festive spirit and culture of Bacolod while promoting products and services.

    Question: As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    Answer:

    As we create channels and strategies that we will be using to design a marketing campaign tailored to the Masskara Festival, our main marketing goal is raising awareness about our product or the festival itself. As an MBA student specializing in marketing who also has experience in a hotel- restaurant management, I will be using different types of marketing channels and strategies such as public relations (unconventional pr), social media marketing, email marketing, creating promotion with Masskara Festival theme, and partnering with influencers.

    Public relations involves developing rapport with reporters and creating stories that they will inevitably share to the public. Unconventional PR will have a big impact on designing a marketing campaign for your local businesses, such as hotels and restaurants. Technically, it is a publicity stunt that everyone will talk about. For instance, the marketers will be employing a unique, eye-catching Masskara Festival displays for their local business by simply maintaining this image using unexpected and unusual methods. This strategy which is adapted for the festival, can make the local establishments easier to remember. This kind of channel can appear in a variety of ways, such as through viral videos, marketing gimmicks, and customer gratitude.

    The second phase is for hotels and restaurants to post Masskara Festival-related social media advertisements. Social media marketing is a fantastic approach to enhance your company’s reputation and will enable you to connect with more qualified leads. Similarly, one of the major advantages of a sponsored social media advertising campaign is that it enables you to reach a much wider audience than the users who already follow your company’s social media account.

    Thirdly, hotels and restaurants must use email marketing related to the Masskara Festival. This is one of the oldest internet marketing techniques and has a number of benefits that have made it a popular method of advertising even years down the line. Email marketing refers to sending emails to market your products, services, or brand, either to people who subscribe to mailing lists or to people you are cold emailing.

    Create specialty festival-themed promos, like Masskara restaurant meals or festival-only hotel discounts, as my fourth strategy. The local hotels and restaurants may also benefit from offering packages that include festival tickets or shuttle services to various festival venues as well as to and from the festival grounds. I would also want to mention that you should decorate your workplace with Masskara-themed ornaments, masks, and vibrant banners. Encourage employees to dress up for the occasion by wearing masks and costumes.

    Finally, work with bloggers or influencers from Bacolod who are going to the festival since they can help you advertise your company to their followers and provide festival-related content.

    2. Leveraging Social Media and Influencers

    Background: Social media plays a significant role in the festival experience, with attendees sharing their moments online. Leveraging social media and collaborating with local influencers can be an effective marketing strategy.

    Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?

    Answer:

    Years ago, a-list celebrities were the only ones allowed to influence customer sentiments. Since everyone can now become an influencer, brands have additional options to connect with their target audience. We hardly ever scroll through our preferred social media site without coming across an influencer marketing campaign in motion. As a marketer, creating a focused influencer marketing strategy is a terrific method to reach the target demographic and improve consideration for brand awareness, company’s services, and client acquisition.

    Festivals can claim to be about music, fashion, food, or, art. But in reality, they are only about one thing: the people who attend. In other words, reaching out to local influencers is a huge step toward the marketing objective. Due to the audience reach it generates, influencer marketing is regarded as one of the most effective strategies for promoting brands and products. The first thing that comes to mind is that as the marketer I need to be clear about the purpose and objectives of our campaign when teaming with the influencers. We need to learn more about the Masskara Festival and discuss our content ideas. However, my main goal is to urge the local influencers to create content before, during, and after the festival; by using a branded hashtag and festival-related music, to promote the event.

    I’ll be using Facebook, TikTok, Youtube, and Instagram as my go-to social media channels. Given Facebook’s prominence in the Philippines, it can spread knowledge of the festival to a wider audience. Due to its younger user base, TikTok might be advantageous for brand exposure. Instagram is a social networking platform that people use to share aesthetically appealing festival-related tales and material. Marketers can use the hashtag I’ve selected, such as #VlogMasskFest. Last but not least, local YouTubers can produce videos showcasing the marketers’ companies’ participation in the festival itself.

    3. Navigating Cultural Sensitivity and Authenticity

    Background: Bacolod’s culture and traditions are central to the Masskara Festival. Marketing efforts should be culturally sensitive and authentic to resonate with the local community and festival-goers.

    Question: As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for businesses to engage respectfully with the local culture while promoting their offerings?

    Answer:

    Businesses must preserve cultural sensitivity and authenticity during the Masskara Festival or any other similar cultural event if they want to foster goodwill with surrounding communities while avoiding offense. To ensure appropriate involvement with the local culture, here are the possible procedures to follow:

    Firstly, do extensive study on the Masskara Festival before initiating any marketing campaigns. Recognize its significance, history, and related cultural features. It is necessary to find out about the festival’s significance to the community and the local customs and traditions.

    Second, to learn more about the cultural significance of the festival, we must work with regional specialists, historians, cultural ambassadors, or community leaders if possible. Their opinions can aid in forming our marketing strategy. In addition, when we the marketers use any trademarks belonging to the festival’s creators, including its logos and emblems, it is important to ask permission or licensing to the creators to give credit to their work.

    Moreover, as a marketer when creating designs or promotional materials, cooperate with Bacolods’ craftspeople and artists. By doing this, we can guarantee that our campaign will be culturally accurate while also helping the surrounding communities.

    Furthermore, be honest and forthright about your goals and participation in the event. Being genuine in your interaction is essential to fostering a sense of community.

18. 

    Mark Remegio - MBAD 201 Advanced Marketing Management

    September 21, 2023 at 9:26 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns
    Background: The Masskara Festival is a prime time for businesses to engage with festival-goers. Marketing campaigns should align with the festive spirit and culture of Bacolod while promoting products and services.
    Question:
    As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    Maskarra is an annual celebration not only for Bacolodnons but for anyone around the world. This is where people gather to celebrate, vibrant colors, heritage, and culture. Masskara does not only connect people or gather people to have fun and experience the vibrance of the said event. It is also an opportunity for businesses to connect with its people. This is a huge opportunity for businesses in all sectors to show what they can offer to the public. This celebration has a significant effect, especially on businesses like hotels and restaurants. We are all driven by psychological and sociocultural factors to satisfy our goals and desires. These factors will serve as a backbone for hotels and restaurants in campaigning their products and services. There are ways on how they can showcase their services. The first is to build local partnerships. Knowing your neighbors is one way to easily communicate with your people. By establishing these connections, you may engage in quick, cheap, and efficient marketing that will boost your business’s popularity and sales. In times of the celebration of Masskara, one of the ways to market Hotels and Restaurants their services, is to take advantage of this event that showcases local attractions. Secondly, they shouldn’t just market their products but also promote the festival and what your place is famous for. This is a huge way of making an impact not only on your valued people but for your future people. Additionally, by advertise their services on social media, radio, live events, and digital media. Hotels and restaurants can have campaigns and offers that are specifically tailored to their customers and the spirit the Masskara is giving.

    Masskara has made a huge impact and has established itself as one of the most awaited events locally and internationally. You need a unique technique to grab people’s attention if you want to survive and develop on a more social and holistic level. Several strategies and channels can be used to promote the Festival and its heritage. One is a Website, by building a website, you can provide an online presence that will interact with and/or sell to potential attendees. Next would be social media, there are some very good reasons why social media marketing is on this list. Social media has changed from being a way for individuals to make personal relationships to becoming something more, bigger, and better than what it was first intended to be. Even though this may directly result in sales, you should keep in mind that social selling isn’t actually about selling at all, therefore give priority to developing a solid rapport. Video Marketing is one great strategy that can also be used, building long-lasting relationships and trust are the foundations of the entire concept of content marketing. Even though this can immediately result in sales, keep in mind that social selling isn’t actually about selling at all, so prioritize developing a strong, pleasant relationship. Stop selling and allow the people to come to you by offering them fascinating and valuable information.

    1. Leveraging Social Media and Influencers
    Background: Social Media plays a significant role in the festival experience, with attendees sharing moments online. Leveraging social media and collaborating with local Influencers can be an effective marketing strategy.

    Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?

    As we embark ourselves in a world full of technology. It became really easy for us to communicate and share knowledge about certain events. Technology has developed rapidly and made things more useful to everyone. The use of social media and influencers in promoting products and events like Masskara has been a trend. Influencers on social media are becoming more common and have a rising impact on customer’s attitudes, perceptions, preferences, choices, and decisions. They establish their identities by building a vibrant, multimodal online persona that depicts their daily life as individuals and draws a sizable following. Brand visibility, Influencers distinctively tell your brand’s narrative by appealing to the feelings and triggers of their followers. Influencers can speed up your process and increase brand recognition. Although social media isn’t a ranking criterion per se, it nonetheless tells search engines that you have a strong online presence that raises the caliber of your brand.

    There are different platform ideas and influencer partnerships that can be used in promotion. One of which is to leverage multiple platforms. Don’t restrict yourself to just one social media channel. However, you should still expand out and utilize the capabilities exclusive to each platform. Spend the majority of your time where your audience spends the majority of their time. In terms of long-form video, TikTok reigns supreme, while Instagram has evolved into something of a jack-of-all-trades. Be innovative and rely on your influencers to help you choose the right strategy for each platform. You can also do co-branding or brand partnership. It entails two or more brands working together to advertise their products in a single campaign while leveraging each other’s advantages. But to benefit, you don’t have to be a major player in your field. Simply choose a brand that goes well with you and come up with a plan that works for everyone. Lastly is for you to build a long-lasting relationship with your partners or influencers. If you want to continually produce innovative marketing efforts, building long-term partnerships with high-performing influencers is crucial. Maintain open lines of communication with all of them and pay attention when they provide constructive criticism. If you treat your influencers properly, they will do the same for you, which will result in a long-lasting and productive connection.

    2. Navigating Cultural Sensitivity and Authenticity

    Background: Bacolod’s culture and traditions are central to the Masskara Festival. Marketing efforts should be culturally sensitive and authentic to resonate with the local community and festival-goers.

    Question: As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for businesses to engage respectfully with the local culture while promoting their offerings?

    Masskara has been known not only because of the vibrant colors and big events that take place during the event. It is also about giving value to its authentic story and heritage. Maintaining its authenticity and its cultural sensitivity must also be an objective of any business or place. Cultural sensitivity is the recognition of, respect for, and understanding of various cultural norms, values, beliefs, and behaviors. It entails acknowledging and understanding the variety of cultural backgrounds and adjusting marketing tactics in a way that is courteous, inclusive, and free of harmful or insensitive content. Cultural awareness is a blatant illustration of your moral principles. When you neglect to provide content on your website demonstrating your respect for and tolerance of cultures other than your own, it is obvious that you do not place a high priority on promoting diversity. There should always be a push for authenticity. Starting with meaningful multicultural community participation is the first step. Businesses and communities are closely related in many ways, and emphasizing initiatives that support the growth and enrichment of various populations starts a cycle of mutual benefit. Different ethnic groups and origins handle business issues differently. Creating a marketing climate that values and promotes ethnic diversity can tremendously aid in creating a strong corporate relationship. People from a particular cultural background are more likely to seek assistance from reputable experts and neighbors. The most effective multicultural marketing technique to introduce your business to a diverse target audience is to make use of these influencers’ knowledge and authenticity. Additionally, it will enhance the sensitivity training you give your workers.

    As Masskara continues to grow and become more famous and a helpful tool socially and economically. It is still need to go back and give value to its origin and culture. To that, there should be a clear understanding of the culture. Consulting a particular minority group without having a basic grasp of their cultural norms is the worst possible situation. For instance, some cultures forbid women from voicing their ideas, while others forbid people from questioning the authority figure. Thus, by performing preliminary research into the cultural context, councils can proactively identify these potential obstacles. In addition to ensuring a more fruitful dialogue, this proactive approach shows a sincere commitment to meaningfully and respectfully engaging with minority views. Secondly, is to learn differences. Being culturally conscious also means being aware of your own culture and how it affects your conduct. Think about how and why you behave the way you do, for instance, if you encounter cultural behavior that is extremely dissimilar from your own. This deeper comprehension of your own culture can help you comprehend other cultures better. Lastly, is important to communicate clearly to avoid conflict. Miscommunication and misunderstanding are common causes of problems. People with diverse cultural origins frequently communicate verbally and physically in ways that are different from one another. For instance, greetings in some cultures are expressed with a bow rather than a handshake. Direct eye contact may be considered rude in certain cultures but a sign of trust and honesty in others.

19. 

    RONALYN MALUNES

    September 21, 2023 at 7:43 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns
    Background: The Masskara Festival is a prime time for businesses to engage with festival-goers. Marketing campaigns should align with the festive spirit and culture of Bacolod while promoting products and services.
    Question: As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    a. UNDERSTAND THE AUDIENCE AND THE FESTIVAL:
    Conduct in-depth research on Masskara festival goers, including demographics, preferences, and behavior during the festival. Understand the history, meaning, and cultural elements of the festival to align your campaign with its spirit.
    b. BRANDING AND VISUAL IDENTITY:
    Create a festival-specific logo, banners, and visuals with Masskara masks and bright colors to maintain a consistent festival theme across all marketing materials.

    c. SOCIAL MEDIA MARKETING:
    Use platforms like Facebook, Instagram, and Twitter to generate buzz before, during, and after the festival. Share teaser posts, countdowns, and behind-the-scenes content to build anticipation.

    d. CONTENT MARKETING:
    Create blog posts, videos, and infographics about the traditions, food, and culture of the Masskara festival. Share them on your website and social media to position your company as an authority on the festival.

    e. COOPERATION AND PARTNERSHIP:
    Promote each other in cooperation with local businesses, event organizers, or tourist offices. Consider sponsoring festival events or floats to increase your visibility.

    2. Leveraging Social Media and Influencers
    Background: Social media plays a significant role in the festival experience, with attendees sharing their moments online. Leveraging social media and collaborating with local influencers can be an effective marketing strategy.
    Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?
    As a marketing student,developing a social media and influencer marketing strategy for a business benefiting from Masskara Festival requires careful planning and creativity. The Masskara Festival is an annual event held in Bacolod City, Philippines, known for its live masks, street dance, and music. Here are step-by-step strategies for building an audience and attracting festival-goers:

    INFLUENCER PARTNERSHIPS:
    a. Local Influencers: Partner with Bacolod-based influencers who have a large following and are passionate about the Masskara Festival.
    b) Travel Bloggers/Vloggers: Partner with travel influencers who can document their Masskara experiences and create excitement among their followers.
    c. Cultural Enthusiasts: Work with influencers interested in cultural events and festivals. They can offer a unique perspective.
    d. Performers and artists: If possible, work with festival performers, mask makers, or local artists who can share their experience and knowledge

    IDEAS FOR CONTENT:
    a) Behind the Scenes: Show the preparation process, costume design, and mask creation to build anticipation.
    b) User-Generated Content (UGC): Encourage festivals to share their Masskara experiences with a unique hashtag. Display the best UGC on your social media profiles.
    c. Countdown: Build excitement with daily or weekly countdowns leading up to the festival.

    d. Interactive content: Run festival-related contests, polls, and quizzes. Ask your followers to guess the theme or share their favorite Masskara memories.
    e. Video Content: Share short videos from past festivals, interviews with performers, and behind-the-scenes footage. f. Influencer Revolutions: Let local influencers or speakers take over your social media for a day to add a personal touch.

    SET CLEAR GOALS:
    Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the campaign. Examples include increasing brand awareness, driving traffic to your website, or perhaps increasing ticket sales.

    3. Navigating Cultural Sensitivity and Authenticity
    Background: Bacolod’s culture and traditions are central to the Masskara Festival. Marketing efforts should be culturally sensitive and authentic to resonate with the local community and festival-goers.
    Question: As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for businesses to engage respectfully with the local culture while promoting their offerings?
    Maintaining cultural sensitivity and authenticity during events like the Masskara Festival is essential for businesses to build positive relationships with the local community and avoid potential backlash. As a MBA student specializing in marketing here are some steps and guidelines that can establish for businesses:

    Research and Understand the Festival: Start by thoroughly researching the Masskara Festival. Understand its history, significance, and the customs and traditions associated with it. Familiarize yourself with the local culture, including symbols, rituals, and values
    Engage with the Local Community: Establish connections with local community leaders, organizations, and influencers. Seek their insights and input to gain a deeper understanding of the festival’s significance and its importance to the community.
    Collaborate with Local Artists and Artisans: Involve local artists, craftsmen, and artisans in the creation of campaign materials and promotional items. This not only supports the local economy but also adds an authentic touch to your marketing efforts.
    Community Involvement: Engage in community involvement and support initiatives related to the festival. This could include sponsoring events, participating in parades, or contributing to local charities.
    Monitor Social Media and Public Perception: Keep a close eye on social media and public sentiment regarding your marketing efforts. Address any concerns or criticisms promptly and transparently.

    By following these guidelines, businesses can engage respectfully with the local culture during the Masskara Festival and create marketing campaigns that are both culturally sensitive and authentic. This approach not only benefits the brand but also fosters goodwill and positive relationships within the community.

    Submitted by:
    RONALYN Q. MALUNES / MBAD 201
    STI West Negros University
    September 21,2023

20. 

    Bernie N. Macahindog

    September 21, 2023 at 6:37 am  ·  Reply

    Case Study Questions:
    1. Crafting Festival-Centric Marketing Campaigns
    As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the MassKara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?
    – My approach would start by thoroughly understanding demographics of attendees. Who are the primary festival-goers? What are their preferences and behaviors during the festival? Then, I will increase the restaurant reservations, boost hotel bookings, promote festival-related packages and integrate the festival’s theme and colors into my business’s branding by creating festival-specific logo, decorations and festival-themed menus, or dishes that showcase local flavors and traditions. Next, is collaborating with other local businesses, such as event organizers or souvenir shops and promote each other to reach a broader audience. If feasible, set up a street booth or pop-up restaurant during the festival. Offer samples or small discounts to attract festival-goers passing by. And, if the budget allows, consider sponsoring a festival-related event or competition. This can significantly boost your brand’s visibility. Then, utilize social media platforms to create buzz leading up to the festival. Encourage attendees to share their festival experiences at your establishment. Run contests or giveaways to create a sense of community. Partner with local influencers and have them visit your hotel or restaurant and share their experiences with their followers. Then, send out festival-themed newsletters to your subscribers and highlight special offers, menus, and any exclusive festival-related promotions. Finally, collect feedback from festival-goers who visited your establishment. Use this input to make improvements for future festivals and refine your marketing strategy.

    2. Leveraging Social Media and Influencers
    In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the MassKara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?
    – For a businesses looking to capitalize on MassKara Festival, I would recommend to focus on platforms popular among your target audience. The most common are Facebook, Instagram, Twitter and TikTok, especially if you’re targeting a younger audience. By utilizing these platforms, you can showcase or broadcast live behind-the-scene preparations of your business highlighting the effort and creativity that goes into making the event special. You can also share past year’s Masskara Festival experiences with your products or services, and promote the products and services you can offer for the upcoming event. You can also utilize these platforms to organize photo contests or challenges related to the festival. For example, you could have a “Best Festival Mask” contest. I would also recommend considering partnering with influencers from various niches, such as travel, fashion, food, and lifestyle, to reach different segments of the festival audience. Then create a specific influencer marketing campaign centered around MassKara Festival, where influencers showcase your products or services in a festival-related context.

    3. Navigating Cultural Sensitivity and Authenticity
    As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for businesses to engage respectfully with the local culture while promoting their offerings?

    – To ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival, the businesses should:
    • Conduct thorough research about the MassKara Festival, its history, significance, and cultural elements.
    • Understand the local customs, traditions, and values associated with the festival.
    • Establish relationships with local cultural experts, community leaders, or organizations to gain insights and guidance.
    • Seek their input and involvement in campaign planning and execution.
    • Review all policies and ordinances related to celebrating the Masskara Festival
    • Provide cultural sensitivity training to your marketing team to ensure they understand and respect the local culture.

21. 

    Kim Albert G. Taleon

    September 21, 2023 at 6:19 am  ·  Reply

    1. When it comes to designing a marketing campaign for the Masskara Festival in Bacolod City, creativity is the key to capturing the attention and interest of festival attendees. The following are some creative ideas that we can utilize for the said activity:
    A. Masskara-inspired branding: Incorporate elements of the festival into your hotel or restaurant’s branding, such as using vibrant colors, masks, or festival-related motifs in your logo, signage, menus, and promotional materials. This will create a visually appealing and cohesive experience for festival-goers.

    B. Interactive social media campaigns: Leverage the power of social media by running interactive campaigns that encourage festival attendees to engage with your hotel or restaurant. For example, you could create a photo contest where participants share their best Masskara moments at your establishment, using a designated hashtag. Offer exciting prizes for the winners to boost participation.

    C. Influencer partnerships: Collaborate with local influencers or bloggers who have a strong presence among the festival audience. Invite them to experience your hotel or restaurant and share their experiences through blog posts, Instagram stories, or YouTube videos. Their authentic recommendations can greatly influence potential customers.

    D. Festival-themed menus: Create special festival-inspired menus that feature traditional Bacolod dishes or unique twists on local favorites. Consider partnering with local farmers or suppliers to showcase the best of Bacolod’s fresh produce. Promote these menus through social media, your website, or even food delivery platforms.

    E. Festival package deals: Design attractive festival package deals for both accommodation and dining. Include perks like complimentary festival-themed welcome drinks, discounted or priority access to festival events, or even free shuttle services to and from festival venues. Highlight these offerings on your website and distribute them through online travel agencies or local tourist information centers.

    F. Decorate your space: Transform your hotel or restaurant into a festival haven by adorning it with vibrant decorations, masks, and colorful lighting. Create Instagrammable spots within your premises, encouraging guests to share their experiences on social media. This not only enhances the visual appeal but also generates user-generated content.

    G. Collaborate with local artists: Partner with local artists, musicians, or performers to organize special events or live entertainment during the festival. This could include live painting sessions, mask-making workshops, or cultural performances that celebrate Bacolod’s rich heritage. Promote these events through your social media channels, local event listings, or even radio partnerships.

    H. Festival-themed contests: Host interactive contests or giveaways on social media, where participants can win exclusive festival experiences or services at your hotel or restaurant. For example, you could create a “Best Mask Selfie” contest or a “Guess the Masskara Song” challenge. Engage with participants in real-time and offer exciting prizes to build excitement and engagement.

    Remember, the goal is to create an immersive and memorable experience that aligns with the festival’s energy, while showcasing the unique offerings of your hotel or restaurant. By utilizing these creative strategies and channels, you’ll be able to capture the attention and interest of festival attendees.

    2. If you’re looking to capitalize on the Masskara Festival, a social media and influencer marketing strategy can definitely help create a buzz and attract festival attendees. The following are ways to maximize this kind of marketing strategy:

    a. Platforms: To reach a wide audience, I would recommend focusing on popular platforms like Instagram, Facebook, and YouTube. These platforms have a large user base, making them ideal for promoting the festival.

    b. Content Ideas: To generate excitement and engagement, consider the following content ideas:
    > Behind-the-scenes footage of festival preparations, such as costume making or float building.
    > Highlighting the history and significance of the Masskara Festival through informative posts or videos.
    >Sharing user-generated content showcasing attendees’ experiences and memories from previous festivals.
    > Running contests or giveaways related to the festival, encouraging user participation.
    c. Influencer Partnerships: Collaborating with influencers can greatly amplify your reach and authenticity. The following are my suggestions for this kind of strategy:

    > Look for local influencers who have a genuine interest in cultural events, festivals, or travel. They can help create a connection with their followers and generate interest in the Masskara Festival.
    > Invite influencers to experience the festival firsthand and document their journey. This will provide an authentic perspective and encourage their followers to attend as well.
    > Encourage influencers to share their favorite festival activities or moments, creating a sense of anticipation and excitement among their followers.
    Remember, building a strong social media and influencer marketing strategy takes time and effort. Regularly monitor engagement, analyze data, and adapt your approach based on the insights you gathered.
    3. When it comes to marketing campaigns during the Masskara Festival, the following are my suggested guidelines to establish for businesses to engage respectfully with the local culture while promoting their offerings to the festival attendees:

    a. Research and Understand the Festival: Encourage businesses to thoroughly research and understand the significance of the Masskara Festival. This includes learning about its history, traditions, and the values it represents to the local community.

    b Collaborate with Local Experts: Partner with local experts, such as historians, cultural influencers, or community leaders, who can provide insights and guidance on how to respectfully incorporate the festival’s elements into their marketing campaigns.

    c. Embrace Authenticity: Encourage businesses to embrace the authenticity of the festival by incorporating local artwork, symbols, or traditional costumes into their marketing materials. This not only shows respect but also helps to create a genuine connection with the community.

    d. Engage the Community: Encourage businesses to actively engage with the local community by seeking their input and feedback on the marketing campaigns. This can be done through focus groups, surveys, or even involving local artists or performers in the creation of campaign content.

    e. Avoid Stereotypes and Appropriation: Remind businesses to be mindful of avoiding stereotypes or appropriating elements of the festival in a way that may offend or misrepresent the cultural significance. The goal should be to celebrate and respect the culture, not exploit it for commercial gain.

    f. Give Back to the Community: Encourage businesses to give back to the community by supporting local initiatives, organizations, or charities related to the festival. This helps foster a positive relationship and demonstrates a genuine commitment to the well-being of the local culture.

    By following these steps and guidelines, businesses can maintain cultural sensitivity and authenticity while promoting their offerings during the Masskara Festival attendees.

22. 

    Katherine Joy M. BAcharo MSHM204 LCCB

    September 21, 2023 at 6:10 am  ·  Reply

    The Masskara Festival attracts a significant influx of
    tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
    this surge in demand to maximize occupancy rates and revenue.

    As a hotel manager in Bacolod, how can you strategically plan
    and market your establishment to ensure maximum occupancy during the Masskara
    Festival? What pricing strategies and promotional efforts would you implement
    to attract festival-goers and provide them with a memorable stay?
    To effectively market your establishment during the MassKara Festival and attract festival-goers, we can consider implementing pricing strategies and promotional efforts to provide a memorable stay such as;
    Festival Package Deals: Offer special package deals that include accommodations, festival passes, and additional perks such as complimentary meals. This will provide festival-goers with convenience and a memorable experience.
    Early Bird Discounts: Encourage early bookings by offering discounted rates for guests who book their stay in advance. This will create a sense of urgency and incentive for potential visitors to secure their accommodations early.
    Social Media Promotions: Leverage the power of social media to promote your establishment and its offerings during the MassKara Festival. Create engaging content, share updates about the festival, and run targeted ads to reach festival-goers who are actively planning their trip.
    Collaborate with Local Businesses: Partner with local businesses, such as tour operators, restaurants, or souvenir shops, to offer exclusive discounts or cross-promote each other’s services. This can attract festival-goers looking for comprehensive experiences and increase your establishment’s visibility.
    Unique Amenities or Experiences: Differentiate your establishment by offering unique amenities or experiences that align with the festival’s spirit. For example; provide festival-themed decorations in rooms or common areas, or offer shuttle services to festival venues.
    Online Booking Platforms: Ensure your establishment is listed on popular online booking platforms. Maintain positive reviews and ratings to boost your credibility and attract festival-goers researching accommodation options online.
    We should remember that effective marketing requires a holistic approach that combines attractive pricing strategies, promotion through various channels, and providing exceptional experiences & services by implementing these strategies, you can increase your establishment’s visibility and attract festival-goers who seek a memorable stay during the MassKara Festival.

    Local restaurants experience a substantial increase in patrons
    during the Masskara Festival. However, managing the surge in dining traffic can
    be challenging, particularly in terms of maintaining service quality and
    customer satisfaction.

    : You are a restaurant owner in Bacolod City. How would you
    prepare your staff and operations to efficiently handle the heightened demand
    during the festival? What strategies would you employ to ensure that customers
    have a positive dining experience despite the increased crowds?
    As a restaurant owner in Bacolod City during the Masskara Festival, there are several strategies I would like to employ to efficiently handle the heightened demand and ensure a positive dining experience for customers. We must always remember that the customers are the most important people in any business. Customers are our source of income. Managing the surge in dining traffic during the Masskara Festival can indeed be challenging for local restaurants. As a local restaurant owner, we must be well prepared in order for us to be effective & efficient during these times. Staff plays an important role in the restaurant so before the festival begins, I would provide comprehensive training to my staff, both front of the house and back of the house. This training would focus on enhancing their skills, speed, and efficiency in order to handle larger crowds. We must ensure enough staff members to handle the increased number of customers. Hire seasonal employees if necessary and provide them with proper training to maintain service standards. We must also cross train our staff enable for them to handle multiple roles and tasks. This can help optimize operations during busy periods. This way, staff members can seamlessly assist in various areas of the restaurant if needed. We must implement a reservation system to better manage the influx of diners. This can help us allocate tables efficiently and reduce wait times for customers. We must also plan ahead and stock up on ingredients and supplies to meet the increased demand. It’s crucial to have enough inventory to prevent running out of popular items, maintaining open communication with suppliers to ensure timely delivery of ingredients and supplies. This would prevent shortages and ensure we can meet the increased demand and have enough stocks. Optimize your restaurant’s workflow to enhance efficiency. This includes organizing kitchen operations and ensuring effective communication among staff members. Implementing efficient ordering and payment systems, such as self-service or mobile ordering platforms, can help reduce wait times and improve overall customer experience. Utilizing technology like having a headset (the one that we see when we order food to drive thru) to enhance communication among staff members, in this way we can effectively cooperate & coordinate with other staff. Swift Conflict Resolution, staying proactive in addressing any issues or complaints that may arise due to the increased dining traffic. Train your staff to handle conflicts swiftly and professionally to ensure customer satisfaction. By implementing these, local restaurants can better manage the surge in dining traffic during the Masskara Festival while maintaining service quality and customer satisfaction. Lastly, we can encourage customers to provide feedback on their dining experience in order for us to identify areas for improvement and make necessary adjustments. This feedback can be collected through surveys, comment cards, or online review platforms. By implementing it we could create a well-prepared and organized restaurant operation that can efficiently handle the heightened demand during the Masskara Festival.

    Bacolod’s transportation network faces added pressure during
    the Masskara Festival due to the influx of visitors. Ensuring smooth and
    efficient transportation services becomes paramount.

    : As a transportation company executive, how would you address
    the logistical challenges posed by the festival, such as increased demand for
    taxis, shuttles, and other services? What strategies would you implement to
    optimize your transportation offerings and meet the needs of festival attendees
    while maintaining high standards of safety and convenience?

    To ensure smooth and efficient transportation services during the Masskara Festival, the company should be well prepared. There are several strategies that can be implemented as a transportation company executive first is to increase public transportation by collaborating with local transportation authorities to increase the frequency and capacity of public transportation services during the festival period. We should also establish effective communication channels between our company, festival organizers, and local authorities. This will allow better coordination and quick response to any transportation-related issues or emergencies. Also, implementing a flexible scheduling system can help optimize transportation offerings by adjusting the frequency and routes of taxis and shuttles based on peak hours and popular destinations. By analyzing data and monitoring demand patterns, our company can ensure that enough vehicles are deployed to areas where they are needed the most. Having an efficient dispatching system would help organize the process of assigning vehicles to customers. By using advanced technology and GPS tracking, the transportation company can efficiently manage the fleet and respond quickly to customer requests, of course ensuring the safety of festival attendees should be a top priority. Conduct regular maintenance checks on vehicles, enforce strict driver training programs, and implement safety protocols such as drug test to our drivers before the masskara festival.

23. 

    Jamaica Pedregosa

    September 21, 2023 at 3:42 am  ·  Reply

    1. As a hotel manager, I will invest in guest services and also staff training by this you can impress guest and ensure that a good portion of the travelers to your area will choose to stay at your hotel. The strategies and promotional effort would be introducing specials and packages, because it is more ideal than giving discounts for increasing demands, as they include something extra for the same price and give memorable stay that they can’t forget and it helps you standout from competition like for example adding value to your package is to bundle various services and amenities together.
    2. To prepare heightened demand during festival is first, always carefully manage food inventory to ensure enough supplies without being over-provisioned. Second, increase team efficiency because your team also has an essential part to play in your restaurants operation and balance out the role or task given into your staff. Third and last, focus on training and hiring and ensure that hiring and training process are as efficient as possible.
    3. As a transportation company executive, by knowing what are is in demand for transportation and focus on that area. I would focus on social media posting our service offer.

24. 

    Jeramy P. Nalzaro

    September 21, 2023 at 3:39 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns
    The Masskara Festival has brought so much pride not only to the place where it brings substantial economic boost, and to the people who deeply rooted the festival in their culture, but also to the businesses present in the city that would be given favor for its exposure and huge revenue out from the festival due to its large number of increment in sales. This festival is widely awaited by the locals and tourists for its majestic and vibrant experience of its cultural celebration. The joy, fun, and happiness that everybody could share during this celebration has been crystal evidence of its joyous festivity.
    As an MBA student specializing in marketing, below are the following marketing campaigns to tailor to the Masskara Festival for hotels and restaurants:
    a. Booth on every front or entrance of each hotel and restaurant displaying the vibrant and colorful image of the Masskara Festival. With the intricate and well-handmade masks as the main feature of the structure.
    b. Souvenir items such as mask-keychain, ref magnets, fans, t-shirts, miniature masks, and any other items that serve as memorabilia to the tourists who were present during the entire celebration, may it be a week or two, or within the month of celebration. Yet, hotels and restaurants could also have it available the whole time as a keep-sake/ remembrance for visitors and tourists during their stay in Bacolod City.
    c. Promo rates on rooms on the period. The influx of tourists is highly expected, so hotels and lodging residences are always fully booked during this event. In this regard, hotels could make use of it by offering promo rates for early bookings. This secures their income during, even before and after the event. In this way, your hotel will give a lasting impression and will always be the preference for booking any occasion in the future due to the promo/s offered.
    d. At the same time, restaurants can do the same by offering promo-festival rates during the event. An unlimited buffet could be offered in a cheaper amount. In this way, your restaurant will be flooded with consumers, especially when Bacolod’s best local dishes are available. This will allow tourists to experience the taste of the Negrenses/ Bacolodnons.
    e. Hotels and restaurant could also design their setting/ setup in line with the celebration. Decorations must be themed for the Masskara Festival to feel the festive atmosphere and vibrance.
    f. Hotels and restaurants could also put up a big screen for viewing for people who would opt to stay at their rooms/ diner to get away from the crowd and still get to witness the lively celebration and street dances.
    g. Lastly, photo booths that are Instagram-worthy are now in this era. In this sense, business owners should go with the rapid flow of society and modern ways to stay afloat and not be left behind by the trend.
    h. Held a program that would include the whole community/ society and the tourists to join. This could be a fundraising or charity event. The business establishment could host a fun run, a concert, or any other event that would benefit and still be tailored to the Masskara Festival Celebration. Participants could wear a mask or have their bodies painted with a mask design to relate to the celebration.
    All the things mentioned above could capture the attention and interest of festival attendees. By utilizing social media platforms like Facebook, Instagram, YouTube, TikTok, and the like to broadcast and post these series of events ahead of time, like a week or two before the event, in all the social media accounts of the establishment, to draw tourists and even locals to flock and gather on the said period of events.
    In addition, though not that usual anymore, a business establishment could have a brigade/ parade announcing its program/ events or even promotions to hold to drag the attention of the attendees and even the locals.

    2. Leveraging Social Media and Influencers
    Working with influencers and local affiliates in attending a festival or sponsoring it would be exciting, especially when you get to share your raw experiences with your audience.
    As a marketing student, I could develop a social media and influence marketing strategy for a business looking to capitalize on the Masskara Festival by the following:
    a. Live hosting a festival even through our cellphones alone. Going live during an event is already very common and proves to be very effective in drawing an audience. Being able to talk to them online and show them what the festival could offer and how amazing it is, will persuade anyone watching to have their eyes on the festival, given its lively display and features.
    b. Collaboration with social media. This is by creating events and tagging sponsorships, vendors, and artists. Also, letting people tag your event on their posts will widen and strengthen your audience reach.
    c. Create hype. Create an event that would encourage more people to participate by giving freebies, offering promotions, discounts, and even games. This will be a big help in promoting your business.
    d. Don’t just promote main events, but also support local mini-events. In our city, a couple of mini-events organized by some local groups have been hosting events that would gather people and the community to join. So, with the Masskara Festival, this could be done as well. To mention a few, these are: 1. Tattoo competition– with the celebration as the theme is highlighted—for the Masskara Festival, the artistic mask designs are intricately engraved; 2. Body painting, which enthusiasts and artists’ masterpieces are performed and shown; 3. Fun run; 4. Mini-concerts; 5. Zumba and many more, to boost the festivity.
    e. Volunteering is also one strategy to capitalize on the festival. This, however, should be planned ahead of time to ensure the right number of volunteers and staff. This could also be done by voluntarily joining the local government’s programs and activities that would contribute to the whole welfare and meaningful festival.
    All of these could be made almost in all media platforms aforementioned (Facebook, YouTube, Instagram, Twitter, Pinterest, TikTok/ TikTok Shop, Spotify -podcast) and even online app stores where all merchandise for the festival could be displayed: Shopee, Lazada, Zalora and Amazon (international).

    3. Navigating Cultural Sensitivity and Authenticity
    The smiling masks serve as a reminder that the people of Bacolod City will continually rise from the fateful past and carry on with their lives as bold and strong as they can despite all the challenges. Staying resilient amidst the tragedy. Thus, the Masskara Festival was invoked.
    As an MBA student specializing in marketing, I can ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival by being present and giving my full support in the City’s major activities like the MassKara Agriculture-trade fairs, food festivals, sports events, MassKara Queen Beauty pageant, carnivals, and other events held annually. Helping in promoting these events will show your passion for the festival and could engage more attendees.
    The following are the steps and guidelines to engage respectfully with the local culture while promoting their offerings:
    a. Start advertising the event on social media. Getting active on social media is one way of supporting the festival.
    b. Reach out to influencers for wider reach. Collaborations could be done in this very aspect.
    c. Look for local companies/ businesses/establishments and even sponsors to partner with in campaigning the event.
    d. Offer promotional items that will advertise the celebration. Utilize local items/ delicacies that will introduce Bacolod City’s native products.
    e. Explore the beauty and grandeur of Bacolod City’s spots to bring more tourists with the touch of the vibrant festivals.
    f. Continually educate and connect with the tourists and even the young individuals of Bacolod City on the historical events that led toward the creation of the MassKara Festival. In this way, the compassion of the Bacolodnons will be evident toward their culture.

25. 

    Cullen Tobby buhayan

    September 21, 2023 at 3:30 am  ·  Reply

    1. As a hotel manager in Bacolod, how can you strategically plan and market your establishment to ensure maximum occupancy during the Masskara Festival? What pricing strategies and promotional efforts would you implement to attract festival-goers and provide them with a memorable stay?
    – As a Manager I will Use influencer marketing to generate buzz and word-of-mouth for my hotel. I will partner with influencers who have a large and relevant following on social media or other platforms and i will ask them to promote my hotel by creating and sharing content that showcases their experience and opinion of your hotel and the festival.
    – I will implement the Tiered Pricing Strategy and host a contest or giveaway to generate buzz and excitement for the event and reward to my loyal customers.

    2. You are a restaurant owner in Bacolod City. How would you prepare your staff and operations to efficiently handle the heightened demand during the festival? What strategies would you employ to ensure that customers have a positive dining experience despite the increased crowds?
    – Hire additional staff or train existing staff to handle multiple roles. Such as taking orders, serving food, clearing tables and managing payments and make them understand how their roles contribute to the overall vision and mission of the restaurant and I will Appreciate and recognize their hardwork.

    3. As a transportation company executive, how would you address the logistical challenges posed by the festival, such as increased demand for taxis, shuttles, and other services? What strategies would you implement to optimize your transportation offerings and meet the needs of festival attendees while maintaining high standards of safety and convenience?
    – I would coordinate with other transportation providers, such as taxis, shuttles, buses, trains, and planes, to ensure a smooth and efficient flow of traffic to and from the festival site. I would also establish clear communication channels and contingency plans in case of emergencies or disruptions.
    I would also ensure that my services comply with the highest standards of safety and convenience for customers and staff. I would provide regular training and supervision for my drivers and equip them with the necessary tools and equipment, such as GPS, cameras, or emergency kits. I would also implement strict health and hygiene protocols, such as wearing masks, sanitizing vehicles, or checking temperatures, to prevent the spread of COVID-19 or other diseases.

26. 

    Jeanne Marie A. Tiano

    September 21, 2023 at 12:02 am  ·  Reply

    MBAD 201
    Case Study Questions:
    1. Crafting Festival-Centric Marketing Campaigns
    Background: The Masskara Festival is a prime time for businesses to engage with festival-goers. Marketing campaigns should align with the festive spirit and culture of Bacolod while promoting products and services.
    Question: As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    Here is my proposed marketing campaign for local businesses:

    1. Intentional Branding
    Establishments may optimize festival visibility by including Masskara festival elements in their services and marketing platforms. These elements are primarily the Masskara official logo, music, color palette.

    2. Masskara Packages
    Masskara themed buffet & meals which highlight the Bacolod experience may be offered to create an ultimate taste of the city’s cuisine. Furthermore, Bacolod has a rising community of local coffee and beer brewers, which may be tapped to expand the tastes of what the city has to offer.

    3. Tourist Discount Packages
    Hotels and restaurants may partner with travel agencies, transportation (like Grab) and local tourism for small itineraries after dining at discounted rates. Discount rates maybe given in various categories to stimulate fun and festive atmosphere (eg., restaurant / café diners with masks upon entrance get a discount, those with Masskara related apparel get free dessert treats, etc.)

    4. Historical Awareness
    It would create more impact if marketing platforms and campaign like electronic media can creatively highlight the roots of the festival in the 1980 as a proactive response to crises of that time. Moreso, the humble connections of the festival with then Art Association of Bacolod, the coining of the actual term “Masskara” by the late Ely Santiago needs more emphasis than ever. These may be creatively infused in the establishment campaigns such as displays, brochures, etc.

    2. Leveraging Social Media and Influencers
    Background: Social media plays a significant role in the festival experience, with attendees sharing their moments online. Leveraging social media and collaborating with local influencers can be an effective marketing strategy.
    Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?

    1. Establishments or businesses may sponsor content creators from outside Bacolod to create travelouge content to and from the festivals.
    2. It would also help to create a contract / partnership with one or two influencers to create exclusive content for the duration of the festival, making a statement that suggests the business’ unique identity and target market.
    3. Sponsor Masskara- related contests for creative content.
    4. Assign a specific metaverse campaign team to maximize TGFI (Tiktok, Google, Facebook, Instagram) presence.

    3. Navigating Cultural Sensitivity and Authenticity
    Background: Bacolod’s culture and traditions are central to the Masskara Festival. Marketing efforts should be culturally sensitive and authentic to resonate with the local community and festival-goers.
    Question: As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for businesses to engage respectfully with the local culture while promoting their offerings?
    As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    In relation to the specific answer in Question # 1 , electronic and online media may be used to create historical awareness on the festival. The content need not be lengthy documentaries, but more of bite-size information in FAQ format, which may be shown in loop in establishment TVs and social media sites.

    There is still an ongoing need to fill in the historical element of the festivity and highlight the connection between crises, the Art Association of Bacolod years and the simple but grand beginnings at the Bacolod Public Plaza which is summed in one word: Merry Making.

    In this note, the visuals connected to the city maybe included in hotels campaign and elements of design to bring to the subconscious the historical component of the Masskara Festival (eg., incorporation of the Art Deco Public plaza checkered flooring, more emphasis on the smiling mask, the street vibe, etc.). Only in knowing the past can one move bravely to the future.

    Submitted by:

    Jeanne Marie A. Tiano / MBA-A.1 / MBAD 201
    STI West Negros University
    September 21,2023

27. 

    Bertrand Tuvilla

    September 20, 2023 at 2:34 pm  ·  Reply

    As an MBA student, I would plan out an Masskara Hunt (like The Amazing Race where they look for clues on different establishments and do a specific task to get a mask, completing it would be given a reward) in Lacson St. It would take a collaboration with the LGU and local businesses along Lacson Street. It would work like the Amazing Race, with different business as stations (example: Stonehill, Bazket, Sorrento, L’Kaisei) and key personnel just roaming in plain sight along the street. This activity would be win-win for everyone as it would attract curious goers and participate in different establishments to enjoy and win prizes.

    The key part of promoting this would be the influencers. They would promote it as snippets and give puzzles online and picture a part of the venue. This would generate buzz and would entice people online to try and solve the puzzle. If possible, invite a famous celebrity to promote a “meet n greet” to the lucky Masskara attendees that solved the different puzzles so that everyone would try to the Masskara Hunt.

    Since the purpose of the mask is anonymity, everyone would wear masks and would journey throughout Lacson Street. Only the attendees with masks on can participate in the secret tasks in the Hunt. The tasks that will be provided on the different stations would be about the history of the festival and Bacolod itself and would be designed in a way that it will not harm other people or property. The participants would be given a strict set of rules that when they break it, they will prevented to finish the hunt.

28. 

    KHRYSTYL JOY BAHIA - MSHM204 LCCB

    September 20, 2023 at 1:36 pm  ·  Reply

    1. The Masskara Festival attracts a significant influx of tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on this surge in demand to maximize occupancy rates and revenue.

    The Masskara Festival in Bacolod City is a major event that attracts numerous tourists and visitors. Hoteliers can enhance their offerings to meet customer preferences during the festival, leading to stronger customer relationships. Understanding and embracing the psychological and sociocultural factors affecting consumer choices during the festival can help hoteliers maximize occupancy rates and income. Psychological factors involve emotions, the desire for novelty, a sense of belonging, and cherished festival memories, while sociocultural variables encompass cultural significance, social influences, economic effects, and a sense of identity and belonging. By comprehending and accommodating these factors, hoteliers can customize their products and services to connect with consumers during the Masskara Festival and foster deeper connections, all while celebrating Bacolod’s rich culture.

    2. As a hotel manager in Bacolod, how can you strategically plan and market your establishment to ensure maximum occupancy during the Masskara Festival? What pricing strategies and promotional efforts would you implement to attract festival-goers and provide them with a memorable stay?

    To ensure maximum hotel occupancy during the Masskara Festival in Bacolod, I should understand the key psychological and sociocultural factors that influence consumer choices during the event. Consumers may be more likely to purchase festive attire, souvenirs, and local delicacies, while also seeking novelty in dining establishments and activities. Cultural significance may also attract consumers to locally made masks, costumes, and crafts. By recognizing and catering to these factors, hotels can strategically plan and market their offerings to attract festival-goers seeking experiences that resonate with the unique cultural and emotional aspects of the Masskara Festival. By tailoring our hotel’s offerings to appeal to these psychological and sociocultural factors. For example, I could, offer special packages that include tickets to festival events or opportunities to learn about the cultural significance of the Masskara Festival. Create a festive atmosphere at our hotel by decorating with colorful masks and costumes, and playing traditional Masskara music. Partner with local businesses to offer discounts and promotions to our guests. Promote our hotel’s social media pages and website to reach a wider audience. Work with local media outlets to generate positive publicity for our hotel.

    3. Local restaurants experience a substantial increase in patrons during the Masskara Festival. However, managing the surge in dining traffic can be challenging, particularly in terms of maintaining service quality and customer satisfaction.

    During the Masskara Festival, local restaurants experience a surge in patrons, but managing this demand while maintaining service quality and customer satisfaction can be challenging. To meet the diverse needs of festival-goers, restaurants should offer festival-themed menus, extended hours, and efficient service. To handle the increased demand, restaurants can increase staffing levels, expand seating capacity, streamline the menu, use technology for efficiency, and communicate with customers. Staffing levels can be increased to handle the increased volume of customers, seating capacity can be expanded through additional tables and chairs, and the menu can be streamlined by reducing the number of items or focusing on popular dishes. Communication with customers about menu changes, seating capacity, and operating hours can set expectations and minimize frustration. Lastly, local restaurants can provide a festive atmosphere by decorating with Masskara Festival-themed décor, playing traditional Masskara music, or offering special menu items reflecting local cuisine.

    4. You are a restaurant owner in Bacolod City. How would you prepare your staff and operations to efficiently handle the heightened demand during the festival? What strategies would you employ to ensure that customers have a positive dining experience despite the increased crowds?

    To handle the Masskara Festival’s increased demand, our restaurant plans to increase staffing levels, expand seating capacity, streamline the menu, and use technology to improve efficiency. This includes hiring additional staff members, such as servers, cooks, and dishwashers, and considering cross-training for multiple roles. The restaurant could also set up additional tables and chairs, use a reservation system, and focus on popular dishes that can be prepared quickly and efficiently. Technology could be used for order and payment processing, or a kitchen management system to track orders. Communication with customers about menu changes, seating capacity, and operating hours will help set expectations and minimize frustration.

    To maintain a positive dining experience during the Masskara Festival, the restaurant should focus on excellent customer service, using fresh ingredients and preparing food to order. The restaurant should also create a festive atmosphere by decorating with Masskara Festival-themed décor, playing traditional Masskara music, and offering special menu items reflecting local cuisine. These strategies will help our restaurant efficiently handle increased demand and provide customers with a positive dining experience.

    5. Bacolod’s transportation network faces added pressure during the Masskara Festival due to the influx of visitors. Ensuring smooth and efficient transportation services becomes paramount.

    To ensure smooth and efficient transportation during the Masskara Festival in Bacolod, several measures can be implemented. These include increasing the number of public transportation vehicles, extending operating hours, creating dedicated lanes, providing real-time information on schedules and routes, and partnering with private transportation companies to offer discounted fares and passes. Additionally, raising awareness of road safety during the festival can be done through public education campaigns and deploying traffic personnel to key intersections and traffic hotspots. By implementing these measures, the Bacolod city can ensure everyone has access to safe and efficient transportation during the festival season.

    6. As a transportation company executive, how would you address the logistical challenges posed by the festival, such as increased demand for taxis, shuttles, and other services? What strategies would you implement to optimize your transportation offerings and meet the needs of festival attendees while maintaining high standards of safety and convenience?

    The Masskara Festival’s logistics could be improved by increasing vehicle supply, extending operating hours, offering special promotions, partnering with local businesses, and using technology to improve efficiency. This could involve deploying additional taxis, shuttles, minibuses, and vans, offering extended operating hours, and offering discounts to make transportation more affordable. Additionally, partnering with hotels, restaurants, and event organizers could offer transportation packages and discounts. Lastly, using mobile apps for booking rides and tracking vehicle locations could enhance efficiency.

    The strategies for maintaining high safety and convenience for passengers include regular vehicle inspections and maintenance, hiring and training qualified drivers, and providing clear information about fares, routes, and schedules. These measures ensure the company can meet the needs of festival attendees while maintaining high standards of safety and convenience. By implementing these strategies, the transportation company can ensure a smooth and efficient service.

    KHRYSTYL JOY BAHIA – MSHM204 LCCB

29. 

    DAEDALUZ GABAYOYO

    September 20, 2023 at 12:17 pm  ·  Reply

    MSHM 204
    Assignment

    Name: DAEDALUZ GABAYOYO

    1. The Masskara Festival attracts a significant influx of
    tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
    this surge in demand to maximize occupancy rates and revenue.

    As a hotel manager in Bacolod, how can you strategically plan
    and market your establishment to ensure maximum occupancy during the Masskara
    Festival? What pricing strategies and promotional efforts would you implement
    to attract festival-goers and provide them with a memorable stay?
    • As a hotel manager, offer early booking discounts, create festival-themed packages, implement flexible pricing, enhance online presence, collaborate with local businesses, decorate to reflect the festival, provide shuttle services, and ensure staff knowledge and safety measures to maximize occupancy during the Masskara Festival in Bacolod.

    2. Local restaurants experience a substantial increase in patrons
    during the Masskara Festival. However, managing the surge in dining traffic can
    be challenging, particularly in terms of maintaining service quality and
    customer satisfaction.

    You are a restaurant owner in Bacolod City. How would you
    prepare your staff and operations to efficiently handle the heightened demand
    during the festival? What strategies would you employ to ensure that customers
    have a positive dining experience despite the increased crowds?
    • As a restaurant owner in Bacolod City preparing for the Masskara Festival’s high demand, I would efficiently handle the increased crowds by training and hiring staff, streamlining the menu, encouraging reservations, extending operating hours, ensuring efficient kitchen operations, and maintaining effective customer communication. Staff support and feedback gathering would be goals to improve the overall dining experience despite the festival’s crowds and to maintain safety through rigorous adherence to health rules.

    3. Bacolod’s transportation network faces added pressure during
    the Masskara Festival due to the influx of visitors. Ensuring smooth and
    efficient transportation services become paramount.

    As a transportation company executive, how would you address
    the logistical challenges posed by the festival, such as increased demand for
    taxis, shuttles, and other services? What strategies would you implement to
    optimize your transportation offerings and meet the needs of festival attendees
    while maintaining high standards of safety and convenience?
    • As the executive of a transportation firm, I would solve logistical problems during the festival by expanding and streamlining our fleet, providing advanced booking options, implementing real-time tracking and communication, developing special festival routes, and operating shuttle services. Dynamic pricing would aid in the balance of supply and demand, while driver training and safety procedures would ensure a high level of safety and service. Engaging with the local community, getting passenger input, and promoting transit options ahead of time would improve the festival experience for participants while also ensuring convenience and safety.

30. 

    CM Casi

    September 20, 2023 at 11:39 am  ·  Reply

    QUESTION 1: The Masskara Festival attracts a significant influx of
    tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
    this surge in demand to maximize occupancy rates and revenue.
    ANSWER: Hoteliers in Bacolod City can maximize occupancy rates and revenue during the Masskara Festival by offering exclusive festival-themed room packages. For example, they can create “Masskara VIP Packages” that include premium festival tickets, access to private viewing areas, and special amenities like Masskara-inspired room decor and complimentary masks. These packages can attract festival enthusiasts willing to pay a premium for an enhanced festival experience, thereby boosting hotel revenue and occupancy rates.

    QUESTION 2: As a hotel manager in Bacolod, how can you strategically plan
    and market your establishment to ensure maximum occupancy during the Masskara
    Festival? What pricing strategies and promotional efforts would you implement
    to attract festival-goers and provide them with a memorable stay?
    ANSWER: Pricing Strategies: Adjust rates dynamically, increasing them as the festival dates approach.
    Festival Packages: Create all-inclusive packages with festival tickets and shuttle services.
    Online Presence: Optimize website for easy booking and list on popular OTAs like Booking.com.
    Marketing: Share Masskara-themed content on social media and run targeted ads. Use festival-themed email campaigns.
    Collaborations: Partner with local businesses for promotions and offer group discounts.
    Customer Reviews: Encourage positive reviews and professionally address negative ones.
    Local Engagement: Participate in local festival events and educate staff about the festival.
    Customer Service: Ensure well-trained staff and provide personalized services.
    Post-Festival: Follow up with guests, offer incentives for future bookings.
    Example: “Our Bacolod hotel maximizes Masskara Festival opportunities through dynamic pricing, festival packages, and local partnerships. Our online presence is strong, backed by festival-themed marketing and excellent customer service. We engage with the community, and post-festival, we maintain guest relationships for future bookings.”

    QUESTION 3: Local restaurants experience a substantial increase in patrons
    during the Masskara Festival. However, managing the surge in dining traffic can
    be challenging, particularly in terms of maintaining service quality and
    customer satisfaction.
    ANSWER: To address the challenge of managing the surge in dining traffic during the Masskara Festival, local restaurants can implement strategies like hiring temporary staff, streamlining menus, taking reservations, and maintaining open communication with customers. For example, a local restaurant could hire extra servers and kitchen staff during the festival to ensure efficient service and reduce wait times for customers. They could also offer a limited festival menu with quick-to-prepare dishes and encourage customers to make reservations to help manage seating arrangements. Additionally, the restaurant could use social media or their website to provide real-time updates on wait times and special offers, keeping customers informed and satisfied.

    QUESTION 4: You are a restaurant owner in Bacolod City. How would you
    prepare your staff and operations to efficiently handle the heightened demand
    during the festival? What strategies would you employ to ensure that customers
    have a positive dining experience despite the increased crowds?
    ANSWER: Train and schedule staff effectively.
    Simplify the menu for quicker service.
    Encourage reservations and use a waitlist system.
    Extend restaurant hours as needed.
    Optimize kitchen operations for speed.
    Consider hiring temporary staff.
    Provide online ordering and delivery options.
    Keep customers informed through various channels.
    Act on customer feedback promptly.
    Maintain strict hygiene and safety standards.
    -Implementing these strategies will ensure a positive dining experience despite the festival crowds.

    QUESTION 5: Bacolod’s transportation network faces added pressure during
    the Masskara Festival due to the influx of visitors. Ensuring smooth and
    efficient transportation services becomes paramount.
    ANSWER: Plan ahead and coordinate efforts.
    Increase public transportation capacity.
    Manage traffic with road closures and designated zones.
    Provide shuttle services between key locations.
    Promote ridesharing and carpooling.
    Use digital platforms for real-time updates.
    Encourage cycling and walking for short distances.
    Conduct public awareness campaigns.
    Collaborate among stakeholders.
    Continuously evaluate and adjust services.
    Example: Bacolod can improve Masskara Festival transportation by coordinating with providers to boost public transport, creating shuttle services, and promoting ridesharing via a digital app, resulting in smoother festival commutes for all.
    Top of Form

    QUESTION 6: As a transportation company executive, how would you address
    the logistical challenges posed by the festival, such as increased demand for
    taxis, shuttles, and other services? What strategies would you implement to
    optimize your transportation offerings and meet the needs of festival attendees
    while maintaining high standards of safety and convenience?
    ANSWER: Planning: Forecast demand and optimize routes.
    Example: Analyzing data to schedule extra shuttles during peak festival hours.
    Diverse Services: Offer various transport options.
    Example: Providing taxis, shuttles, and rideshares to suit attendee preferences.
    Safety & Convenience: Prioritize safety and excellent service.
    Example: Training drivers in safety protocols and maintaining vehicles.
    Communication: Market services and provide real-time updates.
    Example: Using social media to inform attendees of pickup locations.
    Monitoring: Continuously assess operations and adapt.
    Example: Adjusting schedules based on real-time demand data.
    These strategies optimize transportation while ensuring safety and convenience for festivalgoers.

    CM Casi

31. 

    Dianne De Guzman

    September 20, 2023 at 5:36 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns

    Designing a marketing campaign tailored to the Masskara Festival for a local business like a hotel or restaurant requires creativity, local engagement, and a deep understanding of the festival’s audience. It is very important for the marketing to be integrated with the festival.

    o Align marketing campaign with the festival’s theme, colors, and festivities to create a seamless and engaging experience for the attendees.
    o Use festival colors, masks, and symbols in marketing materials and decorations.
    o Create an Instagram-worthy atmosphere that encourages photo-sharing.
    o Create festival-specific offers, menus, or packages that are unique to your business. Highlight special Masskara-themed dishes or discounts.
    o If possible, set up a booth or station along the festival route or in high-traffic areas. Offer food samples, discounts, or promotional materials to passersby.
    o Create special festival packages that include accommodation (if hotel), meals, and tickets to festival events.

    2. Leveraging Social Media and Influencers

    Developing a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival will involve different social media platforms and technologies.
    • Start campaign well in advance of the festival to build anticipation and excitement. Share teasers and countdowns on your social media channels.
    • Utilize social media platforms, especially Instagram, Facebook, and Twitter, to connect with festival-goers. Create visually appealing content with Masskara elements.
    • Create and promote a festival-specific hashtag for your business. Encourage customers to use it when sharing their festival experiences at your establishment.
    • Use Instagram Stories and live streams to give viewers a real-time glimpse of the festival vibe at your business. Share behind-the-scenes moments and special events.
    • Partner with local social media influencers or bloggers during the festival and share their experiences with their followers.
    • Send out Masskara-themed email newsletters to your subscribers, highlighting festival offerings, events, and promotions.
    • Engage with your audience through interactive content, such as polls, quizzes, and contests related to the festival.
    • If possible, create a mobile-friendly app that the audience may use or ensure that the website is user-friendly and provide links or recommendations. (i.e, where to eat, what to buy, things to do in Bacolod)

    3. Navigating Cultural Sensitivity and Authenticity

    Maintaining cultural sensitivity and authenticity in marketing campaigns during the Masskara Festival is crucial to build trust and respect within the local community and among festival-goers.
    Businesses shall:
    • Take time in researching and understanding Bacolod’s culture, traditions, and the significance of the Masskara Festival. This includes learning about the history, symbolism, and values associated with the festival.
    • Consider collaborating with local cultural experts, historians, or community leaders who can provide insights and guidance on how to respect and integrate local culture into marketing efforts. Include the local artists, artisans, and craftspeople to incorporate authentic festival-related artwork, designs, and decor into their marketing materials.
    • Use the local language or dialect to connect with the community. Ensure accurate translations and avoid unintentional cultural misunderstandings.
    • Actively participate in festival events, parades, or cultural activities to show genuine support for the local culture. This can include sponsoring floats or joining in traditional dances.
    • Demonstrate a long-term commitment to the local community and culture, not just during the festival but throughout the year. Engage in ongoing cultural initiatives and support local causes.

    Overall, it is important that businesses should evaluate the impact of their marketing efforts in terms of cultural sensitivity and authenticity, social media campaigns and festival integration. Reflect on what worked well and where improvements can be made.

32. 

    Maynard M. Pango

    September 20, 2023 at 4:05 am  ·  Reply

    Maynard M. Pango
    MSHM 204 Assignment no.2

    1. The Masskara Festival attracts a significant influx of
    tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on
    this surge in demand to maximize occupancy rates and revenue.

    A1. I would use all my resources to plan, organize and lead to promote my good and services in my hotel. This is the opportunity to show our products and services to out valued patrons and customers alike. Adopt a phased approached based on on the skills, time and staff on hand. Methods to use

    2. As a hotel manager in Bacolod, how can you strategically plan
    and market your establishment to ensure maximum occupancy during the Masskara
    Festival? What pricing strategies and promotional efforts would you implement
    to attract festival-goers and provide them with a memorable stay?

    A2. I should know my data, my goods and services. I need to be ready my plans and goals for this Masskara Festival to be clear, realistic and measurable such as increasing sales volume thru customer satisfaction, customer retention and brand awareness. For the pricing strategies I know my products and services, I would prefer to do a valued-base pricing or bundle pricing.

    3. Local restaurants experience a substantial increase in patrons
    during the Masskara Festival. However, managing the surge in dining traffic can
    be challenging, particularly in terms of maintaining service quality and
    customer satisfaction.

    A3. I would say that planning and preparation of the festival is crucial. Empathy, reliability, assurance, responsiveness and tangibles are positive relationship with customer satisfaction

    4.You are a restaurant owner in Bacolod City. How would you
    prepare your staff and operations to efficiently handle the heightened demand
    during the festival? What strategies would you employ to ensure that customers
    have a positive dining experience despite the increased crowds?

    A4. I would say that optimizing price requires operating cost and competitive advantages. Providing personal attention, enhancing your menu, maintaining high standard of cleanliness and sanitation and most of all providing customer service.

    5. Bacolod’s transportation network faces added pressure during
    the Masskara Festival due to the influx of visitors. Ensuring smooth and
    efficient transportation services becomes paramount.

    A5. During Masskara festival in Bacolod City traffic situation to reach “stand still level” particularly the inclusion of modernized jeepneys nowadays. For effecient transportation program and and counter the challenges in this event here are some ideas; to optimize transportation routes, to maximize efficiency and minimize costs; effective transport terminal, collaborative partnership; risk management and security and continuous improvement and innovation.

    6.As a transportation company executive, how would you address
    the logistical challenges posed by the festival, such as increased demand for
    taxis, shuttles, and other services? What strategies would you implement to
    optimize your transportation offerings and meet the needs of festival attendees
    while maintaining high standards of safety and convenience?

    A6. Analyzing the patrons and passenger with the market data will find most optimal offerings. Optimizing requires demographic data, historic data, operating cost, your inventories, demand fluctuations and competitive advantages. Be mission-driven and utilized technology.

33. 

    Joan Mae S. Generoso MBAD 201

    September 20, 2023 at 3:38 am  ·  Reply

    1. Marketing campaign for local hotels & restaurants; Channels to utilize

    The availability of avenues to be utilized to boost public awareness of a business or product. To market your business or in this case, to market a hotel or restaurant this Masskara season, aggressive campaign is a must. Not only utilizing digital marketing but using the opportunity of the word of mouth.
    Hotels should never cease to amaze its customers on a daily basis. Maintaining their standards in cleanliness, scrumptious food, and quality customer service. This establishments should always make sure that their customers are comfortable and enjoying their accommodations and served dishes since the customers themselves will do the marketing. The power of word of mouth is not a thing to be considered immaterial.
    Since Masskara Festival is a season were volume of customers composed of tourists and locals is at its hike, considering promotions and discounts on hotel accommodation is a plus. Competitive rates for group customers, family or couples. These promotions should be campaigned online for public awareness. For restaurants, innovative dishes should be featured and served. Tourists enjoys places with delicious and justifiable price. People tend to chooses those hotels and restaurants where they could get the best out of what they have spent.
    Inviting famous influencers and celebrities can boost the exposure of establishments as well. Making your business attractive is more inviting to locals and tourists. Always take note of the calendar of activities of the festival, to schedule the said public people to be present on the establishment.
    And of course, take advantage of the social media platforms such as facebook, intagram, youtube and twitter. Posting on these platforms what the business could offer such as high-quality pictures of dishes available, rooms neatly arranged, and videos featuring the business and its customer service. The contents should be inviting and of good quality. Daily posting and tapping with public pages to promote the business is a plus as well. Social media platforms are cost effective and posting on these platforms could reach a large crowd.
    Also, if its in the budget, sponsoring masskara activities such as Masskara Queen pageant, Masskara Dance competition and other exhibits will increase the exposure of the business to locals and tourists. Brochures and pamphlets to be distributed on areas with a large concentration of crowd is not a bad idea too.

    2. Leveraging Social Media and Influencers
    In my humble opinion, the best social media platform to utilize are the Facebook and Youtube. Almost all people now a days have access on smart phones with internet. Videos are more attractive than posted articles. Creating entertaining but information packed contents for the business is a plus to attract more tourists and locals.
    Local influencers such as Langga for example has millions of followers. Tapping with her, creating a video content featuring the business, celebrating the festivities with the all the good stuff the business could offer is quite attractive. Also, the business should create packages suited for families as well, child friendly accommodation. Some tourists and locals tend to travel in a pack and capturing this type of market is beneficial to the business.
    Hosting contests to take advantage of the volume of crowd these festivities with known social media influencers. Example, a local radio station here in Bacolod partakes to the activities of the festival. The said station is hosting a hip-hop dance competition open to all dance group willing to partake in this contest. To generate income, the business is utilizing their advertisement packages with discounts to businesses who wants to put ads during the contest event. A win win strategy for the station, they generate income and at the same time exposing the name of the station to a large crowd gaining more supporters and at the same inviting more people to join the festivities. Benefits the business and the local tourism at the same time. We had been doing this for 3 years already and its quite effective.
    Also, the frequent the posting on facebook featuring the warmth of Masskara festival, the higher the recall it could create to any person the post may reach. And if its in the budget, boosting the post on social media also helps. Creating facebook pages to showcase the festivities and along with it the good things a business you are supporting could offer to the tourists and locals. And for the content be more attractive, it’s a plus to have influencers as the subject of the content. The pull of these influencers will attract a large audience hence the content will be more inviting to tourists and locals. Contents should feature quality videos and pictures incorporating the Masskara festival and the business you are supporting.

    3. Navigating Cultural Sensitivity and Authenticity.
    The tradition of Masskara Festival had been a talk of the town since the 1980s. The Bacoleños had been able to maintain its identity despite the rapid change in culture due to influence of foreign culture and technology. Any entrepreneur should make sure to be able to address the need for culture and tradition preservation in marketing the business using the festivities. Example, if I am an owner of a restaurant situated in Bacolod City, I will continue to serve local delicacies and dishes of which the city of smiles became famous. The Inasal na Manok should always be present in the menu making sure to packed it with the kind of taste signature only to my business. Also, making the festival alive by adding designs to the restaurant. Putting colorful masks on walls, paintings or crafts which related to masskara festival is a simple yet way to preserve the traditional celebration of Masskara Festival.
    With the use of Facebook, its best to make contents talking about the history of the festivities. When and how it started, this will enhance history recall thus will benefit the later generation for they will never miss the stories of the Masskara Festival. Pictures of the past and the previous masskara dance competition, will help telling the public of the transition from the 1980s up to the present way of celebrating the event.

    JOAN MAE GENEROSO/ CASE2/ MBAD 201

34. 

    Mary De La Torre

    September 20, 2023 at 2:48 am  ·  Reply

    1. As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    I would use creative techniques and channels to catch the attention and interest of festival attendees, particularly in nearby businesses such as hotels and restaurants. I will create a strong online website where tourists will find it interesting. In this website, I will promote a local attraction with catchy content, I will include maps and directions going to Bacolod with corresponding discount fair in different airlines or any way of transportation, and I will highlight the online calendar of Maskarra Festival. And most importantly, I will showcase and capture different promo &uniqueness of local attractions like hotel and restuarant.

    2 Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?

    As an individual concerned with festival enhancement and tourist attraction and engagement, I will use various channels such as social media, I’ll highlight on air in television and radio the various Masskara activities in order to attract more visitors or tourists. I understand that using those platforms is expensive, but in that way we can earn more profit, which will contribute to the economic development of Bacolod City. I’ll also tap social media influencers to navigate the festival.And I’ll ask more business industry, airline, or transportation means to become a partner of this festival so that it’s a win-win situation for the tourist and the mentioned partnership by giving discounts or promotions they can also use their resources to gain more sales in their company and at the same time to attract festival attendees.

35. 

    MARY MAR A. AYUBAN

    September 20, 2023 at 1:36 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns
    Designing a marketing campaign tailored to the Masskara Festival for a local business, like a hotel or restaurant, involves understanding the festival’s spirit and culture while effectively promoting the offerings. Here are the following strategies they may opt to choose:
    a. Thematic Branding- in order to create a festival-themed brand identity, incorporating the Masskara masks and vibrant colors into the business’s logo,
    b. Special Festival Menu (for restaurants/food stalls)-they should develop a unique festival menu featuring local specialties and festive dishes such as the Bacolod chicken inasal and other seafoods feast. Highlight Bacolod’s culinary heritage.
    c. Festival Packages (for hotels)-They can offer Masskara Festival packages, including accommodation, festival tickets, and exclusive amenities like Masskara-themed decorations in rooms.
    d. User-Generated Content – Launching a social media contest encouraging festival-goers to share their Masskara experiences at the business, using a branded hashtag and also reward winners with prizes.
    e. Local Partnerships – Collaborate with local artists, musicians, or dance troupes for live performances or art installations at the business during the festival.
    f. Community Involvement – Engage in community service or charity events during the festival, showcasing the business’s commitment to Bacolod’s culture. Such involvement collaborated or posted in social media media platforms are good marketing campaigns.
    g. Influencer Partnerships – Collaborate with local social media influencers to create content featuring the business and its festival offerings. Social Media Influencers not only residing here but also across the island or rather nationwide influencers.
    h. Feedback and Surveys – Collect feedback from festival attendees to continually improve the festival experience at the business.
    i. Sustainability Initiatives – Highlight eco-friendly practices or initiatives to align with the growing emphasis on sustainability in festivals, and
    j. Post-Festival Follow-Up – After the festival, continue engaging with customers/tourists through post-festival promotions, loyalty programs, and feedback requests.

    Remember, the key to success is creating an immersive experience that resonates with the Masskara Festival’s cultural and festive spirit while providing value to festival-goers. Adapt and refine your strategies based on real-time feedback and performance data to maximize the campaign’s impact.

    2. Leveraging social media and Influencers

    Developing a social media and influencer marketing strategy for a business during the Masskara Festival involves a comprehensive approach to create excitement and engage with festival-goers / tourists. The following are the suggested approach:
    1. Platform Selection – Focus on platforms popular among festival attendees, such as Instagram, Facebook, YouTube and TikTok, which are ideal for visual content sharing.

    2. Content Ideas- The following are suggested:
    a. Behind-the-Scenes Stories- Share the business’s preparations for the festival, from decorating the venue to preparing special dishes or accommodations.
    b. User-Generated Content- Encourage festival-goers to share their experiences at the business using a festival-themed hashtag. Repost and engage with this content.
    c. Live Streams- Hosting a live streams of festival events happening at the business, like live music performances, cooking demonstrations, or interviews with local artists.
    d. Festival Challenges- Create a Masskara-themed challenges or contests, like “Best Mask Selfie”, “Best Masskara-Themed OOTD” or “Favorite Festival Dish,” and offer prizes/rewards. In prices, you may also opt to collaborate with local business so that it may encourage tourist to visit their business again.
    e. Influencer Takeovers**: Allow local influencers to take over your business’s social media for a day to provide an authentic festival experience.
    f. Countdown Posts- Start a countdown to the festival with daily posts highlighting different aspects of your business’s offerings and festival-related content.
    3. Influencer Partnerships:
    a. Local Micro-Influencers- Collaborate with micro-influencers from Bacolod who have a dedicated local following and a genuine love for the festival.
    b. Travel and Food Bloggers- Partner with bloggers who specialize in travel or food, as they can showcase the unique festival experiences and culinary offerings.

    c. Lifestyle Influencers- Engage lifestyle influencers to highlight the overall festival experience at your business, including accommodation and ambiance.
    d. Event Reporters- Collaborate with local journalists or event reporters who can provide live updates and coverage of your business’s activities during the festival. Examples on this are the local radio anchorman with social media platforms and local tv networks.

    4. Influencer Content
    a. Visual Stories: Influencers should create visually appealing content, including photos and videos, showcasing the festival atmosphere at your business.
    b. Authentic Reviews: Encourage influencers to provide honest reviews and testimonials about their experience at your business during the festival. Not only for advertising purposes. We should not discourage the tourist in order for them to have a fun-filled experience.
    c. Giveaways: Collaborate with influencers to host giveaways featuring festival-related prizes, generating excitement and engagement.
    5. Tracking and Engagement- Monitor social media engagement, track the performance of influencer posts, and engage with comments and mentions promptly.

    Moreover, the use analytics tools to measure the reach, impressions, and conversion rates of your social media campaign.

    By implementing the above-mentioned strategy, your business can create a buzz, attract festival attendees, and leverage the power of social media and local influencers to enhance its presence and engagement during the Masskara Festival. Make sure to maintain a consistent and festive brand voice throughout the campaign to align with the festival’s spirit.

    3. Navigating Cultural Sensitivity and Authenticity
    Maintaining cultural sensitivity and authenticity in marketing campaigns during the Masskara Festival is essential to respect Bacolod’s culture and traditions. Here are following suggested steps and guidelines for businesses to achieve:
    1. Cultural Research – Conduct in-depth research on Bacolod’s culture, history, and the significance of the Masskara Festival. Understand the local customs, values, and sensitivities.
    2. Collaborate with Locals – Engage local experts, artists, or cultural advisors to ensure your campaign aligns with authentic cultural elements.
    3. Respectful Representation- Portray cultural elements, such as Masskara masks or traditional music, respectfully and accurately, avoiding stereotypes or misappropriation.
    4. Inclusivity and Diversity – Showcase the diverse aspects of Bacolod’s culture, including its multi-ethnic heritage and traditions, to reflect the inclusive nature of the festival.
    5. Local Language and Tone – Use the local language or dialect appropriately in marketing materials. Maintain a tone that is respectful and friendly.
    6. Engage the Community:**
    – Involve the local community in your marketing activities. Seek their input, collaboration, and feedback.
    7. Collaborate with Local Artisans – Work with local artisans or craftsmen to create festival-themed products or decorations, promoting local talent.
    8. Sustainable Practices – Implement eco-friendly practices in your campaign to align with the growing emphasis on sustainability in festivals.
    9. Responsible Promotion – Promote the festival experience, local culture, and your business offerings responsibly, avoiding excessive commercialization.
    10. Give Back to the Community- Contribute to the local community through charitable initiatives or partnerships, demonstrating your commitment to the festival’s spirit.
    11. Sensitivity Training – Train your staff and marketing team on cultural sensitivity and the importance of authenticity in campaigns. Proper knowledge equipt to each staff is a must have on a team.
    12. Feedback and Adaptation- Continuously gather feedback from the local community, tourists and festival-goers. Be open to making adjustments to your campaign based on their input.
    13. Transparent Communication – Clearly communicate your commitment to cultural sensitivity and authenticity in your marketing materials, so customers know your intentions.
    14. Avoid Cultural Appropriation – Steer clear of appropriating sacred symbols, rituals, or traditions for commercial gain. Ensure that your marketing is respectful and considerate.
    15. Measure Impact – Evaluate the impact of your campaign not only in terms of sales but also in terms of its cultural contribution and positive reception within the community.

    By following these suggested steps and guidelines, businesses can create marketing campaigns that celebrate Bacolod’s culture and traditions while fostering respect and authenticity. This approach will help build a positive brand image and strengthen connections with both the local community and festival attendees.

36. 

    Marites Panugan Estrada

    September 20, 2023 at 1:11 am  ·  Reply

    1. Crafting Festival-Centric Marketing Campaigns

    Question: As an MBA student specializing in marketing, how would you design a marketing campaign tailored to the Masskara Festival for a local business, such as a hotel or restaurant? What creative strategies and channels would you utilize to capture the attention and interest of festival attendees?

    Answer:
    As an MBA student specializing in marketing I will design a marketing campaign tailored to the Masskara Festival for a local business like hotel or restaurant by creating a Festival Themed Products or Services in which I will create festival themed menu items  or hotel packages  related to Masskara Festival and create branding elements that align to Masskara logos, colors and masks while using the creative strategies and channels to capture the attention and interest of festival attendees  in collaborating the local influencers or bloggers who have a lot and strong followers  among  the festival goers. And Then use festival related hashtagsand geotags to increase  visibility and take leverage to use the popular social media platforms.

    2. Leveraging Social Media and Influencers

    Question: In your role as a marketing student, how would you develop a social media and influencer marketing strategy for a business looking to capitalize on the Masskara Festival? What platforms, content ideas, and influencer partnerships would you recommend to create a buzz and attract festival attendees?

    Answer:
    As a Marketing student I would Develop a series of teaser videos, blogs, and social media posts showcasing the preparation and excitement leading up to the festival. Create engaging and shareable content that resonates with the festival goers. Collaborates with the local influencers or bloggers who have strong foundation or roots or what we called “panata” on attending the Mascara Festival. Conduct contest using the popular social media platforms like Facebook, Instagram, and TikTok to share their experiences and reward participants with prizes or discounts for their contributions.

    3. Navigating Cultural Sensitivity and Authenticity

    Question: As an MBA student specializing in marketing, how would you ensure that marketing campaigns maintain cultural sensitivity and authenticity during the Masskara Festival? What steps and guidelines would you establish for businesses to engage respectfully with the local culture while promoting their offerings?

    Answer:

    As a MBA student specializing in marketing I will ensure that marketing campaigns maintain cultural sensitivity and authenticity during MAsskara Festival by reviewing all policies, laws or ordinances related to celebrating the Masskara Festival by taking the steps of requesting training and seminar to be conducted by the Bacolod City Tourism Office to my teams especially to those staff who have customer facing staffs. At the sametime source festival products or materials from local artisans and craftsmen for the campaign materials. And support ethical production practices that benefit the local community.

37. 

    Cheryl Mina - MSHM 204

    September 19, 2023 at 8:51 pm  ·  Reply

    1. Maximizing Occupancy Rates
    Background: The Masskara Festival attracts a significant influx of tourists and visitors to Bacolod City. Hoteliers are eager to capitalize on this surge in demand to maximize occupancy rates and revenue.
    Question: As a hotel manager in Bacolod, how can you strategically plan and market your establishment to ensure maximum occupancy during the Masskara Festival? What pricing strategies and promotional efforts would you implement to attract festival-goers and provide them with a memorable stay?

    As a hotel manager, I will strategize on the following:

    Advance Reservations – I will encourage early reservations by offering discounts or perks to those guests/visitors who will book their rooms in advance of the festival dates. This will help us secure bookings and will also provide us with a clearer picture of occupancy. We can also implement tiered pricing based on room type and amenities like charging higher rates for premium rooms with festival views or special packages and offer more budget-friendly options for budget-conscious travelers.
    Flexible Cancellation Policies – create flexible cancellation policies that accommodate last-minute changes in festival plans that way it may attract travelers who are unsure about their schedules during the festival dates.
    Maximize Online Platforms – optimize hotel’s website and social media profiles with festival-themed content, images, and information and utilize search engine optimization to ensure your hotel appears in relevant online searches. We may also partner with online travel agencies and list the hotel on platforms like Booking.com and Expedia to reach a wider audience.
    Local Advertising – Advertise in local newspapers, magazines, and radio stations to target residents who may recommend your hotel to visiting friends and family.
    Email Marketing – Create a targeted email marketing campaign to reach out to previous guests and subscribers with Masskara Festival offers and promotions.
    Collaborate with Local Businesses – Partner with local restaurants, bars, and entertainment venues to offer joint promotions and packages. Cross-promotion can attract visitors looking for a complete festival experience.
    Social Media Engagement – Actively engage with festival-goers on social media platforms by sharing festival updates. We may decorate the hotel to reflect the festival’s spirit and for the place to become instagrammable.
    Post-Festival Promotions – extend the marketing efforts beyond the festival by offering post-festival promotions and incentives to encourage guests to return for future visits and encourage them to leave a positive review on platforms like TripAdvisor and Google as this can boost the hotel’s reputation and attract more guests.

    2. Managing Increased Dining Traffic
    Background: Local restaurants experience a substantial increase in patrons during the Masskara Festival. However, managing the surge in dining traffic can be challenging, particularly in terms of maintaining service quality and customer satisfaction.
    Question: You are a restaurant owner in Bacolod City. How would you prepare your staff and operations to efficiently handle the heightened demand during the festival? What strategies would you employ to ensure that customers have a positive dining experience despite the increased crowds?

    To efficiently handle the heightened demand during the Masskara Festival in Bacolod City and ensure a positive dining experience, here are some strategies I would employ to better prepared to handle the surge in patrons during the Masskara Festival while maintaining service quality and ensuring customer satisfaction:
    1. Staff Training:
    – Conduct specialized training for all staff members, including kitchen and front-of-house staff, to prepare them for high-demand situations.
    – Emphasize the importance of excellent customer service and maintaining a friendly, accommodating attitude.
    2. Pre-Festival Preparation:
    – Increase the stock of essential ingredients and supplies to prevent shortages during peak hours.
    – Implement a detailed festival menu with simplified dishes to streamline kitchen operations.
    3. Reservations and Waitlist Management:
    – Encourage customers to make reservations in advance to help plan for table allocation.
    – Utilize a digital waitlist system to manage walk-in customers efficiently.
    4. Extended Operating Hours:
    – Consider extending restaurant hours to accommodate more diners, especially during the festival’s peak days.
    5. Cross-Training:
    – Cross-train staff members so they can perform multiple roles if needed, such as servers helping in the kitchen during busy times.
    6. Communication:
    – Maintain open communication with customers about potential wait times and set realistic expectations.
    – Use social media and your website to share festival-specific information, including menu offerings and operating hours.
    7. Efficiency in Service:
    – Implement a streamlined order-taking and payment process, potentially using mobile apps or tablets for tableside orders.
    – Minimize unnecessary steps in service to expedite turnover without compromising quality.
    8. Quality Control:
    – Consistently monitor food quality to ensure it meets your standards, even during peak hours.
    – Have a dedicated quality control team to catch any issues before they reach the customer.
    9. Customer Feedback:
    – Collect feedback from diners and use it to make real-time improvements during the festival.
    – Train staff to handle complaints gracefully and resolve issues promptly.
    10. Security and Safety:
    – Ensure the safety of both customers and staff by having security measures in place, especially in crowded areas.
    11. Marketing and Promotion:
    – Run targeted marketing campaigns in the lead-up to the festival to attract more customers.
    – Offer festival-specific promotions or discounts to entice visitors.
    12. Staff Well-being:
    – Provide adequate breaks and support for staff to prevent burnout during the busy festival period.

    3. Transportation Logistics
    Background: Bacolod’s transportation network faces added pressure during the Masskara Festival due to the influx of visitors. Ensuring smooth and efficient transportation services becomes paramount.
    Question: As a transportation company executive, how would you address the logistical challenges posed by the festival, such as increased demand for taxis, shuttles, and other services? What strategies would you implement to optimize your transportation offerings and meet the needs of festival attendees while maintaining high standards of safety and convenience?

    To address logistical challenges during the Masskara Festival and optimize transportation services, I would begin planning months in advance, considering historical attendance data, anticipated visitor numbers, and road closures during the festival. This will help to consider if there is a need to increase the number of taxis, shuttles, and other vehicles available during the festival period and gage if partnerships with local rental services is needed to expand the fleet temporarily.

    Another great strategy that can be found online are the following:
    1. Online Booking and Apps – Develop a user-friendly mobile app or enhance your existing one for easy booking and tracking of vehicles. Allow users to pre-book rides to reduce wait times.
    2. Dynamic Pricing – Implement dynamic pricing to incentivize drivers to work during peak hours. Ensure transparency to avoid customer dissatisfaction.
    3. Special Festival Routes – Create festival-specific routes and schedules to efficiently transport attendees between popular destinations, hotels, and event venues.
    4. Customer Support – Bolster customer support to handle inquiries, complaints, and emergencies promptly. Provide multiple communication channels for passengers to reach out.
    5. Safety Measures – Conduct safety checks and routine maintenance on all vehicles before and during the festival. Train drivers on safety protocols and handling large crowds.
    6. Alternative Transportation – Promote eco-friendly options like bike rentals or shared rides to reduce traffic congestion and environmental impact.
    7. Cashless Payments – Encourage cashless payments to speed up transactions and reduce the risk of theft during peak festival times.
    8. Real-time Monitoring – Utilize GPS and real-time monitoring systems to track vehicle locations, optimize routes, and respond swiftly to changing conditions.
    9. Marketing and Information – Keep passengers informed about transportation options, routes, and schedules through digital and traditional marketing channels.
    10. Feedback Loops – Create a feedback mechanism for passengers to share their experiences and suggestions, allowing for continuous improvement.
    11. Emergency Response Plan – Develop a contingency plan for handling emergencies, including medical situations and unexpected road closures.