Preparing Products for Internationalization | Internet Development
Table of Contents
Development of Internet and Preparing a Product for Internationalization
Introduction:
The Internet has transformed how people communicate, work, shop, and do business. With billions of people and countless devices connected worldwide, the Internet has created a digital marketplace that transcends nations and physical borders. For MSMEs (Micro, Small, and Medium Enterprises), this connectivity presents unprecedented opportunities to sell products internationally and compete on a global stage.
This article explores:
- How the Internet has developed into a global business platform,
- Why the Internet is essential for today’s global marketplace,
- What internationalization means for products and businesses, and
- How MSMEs can prepare their products and services for global success.
Think of this as a digital map that guides products onto the world stage.
Importance of the Internet in Today’s Global Marketplace [Preparing Products for Internationalization ]
1. Global Communication
The Internet has made communication between businesses, customers, and partners across the world faster, easier, and more affordable. Through digital platforms, companies can now send messages, share updates, and receive feedback in real time, regardless of geographical distance. Social media platforms such as Facebook, Twitter (X), Instagram, Messenger, and WhatsApp allow businesses to interact directly with their audiences through comments, private messages, live streams, and customer support chats.
For example, in the Philippines, well-known brands like Jollibee actively use Facebook and other social platforms to engage with customers by responding to inquiries, addressing concerns, announcing promotions, and sharing behind-the-scenes content. This constant interaction creates a two-way communication channel that strengthens relationships, increases transparency, and builds long-term trust between businesses and consumers. As a result, customers feel more connected to the brand, which improves loyalty and brand reputation on a global scale.
2. Marketing
The rise of the Internet and social media has completely transformed how businesses promote their products and services. Instead of relying only on traditional advertising methods such as television, radio, or print media, companies can now use digital marketing strategies that are more targeted, measurable, and cost-effective. Through social media posts, video content, online advertisements, influencer partnerships, and email campaigns, businesses can present their products to a worldwide audience.
For instance, Bench uses Instagram to showcase its latest fashion collections through high-quality photos, videos, and collaborations with influencers, while Jollibee uses Facebook to promote new meals, limited-time offers, and brand campaigns. These online platforms allow businesses to reach specific customer segments based on age, interests, and location, making marketing efforts more efficient. At the same time, digital analytics tools help companies track engagement, clicks, and sales, enabling them to continuously improve their marketing strategies.
3. Commerce (Selling Products Online)
The Internet has revolutionized commerce by allowing businesses to sell products directly to customers through online platforms, a system known as e-commerce. Marketplaces such as Shopee, Lazada, Temu, and SHEIN provide businesses with digital storefronts where they can display products, process orders, receive payments, and arrange deliveries. These platforms remove geographical limitations and allow even small businesses to access global markets without needing a physical store.
Temu and SHEIN are strong global examples of how e-commerce platforms connect sellers to international buyers. Through their apps and websites, they serve millions of customers across different countries by offering affordable products, efficient logistics, and localized user experiences. Their global reach demonstrates how online commerce enables products to cross borders easily, giving businesses opportunities to scale faster than traditional retail models.
With e-commerce, businesses can operate 24/7, reach international customers, reduce operational costs, and respond quickly to changing market demands. This digital business model allows MSMEs to grow beyond local boundaries and compete in the global marketplace.
4. Diverse Audience Reach
One of the most powerful advantages of the Internet is its ability to remove traditional business barriers such as distance, time zones, and limited physical resources. Even small and medium-sized enterprises (SMEs) can now promote and sell their products to customers around the world. Through websites, social media, and international marketplaces, local Filipino brands can reach tourists, overseas Filipinos, and foreign consumers looking for unique and culturally inspired products.
This global accessibility allows businesses of all sizes to compete on a much larger scale. A small local shop can now stand alongside multinational brands in online marketplaces, giving MSMEs a chance to grow, gain international recognition, and increase revenue. In this way, the Internet levels the playing field and empowers businesses to participate in the global economy.
Preparing Products for Internationalization
5. Transaction Streamlining
The Internet has greatly simplified business transactions by enabling fast, secure, and cashless payment systems. Digital wallets and online payment gateways such as GCash, Maya (formerly PayMaya), PayPal, Stripe, and credit/debit card systems allow customers to complete purchases in just a few clicks. This removes the need for physical cash handling and manual record-keeping, reducing human error and operational delays.
For businesses, especially MSMEs, transaction streamlining improves cash flow, accounting accuracy, and customer satisfaction. Automated invoices, real-time payment confirmation, and integrated sales tracking help entrepreneurs manage their finances more efficiently. Customers benefit from convenience, security, and speed, making them more likely to complete purchases and return for future transactions.
6. Supply Chain Optimization
The Internet allows businesses to manage their supply chains more effectively by using digital tools for inventory tracking, order fulfillment, and logistics coordination. Supply chain optimization refers to the use of technology to reduce waste, minimize delays, and ensure that the right products reach customers at the right time.
For example, companies such as Mercury Drug use cloud-based inventory systems to monitor stock levels in real time across multiple branches. When stock runs low, automated systems can trigger restocking requests, preventing shortages and overstocking. MSMEs can adopt similar tools such as cloud-based inventory apps and warehouse management systems to improve accuracy, reduce losses, and ensure smooth operations.
7. Collaboration Tools
The Internet enables businesses to work efficiently through digital collaboration platforms. Tools such as Microsoft Teams, Zoom, Google Workspace, Slack, and Trello allow teams to communicate, share files, schedule meetings, and manage projects in real time—even when employees are located in different regions or countries.
This is especially important in the Philippines, where businesses may operate across different islands. Online collaboration tools reduce travel costs, improve productivity, and ensure that all team members stay connected. For MSMEs, these tools make it possible to operate professionally, coordinate with international partners, and manage remote workers without needing expensive office infrastructure.
8. Competitive Edge
The Internet gives businesses a competitive edge by allowing them to innovate, analyze customer behavior, and adapt quickly to market trends. Through data analytics, online feedback, and digital marketing tools, companies can understand what customers want and improve their products or services accordingly.
For example, Revolution Precrafted uses digital platforms to market and sell prefabricated homes globally, while PawnHero offers online pawn services that are faster and more accessible than traditional pawnshops. These companies demonstrate how digital innovation allows businesses to differentiate themselves, provide better customer experiences, and stay ahead of competitors.
9. Business Growth
By embracing digital tools and the Internet, businesses can scale faster and access new markets, revenue streams, and partnerships. Online platforms make it possible for MSMEs to sell globally, attract foreign customers, and collaborate with international suppliers or distributors.
Digital growth also enables businesses to test new products, enter new regions, and build brand recognition without large upfront costs. As a result, the Internet becomes a powerful driver of long-term business success, allowing companies of all sizes to transform from local enterprises into global brands.
Introduction to Internationalization of Products [ Preparing Products for Internationalization | Internet Development ]
Internationalization is the process of preparing products or services to reach global markets. Think of it as giving your product a passport to explore and thrive beyond its home country. It goes beyond simple expansion—it involves adapting to cultural differences, strategic planning, and creating growth opportunities.
Here’s a breakdown of what internationalization entails:
1. Process of Expanding Products/Services Beyond Domestic Borders
Internationalization allows businesses to grow beyond their local markets. For example, the South Korean tech giant Samsung didn’t limit itself to selling gadgets in Seoul. Instead, it expanded globally, making its smartphones and home appliances available on every continent. This process enables companies to break free from domestic limitations and compete globally.
2. Adapting to Diverse Markets and Cultural Nuances
Successful internationalization requires adapting products to local cultures and preferences. McDonald’s is an excellent example of this adaptability. In India, where many people prefer vegetarian options, McDonald’s introduced the McAloo Tikki Burger—a veggie-friendly menu item tailored to local tastes. This highlights the importance of understanding cultural differences when entering new markets.
Preparing Products for Internationalization | Internet Development
3. Enabling Growth, Revenue Diversification, and Brand Expansion
Expanding internationally helps businesses grow, diversify their revenue streams, and strengthen their brand presence. IKEA exemplifies this by moving beyond its Swedish roots to furnish homes worldwide. Its global reach has not only increased revenue but also solidified its reputation as a leading furniture brand across continents.
4. Strategic Planning and Market Research for Success
Entering new markets requires careful planning and research. Toyota’s success in international markets is a result of its strategic approach. Before launching in the Netherlands, Toyota identified the demand for eco-friendly vehicles and positioned itself as a leader in hybrid cars. This demonstrates how understanding local market needs is key to succeeding globally.
5. Importance of Product-Market Fit
Before expanding internationally, companies must first ensure their products meet their domestic market’s needs. Without strong product-market fit at home, global expansion may face challenges. Businesses should assess their product’s performance through feedback and testing before venturing into foreign markets.
6. The Role of Localization
Internationalization lays the groundwork for localization—adapting products for specific regions or cultures. Localization involves more than just translating text; it includes adjusting design, colors, and features to suit local preferences while maintaining the product’s core identity.
7. Challenges of Direct Translation
Direct translation can lead to miscommunication or cultural missteps in new markets. A notable example is KFC’s slogan “finger-lickin’ good,” which was mistranslated into Chinese as “eat your fingers off.” This translation confused customers and highlighted the importance of cultural sensitivity during internationalization efforts.KFC’s initial attempt to appeal to the Chinese market in the 1980s resulted in a phrase that sounded unappetizing and gruesome rather than enticing. Recognizing the error, KFC quickly worked with local experts to refine its brand message and adapt its menu to fit local tastes better, ultimately leading to its success in China.
8. Framework for Future Adaptation
Internationalization creates a flexible framework that allows companies to adapt their products more quickly when entering new regions later. Businesses can save time and effort during future localization efforts by considering factors like language support, date formats, and regional preferences early on.
9. Long-Term Success Through Internationalization
Ultimately, internationalization opens doors for long-term growth by increasing customer bases and building global brand recognition. By carefully planning expansions while respecting cultural differences, businesses can establish themselves as trusted players in multiple markets worldwide.
Preparing Products for Internationalization | Internet Development
References
- Global Reach – Definition and business impact. Wikipedia. Global Reach on Wikipedia
- Shopee e-commerce platform overview. Wikipedia. Shopee on Wikipedia
- Lazada e-commerce platform overview. Wikipedia. Lazada on Wikipedia
- Internationalization and ecommerce insights. Millennial Magazine. Internationalization Guide
- Digitalization and international business strategies. International Council for Small Business. The Benefits of Digitalization and Internationalization for MSMEs
- Digital skills and expansion. Springer Nature research on digitalization. Digitalization in Internationalization
- Alibaba and international ecommerce platform context. Wikipedia. Alibaba Group on Wikipedia
- SEO and Internet marketing insights. SLM MBA. Internet’s Role in International Marketing
Preparing Products for Internationalization | Internet Development
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Andrea Jan Colastre BAMK 3C
Question 1
Avon Philippines is a great example of a local household name that has embraced the digital shift. One specific digital practice they use is the “Avon On” app, which turns their traditional paper brochures into a dynamic, sharable digital storefront for their representatives. This shows how the internet acts as a bridge for transaction streamlining; instead of waiting days to process manual orders, everything happens in real-time. This prepares the business for internationalization by creating a digital-first mindset. When a company masters global communication through an app, it becomes much easier to scale those operations across borders, making the brand more agile and ready to meet the demands of a fast-paced global market.
Question 2
Avon Philippines has incredible potential to expand its footprint even further, especially with its “Anew” skincare line. This product could succeed globally because it offers high-end, dermatological results at a price point that is accessible to everyday consumers—a value proposition that resonates in almost any country. To truly compete on a world stage, however, the business needs to focus more on localization as mentioned in the article. They could improve by tailoring their marketing and product formulations to specific regional climates or cultural beauty standards. By refining these details, the company ensures its products feel “at home” in a new country, which is the key to winning over international customers and standing out against global competitors.
Annagene Roze Marielle C. Aquiño BAMK 3-B
1. An example of an MSME at the local level that transacts its business via the Internet by selling products online is Sunnies Face. The online practice it follows is through social media marketing and selling online via its official website. This is an example of how the Internet is utilized in promoting the organization in digital marketing, wherein it directly communicates with clients and promotes its products worldwide. By selling online and brand promotion, the organization is able to go global.
2. A local company that has the potential to operate in the international market is Bench, which specializes in clothing items, among other products, that can succeed in the international market because of their stylish design and prices. Based on the article, the enterprise still has a challenge in improving product localizations, international online platforms, a nd global brand positioning. Improving their online distribution channels is, therefore, a strategy that can make Bench compete in the international market successfully.
1.) Merzci Pasalubong
Merzci has a website and a Facebook page to share and promote its products. It is where they receive online inquiries and orders and sometimes even arrange deliveries. By maintaining an online presence with product photos, descriptions, and contact options, Merzci begins the process of expanding market reach beyond its local physical stores, which will be a key first step in internationalization. Another important part of preparing for internationalization is to have digital platforms which Merzci already has that can help with branding and visibility.
2.) Uno Lifestyle Cafe
Uno yogurt stands out in Bacolod City for its innovative charcoal yogurt, this unique twist not only gives the yogurt its striking grey color, making it Instagram worthy, but also adds a subtle earthy flavor that appeals to adventurous foodies. It can succeed globally because of its health-conscious appeal with striking presentation. Also, customizable toppings can attract international customers looking for premium, ready-to-eat snacks. Lastly, frozen yogurt has become popular worldwide, so a unique Filipino brand like Uno could stand out.
1. Secret Fresh company founded by Big Boy Cheng back in 2007. It uses marketing and logistics through internet, especially social media like instagram.
2. I believe that Secret Fresh have the potential to sell its products globally because of the influence made by Big Boy Cheng, who is known by designers globally. Secret Fresh has strong potential to expand sales globally due to its established international shipping and digital infrastructure. I believe their clothing line are enough to sell globally as it stands out aside from other brands here in the Philippines.
3. I think that Secret Fresh needs improvements in logistics scalability, localized marketing, and payment diversity to strengthen global competitiveness.
Human Nature is a Philippine MSME that uses e-commerce through its official website and social media platforms to sell personal care and household products. By using the Internet, the company expands its market reach, strengthens online communication with customers, and streamlines transactions through digital payments and delivery services. This demonstrates the role of internet development in promoting global communication, improving marketing effectiveness, and supporting business internationalization by making products accessible beyond the local market.
Auro Chocolate is a truly Filipino product with strong potential to enter the international market. Made from locally sourced Philippine cacao, Auro Chocolate can succeed globally because of the increasing international demand for premium chocolate and ethically sourced food products. By using e-commerce platforms and social media, the company can showcase its unique Filipino flavors to global consumers, build brand recognition abroad, and facilitate international transactions. However, to fully prepare Auro Chocolate for internationalization, the company needs to improve product standardization, secure export-ready packaging that meets global food safety regulations, and adapt its digital marketing strategies for foreign audiences. Strengthening online presence, understanding foreign consumer preferences, and ensuring compliance with international requirements will help Auro Chocolate successfully compete in the international market.
1. Merzci is a well-known local MSME in Bacolod, Negros Occidental that uses Facebook and Instagram as digital platforms to promote and sell its pasalubong products such as piaya and baked goods. Through social media, Merzci showcases its products, responds to customer inquiries, and accepts orders via direct messages, effectively turning the Internet into a simple e-commerce channel. This practice highlights the role of the Internet in breaking geographical barriers and expanding market reach, as their posts can be seen not only by local customers but also by Filipinos living in other regions or abroad. It reflects key concepts from the article such as global communication, where real-time interaction builds trust and brand loyalty, and digital marketing, which increases visibility at a lower cost than traditional advertising. Their online ordering and payment coordination also show early transaction streamlining, helping the business develop systems that can later be scaled for international markets. By engaging with customers online and observing preferences, Merzci is also gathering insights that can support future localization if they decide to adapt their products for global consumers.
2. Human Nature
One product with strong global potential is Human Nature’s all-natural personal care products, especially their shampoos and skincare lines. These products use natural, ethically sourced ingredients and promote sustainability—values that strongly appeal to international consumers today. With the growing global demand for eco-friendly and socially responsible brands, Human Nature’s “pro-people, pro-planet” identity makes it easy for them to connect with customers beyond the Philippines. Based on the article, Human Nature still needs to strengthen its international readiness through better localization and operational systems. While their brand message is clear, they would need to adapt packaging, labeling, and marketing to meet different countries’ regulations, languages, and cultural preferences. Improving e-commerce systems, global logistics, and payment options would also help streamline international transactions. These improvements will allow Human Nature to compete more effectively abroad by making their products easier to access, more compliant with global standards, and more relatable to international consumers.
Babi’s Chocolate Factory, a Bacolod-based confectionery and baking essentials retailer utilizes the internet in marketing their products particularly on social media through video contents and public materials of everything they have in store. This practice has helped them reach more customers beyond their store’s vicinity, proving how the internet has enabled everyone, especially businesses, to connect with others near or far. With this advantage, businesses can reach their target customers easily, allowing them to analyze the differences of each segment using the tools provided by the online platforms so that they could market their products or services efficiently and improve such digital marketing strategies as well.
Another local company with the potential of going international is Naturale, a rising cosmetics brand known for its “Filipina-skin friendly” liquid concealers. As the beauty industry becomes more diverse, Naturale concealers fit the rising demand for cosmetics that cater Southeast Asian complexions. With its top-notch quality and array of shades, Naturale concealers can surely compete with the global market successfully. In internationalizing, Naturale could benefit from improving its Diverse Audience Reach, Supply Chain Optimization, and Localization especially if aims to sell its product outside of the Philippines. Given that Naturale has its market research and strategic planning, ensuring that the mentioned factors are improved would help Naturale penetrate the international market and reach more customers.
1. A local company that comes to mind is The Label Manila; they sell fandom merch in the form of customized shirts and jerseys. They exclusively sell online, advertising and processing transactions through Instagram direct messages. It took 5 days for the jersey I ordered to arrive in Bacolod, and it was the first time I experienced purchasing an item through Instagram messaging only. I think it’s smart of them to use Instagram as their primary platform, as their products appear to be marketed towards a younger and more affluent audience, which there are more of on Instagram compared to Facebook. This business model is easily adaptable for internationalization and global orders, especially if they took a similar approach to how Blackbough Swimwear (another Philippine-based online brand that became famous globally; they are too large to be considered an MSME) gained fame through Instagram by sending their bikinis to famous celebrities.
2. One company that I believe has the potential to enter the international market is Chicken House or other similar chicken inasalan. Similar to how Jollibee markets itself as a proudly Filipino fast food chain, they can attract similar target markets: OFWs longing for the taste of home, and curious foreigners interested in trying Filipino cuisine. Jollibee became popular globally not only because OFWs generated buzz abroad about the new Jollibee branches, but also because foreign vloggers would post about trying Filipino food for the first time by visiting Jollibees that opened in their area. This sort of organic engagement drew curiosity from other non-Filipinos about the unique and exotic flavors of Filipino food, which led them to visiting Jollibee themselves. So I believe that Chicken House can do the same thing, or even offer sponsorships to vloggers in exchange for promoting their branches abroad once they expand.
Question 1
Company: Sans Rival Dumaguete
Digital Practice:
The Sans Rival sells its products through Facebook and Instagram, using posts, stories, and direct messages for orders and payments.
Role of the Internet:
The Internet helps the business reach more customers beyond its physical location. Because people can view and order products online, even from abroad, the company becomes more visible and ready to serve international buyers.
Question 2
Company: Chicken House Bacolod
Product: Chicken Inasal
Why It Can Succeed Globally:
Filipino food is becoming more popular worldwide, and tapsilog offers a unique and flavorful meal that can attract both Filipinos abroad and foreigners curious about Filipino cuisine.
COLEEN SITOBAL BAMK 3-C
Virgie’s Homemade Products, a Bacolod-based bakery known for cookies, piaya, and tarts, uses Facebook and Instagram to showcase its products and take orders online. By using the Internet, the business can reach customers beyond Bacolod and communicate with them instantly. This digital presence also helps prepare the company for internationalization by building brand recognition and creating opportunities for potential overseas orders.
Question 2:
Bacolod’s Merzci Piaya offers piaya, a popular Philippine sweet pastry. This product has the potential for worldwide success because it is a beloved Filipino dessert that appeals to both international dessert lovers and Filipinos living abroad. To compete internationally, the company could improve by developing a website or e-commerce platform with international shipping and targeted promotion for global customers. These improvements would increase brand awareness and make the products more accessible to consumers worldwide.
1. Quan Delicacies shows how a small local MSME can realistically prepare for internationalization by smartly using social media as a digital marketplace. Through Facebook and Instagram, they go beyond promotion and create a full customer experience like selling products, engaging in real-time conversations, and building trust with both local buyers and Filipinos abroad. Their use of digital marketing keeps costs low while expanding brand visibility, and their current system of online orders and cashless payments lays the groundwork for scalable global transactions. Most importantly, the constant customer feedback they receive helps them understand preferences and adapt their products, making social media not just a sales tool but a learning platform that supports future localization and global growth.
2. Malagos Chocolate’s bean-to-bar dark chocolate stands out because it combines premium quality with a strong story. Made from locally grown Philippine cacao, it has already won over 50 international awards, which shows that global consumers genuinely appreciate its taste and craftsmanship. As more people around the world look for ethically sourced, artisanal chocolates with a clear origin, Malagos fits perfectly into this trend. Its distinct Filipino identity, paired with world-class quality, gives it a strong chance to succeed in international specialty chocolate markets. To compete more effectively on a global scale, Malagos Chocolate can further improve how it presents and delivers its brand to different markets. It needs the localization and adaptation for new markets. While the product itself is already excellent, refining its global brand story by clearly highlighting its sustainability efforts, Filipino roots, and bean-to-bar process in ways that resonate with specific regions that would help build deeper connections with international customers. Improving logistics, such as smoother international shipping, better handling of customs requirements, and stronger distribution partnerships, would also make their products more accessible abroad. These steps would help Malagos not only reach more customers worldwide but also compete confidently with other premium chocolate brands.
1. I think the Cocotwist is a local MSME that sells buko pie and uses Facebook to promote its products and accept orders online. By their social media, customers can easily message the business, see product posts, and place their orders. This shows the role of the Internet in helping the business reach more customers and communicate faster. Online marketing also helps in building brand awareness beyond the local area. These digital practices prepare the business for internationalization because it already uses online platforms for marketing, communication, and transactions.
2. Goldilocks a local company that has the potential to enter the international market. I believe one of its products, polvoron, can succeed globally because it is a popular Filipino food and is liked by many overseas Filipinos. However, the company still needs to improve its packaging and labeling to meet international standards. Better packaging will help the product last longer and be safe for export.
1.Sunnies Studios
Sunnies Studios is a Philippine brand eyewear where they sells sunglasses. They use their digital platforms such as shoppee to expand where their customers can also browse, place orders and pay online. The Internet helps the business to open for internationalization to reach more global customers outside the country. This also a chance to capitalize the opportunity and to be known in international market.
2. Kultura Filipino
Kultura Filipinp is a handcrafted Filipino souvenirs and apparel that speaks Filipino culture. With the help of online and digital marketing, the product of the business successfully succeed entered the global market, in which tourists and overseas patronize and buy cultural products of Filipino, reflecting tradition.
Rags2Riches is a local Philippine MSME that uses the Internet to sell its products. The company produces eco-friendly bags, home décor, and fashion accessories made by local artisans. One digital practice it uses is e-commerce and social media marketing through its website and platforms like Instagram and Facebook.
Human Nature is a local Philippine company that has the potential to enter the international market. One product it offers is its natural personal care products such as shampoos and skincare items made from locally sourced ingredients. The company can succeed globally because there is a growing demand for natural, eco-friendly, and ethical products worldwide. However, the business still needs to improve product localization, international logistics, and global online marketing based on the article.
A local MSME in Bacolod that uses the Internet to sell its products is LS Dolocab. One digital practice it uses is promoting and accepting orders through social media platforms such as Facebook, where customers can view product designs, inquire, and place orders online. This shows the role of the Internet in improving global communication and marketing because it allows the business to reach customers beyond its physical location. Through online promotion and digital transactions, LS Dolocab is able to streamline communication and build brand visibility, which helps prepare the business for internationalization.
While talking about the international market, a local company in Bacolod with the potential to enter it is Get Spotted Shop. One of its main products is trendy, locally designed apparel, which can succeed globally because international customers are increasingly interested in unique, stylish, and culture-inspired clothing. While Get Spotted Shop already accepts international payments via Western Union, the company still needs to improve its international shipping system to deliver products directly to customers abroad. By enhancing e-commerce platforms, offering secure online payment options, and improving global transaction and shipping processes, Get Spotted Shop can better compete internationally and make its products more accessible to a global market.
Question 1:
One local MSME that uses the Internet to sell its products is The Lost Bread. The company uses social media platforms such as Instagram and TikTok to promote its desserts and connect with customers, while also partnering with online delivery apps to sell its products. This digital practice shows the important role of the Internet in expanding market reach beyond physical store locations. By using online platforms, the business can attract customers from different areas and build brand awareness more efficiently. This helps prepare the company for internationalization because it already has experience in digital marketing, online sales, and reaching a wider audience, which are essential for entering foreign markets.
Question 2:
One local company that has the potential to enter the international market is Figaro Coffee Company. One of its key products is Philippine specialty coffee, such as Barako coffee, which can succeed globally because of its unique flavor and origin that appeal to specialty coffee consumers worldwide. However, the company still needs to improve its digital presence by strengthening its e-commerce platform and international online marketing. Enhancing these areas will help Figaro reach global customers more effectively, improve brand visibility, and compete with established international coffee brands in the global market.
1.) Company Name: Lola & Daisy Clothing (A local eco-friendly pet accessory brand)
Lola & Daisy utilizes Social Commerce, specifically through integrated Instagram and Facebook Shops. By tagging products directly in their posts, they allow customers to transition from “scrolling” to “buying” within seconds. This creates a seamless Direct-to-Consumer (D2C) pipeline that bypasses traditional retail gatekeepers.
This shows that the Internet acts as a transaction streamliner, removing the need for physical storefronts to reach a wide audience.
2.) Company Name: Theo & Philo Single Origin Chocolates
The product is their 65% Dark Chocolate with Green Mango and Salt. This product can succeed globally because it utilizes Localization and Unique Value Proposition (UVP). International consumers are increasingly looking for “single-origin” artisan products. By pairing high-quality Philippine cacao with distinct local flavors (like green mango), they offer an exotic, premium experience that stands out against mass-produced European chocolates.
Based on general principles of international trade, Theo & Philo needs to improve its Supply Chain Traceability and Digital Logistics Integration.
The Improvement: They should implement a blockchain or digital tracking system that shows the “bean-to-bar” journey for every batch.
Why it helps: International markets, particularly the EU, have strict regulations regarding sustainability and ethical sourcing. By digitizing their supply chain transparency, they can prove their compliance with global labor standards, building the trust necessary to compete in high-end global boutiques and supermarkets.
Hiera Nicole P. Decena – BAMK 3D
If I were to choose a local company, it would be Tumandok Crafts Industries, a local based business that makes handcrafted furniture and home décor using indigenous and natural materials. This local brand has a strong Internet presence by using Facebook, Instagram, and their website to display their products. They share photos, videos, and product details so customers can easily see their designs and ask questions online.
Many local businesses use digital platforms to show what they offer, and Tumandok Crafts is a great example. They regularly post their furniture and décor pieces online, which helps customers see the quality and uniqueness of their products even without visiting their physical store. Through online messages and comments, they can talk directly with buyers, answer questions, and build customer trust. This kind of online communication and promotion helps them reach more people outside Bacolod.
This shows how the Internet helps prepare a business for internationalization because their products can now be seen not only by local buyers but also by customers from other countries. By using digital platforms, they can share Filipino craftsmanship with a global audience. The Internet also helps with transaction streamlining since inquiries, orders, and delivery arrangements can be managed online. They can also apply localization in the future by adjusting product details, prices, and shipping options for international customers. Because of their strong online presence, Tumandok Crafts is already taking steps toward becoming globally competitive.
One product that can succeed in the global market is their handmade home décor and accent furniture made from natural and locally sourced materials. Many people around the world are now looking for unique, eco-friendly, and culturally inspired home items instead of mass-produced decorations. Tumandok’s products stand out because they show Filipino artistry and craftsmanship, which makes them appealing to foreign buyers who value handmade and sustainable products.
However, to compete internationally, the company still needs to improve in some areas. First, they should upgrade their e-commerce system by creating an online store where international customers can easily order and pay using global payment methods. Second, they should focus on localization, such as using clear English descriptions, standard measurements, and shipping information that foreign buyers can easily understand. Third, they should improve their digital marketing by promoting their products through international social media ads, home décor websites, and partnerships with foreign influencers or designers. By improving these areas, Tumandok Crafts can use the Internet not only for local promotion but also for global marketing, smoother online transactions, and better communication with international customers. This will help them compete with other handmade brands around the world and successfully enter the global market.
1. Rich Boyz a local brand that sell streetwear apparel through social media platforms like tiktok facebook and instgram. One digital practice it uses the online marketing and a website where their customers can order. With this they can reach customers worldwide, build brand awareness and prepare for internationlization through digital marketing
2. OXYGN is a local Philippine fashion company that have a potential to compete in the international market. One of its main products are casual clothing, which can succeed globally because it follows current fashion trends that is popular with young people. The brand’s stylish design and affordable prices makes it attractive to international customers.but, based on the article, the company still needs to improve their international e-commerce system and product localization. Improving its online selling platform, adjusting designs to fit different culture, and strengthening digital marketing can help OXYGN expand successfully to the international market.
1
A local business like Calea Pastries and Cakes uses Facebook and Instagram to promote their products and accept online orders. This shows the role of the Internet in digital marketing and e-commerce, as it allows the business to reach more customers beyond its physical store.
2
I believe the potential business to enter the international market is Quans Delicacies is a Local Bacolod Company that has the potential to enter the international market. Because of its products like piaya, can succeed globally because it is a unique Filipino delicacy that appeals to consumers looking for authentic and culturally distinct snacks. I think The business needs to improve its e-commerce system, expand global digital marketing. These improvements will help Quan Delicacies reach international customers and compete internationally.
FRANCIS EXEQUIEL P. AMPIL – LC4
QUESTION #1: An MSME that uses the internet to sell products or services is Lalahon. They sell ceremonial grade matcha powder for drink-making, as well as a variety of ready-made matcha-related drinks. A digital practice it uses has to do with its marketing; while it has an online presence through social media platforms such as Facebook and Instagram, Lalahon also participates in face-to-face markets and pop-ups to market its products to consumers. In line with this, Lalahon does cross-account promotion of the market and pop-ups it is a part of to advertise their presence at said pop-up, with other participating businesses promoting not only themselves, but Lalahon as well.
QUESTION #2: A local business that can penetrate the international or global market is Ever Bilena. While it was success in other countries it has extended to, it targets the Filipino diasporic community in those countries. One of its most well-known products is Ever Bilena Matte Lipstick, also known as the “Toast of New York,” a cosmetic application that suits most, if not all Filipinas. While the brand is made by Pinoys, for Pinoys, it can extend its branch outward with quality cosmetics to women of all cultures, ethnicities, and nationalities. The business needs to adapt a more diverse and inclusive mindset and approach in order to successfully internationalize, requiring them to adapt their products to local cultures and preferences, such as offering shades that may be different than those expected of the typical Filipina, allowing them to be competitive with equivalent but quality and distinct products of their own against the cosmetics of other makeup brands.
1. Calea Pastries & Coffee is a local MSME in Bacolod City that uses the Internet to sell and promote its products. One digital practice it uses is social media marketing through platforms such as Facebook and Instagram, where it posts product photos, announces new offerings, responds to customer inquiries, and coordinates orders and deliveries through online messaging and delivery services.
This practice shows the important role of the Internet in helping the business reach customers beyond its physical store, communicate efficiently, and build strong brand awareness. By using online platforms, Calea can attract both local and non-local customers, gather feedback, and understand market preferences. These digital skills help prepare the business for internationalization because an online presence makes the brand visible to overseas customers, especially Filipinos abroad, and familiarizes the company with digital marketing, online customer service, and e-commerce processes that are essential for expanding into international markets.
2. Sir Jess (Suarez Enterprise) is a Bacolod-based MSME that has strong potential to enter the international market. One of its key products is calamansi juice and other processed food products, which can succeed globally because they are natural, shelf-stable, and appeal to the growing international demand for healthy, tropical, and Filipino food products, especially among overseas Filipinos. Based on articles discussing MSME development and international readiness, the business still needs to further improve packaging, international food safety certifications, and export compliance standards. Strengthening these areas will help Sir Jess meet global quality requirements, build trust with foreign distributors and consumers, and compete more effectively in international markets by ensuring consistency, safety, and professional branding.
EDRIC MILES PAGUNTALAN
Question 1
GCash is a leading Philippine fintech service that utilizes the Internet to provide accessible mobile banking and e-wallet. A primary digital practice it employs is cross-border e-commerce integration through its “GCash Overseas” feature. This demonstrates the Internet’s role in transaction streamlining, as it allows Filipinos abroad to bypass traditional remittance delays and manage local finances in real-time. By digitizing these services, GCash facilitates global communication between the diaspora and the local economy, proving the platform is ready for internationalization by adapting its digital infrastructure to meet international financial standards.
Question 2
BongBong’s is a local icon with significant potential to enter the international market, specifically with its signature Piaya. This product can succeed globally because it fulfills the international demand for authentic, heritage-based snack foods and has the advantage of vacuum-sealed technology to maintain quality during export. To compete more effectively, the business must improve its digital localization by optimizing its web platforms for international currency and shipping. Enhancing their online marketing to educate non-Filipino consumers about the product’s cultural value will help BongBong’s transition from a regional favorite to a globally recognized specialty brand.
Question 1
Ans. Felicia’s Pastries Cafe, I chose this because this is our chosen client for Advertising and I often see Felicia’s Pastries Cafe use the Internet by selling their cakes and pastries on Facebook. When I look at their posts, I feel excited because the pictures make the products look delicious. I can easily send a message to order, and it makes me feel comfortable and valued as a customer. This shows the role of the Internet because it helps the business connect with people like me in a fast and friendly way. I do not need to go to the store right away because I can ask questions and place orders online. The Internet also helps the business promote its products to many people at the same time. By using the Internet, the business is preparing for internationalization. I believe that since they can already serve customers who are far away, they can someday make people from other countries enjoy Bacolod’s pastries too.
Question 2
Ans. A local company that I believe has the potential to enter the international market is Calea Pastries, located in Bacolod City, Philippines. One product it offers is its chocolate cakes. This product can succeed globally because it is tasty, well-made, and loved by many customers. Cakes are popular in many countries, so people from different cultures can enjoy Calea’s chocolate cakes. However, the business still needs to improve its use of the Internet, based on the article. Calea needs better e-commerce, such as an online store, online payments, and international delivery options. Improving global communication and marketing online will help the company reach customers from other countries. These improvements will help Calea compete and succeed in the international market.
Ever Bilena is a Filipino cosmetics company, and one digital practice it uses is commerce or selling products online such as in Shopee. This practice shows the role of the Internet in making products more accessible, convenient, and visible to a wider audience. By using e-commerce, Ever Bilena can reach customers not only in the Philippines but also abroad, helping the business prepare for internationalization.
Regatta can enter the international market because its clothes have a classic style that people everywhere like. The brand uses comfortable fabrics, and its prices are more affordable than big global brands. With effective promotion, Regatta can be a Filipino brand that appeals to many customers abroad. One product Regatta offers that can succeed globally is its Brite Light collection. These waterproof jackets have an LED torch built into the hood, which improves visibility at the touch of a button. This makes them useful for hiking, commuting, or even walking in low light, giving them strong appeal in many countries. Regatta needs to expand its products and services beyond the Philippines because right now it only ships locally. By building international shipping and distribution, the company can reach more customers abroad. This will help Regatta compete internationally since its brand will no longer be limited to the domestic market, and it can stand alongside global lifestyle brands by offering Filipino-designed clothing to a wider audience.
1. In Bacolod City, Firehook Bakery uses the Internet by promoting its products and accepting orders through Facebook and Instagram. The business posts pictures of its baked goods, replies to customer messages, and announces promotions online. This shows how the Internet helps businesses with marketing, communication, and faster transactions. By having a strong online presence and using digital payments, Firehook is preparing to reach customers beyond Bacolod and possibly enter the international market.
2. A local Bacolod business with the potential to enter the international market is Imay’s. One product that can succeed globally is its traditional Bacolod dishes, which represent Filipino culture and cuisine that many people abroad are interested in. However, the business still needs to improve its online systems, such as creating a proper website and offering online ordering for international customers. Improving e-commerce, marketing, and transaction processes will help Imay’s compete better in the global market.
1. A local Bacolod company that uses the Internet to sell its products is Calea Pastries and Cakes. Calea uses Facebook and Instagram to post their cakes, menus and updates and customers can message them online for orders and inquiries. This shows the role of the Internet because it helps the business promote products, communicate faster with customers, and reach people beyond Bacolod. Based on the article, using online marketing and digital communication helps prepare the business for internationalization by improving visibility and making transactions easier.
2. A local Bacolod company that has the potential to enter the international market is BongBong’s Piaya and Barquillos. One of its products is piaya, which can succeed globally because it is a unique Filipino delicacy that appeals to both locals and foreigners. However, based on the article, the company still needs to improve its internet development such as expanding e-commerce, improving product information online, and adapting marketing for international customers. These improvements will help the company compete internationally by allowing global reach, better customer communication, and smoother online transactions.
Question 1
Human Nature (Gandang Kalikasan, Inc.) – a Philippine MSME that sells natural personal care and household products.
Human Nature uses e-commerce through its official website and social media platforms (Facebook, Instagram) to sell products online. Customers can browse products, place orders, and make digital payments.
The Internet allows Human Nature to reach customers beyond physical store locations by offering online ordering and nationwide delivery. Through social media marketing and its website, the company builds brand awareness, communicates its advocacy for natural and ethical products, and gathers customer feedback. These digital practices prepare the business for internationalization by making its brand visible globally, streamlining online transactions, and enabling overseas customers to access its products easily. This helps the company adapt to global markets with lower costs compared to traditional expansion.
Question 2
Rags2Riches (R2R) – a Philippine social enterprise that empowers local artisans.
Rags2Riches offers handcrafted fashion accessories and home décor made from recycled and sustainable materials. The product can succeed globally because international consumers increasingly value sustainability, ethical production, and unique handmade designs. R2R’s strong social mission and eco-friendly branding appeal to global markets, especially in developed countries.
Based on common challenges faced by MSMEs, Rags2Riches still needs to improve logistics efficiency, international marketing, and consistent product standardization. Improving logistics will ensure faster and more reliable international delivery. Stronger digital marketing strategies, such as global e-commerce platforms and influencer partnerships, will increase international visibility. Product standardization will help maintain consistent quality, which is essential for competing in global markets and building customer trust.
GEMMA B. RIOJA -BAMK3B
1. Calea Pastries is a local business in Negros Occidental that uses the Internet to sell its products. The company uses Facebook and Instagram to post photos of cakes and desserts and to receive orders from customers. This shows how the Internet helps the business reach more people and communicate faster with customers. By using online selling and digital marketing, the business is preparing for internationalization because it learns how to promote products online and handle customer orders beyond its physical store.
2. BongBong’s Piaya and Barquillos House is a local company in Negros Occidental that can enter the international market. One of its products, piaya, can succeed globally because it is a unique Filipino food that many people enjoy. However, the business still needs to improve its packaging and labeling based on the article. Using clear labels, better packaging, and following international food rules will help the company sell its products to other.
1.) Uratex Philippines, a local manufacturer of mattresses and foam products, uses e-commerce through its official website and online marketplaces such as Lazada and Shopee to sell directly to customers. This shows how the internet helps businesses reach more customers beyond physical stores and operate anytime. Online ordering, digital payments, and delivery tracking streamline transactions and improve customer convenience. These digital systems also prepare Uratex for internationalization. Through digital marketing and social media, it can communicate with foreign customers at low cost, while its website and online catalogs can be adapted for different markets, localization. Overall, Uratex use of e-commerce and digital marketing shows how the internet supports business growth, efficient operations, and readiness to compete in the global market.
2.) CDO Foodsphere, Inc., known for products like CDO hotdogs, has strong potential in the international market. Its ready to cook meats appeal to global consumers seeking convenience and quality. To succeed worldwide, the company can improve its e-commerce presence, global marketing, and product localization, such as adapting packaging and flavors for different countries. Strengthening these areas will streamline transactions, enhance global communication, and expand market reach. By combining its trusted brand with digital strategies, CDO Foodsphere can bring Filipino flavors to consumers around the world.
1. A local company that uses the internet to sell its products is BLK Cosmetics. It is a popular Philippine makeup brand co-owned by actress Anne Curtis. It is known for providing high-quality and affordable beauty essentials that are also vegan, cruelty/free, and uses skin/loving ingridients for daily wear. One digital practice it uses is digital marketing through affiliations with influencers. These influencers utilize social media such as TikTok, Instagram, and other online platforms to promote their products by showcasing their personal experiences with videos, short clips, and pictures. They impart their honest review and test out the products to stimulate interest, educate the consumers, and encourage purchase. The role ofthe internet plays a big part in internationalizing the brand since it serves as an extensive bridge to reach out to non-locals, who are also active on these apps, with the help of influencers.
2. One local company that has a strong potential to enter the international market is Sunnies Studios. Founded in the Philippines, Sunnies Studios is a lifestyle and fashion brand best known for its stylish and affordable eyewear. The company has built a strong brand identity among young consumers, making it a good candidate for global expansion.
One key product offered by Sunnies Studios is its fashion sunglasses and prescription eyewear. This product can succeed globally because eyewear has universal demand across different countries and cultures. Global demand for stylish yet affordable accessories continues to grow, especially among younger markets influenced by social media and lifestyle branding. These factors give Sunnies Studios the potential to compete in international fashion and eyewear markets as they serve combined trendy designs with accessible pricing, which appeals to fashion-conscious consumers worldwide.
Based on the article, one major area Sunnies Studios needs to improve is market readiness through compliance, branding adaptation, and distribution strategy. The article emphasizes that businesses must ensure their products meet international standards and regulations before entering foreign markets. For Sunnies Studios, this means improving compliance with global eyewear safety standards, such as UV protection certifications, and adapting packaging and branding to suit different cultural preferences. Strengthening international distribution channels, including online platforms and retail partnerships, will also help the company reach global consumers more effectively. These improvements will allow Sunnies Studios to build trust, reduce entry barriers, and compete more successfully in the international market.
Kristel Fay Curio – 3B
Question 1
Fresh Start Organic Direct-to-Consumer. The company uses its official website and social media platforms to sell products directly to customers, bypassing traditional physical retail limitations. It serves as a Global Sales Platform that removes geographical barriers, allowing a local Bacolod farm to reach customers regardless of distance or time zone. This digital presence prepares them for the global market by establishing Brand Credibility and Market Readiness. International buyers, especially in the “green” and health-conscious sectors of Europe and US require proof of organic integrity.
Question 2
Quan Native Delicacies, Cassava Cake (or variety packs of Kakanin). The product can succeed globally because it fulfills the high demand from Overseas Filipinos who use food to maintain their cultural identity and connection to home. The business needs to optimize its Supply Chain and Logistics by using digital tools to track inventory and ensure products stay fresh during long-distance shipping. They need to focus on Cultural Adaptability, which involves localizing their packaging and labels to meet the strict food safety and language regulations of foreign governments. Improving these areas will “level the playing field,” to compete directly with large multinational brands on global e-commerce platforms. Better digital coordination reduces operational waste and improves cash flow, while professional packaging builds brand trust with international retailers.
1. Company name: Aquaflask.ph
One example of digital platform that this company uses is in tiktok mall.
The sell it in TikTok and sometimes make a bigger discounts and free shipping and they do also live selling still in TikTok to attract consumers with big discounts.
1. Company name: Davao golden pomelo Inc.
Pomelo fruit. This product is already famous here in the Philippines and if this product is available on the global market I think this has potential because the sweetness and the originality made in Davao Philippines is different.
They should try to sell it online and export just a little dozens of pomelo and try sell it abroad.
Ma. Kara Eurice P. Japlos – BAMK3B
Brilliant Skin Essentials is a local Philippine skincare company that actively uses social media marketing, partnering with influencers, as a key digital practice. Through platforms like Facebook, Instagram, and Tiktok, the company promotes its products using beauty influencers, customer reviews, and engaging online contents. This demonstrates how important the Internet plays in international communication and marketing since it enables businesses to quickly and easily reach a large audience. According to the article, the internet helps businesses prepare for internationalization by improving online visibility, streamlining communication, and enabling e-commerce. Because Brilliant Skin Essentials can communicate with clients, establish credibility, and handle transactions online, it is simpler for the business to launch its brand in overseas markets without having to invest in physical stores right away.
Brilliant Skin Essentials also has strong potential to enter the international market. One of their products is sunscreen, which can succeed globally because sun protection is a necessity across different countries. The product is easy to use, affordable, and suitable for daily skincare routines, making it appealing to a wide range of consumers. According to the article, the company still needs to make improvements in areas like localization, product consistency, and compliance to international rules. Improving these elements will enable the business to comply with international quality and safety regulations, modify information and packaging for other markets, and quicken online transactions. With these improvements, Brilliant Skin Essentials will be able to compete with foreign brands more successfully and establish credibility and confidence in the international market.
Question 1.
Kasosyo Community Market is another local MSME involved in using its e-commerce platform to allow customers to place orders for their locally made products online. The other digital practice used in this business is that buyers can browse products, order them, and communicate with sellers over the Internet. This portrays the vital function of the Internet regarding global communication and e-commerce, since it removes barriers between the seller and the buyer. Using an online ordering system makes transactions easier and buying more convenient through digital processes. This practice prepares the business for internationalization because having an established online platform facilitates the establishment of an online channel toward reaching international customers, integration of online payments, and eventually, website localization for different markets.
Question 2.
The company, Get Spotted, is a local company with good potential to break into the international arena. The first product to analyze in this case involves tailored and trendy clothing that encompasses modern Filipino fashion. The internationalization potential for this commodity exists due to the intrinsic need for such an essential commodity in every country and culture. Additionally, Get Spotted has been able to attract international clients through online and social media marketing strategies. The internationalization process has therefore been effective for this organization in that the organization has been able to attract international clients; furthermore, the intrinsic need for such commodities in different nations exists. However, according to the article, the organization needs to enhance certain areas in order to enhance internationalization and rise to the challenge to compete in the international arena. For example, the organization needs to improve areas such as localization and international transaction systems in an effort to enhance internationalization and rise to the challenge to compete in the international arena.
Reiben Jay C. Denaga – 3A
1. A local MSME that also utilizes the internet to sell their products is Monde Nissin. One of the digital practices the company uses for greater efficiency and maximum profit through their expansion in other e-commerce platforms. Just a year ago, the company brought its products over to TikTok shop, harnessing the social media platform’s innovative tools to “engage with the new generation of consumers in a dynamic.
interactive environment.” Shellane Dy, Activation and E-Commerce Head stated. This encapsulates the role of the internet as a space for interaction across generations, a powerful tool for transactions and marketing, and as a mainstay for businesses if they want their profits to proliferate even further.
2. For FPD Food International Inc., a food processing company based in Mandaue, their product with the
greatest chance to succeed internationally is their 7D Dried Mangoes. Part of the reason is that mangoes have a distinct tropical taste with little to no artificial flavoring. Additionally, it is also good for those conscious of their health, as it contains lesser the amount of sugar compared to traditional sweets. Lastly, it has the potential to be a versatile ingredient and topping for various desserts, such as sundaes, cakes, and more. With these in mind, the company must leverage its marketing tactics to showcase these aspects of the dried mangoes, showing its use in localized desserts and contexts internationally. Additionally, they must consider doing market research to see if these aspects and more mentioned can be leveraged, considering, at the same time, how the product’s benefits and more could be communicated understood in the international context.
John Carlo Teologo – 3C
Kultura Filipino is a nationwide MSME retail brand that sells locally made Filipino products through its website and social media. The Internet helps the business market its products, communicate with customers, and reach people across the country. By using online platforms, Kultura promotes Filipino culture, builds online visibility, and prepares for international markets through digital marketing and online transactions.
Calea Pastries in Bacolod City has strong potential to enter the international market because of its high-quality cakes, especially its cheesecakes. These products can appeal to international customers because of their good taste and strong brand reputation. However, the business still needs to improve product standardization, packaging for export, and online selling systems. Improving these areas will help Calea maintain quality during shipping and compete in the global market.
Originating from Cebu, Penshoppe sells both online and offline, they offer a variety of products and options for cash on delivery and customers can even choose to pick up their orders in-store. Ahead of the pandemic, Penshoppe observed that their customers were evolving through social media. During the pandemic, Penshoppe decided that they needed to have a digital presence thus gaining a huge competitive edge up until now. They use various online platforms as global communications and have their own official website to streamline transactions where customers can view and order products online. Growth is inevitable when their online sales tripled and needed to partner up with a retail technology company to advance their omnichannel plans. For marketing, Penshoppe has never been shy giving its brand international appeal for acquiring brand ambassadors like famous hollywood models, KPOP idols, celebrities, and even local PPOP groups just to highlight their strategy for global reach and local resonance. It is because of the internet that Penshoppe has achieved their omnichannel success locally and internationally.
Colourette is a local cosmetic brand in the Philippines and their famous colourtints have gained significant recognition from Filipinos. Their colourtint have a potential to enter the international market because of the brand’s commitment to diversity and community support. Not only this product line is inclusive, their tagline “BeautyInAllWays” resonates globally where value-driven and diverse beauty products are highly valued. Colourette will surely succeed globally if they will continue to strengthen their competitive edge in digital marketing, digital presence, and loyal online community.
1. Sunnies Studios is a large company/brand that uses internet to sell products specifically eyewear (reading glasses & sunglasses), makeup products, and customizable flasks. They hire brand ambassadors to promote it on social media like Instagram and Tiktok. Plus they have a unique minimalist aesthetic that became popular among consumers. They also have a omni-channel which you can choose a frame for your eyeglasses offline and will arrive at their shop after few days. Sunnies visual and trend-driven expanded around Vietnam and China. Therefore, their marketing tactics of using visually appealing ambassador and aesthetic color and style of products for advertising, will help prepare international brands build brand recognition and before opening a physical store.
2. Jacinto & Lirio is a local company that sells eco-friendly products online such as journals, bag, pouches, organizer, etc. I believe that is has a potential internationally because sustainable products emerges as pivotal strategy in achieving environmental goals while meeting consumer demands (Sudirjo et al., 2023). One of their products that has potential globally is Water Hyacinth Vegan Leather Goods because it’s a journal that can be refillable, eco-friendly, sustainable and can be delivered internationally.
Company: Get Spotted Bacolod
Product: Fashion apparel and lifestyle items
One digital practice it uses is online selling through Facebook and Instagram, where products are showcased through photos, reels, and customer testimonials. Customers can browse items online, place orders via direct messaging, and arrange payments and deliveries using digital platforms.
This practice shows the important role of the Internet in expanding market reach beyond physical stores. Through social media and online platforms, Get Spotted Bacolod can reach customers outside Bacolod City and even overseas Filipinos interested in locally inspired fashion. This helps the business prepare for internationalization by strengthening online brand visibility, gaining experience in managing online customer interactions, and adapting to digital payment and delivery systems essential capabilities for competing in international markets.
Company: Calea Pastries (Bacolod City)
Product: Cakes and premium pastries
Calea Pastries has strong potential to enter the international market because its products are known for high quality, premium taste, and strong brand reputation among both locals and tourists. Filipino specialty pastries and desserts have growing appeal abroad, especially among overseas Filipinos and international consumers interested in unique food experiences.
However, the company still needs to improve its scalability, packaging, and export logistics. Cakes and pastries require longer shelf life and food safety certifications to compete internationally. Improving packaging technology, cold-chain logistics, and digital marketing will help Calea Pastries maintain product quality while reaching global markets.
As bongbongs is one of the major pastry joints here in bacolod city widely known for its piaya. two of the digital practices that they conduct were marketing and ecommerce. bongbong’s is a very famous establishment as its marketing strategies are on point. they had created a stigma for their image when it comes to piaya its always bongbongs. also they have a website where they conduct ecommerce. I believe that this two aspects shows the role of the Internet and how it helps the business prepare for internationalization because without a strong brand name any local business will not survive internationally
Company: GVN The Label
Digital Practice: GVN The Label uses E-commerce platform.
How the Internet Helps and Prepares for Internationalization: The brand actively uses Instagram, TikTok and Facebook to reach customers worldwide, communicate directly, and promote their products. These platforms let them interact with followers, get feedback, and build trust, which helps GVN The Label prepare for competing in the global market.
______________________
Company: GVN The Label
Product with Global Potential: Ballet sneakers
Why It Can Succeed Globally: GVN The Label’s ballet sneakers gained international attention when BLACKPINK’s Lisa wore them during the Deadline Concert in Singapore. As a global icon, Lisa put the product on the world stage, giving it massive exposure. Ballet sneakers are currently very trendy, and combined with their stylish design and comfort, they have strong potential to appeal to fashion-conscious consumers worldwide.
Areas for Improvement and How It Helps Compete Internationally: To compete better globally, GVN The Label could have a physical store or pop-up events so customers can see and try the products. Combined with their online store and social media, this would give customers a complete experience, build trust, and help the brand succeed in the international market.
Question #1:
A local company that utilizes the internet very well is Colourette Cosmetics. Their digital presence is remarkable in terms of social media marketing and e-commerce. Almost all of their recent product releases gained significant traction due to their well-thought-out marketing campaigns, further solidifying their brand’s identity. Moreover, Nina Ellaine, the brand’s CEO, is active online in promoting her brand and showing her innovative and creative process, which further entices local beauty enthusiasts to buy their products. Colourette also makes its products accessible to the public, with them having both physical and online stores.
The internet has played a significant role in the brand’s current local success, as it has diversified the brand’s communication channels, thereby widening its market reach. Both their strong social media marketing and accessible e-commerce platforms prepare them for internationalization by expanding their products beyond the Philippines’ borders, allowing them to grow beyond their usual audience.
Question #2:
I would like to choose the same brand, which is Colourette Cosmetics, as the brand that has the potential to succeed globally. I think their product “Third Base,” which is an invisible setting powder, has the potential to succeed outside the Filipino beauty market. I can vouch for this specific product as it is my current setting powder, which usually helps my makeup last all day by significantly reducing my facial oil. With that being said, I think it has the potential to sell well in other humid or tropical countries.
However, one aspect that Colourette needs to improve is widening its shipping and logistics so that it can compete internationally. As far as I know, their E-commerce platforms (i.e., Shopee, Lazada, and TikTok Shop) only ship nationwide. If they manage to open global shipping, their products will reach another level of success.
Question 1
Local Company: Negros First Cyber Centre IT and BPO Hub
It uses the Internet through online promotion and digital communication platforms like social media and websites to advertise its IT and BPO services and connect with clients.
This shows that the Internet helps the business reach clients beyond Bacolod by easy communication, marketing, and service coordination with foreign companies, which prepares the business to operate in the international market.
Question 2
Negros First Cyber Centre IT and BPO Hub company offers Business Process Outsourcing (BPO) services, which can succeed globally because many international companies look for cost-efficient, English-speaking, and skilled outsourcing partners, making the service in demand worldwide.
Amer Khalid Ali – 3A
Sunnies Studios – one digital practice that they use is promoting their products through social media. Especially one of the importance of internet in global marketplace is marketing. Marketing through social media has been effective for promoting your business especially if you’re doing it right by picking the right target audience, giving what they need, and showing how effective your product is to them. They have been in the industry for quite long now but recently I noticed they’ve been gaining a lot of customers especially online or their e-commerce since they also offer discounts depending on the product. This shows how marketing, commerce, and diverse audience reach helps them reach various consumers from all around the country, and they could reach the international market. People from different countries will actually be interested about it because also of how good they market their product.
Charlotte Folk – They offer clothing and lifestyle apparel. It can succeed globally because of how in trend their clothing is especially BINI, a famous girl group in the Philippines is one of their brand ambassador. They help strengthen their brand presence through picking brand ambassadors that are famous currently in the Philippines. And they also offer their products to models around the world and they can use it to show it in social media. They really plan their strategy well before deciding on something. But what they need to improve is the role of localization, since their branding is mostly for everyone but I think it’s important to also showcase their identity or where they are coming from like the Philippines. And also their product market fit, they should listen to the feedbacks. Assess what should they do about the market they’re trying to enter. But overall, they have the potential to enter the global market.
(1) Chimes is a lifestyle brand from Mindanao that offers luxury lifestyle products suited to a more traditional Filipino taste. They use their website to present a wide catalog of clothing, accessories, beauty products, and appliances, and offer nationwide delivery. The internet plays a vital role by serving as a medium for transactions and customer experience, allowing people beyond local barriers to access the Chimes Boutique website.
(2) Bench is fashion and lifestyle brand known for their affordable and trendy apparel, fragrances, and many more. Bench still needs to improve its international e-commerce setup by strengthening its cross-border website experience, offering smoother international payments, and providing clearer, more reliable overseas shipping and returns. This will help Bench compete internationally because it reduces friction for foreign buyers, builds trust through transparent policies, and makes it easier to scale sales beyond the Philippines.
1. GRWM (Get Ready With Me) Cosmetics is a Filipino beauty brand that mainly sells its products online through its website and platforms like Shopee and Lazada. One digital practice it uses is online selling combined with social media marketing, where products are promoted through TikTok, Instagram, and customer reviews. This helps the brand reach more customers beyond physical stores.
Based on the article, the Internet helps businesses overcome location limits and reach global markets more easily. GRWM’s strong online presence shows the role of the Internet in expanding market reach, improving communication with customers, and handling online payments and deliveries. These digital practices help prepare the company for internationalization because they allow GRWM to test demand, build brand awareness, and develop systems needed to sell to customers globally.
2. Bayo is a Filipino fashion brand known for its simple yet elegant designs that focus on comfort and everyday wear. Its clothing style is mostly minimalist, with clean lines, neutral colors, and timeless cuts. Because the designs are not overly trendy, Bayo’s clothes can be worn for a long time and easily styled for different occasions. This makes the brand appealing to international consumers who prefer practical and versatile fashion.
In terms of quality, Bayo uses high-quality and sustainable materials such as natural and eco-friendly fabrics. These materials are chosen to be durable, breathable, and comfortable, which adds value to the clothing. The careful selection of fabrics also helps ensure that the clothes last longer, making them worth the price. By combining thoughtful design with quality materials, Bayo offers products that meet global standards and can compete with international fashion brands, especially in markets that value sustainability and ethical production.
Chie Loved is a local clothing rental shop that rents out dresses for all sorts of special occasions, such as photoshoots, birthdays, proms, and formal events. Instead of selling outfits, the business allows customers to access fashionable and quality clothing at an affordable price. Chie Loved serves customers through scheduled meetups, drop-off locations, and delivery services within three locations: Bacolod, Talisay, and Silay.
Most business transactions now occur online. Chie Loved does business mainly through Facebook and Instagram. You can browse their dress selection, submit your booking details, complete the rental forms, and even pay online. Everything from booking to payment terms is organized digitally, and they handle all the meetup or delivery details through messages and courier services. This setup lets them run things smoothly, even when customers are outside Bacolod City. Going digital means they can manage rentals remotely, reach more people, and build the experience they’ll need to expand internationally.
On the other hand, a local company like SUGARDOLL PH is all about affordable, high-quality personal care, beauty, and wellness products. Their business has social media platforms such as Facebook, Instagram, and TikTok to promote the products and the business online for its trendy looks and eye-catching packaging. Aside from their social media platforms, the business also has its own website where anyone can browse and order, no matter where they are, and know more about what the brand’s all about. But to really get into the global market, SUGARDOLL PH needs to focus on product credibility and international standards. The business has to ensure that everything they sell meets safety and quality requirements, getting the right certifications, and being totally transparent about what’s in the products. Securing these areas will help earn trust from customers everywhere and give them a solid standing in a highly competitive global market.
1. BalaiKamay is a local MSME that sells handmade home décor and furniture made from sustainable Filipino materials like rattan and bamboo. One digital practice they use is e-commerce. They sell their products through Shopee and promote them on Instagram and Facebook using high-quality photos and videos. This shows the role of the Internet because it helps BalaiKamay reach more customers online without needing a physical store. They can talk to buyers, show their products, and get orders anytime. This helps them prepare for internationalization because they already know how to use digital tools like online payments, social media marketing, and customer service. These skills are important when entering global markets.
2. BalaiKamay has the potential to go international. One product they offer is their handwoven rattan wall mirror. This product can succeed globally because many people around the world like eco-friendly and handmade home décor. The mirror is stylish, natural, and shows Filipino craftsmanship, which makes it attractive to international buyers. But BalaiKamay still needs to improve in supply chain optimization and localization. Right now, they rely on small-scale production and only sell locally. If they improve their inventory system and prepare their website for international buyers they can serve more customers and compete globally. This will help them grow and become a strong Filipino brand in the world.
Hans Cortes – BAMK 3B
GOLDILOCKS
A local MSME that uses the Internet to sell its products is Goldilocks, a Philippine food company that sells baked goods and food items online. The company uses its official website, facebook page, mobile app, and food delivery platforms to accept orders and promote its products. Customers can browse the menu, place orders, and pay online, while the company uses digital marketing to reach a wider audience. These digital practices help prepare the business for internationalization by improving operational efficiency, brand visibility, and customer engagement, which are important factors mentioned in the article about preparing products for international markets.
Kultura Filipino
A local company with the potential to enter the international market is Kultura Filipino, a brand that promotes Philippine-made products. One product that can succeed globally is its Filipino handicrafts, such as handwoven bags and home decor items. These products can appeal to international markets because of their cultural value, craftsmanship, and growing global interest in handmade and sustainable products.
To compete internationally, the business still needs to improve in areas discussed in the article, such as product standardization, packaging, and localization. Kultura Filipino must ensure consistent product quality and comply with international standards. It also needs to strengthen logistics, improve online selling platforms, and adapt marketing content to different cultures. These improvements will help the company become more competitive in the global market.
1. Local MSME: Straightforward
Straightforward uses various social media platforms to post collections, announce drops, and take orders through DMs or linked order forms like on their website. This shows the role of the internet in marketing because their posts spreads brand awareness beyond Metro Manila. This supports global communication because customers can inquire and get replies instantly despite not being in the city, or even abroad. Their use of various platforms, especially e-commerce had made things easier for customers to browse, choose items, and place orders, all happening in one platform.
2. Local Company: BongBong’s Piaya and Barquillos
BongBong’s can enter the international market, especially with piaya because it is uniquely Filipino, easy to pack, and has good shelf life for shipping. It can succeed globally by targeting OFWs and foreigners who enjoy trying international snacks. To compete internationally, BongBong’s should strengthen e-commerce so overseas customers can order directly online. It should also streamline transactions and delivery with global payment options and clearer shipping systems. Lastly, it needs localization through better export-ready packaging and labels that fit different country requirements.
Question 1:
Abellar Realty is a real estate business that uses the internet to sell products such as condominium, house and lot, etc. This business uses the internet because the business aims to reach their target market such as OFWs, professionals and investors. The internet is a tool they use to properly advertise the properties with much detailed explanation and visuals to compensate the needs of the possible clients. This helps the business prepare for internationalization because gradually the clients of the business are usually foreigners and OFWs who would like to invest in properties and house and lots.
Question 2:
El Deal is a pasalubong retail business that serves delicacies from Silay City. For me, they have the potential to enter the international market because of the food they sell. It is reach in culture that could compete in the international market. Base on the article, the improvements that the business needs is adaptation to diverse markets and cultural nuances. It is given that the El Deal sells Filipino Delicacies but they have to adapt to the international market for the business to be known and appreciated. Their cultural history is an asset of their business which they can definitely use to their further exposure.
Question 1
Bascon is a local business that started in Bacolod City in 2003. Bascon has established a number of restaurants around Bacolod and outside the city, both Bascon Cafe and Bascon Cakes. With many people using online food-ordering apps today, Bascon has adapted and utilized those food-ordering apps for better accessibility and reach to their consumers, practicing e-commerce through third-party online food delivery platforms. Showcasing their menu online, customers and interested people can now view their available products with their description, picture, price, and mode of payment.
With the help of the internet, accessibility and spread of information have grown and evolved, especially for traditionally physical businesses, now having an online option for delivery. This practice also allows businesses to prepare for internationalization by adapting to technological changes and customer preferences when ordering, no longer in one physical store but through a strong logistics, delivery, and online system, having a much wider audience reach.
Question 2
Bascon is already a well-established brand in Bacolod City, along with a few other cities, operating as both a cakes and cafe business. With already having multiple branches and the utilization of digital tools for e-commerce, online ordering, and promotions, I believe that Bascon has the potential to enter the international market.
One of their best-selling products is their Adobo Flakes, giving consumers that rich Filipino home-cooked meal. Offering it globally can capture the attention of both international Filipinos who crave the taste of home and foreigners who are looking for a meal with a cultural taste. Philippines being known for adobo also allows Bascon to shine internationally.
In the article, it is stated that global communication is crucial for business operations in terms of interacting and exchanging information with customers and partners across different countries, especially when dealing with language barriers. Bascon can improve its global communication by offering multilingual support and engaging international customers through social media and online platforms. Strengthening communication will help the company build trust and respond quickly to inquiries from international markets. This improvement will allow Bascon to expand its brand reputation and compete better in international markets.
Bayongciaga is a Philippine MsME that crafts stylish and cute bags made from traditional woven materials like “Buri Leaves” and “Banig” (woven mats) they source materials from provinces like Laguna and Negros. One digital practice they use is global communication because they promote their products on digital platforms like Instagram and Facebook. They post high quality photos and engaging stories and influencer partnership to build brand awareness and drive sales. The internet enables Bayongciaga to extend beyond local markets and connect directly to a wider national audience through social media platforms. Bayongciaga’s online experience tests product demand, refines branding and builds logistics skills, preparing them for global expansion.
Again Bayongciaga I believe that they have a potential to go international because they already have existing sales in Europe. They offer handwoven native bags made from the materials that I mentioned in the first question and they were crafted by Filipino artisans. I believe that these products can succeed globally because there is a high demand for sustainable and ethical fashion that highlights cultural heritage. They just need to improve their supply chain capacity and product diversification because they currently rely on small scale artisan communities that may limit scaling. Improving these things would definitely give them a chance for global expansion.
Company Name: Shopee
Digital Practice: The Shopee International Platform (SIP): This is a feature that allows local Filipino sellers to sell their products to overseas markets without having to worry about the complexities of international logistics.
Role of the Internet: The Internet acts as a bridge that eliminates geographic boundaries. It allows a small seller in a province to reach a global audience without needing a physical store abroad. It also provides real-time data analytics, helping MSMEs see which products are trending in different countries.
Preparation for Internationalization: By using the SIP, local businesses can test their products in foreign markets with zero cost for international shipping or warehouses. It teaches them how to handle international customer service and packaging standards, which are essential for global competition.
Company Name: Jollibee
Product: Chickenjoy
Why it can succeed globally: Fried chicken is a universal comfort food. However, Chickenjoy succeeds because of its unique flavor profile, which stands out against Western competitors like KFC or Mcdo.
Improvement Needed: Jollibee needs to improve its supply chain localization and menu diversification for non-Filipino palates.
How this helps: By making the supply chain more local to each country, they can lower costs and offer more competitive prices. This helps them compete with global giants like McDonald’s, not just by being Filipino-famous, but by being a dominant, cost-efficient global fast-food player.
Question 1:
Auvember is a local flower shop business here in bacolod. They use internet to promote and especially sell their products. For example, this upcoming valentines day, they are selling it online or what you call pre orders to secure your desired bouquet.
This online presence prepares the business for internationalization by building experience in digital marketing and online transactions.
Question 2:
Calea offers premium and quality cakes here in bacolod city. These products have strong global potential because specialty desserts appeal to international consumers looking for unique food experiences and Filipino made delicacies. To enter the internalization market, they first need to improve the packaging, shelf life and export compliance based on the international food safety standards. Enhancing these areas will allow Calea to ship products safely abroad, maintain product quality, and build trust with foreign consumers.
Tsokolat ni Lola uses its Shopify website and social media to sell products online, allowing customers to browse, pay, and order without visiting a physical store. This shows how the Internet helps businesses expand their market reach by enabling global communication, online marketing, and streamlined transactions. Through e-commerce, the company can attract international customers and prepare for global market entry.
Bayani Brew is a Filipino MSME with strong potential to enter the international market, particularly through its ready-to-drink iced tea made from natural ingredients. The product can succeed globally due to rising demand for healthy and socially responsible beverages. To compete internationally, the company needs to improve digital marketing, website localization, and online transaction systems, such as multilingual content, international payments, and reliable shipping, to better serve global customers.
Casey Jann G. Baterna – 3B
Colourette Cosmetics is a local makeup brand company that is present through various social media platforms (Instagram, TikTok, and Facebook) and e-commerce platforms (Shopee, Lazada, and the official website) to sell and market their products. Through these platforms, the company posts and markets products, even customer reviews, and interacts with customers directly through comments and messages. This digital practice of Colourette Cosmetics basically shows how huge the role of the internet is in the world of business, as discussed in the article. The Internet serves as a way for global communication, marketing, and commerce, for it allows the company to reach respective consumers, potential buyers, and even partners and communicate with them faster and easier. Colourette Cosmetics was able to produce good-quality products by communicating well with their manufacturers from other countries, just like how the owner shares it on her TikTok. In terms of internationalization, the internet helps the company to build a strong online presence that would help them navigate and understand well the preferences of their customers. That gives them the competitive edge among other companies because they’re well equipped with proper strategic planning and market research.
Hottie Diary PH is a company that sells bodysuits. It can succeed globally because this product is part of a global trend in women’s fashion and body confidence. Across the internet, many women are searching and reviewing shapewear/bodysuits that are comfortable and stylish and can suit different body types. Based on the article, the company could improve by tailoring its platforms and product descriptions for different languages and customers. For instance, sizes standards (US and EU sizing) and designs that can cater to various customers from different regions. The company should also improve its strategic market research, wherein they should study which markets have the highest demand for its product and which styles are trending to ensure product-market fit. With these, Hottie Diary PH can surely compete internationally.
Jannah F. Fernandez – BAMK 3B
The local MSME that uses the Internet to sell its products is Human Nature Philippines, it offers products through its official website and social media platforms. One specific product it sells online is its natural shampoo, which is made from locally sourced eco-friendly ingredients. The company makes use of e-commerce to allow customers to view product information, place orders, and pay by using online payment systems. This shows how the Internet is a way in making transactions more efficient and accessible. Through digital marketing and global online communication, the brand is able to promote its advocacy of sustainability, which helps prepare the business for internalization by appealing to the environmentally conscious consumers worldwide.
Hiraya Pilipina is a local brand with strong potential to enter the international market. One specific product it offers is its seamless innerwear (such as silicone bra and pasties) designed to promote comfort, confidence, and body positivity. This product can succeed globally because there is a growing international demand for inclusive and comfortable innerwear that supports self-expression and everyday wear. Hiraya Pilipina’s designs and branding emphasize empowerment and individuality, allowing the brand to stand out in the competitive international market. To compete internationally, the company can improve by: launching its upcoming Shopify website with multi-currency like having options for USD, Korean Won, Japanese Yen, etc. and language support so that customers can change the website’s languages, conducting market research to offer styles and sizes preferred in other countries, and also to know where is the demand for seamless innerwear, and for easier and faster delivery they partner with international courier services like DHL or FedEx. Through these strategies, I think Hiraya Pilipina can effectively reach global consumers and expand beyond the local market.
1. Company: Shop Samahan
Shop Samahan uses the Internet and Social Media platforms like Facebook and Instagram to promote its marketplace and the products of the local sellers it supports. Through these digital channels, Shop Samahan shares its product highlights, event announcements, and online engagement that help they’re brand gain visibility in their pop-up events and displays.
2. Company: Shop Samahan
One product offered through Shop Samahan is locally made Filipino handicrafts like woven bags, home decor, and other artisan accessories. I think these products can succeed globally because of its unique culturally made products which appeals to international consumers who value authenticity. However, I still think Shop Samahan still needs to improve areas such as online presentation and logistics. They can also have clearer product descriptions that is international-friendly which are important for international buyers.
Merzci is a local company from Bacolod City that uses the Internet to sell and promote its pasalubong products like piaya and biscocho through social media, especially Facebook and Instagram. By posting product photos, promos, and updates online, Merzci makes it easy for customers to discover their products and ask questions without going to the store. This shows how the Internet helps businesses reach more people faster and market their products beyond their physical location. Having an online presence also prepares Merzci for internationalization because Filipinos abroad or foreign customers can easily learn about the brand, inquire online, and potentially order in the future, making it easier for the company to expand to global markets.
Rags2Riches is a local Philippine company that has strong potential to enter the international market because of its meaningful and eco-friendly products. It produces handwoven bags and fashion accessories made by local artisans, which appeal to global customers who value sustainability and fair labor. The unique Filipino designs help the brand stand out from other international brands. To succeed globally, Rags2Riches needs to localize by adjusting product descriptions, pricing, and marketing to fit different countries and cultures. By using the Internet for online selling, digital payments, and easy communication, the company can reach international customers more effectively and manage transactions smoothly.
Jianne Lacson – 3B
The local MSME that I chose is Anthophile Floral Cafe. One digital practice it uses is selling its products through online platforms such as food delivery apps and social media. For example, it appears on Foodpanda, an e-commerce platform where customers can browse its menu and place orders digitally without visiting the physical store, helping in transaction streamlining. In addition, the cafe maintains an active presence on social media like Facebook and Instagram, which supports global communication and marketing by allowing customers to discover products, inquire about floral arrangements, and contact the business easily. This shows the important role of the Internet in expanding the business’s reach beyond walk-in customers and making its products more accessible and convenient. By strengthening its online presence and adapting content to local customer preferences through localization, Anthophile Floral Cafe becomes more visible to a wider market, helping prepare the business for internationalization through digital branding and online transactions.
-A local company in Bacolod that has the potential to enter the international market is Aida’s Inasal. One of its main products is Chicken Inasal, a grilled chicken dish that is unique and not commonly found internationally, since fried chicken is more popular in many countries. I personally love Chicken Inasal here in Bacolod, and based on experience, tourists who try it in Bacolod usually enjoy it and look for it again. Its traditional flavors set it apart from typical chicken dishes abroad. Because it is already well-known locally and appreciated by visitors, I believe Chicken Inasal has strong potential to do well in the international market as an authentic and flavorful Filipino dish.
QUESTION 1:
Mera is a local clothing brand that uses the Internet to sell its products through Shopee, TikTok Shop, and social media platforms such as Instagram and TikTok. One digital practice it uses is multi-platform selling, where products are promoted through short-form videos and posts, while actual purchases, payments, and deliveries are completed through online marketplaces like Shopee and TikTok Shop. This shows the role of the Internet in global communication and digital marketing, as Mera uses social media, live selling, and creators to widen its reach and communicate directly with customers in real time. Through e-commerce platforms, customers can easily view products, place orders, and make payments online, which streamlines transactions. These digital practices prepare Mera for internationalization because the same platforms can be used to reach global audiences, collaborate with international creators, and sell to customers in other countries. This reflects how the Internet helps businesses expand beyond local markets.
QUESTION 2
Vice Cosmetics offers affordable and inclusive makeup products, such as lip and face makeup that can be used by a wide range of skin tones. Vice Cosmetics has global potential because its products align with global marketing trends, especially inclusivity and representation, which appeal to international consumers. The brand already uses e-commerce and social media marketing, making it easier to communicate with customers beyond the Philippines. However, to compete internationally, Vice Cosmetics needs to improve international shipping and payment systems and apply localization strategies, like adjusting marketing messages or packaging for different cultures. These improvements will help the company communicate effectively with global customers and succeed in the international market.
BLK cosmetics, co-founded by celebrity Anne Curtis, is a Philippine make up brand that offers high-quality vegan products. Their emphasis on “less is more” philosophy with their products designed to be quick and easy to use, one product could have multiple uses such as cheek, lips, and lids. The brand is active on many digital platforms, particularly on Tiktok , with over 644,000 followers with various content about how to use their products and how easy it is to integrate BLK cosmetics into your daily life.
Tiktok has a wide audience not limited to local consumers, and the brand is also being promoted by influencers all over the globe, they’re penetrating the international market through digital marketing. This digital practice highlights the role of the internet towards expanding market scope, allowing the brand to give its consumers an introduction, and removes geographic barriers. By building brand awareness and interests beyond the Philippine market, it helps the business prepare for internationalization.
Another local company that has the potential to enter the international market is Hiraya Pilipina by Cleo Loque, this advocacy-driven brand that offers diversity in women’s innerwear. The brand is heavy on women-empowerment, and appeals to GenZ. It started selling on digital platforms first rather than the traditional route of physical store then expanding online, it shifted the dynamics of how a start-up should begin. Their best selling brand in the Philippines is the “Bosom cake”, a silicone push up bra loved for its water proof design, seamless support, skin-safe adhesive, enhance the chest area, and is reusable, that comes in sizes cups A-D. It can penetrate international markets with its strong advocacy branding, growth story, and the diversity of products.
For the business to succeed in the international market, they have to address several areas for improvement. Since Hiraya Pilipina is focused on innerwear for Filipina women, when expanding globally they need to adjust to the diverse needs and preferences foreign women. Localization of product is essential, particularly features such as color variety to fit various skin tones, sizing, shape, and thickness of silicone, it’s a challenge considering body types, fashion, and expectation in terms of comfort vary across markets.
Adopting these product features paves a way for Hiraya Pilipina to appeal to an international audience while maintaining a competitive edge against already established global brands. At the same time, these adjustments should not trade-off the brand’s core identity, that’s built in celebrating Filipina women. Being consistent in cultural elements in their branding and growth storytelling while offering localized products will allow the company to maintain a balance between global and domestic markets.
Susane Andrea Mae Peregrino 3B
Get Spotted Shop is a local fashion brand and shop that uses the Internet, especially social media and an online website, to sell its clothing and lifestyle products to customers beyond its physical store. One digital practice it uses is posting product photos and promotions on platforms like Facebook and Instagram, and processing orders and payments online, which helps attract both local and distant buyers. Additionally, Get Spotted collaborates with local artisans such as the Negros 9 weavers from Kabankalan City by incorporating their handmade textiles into its fashion collections, promoting local craftsmanship as part of its product offerings.
This shows the role of the Internet in helping the business prepare for internationalization because it enables global communication and marketing by showcasing its products and artisan collaborations to a wider audience. The online presence increases visibility and interest from customers outside Bacolod, which is essential for cross-border e-commerce and reaching international markets. Furthermore, by integrating local artisan work into its brand and sharing these stories online, Get Spotted practices localization that highlights cultural uniqueness, making its products more appealing in global contexts. Overall, its digital marketing and storytelling help streamline transactions and promote sustainable and culturally rich products to potential international customers.
Shopee Philippines is a local e-commerce company that uses the Internet to sell products through its online marketplace and mobile application. One digital practice it uses is integrated online payment and logistics systems, which allow customers to place orders, pay digitally, and track deliveries in real time. This shows the role of the Internet in global communication and transaction streamlining because Shopee connects sellers and buyers efficiently through digital platforms. According to the article, preparing products for internationalization requires standardized processes, clear product information, and smooth online transactions. Shopee’s use of digital marketing, e-commerce tools, and localized features such as language and currency options helps sellers become familiar with systems that can be expanded to international markets.
Goldilocks Bakeshop is a local company that has strong potential to enter the international market. One of its key products is its packaged pastries and baked goods, which appeal to overseas Filipino consumers and international customers interested in Filipino food. These products can succeed globally because they represent local culture while being easy to distribute through online channels and retail partnerships. Based on the article, Goldilocks still needs to improve product standardization, packaging, and localization to meet international regulations and diverse consumer preferences. Enhancing digital marketing strategies, strengthening its online presence, and adapting product information for global audiences will help the company compete internationally by making its products more accessible, trustworthy, and market-ready.
Company: Calea Pastries & Cakes (Bacolod City)
Digital Practice Used:
Calea uses the Internet through Facebook and Instagram to promote and sell its cakes and pastries. Customers can view product photos, inquire through Messenger, place advance orders, and coordinate deliveries using online messaging and digital payments.
Role of the Internet:
This shows how the Internet helps local businesses:
• Promote products beyond walk-in customers
• Communicate instantly with buyers
• Accept orders online without requiring customers to visit the store
Social media allows Calea to maintain strong customer engagement and brand awareness, especially among tourists and returning customers.
How This Helps Prepare for Internationalization:
By using online platforms:
• Calea builds brand recognition even among overseas Filipinos
• It practices digital marketing and online customer service, which are essential for global markets
• The business becomes more adaptable to online ordering systems, which are necessary when selling internationally
Company: Napoleones by Virgie’s / BongBong’s / Roli’s (Bacolod City)
Product With Global Potential:
Napoleones pastry
Why It Can Succeed Globally:
• It is a unique Bacolod delicacy not commonly found abroad
• There is strong demand among overseas Filipinos for local delicacies
• The product has a distinct taste and cultural identity that appeals to international food markets
• With proper packaging, it can be marketed as a premium Filipino dessert
What the Business Still Needs to Improve (Based on Internationalization Concepts):
1. Improved Packaging and Shelf Life
Napoleones are perishable, so improving vacuum sealing, freezing methods, or creating a frozen/export version is essential.
2. International Food Certifications
Compliance with international food safety standards (FDA, HACCP) is needed to legally sell abroad.
3. E-commerce and Export Channels
Setting up a global-ready website and partnering with international distributors will help reach foreign markets.
How This Helps the Company Compete Internationally:
These improvements will:
• Increase customer trust
• Ensure product quality during shipping
• Make the brand more recognizable and competitive in global markets
Question 1
One local company in Bacolod City that uses the Internet to sell its products is Virgie’s Homemade Products. The company uses social media and its website to promote and sell pasalubong items like piaya and other local delicacies. This shows the role of the Internet in helping the business reach more customers beyond Bacolod. Through online marketing and e-commerce, customers can easily see products, place orders, and communicate with the business. Based on the article, using digital platforms helps businesses prepare for internationalization because it supports global communication, online marketing, and faster transactions.
Question 2
A Bacolod company with the potential to enter the international market is Virgie’s Homemade Products. One product it offers is piaya, which can succeed globally because many people abroad are interested in Filipino food and local delicacies.
However, based on the article, the business still needs to improve product packaging, labeling, and online content to suit international customers. It should also improve shipping options and online payment systems. These improvements will help the company compete internationally by making its products easier to understand, buy, and trust in the global market.
Abigail Arciaga – 3B
Issy Cosmetics is a local Filipino brand that sells makeup products in physical stores, on online platforms (e.g. Shopee, Lazada, TikTok), as well as their own website. One digital practice it uses is social commerce, as they sell directly to consumers on TikTok, a social media platform. Digital marketing, specifically influencer marketing, plays a big role in these purchases and is how the internet benefits them. Influencers promote their products to their established audiences, heightening brand awareness, engagement, and sales. Digital/influencer marketing helps reach a more global audience, encouraging foreign consumers to buy their products. Lastly, Issy Cosmetics has implemented Visa/Mastercard payment methods on their official website, both widely accepted worldwide. This streamlines the transaction process for both the business and consumers.
Theo & Philo Artisan Chocolates is a local brand that uses high-quality, locally sourced ingredients and is proudly crafted by Filipinos. Their famous products are their dark and milk chocolate bars, and has a chance to succeed globally due to its unique Filipino heritage, chocolate being a widely accepted dessert item, and that there is already an existing market for gourmet chocolates. However, as with most food businesses wanting to expand internationally, it’s important to adapt to their local markets and preferences. Theo & Philo currently have flavors that are catered towards Filipino consumers, but some countries may prefer more universal or “safe” flavors, or even new, culture-specific flavors. Market research is important to know which markets show a strong demand for premium chocolate, all without losing the essence of the product itself. Theo & Philo will also need to improve their supply chain optimization to ensure consistent delivery of supplies, which is vital for international operations. An example of a Filipino chocolate brand that has successfully internationalized is Auro Chocolate, and they have similar offerings with Theo & Philo. This shows that internationalization is possible for this particular product with strategic planning and market research.
Question 1
Choose a local company or MSME that uses the Internet to sell products or services.
First, name the company and describe one digital practice it uses.
Then, explain how this shows the role of the Internet and how it helps the business prepare for internationalization.
Chosen Company: Pen-shoppe
Pen-shoppe sells clothing online via its official website.
This shows the function of the Internet since it enables the business to display its goods, take orders, and acquire feedback from customers. Through online sales, Pen-shoppe is able to determine which products are in high demand as well as any issues that customers may have with sizing or quality. The article implies that before entering international markets, companies can use the Internet to evaluate and improve their products. Penshoppe prepares its products to meet international market standards by enhancing product quality, design, and online information.
Question 2
Choose a local company that you believe has the potential to enter the international market. First, name the company. Then, identify one product it offers and explain why it can succeed globally. Next, analyze what the business still needs to improve based on the article and explain how this will help the company compete internationally.
Chosen company: Andante
One Product and Why It Can Succeed Globally:
Andante, a local business that emphasises in handcrafted leather shoes, has the potential to expand into foreign markets. Customers who appreciate high-quality and sustainable fashion will find its leather loafers and kitten heels appealing because they are timeless, long-lasting, and ethically made. According to the article, Andante can do better by giving foreign customers better online product photos, material details, and clear size guidelines. These enhancements will lower returns, foster trust, and enable the brand to successfully compete on an international level.
Question 1
Colourette Cosmetics is a prominent Philippine MSME that utilizes social commerce, specifically through TikTok Shop and Shopee Live, to revolutionize how it reaches consumers. By leveraging the Internet for real-time engagement and live “swatching” sessions, the brand removes the physical barriers of traditional retail, allowing customers from across the archipelago and even abroad to see how products look on diverse skin tones instantly. This digital-first approach prepares the company for internationalization by creating a borderless brand presence; as their content goes viral globally, they can use the resulting data and engagement to identify high-demand regions, effectively “testing” international markets without the immediate need for a physical overseas storefront.
Question 2
Issy is a local makeup brand that has significant potential to thrive globally due to its Active Skin Tint, which perfectly captures the international “clean girl” aesthetic by offering lightweight, breathable, and skin-like coverage. While the brand has successfully gained organic international attention through foreign travelers’ reviews on TikTok, they can further improve by prioritizing Filipino representation and “Morena” skin tones in their primary marketing campaigns rather than relying heavily on Western-looking models. By more aggressively showcasing the diverse beauty of the Philippines, Issy can establish a unique cultural identity that distinguishes it from global giants, helping it compete internationally as an authentic, inclusive brand that celebrates Southeast Asian heritage.
Would you like me to create a summary table comparing the digital strategies of these two brands?
1. Local company: Habi Footwear and Lifestyle
One digital practice they use is social media marketing since sell their handcrafted products online such bags through Facebook and Instagram, allowing the customers order online and request for customization. This shows the use of the Internet by enabling a small local business to contact clients those across the country or overseas. With a well-established online presence, they can ship internationally, accept online payments, and display products to customers abroad, all of which help the business get ready for internationalization.
2. Company: Human Nature
The products they offer are natural skin care products but one product that I believe can succeed globally is their papaya soap since it is affordable, all-natural, and useful for skin care. Additionally, it is made from the Philippine papaya, highlighting local ingredients, and it appeals to consumers internationally wo are searching for natural, cruelty-free, and environmental friendly beauty products. Human Nature needs to improve localization of packaging and messaging for foreign markets, implement targeted international marketing, and optimize logistics for faster, reliable delivery. These improvements will improve the product’s cultural appeal, boost brand awareness overseas, and guarantee a positive customer experience. All of these will help the business effectively compete in the worldwide market.
Underrated Brand is a local company that sells street style shirts. They use various digital platforms such as Instagram to promote their product wherein they make reels and posters and they link it to their tiktok shop and shopee to sell their product. By using e-commerce platforms they can reach a lot of audience that makes their brand known in the Philippines.
Shop Callie’s core product line of affordable, high-quality everyday jewelry, such as minimalist necklaces, stackable rings, and classic hoop earrings, has strong potential for global success. These items tap into the universal, enduring demand for accessible luxury and personal adornment.
To succeed internationally, Shop Callie should focus on reaching a diverse audience by expanding its shipping services globally.
Shyla Nathalie R. Belicano — 3D
1. Human Nature is a local Philippine beauty and personal care company that uses its official website and social media platforms to sell products and stay connected with customers. Through these digital channels, the company is able to promote its products, share information about natural ingredients, and interact directly with consumers. The Internet plays an important role in helping Human Nature reach a wider audience, streamline online transactions, and build brand awareness beyond the local market. It aligns in global communication and digital marketing, where online platforms enable direct engagement and efficient e-commerce processes.
2. Happy Skin is a local Philippine beauty brand with a lot of potential to sell products internationally. Its Lip Mallow Tint could do well globally because of its wide range of shades, gentle formula, and simple packaging that appeal to many beauty consumers. To succeed worldwide, Happy Skin still needs to improve things like product labels for different countries, follow international rules, and make online shopping easier across borders. These steps will help the brand reach more customers and sell smoothly in other markets.
1. BLK Cosmetics is a Filipino beauty brand that uses the Internet to sell its products through its official online store, Shopee, Lazada, and social media channels. By promoting products online and enabling direct purchases through e-commerce, BLK Cosmetics reaches more customers across the Philippines without relying only on physical stores. The Internet helps the company engage with buyers quickly and gather feedback through comments, messages, and reviews. This digital presence also builds brand awareness and makes it easier for customers abroad to discover BLK Cosmetics.
2. BLK Cosmetics has strong potential to enter the international market because its products are trendy and appeal to global beauty consumers. One product that can succeed globally is the Radiant Glow Filter, a makeup item that enhances skin luminosity and fits current beauty trends favoring natural, glowing looks. This product can attract customers worldwide because glowing makeup is popular in many countries and suits various skin tones. However, BLK Cosmetics still needs to improve its international branding and distribution channels to reach global markets effectively. Strengthening these areas will help the company compete with other international beauty brands and grow its presence abroad.
1. Magwayen Freediving is a local MSME based in Bacolod that offers freediving experiences and training for swimming enthusiasts and beginners. One key digital practice it uses is social media marketing through platforms such as Facebook and Instagram. Through these platforms, Magwayen posts underwater photos and videos, promotes training schedules, communicates with customers through direct messaging, and accepts online inquiries and reservations. This demonstrates the role of the Internet as an essential tool for marketing, communication, and service delivery, allowing the business to reach a wider audience beyond its locality while keeping costs relatively low. Moreover, their strong online presence helps prepare Magwayen for internationalization by making its services visible to foreign tourists and international freediving enthusiasts who search for activities online, enabling early engagement, and positioning the business to attract international clients and potential global partnerships in the future.
2. Mila’s Pastries and Snacks has the potential to enter the international market with its buko pie. This product can succeed on a global scale because it offers a unique and authentic Filipino flavor made from coconut which stands out in the international dessert market. Its flavors and the texture of the dessert appeals to both foreign consumers seeking new tastes and overseas Filipinos craving a taste of home. Additionally, buko pie can be preserved and packaged for export without losing quality, making it suitable for international distribution. Its cultural authenticity, distinctive flavor, and adaptability for overseas markets give it a strong competitive advantage in attracting a wide global audience.
According to the article, Mila’s can succeed in the global market by focusing on key areas that support internationalization. First, global communication can be strengthened by maximizing its digital presence on platforms such as Facebook and Instagram, allowing the business to respond promptly to inquiries and ensure customers are well-informed about its products. Second, leveraging marketing and e-commerce platforms will increase visibility and accessibility to international consumers. Third, transaction streamlining is essential, incorporating fast and secure payment systems to the countries targeted for expansion. Finally, supply chain optimization ensures that orders are processed and delivered efficiently, maintaining product quality and customer satisfaction. Together, these strategies create a solid foundation for Mila’s to effectively compete in international markets.
1. Everbilena Cosmetics is a local Filipino company that uses the Internet to sell its products. Everbilena first launched its products in retail stores and later offered them online through e-commerce platforms such as Shopee and Lazada, as well as social media platforms like Facebook, Instagram, and TikTok. Through these digital platforms, customers can easily view products, watch reviews, and place orders online. This shows the important role of the Internet in helping businesses reach more customers beyond physical stores. The Internet also helps Everbilena promote its brand to a wider audience, including potential international customers. By using digital marketing and online sales, the company is preparing for internationalization by building brand awareness and adapting to global online consumer trends.
2. Still, Everbilena Cosmetics with strong potential to enter the international market. Two of its products, the matte lipstick and pressed powder, can succeed globally because they are basic beauty essentials used by many people worldwide. These products are suitable for everyday use and can be adapted to different skin tones and climates. The matte lipstick is popular for its long-lasting color, while the pressed powder is ideal for controlling oil, especially in warm countries. Both products are affordable yet high quality, making them competitive in the global market. With proper online promotion and international distribution, Everbilena’s products can attract customers from different countries.
Question 1
A well known local perfume brand in the Philippines is Cotidiano, which sells its fragrances online. Cotidiano uses digital platforms such as its website and social media pages to promote and sell its perfumes. Through these online platforms, customers can see the different scents available, learn about the brand, and place orders easily. This digital practice helps the company reach more customers without relying only on physical stores. This shows the important role of the Internet in business because it allows companies to market and sell products more efficiently. Based on the article, the Internet helps businesses communicate product information quickly and reach a wider audience. Cotidiano’s online presence makes it easier for customers to discover the brand, stay updated on new releases, and purchase perfumes anytime. This proves how the Internet supports business growth and customer convenience. Using the Internet also helps Cotidiano prepare for internationalization. The article explains that online selling allows businesses to overcome location barriers and enter global markets. Since Cotidiano already promotes and sells its products online, it has the opportunity to attract customers from other countries who are interested in Filipino perfume brands. This helps the company prepare for expanding internationally and competing in the global market in the future.
Question 2
A local company that I believe has the potential to enter the international market is Cotidiano, a perfume brand based in the Philippines. Cotidiano is known for creating fragrances that are inspired by everyday moments and Filipino culture, which makes the brand unique and meaningful to customers. One product that Cotidiano offers is its signature perfume collection, which includes scents designed for daily wear. This product can succeed globally because perfumes are widely used around the world, and many international customers are interested in niche and story driven brands. Cotidiano’s minimalist packaging and unique scent concepts can appeal to global consumers who are looking for something different from mainstream perfume brands. However, based on the article, Cotidiano still needs to improve some areas to better compete internationally. The article explains that businesses should focus on product standardization, clear branding, and adapting to international markets through better online development. Cotidiano can improve by strengthening its global marketing strategies, improving its website for international customers, and ensuring that product information meets global standards. These improvements will help the company build trust, reach more international buyers, and compete more effectively in the global perfume market.
Stephen Joseph Katalbas 3-A
1. A local MSME that uses the Internet to sell products is Jollibee. One digital practice it uses is online ordering through its website and mobile app. This shows the role of the Internet because it helps the company reach more customers and makes ordering faster and more convenient. Using digital platforms helps Jollibee prepare for internationalization since the same online systems can be used to serve customers in other countries.
2. A local company with the potential to enter more international markets is Goldilocks. One product it offers is Filipino pastries and cakes, which can succeed globally because many people abroad are interested in Filipino food. Based on the article, the company still needs to improve packaging and product standardization to meet international requirements. This will help Goldilocks compete better in the global market.
1. One example of a local company that uses the internet to sell products online is Maayo Farms. Maayo Farms has pre-order options for their products online, and with the use of social media, they are able to market their products well (Ice Cream, Milk) to the general public, mainly in Negros Island. The Digital Practices that are present are the use of Digital Payments for Pre-Orders, Social Media Marketing, Online Advertising and Online Deliveries to Customers.
2. Again, the company i believe could tap into potential markets is Maayo Farms. They have Ice Cream products that could potentially cater to the tastes of other societies, flavors like “Dolce de Leche”, “Nutella” and “Salted Caramel”, I believe it’s a product that could cover a wide variety of people in the world, especially with how delicious it is. Although the business has strong points, it still has to improve on enabling growth and brand expansion, Maayo Farms may be known to people in it’s niche market, but the goal for long term key success is through gaining the interest of the general public to make them potential customers and to scale the business big enough to tap into international markets.
Human Nature Philippines is a local MSME that uses the Internet to sell its products through its official website and social media platforms such as Facebook and Instagram. One digital practice the company uses is online marketing combined with e-commerce, where customers can view products, ask questions through direct messages, and place orders online. This shows the role of the Internet in global communication and commerce because it allows the business to interact with customers in real time, promote products digitally, and accept cashless payments through online platforms. As discussed in the article, the Internet helps businesses prepare for internationalization by expanding audience reach, streamlining transactions, and building customer trust beyond physical borders. Through its strong online presence, Human Nature is able to reach not only local consumers but also potential international customers, which helps prepare the brand for global market entry.
Bench is a local company that has strong potential to enter the international market. One product that can succeed globally is its casual apparel and lifestyle clothing, which appeals to a wide range of consumers due to its modern designs and affordable prices. According to the article, the company still needs to improve localization and product adaptation to compete internationally. This includes adjusting clothing sizes, designs, and marketing messages to match different cultures and consumer preferences in foreign markets. Improving packaging, supply chain efficiency, and compliance with international standards will help Bench strengthen its global competitiveness. These improvements will allow the company to expand internationally while maintaining product quality, brand identity, and customer satisfaction.
1. Samû Lifestyle
Samû Lifestyle is a store that sells clothes, shoes, jewelry, yarn, accessories, and other miscellaneous objects. They have multiple branches across the city, such as one in SM and another in Lopues East. One of the practices that Samû Lifestyle uses in order to sell on the internet is the utilization of third party online platforms in order to sell their products — they currently use Shoppee Philippines to sell their products. Partnering with an online storefront like this enables them to cater to customers’ demands when and where they want it, beyond the reach of their brick and mortar stores. They also use 3rd party payment processors like GCash, allowing customers to pay how they wantIt also gives them greater visibility, allowing them to compete on a greater scale than the citywide market. The internet empowers businesses to have greater reach — and even potentially global reach. The use of technology and the internet allows them to prepare for internationalization through familiarization of the tools needed to participate in the online marketplace.
2. Margie’s Pasalubong — Biscocho
Margie’s Pasalubong is a Negrosanon-owned business specializing in pasalubong such as piaya, hopia, biscocho, as well as hot meals, such as batchoy. Right now, they are one of the main competitors in the Bacolod pasalubong market, along with Virgie’s. Bongbong’s and Merzci. Their brand emphasizes meals made with love and tradition. They have the potential to enter the international market with their signature biscocho, being one of the more durable and transportable products with longer shelf life. Not only that, biscocho is a particularly unique piece of cuisine, being a traditionally Filipino dish, making it a good recognizable choice for internationalization. Lastly, the market for sweet baked goods on the international level has been growing with the increase of disposable income across the globe and the rising demand for convenience foods.
Margie’s already utilizes social media platforms, as well as delivery platforms and logistics on a regional level. In order to enter the international market, Margie’s Pasalubong needs to identify countries where pasalubong goods would be in demand, such as America or the UAE where lots of OFWs work. They should consider expanding their payment options with a transaction streamlining platform, and optimize their distribution channels and supply chains before opening a shop abroad. Additionally, they may tailor part of their promotional materials to the new international target markets with prior research done to align with their cultural values. Lastly, they may consider expanding their reach with the use of an E-commerce platform or website so customers can order from their homes.
Kultura Filipino is a nationwide MSME retail brand that uses its website and social media platforms to sell locally made Filipino products and communicate with customers online. This digital practice shows the role of the Internet in marketing and global communication because it allows the business to showcase Filipino craftsmanship, reach customers across the country, and respond efficiently to inquiries. By using online platforms, Kultura prepares for internationalization by building digital visibility, promoting localized products, and streamlining online transactions that are important for reaching international markets.
Calea Pastries in Bacolod City has strong potential to enter the international market because of its premium cakes, especially its cheesecakes. These products can succeed globally due to their consistent quality, strong brand reputation, and appeal to international tastes. Based on the article, the business still needs to improve product standardization, export-ready packaging, and e-commerce systems. Enhancing these areas will help Calea maintain quality during shipping, adapt to foreign market requirements, and compete effectively in the global marketplace.
Alekzya Amber Estrebillo BAMK-3A
1. A local company that uses the Internet to sell products or services is Mangkas Coffee Roasters. The business has a website, blog, both an Instagram and Facebook page that is used to upload photos that showcase their products or informative posts that enhance consumer awareness. Their website has photos of their products with prices so customers can freely browse their options. By showcasing the products that they sell, the business integrates their digital marketing into the Internet. Reaching a wider range of consumers is also vital for the business, which is why they make use of their digital platforms to create a wider reach. Often, businesses are held back by the fact that they cannot penetrate the market in far-flung areas, but now, as long as they have the Internet, people can see what it’s in-store for them when they go and purchase products from Mangkas. They also utilize cards and several digital banking platforms, a streamlined way of getting payments that accept various options, making the customer experience more efficient and hassle-free. Ensuring that all of these factors work together with the help of the Internet and many other marketing strategies, Mangkas can prove to uphold their brand even in international markets.
2. A company that I believe can enter the international market is Patdan, a brand of crafted wines made with sugarcane, a true Negrense product in its essence. Sugarcane wine can showcase the main crop that is being produced by the people from Negros, highlighting the place’s heritage. Global consumers today value authentic, exotic, and craft beverages that have a historical background. But, before entering the global market, they should first be able to adjust and adapt into it. Patdan needs to study which countries actually enjoy exotic wines before they start shipping there. In the context of localization, Patdan should check if the alcohol level or sweetness of their wine fits the taste of the country they are entering. Patdan could also create a professional website. This helps them find customers in other countries without having to travel there physically. By following these steps, Patdan could be able to step beyond its roots and becomes a global brand.
1. Bench is a local Filipino clothing brand that uses social media marketing as its digital practice. The company promotes new collections and campaigns through Instagram and Facebook. This shows the role of the Internet in marketing and global communication because Bench can reach both local and international customers online. By using digital platforms, the brand increases visibility and engagement, which helps prepare the business for internationalization by strengthening its online presence and expanding its market reach.
2. Belo Essentials is a local Filipino skincare brand that has strong potential to enter the international market. One of its popular products is sunscreen, which can succeed globally because sun protection is a basic skincare need in many countries. However, the company still needs to improve localization by adjusting packaging labels, language translations, and ingredient information to meet international standards. Belo Essentials should also strengthen its online store and international shipping system to reach foreign customers more easily. These improvements will help the brand compete globally by providing accessible, trustworthy, and customer-friendly products.
1. A local MSME that uses the internet to sell its product is KULTURA FILIPINO, a local retail brand that promotes Filipino made products, this brand use e commerce through its official website and social media platform and its really easy to use and where customers can browse, order and they have a online payment. so I really admire this retail brand because it highlights the importance of being proud of our own local products and culture. Kultura Filipino shows that Filipino made are high quality products and worth to promote, not only locally but also globally. This shows that its really important to invest in the internet marketing because it allows the company to reach both local and international customers. Through online platforms, Kultura Filipino is able to promote Filipino culture globally, communicate with customers in different countries, and manage orders faster.
2. A local company that have the potential to enter the international market is TITAN22, a Philippines based retail brand known for sportwear and footwear. The one product that can succeed globally is its athletic and lifestyle shoes, especially they have limited edition and also trending sneaker releases, which can appeal to sneaker enthusiasts. I really like this brand because it has a well designed and easy to access website where customers can quickly see the latest releases. This shows how TITAN22 effectively uses digital platform to connect with consumer and always stay updated with global trends. And also TITAN22 still needs to improve areas such as localization and international logistics, including the currency options and also shipping services for foreign market. Improve this kind of problem can help company to compete internationally and providing trust with global consumers.
Q1: Personally, I chose Made in Manila as a local Filipino lifestyle brand that uses the internet to sell fashion and accessories. One digital practice they use is online selling through facebook, Instagram, shoppee, tiktok shop, and their website where they showcase their products, respond to customer inquiries, and accept orders. I personally think this shows the role of internet in digital marketing and global communication because it allows the brand to reach customers beyond physical stores and interact with them in real time. By using online payments systems like G-cash, Paymaya, Debit, Cash on Delivery and their delivery services, Made in Manila streamlines transactions and prepares its products for internationalization.
Q2: I also chose Mr. Quickie, which I think has the potential to enter the international market. Mr. Quickie is the pioneer and largest shoes and bags repair and key duplication chain in the Philippines. One of their main products is shoe and bag repair services, which I believe can succeed globally because reliable and convenient repair services are in demand worldwide. Mr. Quickie already has a strong local brand, giving them a competitive edge, but they still need to improve online marketing, digital booking systems, localization strategies, and international service operations to reach foreign customers. Strengthening these areas, along with e-commerce readiness and supply chain optimization, will help them compete successfully in global markets.
Daphne Mariel M. Artagame – 3B
Shopee Philippines is a local e-commerce business that sells products online through the upload-and-sell model, where sellers can communicate with buyers via chat and digital payment services. This demonstrates how the Internet has contributed to faster, more convenient, and more accessible transactions for customers, wherever and whenever they want. Online marketing, automated ordering, and digital payments are the technologies that make Shopee simplify the process of transactions and enhance the global communication between sellers and buyers. These digital activities are useful to equip the business with internationalization since the platform already has cross-border selling, online customer service, and efficient logistics, which are significant for the aim of establishing international markets.
San Miguel Corporation is a local entity that can be able to tap into the international market. San Miguel Beer is one of its successful products that can be successful in the international market due to its uniform quality, good brand image, and global attraction across cultures. Nonetheless, according to the article, the business should still enhance product localization, packaging, and adherence to international regulations to compete on the international level. Enhancing digital marketing approaches, improving e-commerce, and modifying product details to other languages and cultures will contribute to the company finding international customers and gaining trust in foreign markets. These will make it competitive and enable it to expand internationally successfully.
1, Chicken Tria Inc. Is a Wholesaler Retailer of fresh chicken in Negros, Chicken Tria Inc. uses Facebook as their main digital platform in promoting their product. Social media marketing and online advertising help them reach their target audiences in different places, which can enhance brand awareness, and attract customers at a lower cost compared to traditional methods. Social media can help them collect information on markets, including consumer preferences, competitor dynamics, and policy regulations, decision-making. Trend monitoring through platforms like this can track market trends and demand changes, adjusting their products and services accordingly.
2, Sagay Central, Inc.
A Sugar milling (raw sugar, washed sugar, muscovado) and exploring biomass energy with Giant King Grass.
Exports sugar and has plans to export biomass products to Korea and Japan.
As customer behavior drastically changes, growing global demand for organic sugars and renewable energy sources positions the company to expand into markets focused on sustainability. Currently, its products are sold via third-party local platforms. To target global buyers, it should build a standalone e-commerce site or use cross-border platforms such as Shopify Markets or eBuySugar. The site needs to support multiple languages, display prices in local currencies, and adapt content to cultural preferences of target markets emphasizing sustainability in how the product is made to let the consumer know how it is made to be able to compete internationally.
Amanda Clarisse Yulo – BSEN 3A
1. Manami Resort
Manami Resort promotes their resort through digital marketing and accepts bookings online through their website. This helps them prep their business for internationalization by allowing their customers to find them from wherever they are on the globe.
2. Margarita The Brand (Sandals)
A local company that I believe can enter the international market is my friend’s shoe brand, called Margarita. They offer women’s sandals that have floral designs on them, which are quite unique. Based on the article, I could say that they would need to improve their supply chain and reach a more diverse market in order for them to compete internationally.
Ma.Riza H. Nishida – BSEN 3A
Question 1
Catfur.ph, a local store in Sagay city they do use TikTok and Facebook other than their actual store in Sagay City. Using Facebook and TikTok as their way of selling it helps boost their sales because many people who couldn’t go to their actual store could visit their page and order there. Their Customers would not only be limited to their local customers but would also be available to anyone who would love it.
Question 2
BongBongs’ Piaya and Barquillos is a local company here in negros to be exact here in Bacolod Cityso that we could showcase our delicacies here in negros to other nations. BongBongs’ Piaya because it is a tasty authentic dessert. Piaya also comes from different kinds of innovation that could suit health conscious individuals. I think it needs global communication just like what Jollibee is doing to actively engage with their customers. Also I think it needs to have extra marketing because even though it is a well known brand here it is not yet available to other part of the philippines other than negros.
Isabelle Marie A. Santero BSEN 3-A
Question #1
Sprint Paint is a local business located in Bacolod City. The business offers printing services and product customization. Moreover, the business practices digitalization by leveraging internet access to establish an online presence, particularly through social media pages on Facebook and Instagram, to cater to customers more efficiently. Sprint Paint offers its services online by accepting customer orders and feedback through these platforms. Thus, the business utilizes social media to market its products and connect with a wider audience. In addition, Sprint Paint streamlines transactions by providing various online payment options, such as PayMaya and GCash, which are convenient for both parties.
Question #2
Sunnies Studios is a modern Filipino lifestyle brand that offers a variety of products and services. Initially, the business offered curated and affordable eyewear that aimed to balance functionality and aesthetics. Over time, it expanded from eyewear to makeup and later to flasks. The business then introduced Sunnies World, which brings together all of its products and services in one place. Moreover, the brand is gradually penetrating the Asian market by strengthening its online presence and partnering with international concessionaires despite intense competition. Despite experiencing setbacks, the business continues to be a dominant force in the Philippine market and has the potential to become a global lifestyle brand.
Question 1: Colourette Cosmetics is a Filipino makeup brand that uses the Internet to sell its products and talk to customers. One important digital practice it uses is social‑media‑driven selling, where the brand and its owner post videos, do live streams, and work with influencers on apps like TikTok, Facebook, and Instagram to show how the products look and how to use them. This shows the role of the Internet because most customers first learn about Colourette online, ask questions in the comments or messages, and then buy through its website or online shops instead of going to a physical store. The Internet helps Colourette prepare for internationalization because strong online content and branding can reach people in other countries, even if there are no Colourette stores there yet. By using social media and e‑commerce well, the company gains experience, data, and a clear brand image that it can use when it starts selling to customers abroad.
Question 2:Emma Lacson’s Delicacies in Silay City is a small family shop that sells local treats like pili squares, empanada, and lumpia ubod. The pili squares can succeed in other countries because they are tasty, easy to pack, and very unique to Negros, so many tourists and Filipinos abroad like them as pasalubong. To compete internationally, the business needs better packaging with clear English labels and a simple way to order, like online ordering or partners who can ship the products abroad.
Question 1
– GCash is a local company in the Philippines that uses the Internet to offer digital payment services. One digital practice it uses is allowing users to pay for goods and services through its mobile app. People can send money, pay bills, buy load, and shop online using their phones. This shows the role of the Internet because all transactions happen online and in real time. The Internet helps GCash reach more users without needing physical branches. It also helps the company prepare for internationalization because its online system can be used for cross-border payments and global partnerships in the future.
Question 2
– A local company that has the potential to enter the international market is Zagu. One product it offers is pearl shakes, which are similar to bubble tea drinks that are popular in many countries. This product can succeed globally because many people around the world enjoy sweet drinks and milk tea, especially young customers. Zagu still needs to improve its online marketing, brand awareness, and product consistency. By improving these areas, the company can build trust with international customers and compete better in the global market.
KYANA CARAMEL C. MENDIOLA – BAMK3D
If I were to choose a local company, it would be Dood PH, a well-known Filipino innerwear brand for women that offers products such as pasties or nipple covers. This local brand has built a strong internet presence and online community by using live selling, especially through popular platforms like TikTok. They also strengthen their brand visibility by partnering with influencers and doing affiliate collaborations to spread information about their products and explain what problems they solve in the market.
One thing I noticed about local businesses is that they tend to maximize every available digital platform to communicate what they offer. Dood PH is a good example of this. They actively use Facebook and Instagram to post content and pubmats that attract and convince their audience to try their products. These platforms then direct customers to their checkout channels, such as Shopee and TikTok Shop. This shows how their communication and promotion strategy works, they utilize platforms that are most popular with their target market and connect them to easy and accessible online purchasing sites. This digital strategy creates a strong advantage for the brand because it allows them to reach a wider audience and introduce comfort and confidence through a Filipino-made product. One thing that really convinces customers to proceed with checkout is their non-stop live streaming, where they demonstrate that Dood’s innerwear is truly comfortable and reliable compared to other brands.
One specific example that made a huge role in their marketing strategy is that I remember how they proved that their product remains sticky even after being exposed to sand at the beach. They showed that even when sand sticks to the adhesive side, rinsing it with water does not reduce its stickiness. Showing this kind of real-time evidence during live streams builds trust and loyalty among their customers. By partnering with influencers and even celebrities, Dood PH is able to make strong marketing decisions that successfully attract the local market and eventually position the brand to reach the global market. This clearly shows the role of the Internet in helping local businesses prepare for internationalization through digital exposure, trust-building, and scalability.Through the Internet, Dood PH reaches a diverse audience beyond its original local market. Their content is accessible not only to Filipinas but also to viewers from other countries who use TikTok and Instagram. This wide reach helps the brand slowly build awareness among international audiences, overseas Filipinos, and potential global consumers, something that would be difficult without digital platforms.
2) If I were to choose a local company that has strong global potential to enter the international market, I would still choose Dood PH. I personally believe that their product, nipple covers available in different sizes and skin-tone shades, has strong global potential. Many women today are looking for innerwear that is comfortable, discreet, and does not restrict daily activities or make them feel self-conscious. The product addresses a universal need, which gives it strong international potential.
Since Dood PH primarily sells online, their product is not something tourists would necessarily travel to the Philippines to buy. This makes international expansion a logical next step. They already have a competitive edge, especially because their products are long-lasting and remain effective even with sweat and repeated use.
However, based on internationalization concepts, the company still needs to improve certain areas. They should explore new markets and establish partnerships that can help introduce their brand to foreign customers. Collaborating with trusted international suppliers and distributors would help them manage logistics and credibility in foreign markets. They should also develop a dedicated international website where customers from other countries can place orders easily. While live streaming works very well in the Philippine market, they need to adjust their strategies to appeal to foreign audiences. This could include live streams adapted to different climates and environments, or more promotional videos featuring international settings. Market research is also essential. Dood PH needs to identify opportunities such as expanding their product line or adjusting existing products to better suit international customers. It would be best for them to focus on one market cluster at a time, such as selected countries, so they can adjust designs, colors, and sizes based on local preferences. For example, entering international markets may require offering more skin-tone shades and size variations.
Lastly, promotional materials should be culturally sensitive. Some countries may not be as open to openly discussing or demonstrating innerwear products. Unlike in the Philippines, where live selling often feels friendly, casual, and relatable, other markets may prefer more subtle and conservative messaging. Adapting language, visuals, and content to different cultural norms will help Dood PH compete more effectively in the international market.
Question 1:
Project Z is a local MSME that uses social media to sell its food. It posts updates, accepts orders, and talks to customers online. This shows the role of the Internet because the business can reach more people, even those who are not near the store. Customers do not need to visit personally because they can order online. By using online messages, digital payments, and delivery services, Project Z is learning basic e-commerce skills. These skills can help the business in the future if it wants to sell to customers from other places or even other countries. The business is also building its online name through posts, comments, and promotions, which helps people trust the brand.
Question 2:
A local business that has the potential to enter the international market is BongBong’s Piaya. One product that can succeed globally is its signature piaya. It is a sweet flatbread with muscovado sugar and is a popular Filipino pasalubong. It is easy to pack and ship, which makes it good for international selling. This product can attract overseas Filipinos and foreign customers if it has proper packaging, clear English labels, and is sold through online platforms and Filipino stores abroad.
Jessica Marie Blanco – BSEN 3A
1. Azreon Prints is a local MSME that offers printing services. They operate both in their physical stores and online shopping platforms like Shopee, Lazada, Tiktok, and Facebook. Using the internet as both for marketing and commerce, they stream how they process orders on both Tiktok and Shopee. Allowing customers to see how each order is printed and prepared for delivery and also serves as a way for them to ask questions and interact with the seller in real time. This shows the role of the internet as it enables small businesses like Azreon Prints to reach customers beyond their physical stores, communicate with customers, and help the business grow. Furthermore, it prepares the business for internationalization as it encourages it to improve its processes and systems in order to cater a larger market such as investing in better tools to provide more options and services to customers worldwide.
2. Issy Cosmetics is a local company known for its trendy, accessible, and “skin-loving” makeup products. One product it offers that I believe would succeed globally is their foundation. Seeing reviews by both Filipino and foreign make-up influencers that complimented the quality of the product, I can say that Issy Cosmetics can have a potential in entering the international market. Their products are affordable and good quality, which explains why local customers love them. I believe that if Issy would invest in a wide range of shades for their products that could cater different skin types and if the company itself would invest in promoting its products worldwide like exploring diverse markets and studying different cultures, I believe that they can have a good chance in gaining a global market.
1. A local company here in Negros that uses the internet to sell products are Bongbong’s. They utilize their website and social media platforms not only to sell their signature pasalubong products but also to further promote their business. Furthermore, through digital marketing they post regular updates which increase engagement with consumers that also helps to develop brand reputation among it’s market. All in all, by using digital marketing and e-commerce, they further root themselves as an accesible and reliable business that can reach diverse audiences throught the planet, especially towards Filipinos that are abroad and want to remember the taste of home.
2. Calea is a Bacolod-based business that I believe has the potential to enter the international market. Their signature products such as premium cakes and pastries has a strong brand reputation with well known quality taste in the local market. However, while it has a strong rapport locally it lacks enough engagement and access such as proper websites to browse and order products other than their social media page. Despite this, the business does have social media platforms and I believe that all that they need to do is to further engage consumers through promotions and gradually develop brand reputation internationally.
John Carl Olivas – 3B
Merzci Pasalubong, the digital practice it uses is social media marketing. Merzci actively uses the internet to market and sell its products through social media pages like facebook and instagram. They regularly post promotional content and also accept online orders via its website and delivery apps. The internet enhances convenience and reduce barriers for those who cannot visit their physical stores. By using digital tools, it can help Merzci prepare for internationalization.
The local company that I believe has the potential to enter the international market is BongBong’s Piaya. The one product is Piaya, and it has potential to succeed globally because it fits into the global trend of sweets and snacks. BongBong’s has online visibility but they need to expand their digital platforms and strengthen its social media marketing to be able to compete in international competition.
1. Got Tea? Kitchen & Beverage Studio is a MSME located here in Bacolod City with already 2 branches.
This business offers various kinds of Milk Tea products and at the same time pastries and desserts. They use the Internet to promote and sell their products to various platforms, specifically Facebook, Instagram, and Foodpanda.
The Internet plays a vital role to the operations and success of this business because it helps to reach a wider audience to highlight their product and make orders more convenient to consumers. Also, it helps the business to prepare for internationalization by expanding its market reach beyond walk-in orders, being more accessible, builds its digital brand visibility, and lay foundation for international growth by its presence online.
2. The local company that I believe that has the potential to enter the international market is Aida’s Chicken Inasal.
They offer the famous chicken inasal of Bacolod City and I beleive that it can be successful globally because of the quality of the food and service that it offers. With the use of the Internet, it can widen it’s audience by promoting its business internationally.
John Jason Callejas MKEL 3A
Question 1.
Negros Power in Bago City is a local company that uses the Internet through its Facebook page to attract and communicate with customers. The company posts announcements, service updates, and responds to customer concerns online, showing how the Internet supports global communication and digital marketing. This online practice allows Negros Power to reach a wider audience quickly and efficiently without physical limitations. By using social media, the company strengthens transparency, builds customer trust, and improves service accessibility. These digital practices help prepare the business for internationalization by developing skills in online communication and digital engagement.
Question 2
Negros Power also has the potential to enter the international market, especially in the energy and power service sector. One service that could succeed globally is its expertise in power distribution and energy management, which is essential in many countries. To compete internationally, the company still needs to improve its digital infrastructure, such as offering online payment systems and more advanced customer portals. It should also focus on localization by providing multilingual information and adapting services to different markets. These improvements align with the article’s concepts of transaction streamlining, localization, and digital readiness, which are crucial for global competitiveness.
Question 1
NiQUA Inc. is a Marikina-based social enterprise selling sustainable products like eco-friendly bags made from upcycled materials. It uses an e-commerce website with multilingual support, international payment tools, and automated shipping tracking. Per concepts in the article, the Internet enables global reach by serving as a platform to connect with target markets. This ties to strategic internationalization planning (identifying eco-conscious consumer demand worldwide), localization (adapting content to different languages and regions), and transaction streamlining (building systems for cross-border sales to prepare for expansion).
Question 2
Luxe Organix is a Philippine-based skincare brand. Its Niacinamide + Hyaluronic Acid Brightening Serum has strong global potential – the article emphasizes aligning products with global trends, and niacinamide is widely sought-after for brightening, while the brand’s affordable, cruelty-free formula matches demand for accessible clean beauty. To compete internationally, the article notes the need for product adaptation and regulatory compliance: Luxe Organix must improve packaging localization (meeting EU/US labeling standards) and conduct targeted market research to adjust marketing messages for cultural sensitivity. It should also build partnerships with local distributors or e-commerce platforms to ensure smooth market entry and effective competition.
Jasmine Juesna BSEN3-A
Merzci
Merzci uses the internet to market and sell their products online through social media, online marketplace, and social media where customers can view and purchase products online.
Internet can be a tool to reach a wider market outside Negros. This can be an opportunity to prepare the business for internalization, by using the internet, Merzci can strengthen its brand identity as a reputable Filipino pasalubong brand.
Mila’s
Mila’s Potato Cake. This product is not common in the market and can appeal to Filipino taste.Mila’s Potato Cake is different from typical cakes sold internationally. Its use of potato as a main ingredient, combined with buttercream and caramel topping, makes it stand out from common chocolate or vanilla cakes.Mila’s Potato Cake can reach the global market because it is unique, culturally rich, adaptable for export, and aligned with global food trends. With improved packaging, branding, and distribution, it has strong potential to compete internationally.
Mila’s currently operates as a local bakery/restaurant with mostly fresh, on-site sales. To compete internationally, especially in supermarkets, cafes, or export channels, Mila’s should invest in brand positioning and promotion through digital marketing, social media, and storytelling that emphasizes the uniqueness of the Potato Cake as a Filipino specialty.
Question 1
– Grab Corporation, this company provides transportation for consumers with the use of mobile application. Grab company started in year 2012 originated from Malaysia. Since then, taxi transportation existed in our daily life that give us comfort and convenient transportation. While technology is evolving rapidly, Grab created an idea to innovate taxi-like transportation but provides more convenient, safe, and technology friendly ideas. With the help of technology, we can book transportation to our mobile phones, with the use of GPS we can easily track the rider and can also provide our safety because it includes the information of the driver posted on the application before we book it. This business helps prepare for internationally because as on how Grab spread from country to country and how it expands its company branch from city to city also. We Filipinos also uses this application which aid us to make our lives easier.
Question 2
– Penshoppe, a local clothing brand from the Philippines, Penshoppe offers a quality and artistic designs that has it peak in year 2015-2018. Penshoppe has an affordable clothing price that is budget friendly for consumers adopting for market trends, pemshoppe became well known and it became one of the most use clothing locally. But it has its downfall because of technology, many local brands came out that penshoppe designs cannot adopt well to this generation. I suggest that they need to promote the brand well in social media platforms and also provide comfort for this trend now finds comfort and minimalist designs. They also want to promote and sell it on online markets like, shoppee, tiktok, lazada, and many more. This can give them more recognition and can give them peak again.
ANGEL KATE D. PAGDATO BSEN 3-A
local MSME in Bacolod City that uses the Internet is BongBong’s Piaya and Barquillos. One digital practice they use is promoting and selling their products through social media and online platforms. This shows the role of the Internet in helping the business reach more customers beyond Bacolod. Online marketing and digital communication allow BongBong’s to showcase their products to a wider audience and make transactions faster and more convenient. This helps prepare the business for internationalization because it already uses online tools that are important for selling to customers from different places.
BongBong’s Piaya and Barquillos has the potential to enter the international market, especially with its piaya, which is a well-known local delicacy. Piaya can succeed globally because it represents Filipino culture and has a long shelf life, making it suitable for export. However, based on the article, the business still needs to improve localization, such as better packaging, clearer product information, and possibly language adjustments for foreign customers. Improving these areas will help BongBong’s compete internationally by making their product more understandable and appealing to global markets.
CATHERINE JESVIC B. TAHAN BSEN-3A
Human Nature, a Philippine MSME selling personal care products. Human Nature sells through an official website and social media pages with online ordering and digital payment options. This shows the role of the internet by allowing businesses to reach customers beyond local areas at low cost. Online visibility, customer reviews, and digital transactions help the business build brand trust and prepare for international markets by testing global demand and improving online transactions.
Kultura Filipino offers locally made Filipino handcrafts and fashion items such as woven bags and accessories. These products have strong global potential because international consumers value handmade, cultural and sustainable goods especially the bags. Filipino designs may standout in the global market due to skilled craftsmanship and unique cultural identity. To compare internationally, the business needs to improve product consistency, export packaging, and pricing strategies based on global markets. Strengthening online marketing and ensuring compliance with international shipping and quality standards help the business attracts foreign buyers and build long-term competitiveness.
Jose Bernard Cupang – BSEN 3A
question 1- Human nature philippines is a local MSME that uses the internet effectively through e-commerce and digital marketing. by selling its personal care products online and offering digital payment options, the company makes buying convenient for both local and international customers. this digital approach helps prepare the business for internationalization. online platforms allow human nature to reach customers beyond the philippines. e-commerce also simplifies transactions making it easier for foreign customers to purchase
question 2- Engkanto brewery is a local philippines craft beer company with strong potential to0 enter the international market. its product, engkanto live it up lager stands out because it combines unique local flavors with international craft beer quality making it attractive to global consumers. however to compete globally the company still needs to strengthen its digital strategies. improving global digital marketing, localizing its website for international audiences and streamlining online transactions such as adding multiple language options, clearer export details, and international payment methods would make the brand more accessible and trustworthy. These digital improvements would enhance customer experience and help Engkanto Brewery succeed in the international market.
Inigo Antonio Gomez Lizares
BSEN-3A
Question 1
A local MSME that uses the Internet to sell its services is Ladera.ph, a vacation rental in Don Salvador Benedicto, Negros Occidental. One and most affective digital practice it uses is promoting and accepting bookings through social media and online messaging platforms such as AirBnB and Agoda.
This shows how the Internet supports communication and marketing by allowing the business to reach more people beyond its local area. Guests can easily view photos, ask questions, and book their stay online, which makes the process faster and more convenient. This also helps streamline transactions because inquiries and reservations can be handled digitally.
By being active online, Ladera.ph is already preparing for internationalization. Tourists from other regions or even from abroad can discover the property and communicate with the business easily. This online presence helps the company build visibility and trust, which are important when serving international customers.
Question 2
A local company with strong potential to enter the international market is BongBong’s Piaya. One product it offers is piaya, a traditional Filipino pastry that can succeed globally because it is unique and represents Filipino culture.
Piaya can appeal to overseas Filipinos and foreign consumers who want to try local food products. Since it has a good shelf life, it is suitable for e-commerce and international shipping.
However, the company still needs to improve in areas like online transactions and localization. This includes offering easier international payment options, clearer shipping details, and product packaging that fits global standards. Improving these areas will help the business compete internationally by making it easier for global customers to buy and trust the product.
1. Merzci – social media platforms. By maintaining active pages on Instagram and Facebook, Merzci makes its brand visible to customers in Bacolod, other parts of the country, and abroad.
2. BongBong’s – Piaya and barquillos. There’s rising global demand for ethnic and artisanal foods. They have potential to enter international market since they are already nationwide.
MIGUEL ANGELO V. KO – 3A
1. CJAO Auto Parts is a local business with two branches in Bacolod City and Manila City, the digital practice they use is “Diverse Audience Reach” and “Commerce; Selling Products Online”, they sell different auto parts like accessories, engine parts, exterior and interior upgrades and many more. They focus more on online selling than physical transactions since they are the main distributor of certain brands of auto parts and accessories, they have an advantage for wider local marketing.
2. CJAO Auto Parts has the potential to enter the international market, brands like Bosch and Brembo are some of the main auto parts they sell and those come from the Europe. They have the potential to open those products to some Asian countries like, Japan, China, Vietnam and Indonesia. Bosch is a brand from Germany is offers different parts like LED lights, car horns, tools and etc. needed for mechanics and of course for private vehicles. Brembo is a brand from Italy mainly offers parts like brake pads and brake calipers very popular in the Philippines for its design and performance. It’s mainly used on JDM auto enthusiast. The company just needs to be aggressive since there aren’t any sellers or companies doing this yet, as the saying goes, “the early bird gets the worm”.
A local MSME that uses the Internet to sell its products or services is Quino’s Cafe Bacolod. A digital practice they use is they post their updates, promos, menu, and special offers for the day on facebook and instagram. With the use of the internet, it also helps their business in reaching and engaging more customers to attend to their needs and inquiries.
I believe that Quino’s has the potential to enter the international market. Their bestseller, Puffyani, has received so much love and attention from customers along with their cakes and other desserts. There are also influencers that recommend their cafe and give reviews with regards to their food. I personally think that they should improve some portions of their food since some of their meals only have little portions. They should also be more engaging on social media and try to post everyday to gain more followers and consumers.
VICENTE MIGUEL R. CRISOSTOMO – BSEN 3A
Reflections Car Care:
A local company that uses the internet to sell products and services is a Detailing Company called Reflections Car Care. They offer a wide range of detailing products and offer free detailing training and courses. In a way, a digital practice they use is doing online marketing on facebook which helps them get customers or businesses to purchase from them. I believe that they have the capability of going global since they also do the detailing themselves exclusively. They are a distributor of a ton of detailing brands like Rupes, Menzerna, Sonax, and etc., which are what most detailing companies are looking for. They show that they do educate people through their classes/courses but what they do need to improve is educate the online world. I believe if they do this, they can move to the next level.
JVS Audio System sells audio and musical products such as speakers, headphones, and amplifiers both in person and online. It uses global communication to attract a broader audience throughout the Philippines through Facebook, Instagram, Shopee and Lazada. This shows the internet’s ability to give businesses a wider reach and market through global communications and social media. JVS frequently posts on Facebook and Instagram about recent purchases and partnerships they’ve garnered.
JVS Audio System has the ability the enter the international market, at least in SEA, with their synthesizers. Music has an international market, and customers will find an avenue to purchase their instruments. The business needs to improve their localization and supply chain as they currently only operate within the Philippines. Opening themselves to Singaporeans, Indonesians and the Japanese will allow them to obtain more market share and grow JVS.
JAIRYLOURD REJA M. ESTIPONA – BSEN 3A
1. One Business in mind that uses the internet to sell their products, The business name is “Liwat Liwat.ph” where in they sell pants that are pre owned and uses the
Internet to promote their products. The role of the internet plays a vital role in making use of E-commerce as a marketing strategy, not only does this encourage a wide range of consumers but it provides a sense of ease and less energy into promoting their products.
2. I believe the business that has the most potential is Maxim since not only does it cater many people the idea of their service is much more from that of they competitors. The product that they offer is delivery but it uses the people that are available around for a quick money grab which in turn help those who need it. The difference is that they cater to people that has their app and they can send packages from people near their vicinity or area. What they need to improve is to advertise their services in forms of ads since that is their weakness and it can truly and potentially become a worldwide international thing due to their conveniency.
1.Jollibee
Jollibee uses the Internet through its website, mobile app, and food delivery platforms (like GrabFood and Foodpanda) to sell food online.
The Internet helps Jollibee reach more customers easily. People can order food online, see promotions, and find store locations. Social media also helps promote Jollibee to many people, even abroad. This helps the company prepare for internationalization because it can advertise, take orders, and connect with customers in different countries using online platforms.
2.Mang Inasal
Mang Inasal, a Filipino company, produces Chicken Inasal, a grilled chicken dish with a unique smoky and savory flavor. This distinctive taste sets it apart from other grilled chicken dishes and makes it appealing to a global audience. Grilled chicken is a popular dish worldwide, and Mang Inasal’s affordable price and strong taste can attract international customers.
the company still needs to improve its menu adaptation and international operations to achieve global success. Adjusting flavors slightly to local tastes and improving service consistency will help Mang Inasal compete effectively in the international market.
JZMO
A local business in Bacolod City that uses the Internet is JZMO. They use social media for online marketing and global communication, allowing customers from different places to see their products and message them easily. This helps streamline communication and makes inquiries and orders faster. Using the Internet this way prepares the business for internationalization because having strong online marketing and digital communication is important when reaching a wider or global audience.
BongBong’s
A local business that has the potential to enter the international market is BongBong’s Piaya and Barquillos. One product they offer is piaya, which can succeed globally because it represents Filipino culture and has a long shelf life. Based on the article, the business still needs to improve e-commerce systems, online payment options, and localization, such as better packaging and product information for foreign customers. Improving these areas will help BongBong’s compete internationally by making transactions easier and the product more appealing to global markets
Robert John Divino – BSEN 3A
Fresh Start Organic Farm in Negros Occidental sells its organic products through Facebook and Messenger by posting updates and accepting orders online. This shows how the internet helps small business with marketing, communication, and faster transactions while preparing them for international selling. The farm has potential to enter the global market because organic food is in high demand worldwide. To compete internationally, it still needs better packaging, certifications, and a more organized e-commerce system to build trust and reach more customers
The development of the Internet has revolutionized how businesses prepare for internationalization by offering global market access, enabling instant communication, and facilitating efficient data analysis. Companies can now conduct market research online, access real-time consumer behavior insights, and identify potential markets faster. Key strategies for success include leveraging e-commerce platforms to reach global audiences and using digital marketing to target specific customer segments. Additionally, businesses should focus on building a strong online presence, optimizing supply chains through digital tools, and fostering cultural adaptability to appeal to diverse markets. For example, Nike’s use of online customization tools allows customers worldwide to design personalized products, enhancing their global appeal and customer engagement.
Over the past years the internet has contributed a lot when it comes to technological advances so is the same to internationalization of businesses. It made businesses who wanted to go global in such a more convenient and accessible way, making it more possible for business owners to expand their market. If I were to suggest key strategies for business owners. It would really be to study and learn the culture of what country they are planning to extend their business to. In this way, business owners will be more mindful and will know what approach will be best to continue their operations.
the global reach provided by the Internet, companies can now easily connect with customers worldwide, conduct market research more efficiently, and streamline their operations across borders. Some key strategies that companies can adopt to succeed in global markets include:
1. E-commerce Platforms: Setting up online stores and leveraging e-commerce platforms can help businesses reach a broader audience without the need for physical presence in every market.
2. Localization: Adapting products, services, and marketing strategies to suit the preferences and cultural nuances of specific target markets is crucial for success on a global scale.
3. Digital Marketing: Utilizing targeted digital marketing campaigns, including social media, search engine optimization, and online advertising, can enhance brand visibility and attract international customers.
4. Supply Chain Optimization: Implementing efficient supply chain management practices can reduce costs, improve delivery times, and enhance overall customer satisfaction, especially when dealing with international logistics.
5. Strategic Partnerships: Collaborating with local businesses, distributors, or influencers in target markets can provide valuable insights, resources, and networks to facilitate market entry and growth.
An example of a company that successfully implemented these strategies is “TechGear Solutions,” a tech accessories company based in the United States. By expanding its online presence through e-commerce platforms, customizing products to suit the preferences of different regions, and partnering with local distributors in key markets like Japan and Germany, TechGear Solutions was able to establish a strong global presence and increase its international sales significantly.
The internet has revolutionized internationalization by enabling businesses to conduct market research, reach global customers through commerce, and manage operations remotely, with localization and digital marketing as key strategies for success; for example, Netflix’s tailored content strategy across different countries has fueled its global worth.
The internet has transformed international business by facilitating more market research, affordable digital marketing, and worldwide e-commerce opportunities. Businesses can tap into real-tme data, tailor content for specific regions, and reach global customers through online platforms. Enhanced communication tools and digital solutions have streamlined operations and supply chain management. To thrive internationally, companies should conduct detailed market research, adapt their products and strategies to local markets, comply with regional regulations, and respect cultural differences. Forming local partnerships and offering a personalized customer experience are also crucial for global success. – Alexandrea Morados, ECOMM C46
The development of the internet has significantly transformed the way business prepare for internationalization by providing new tools and strategies to expand toward global markets move effectively and efficiently. Due to the rise of digital marketing companies has revolutionized to promote their product globally through content marketing and social media advertising. Also companies could develop strategic partnerships, such as collaborating with local partners which can help with navigating unfamiliar markets, regulatory landscapes and cultural nuances. Also with Data analytics and market research the availability of vast amount data online allows businesses to analyze consumer behavior, market trends and competitor strategy. With strategic partnership, data analytics and market research has enabled companies helps understand demand, competition and consumer behavior in different markets
Nowadays, the internet plays a huge role in various business cycle. It enables companies to showcase their brand, understand their SWOT( Strengths, Weaknesses,Opportunities, and Threats), and gain insights into their competitors. Additionally, the internet has revolutionized the internationalization by providing businesses with easy-access to global markets, which allows them to increase their revenue and growth efficiently. It also helps organizations develop new strategies , gather consumer feedback on their products, and understand consumers desire. Within this case, businesses can better achieve their goals/ objectives. The Key Strategies that companies can adopt to succeed in global markets are: Cultural Adaptation, companies adapt this kind of strategies to know the internal and external factors of local market,Also, their preferences in a products and the cultural norms. Market Research, is important in companies wherein they conducting surveys in order to understand the local market conditions and the possible products that can able to persuade customers to buy. Branding, is important wherein it gives a credibility in organization. For example: McDonald’s, they serve rice in the Philippines because Filipino people love having rice in their plates.
In today’s generation we depend on the internet or social media. Businesses are also affected by digital platforms through Facebook, TikTok or other platforms is a big help in terms of marketing. Expanding our business to our customers by other places is already possible. For example, Adidas. It is one of the hype but worth it product to purchase. They uses internet as a platform to advertise and it really catches the attention of everyone. And that is how internet works on today’s era.
Internet transformed the way business prepare for internationalization because they have datas from internet that provide how to create their products or services internally and have the resources to buy their raw materials for production because of the internet. Example The name of the Business is La Nieve instead of buying their bracelets and resell them, but with the help of internet they have the capacity and resources to search their raw materials online and through the internet they could watch videos on how to create bracelets to lessen their expenses and maximize their profit.
The internet in Business have made greater impact in this generation as its effectiveness to internationalization is proven very essential and very effective. Since the internet is evolving, it is easier to form a strategies in expanding business through the internet by posting with the data requires for people to easily understand, and making an advertisement online. One of the key strategies that can be adopt by the companies is by branding, is because branding plays a crucial role in internationalization shaping the products to be remembered and perceived by consumers to the global markets. Product strategies is very effective when it comes in preparing internationalization as it requires decision making related to the design, features, pricing and distribution to the product. By product strategies it’s easier to accommodate local tastes and preferences, this may entail altering the product’s features, packaging, sizing, or formulas. One of the example of successful global marketing include Netflix and Coca-Cola. The former adapts its content to suit each market, while the latter tweaks both its recipe and its product names to better fit with local consumer expectations.
Businesses now find it simplier to operate internationally because of the internet. Companies may now sell their goods and services to a worldwide market through the growth of e-commerce, which has increased demand for workers with skills like social media management, online marketing, and e-commerce expertise. For example, spotify. It can now grow quickly and still be flexible enough to meet the needs of a wide range of global clientele and that is because of internet.
The internet has revolutionized how businesses expand globally. In the past, companies faced significant hurdles, requiring substantial investments and time to establish physical presence and navigate complex legal frameworks in different countries. However, the internet has democratized global reach, allowing businesses to connect with customers worldwide easily and cost-effectively. For example, “Global Threads,” a clothing company, aimed to expand into the Japanese market. They leveraged the internet to research local fashion trends and build relationships with fashion bloggers. They also partnered with a Japanese distributor to facilitate distribution and reach stores and customers. Through their online efforts, Global Threads successfully entered the Japanese market, expanding their customer base and achieving international success. The internet has made going global more accessible than ever before. Companies can now leverage online strategies, adapt to diverse cultures, and effectively tap into international markets, opening doors to new opportunities and growth.
Edieleen Flores C46
The Development of the internet has revolutionized how businesses prepare for internationalization by enhancing communication, reducing market entry barriers, and providing vast amounts of data for market analysis. Businesses can now quickly gather information about foreign markets, connect with potential customers, and adopt their strategies based on real time feedback. One key strategy for internationalization is localized content creation, which involves adopting marketing materials, product offerings, and customer service to fit the cultural and language preferences of different international markets. For example Netflix has effectively utilized this strategy by creating localized content and providing subtitles in various languages for its global audience. This approach not only enhances Netflix’s global appeal but also strengthens its connection with diverse markets.
Joellyn V. Salomag C46
Today’s generation finds it easier to connect because to the internet’s success in international E- commerce. Shoppee, for examples, has embraced digital marketing through platforms like social media and live streaming, which engage customers and increase sales. Shoppee used Internet-driven consumer behavior to expand its customer base internationally by offering flash sales, discounts, and features. The company’s international expansion demonstrates how the Internet’s growth has facilitated businesses’ globalization through e-commerce, international transport, localized platforms, and data-driven marketing.
The development of the Internet has made international business expansion easier by allowing companies to reach global markets faster and cheaper businesses and now research foreign markets understand customer needs and even test products through online platform before entering new regions. key strategies for success include adopting products to local cultures building partnerships with local businesses and leveraging digital marketing tools like social media an example in Spotify which trailers it playlist and recommendation to supervision music preferences across different countries this approaches help businesses succeed globally
Through the efficient interviews of internet advertising, real time communication and research the internet has completely transformed the field of expanding internationally. Companies may now more affordably access worldwide audiences, personalized their marketing, localized their content . Successful techniques involve customizing items to suit local tastes, establishing alliances with the region, and making sure local laws are followed. In addition, accessible digital advances enable immediate advancements, and data processing provide insights into customer behavior and business potential. For example, the well known filipino fashion brand company Bench grew abroad by utilizing its internet presence to interact with potential customers worldwide and localizing its website and advertising campaigns to appeal to a range of customers.
-Florence Joy Belleza C46
The internet has revolutionized the global market, facilitating businesses’ access to international markets by enhancing market research, global marketing strategies, communication, and online transactions. To achieve global success, companies must conduct thorough market research, establish a strong brand identity, form strategic partnerships, comply with local regulations, and embrace technological advances. Apple has efficiently utilized the internet to expand its global presence, maintaining a robust online presence through its website, social media, and online stores to connect with customers worldwide. The company has adjusted its products and marketing strategies to cater to the preferences of various regions, offering localized versions of its operating system and app store to ensure a seamless user experience.
Jaylord Altas C46
With the internet, it transformed the world specifically in the businesses leading to internationalization. With internet, it helps to widen the market and opportunities even in small business. Everyone now has the opportunity to use the social medias to promote their business and be known not just in their local area but as well as it’s nearby cities, national, or even international. Some key strategies that business could do is to establish not just solely communication but a global village where in you’re making relationship that will lastonger. Also, the other one strategy is the mode of payment. With the internet nowadays, it’s easier and more efficient to every business if they have a lot of options in payment where in it could be an advantage in the business if they have transaction international or local areas. So better to maximizes this opportunities.
The internet enables every businesses to make their work more easy and efficient. In this generation where most people are into social media and are loving to shop online, this is the best time for businesses to promote their products online to reach a wider market. Internet has transformed the way businesses prepare for internationalization by providing them a platform to connect with their customers and partners, as well as gathering insights about international markets. This has enabled businesses to expand their reach beyond their domestic markets and create new opportunities for growth. Some strategies that companies can adopt to success on global markets are; They need to create a website or a social media accounts for their business to cater a global audience. Then, they need to study the global market trends for them to be more aware about it and for them to enhance their services and product promotion.
-Aegela D. Olac C46
The rise of the internet has significantly changed how businesses expand internationally. What used to be a complex and difficult process is now much simplier. In the past, companies entering global markets faced many challenges, such as limited access to information, high communication costs, and misunderstandings about local customer preferences. Today, the internet provide vast amounts of information, making it easier for companies to conduct market research and analyze international trends.
One of the key strategies for succeeding in global markets is to create a consistent brand identity. Building a strong brand presence is very essential for global growth. Creating a website that can strikingly allow businesses to design and customize their own sites that showcase their unique identity, making it a lot easier for the customer to find them or to locate them.
The development of the Internet has completely changed the way companies prepare for internationalization, opening new opportunities for reaching global markets and being successful with an array of different strategies. Advanced digital tools and platforms give companies better opportunities for serious market research and data gathering on regional preferences, competition landscapes, and consumer behaviors. This digital access provides highly targeted marketing campaigns that appeal to local tastes and cultural specifics, thus increasing engagement and brand resonance. E-commerce platforms and online marketplaces have also empowered business enterprises to enter new markets with very little upfront investment in physical infrastructure, providing options for localized payments and shipping that make operations seamless. Besides, communication and collaboration tools enable international team management and activity coordination across different time zones and regions effectively. A very good example of how to take advantage of such strategies is Spotify, which expanded internationally by listening to user data in order to curate its music recommendations and playlists specific to the tastes of a particular region. Spotify also ran localized marketing campaigns and partnered with local artists as part of its brand-building exercise to grow subscribers in different countries, which just goes on to prove how digital tools serve as a driver to successful internationalization.
The development of the internet transformed the way businesses prepare for internationalization in which companies can communicate and collaborate not just partners but also costumers all over the world. It gives borderless global market for the businesses that lowered barriers to innovate their projects. It also enables business to research and adapt cultural and other preferences of people in different places. And through internet, businesses can reach larger audiences through e-commerce, social media, and other types of digital marketing. Some key strategies that companies can adopt to succeed in global markets is first, have a flexible and strong e-commerce presence to provide customer support. Second, collaborate and build partnership with local businesses to gain insights about the people and market. Third, research about consumers’ preferred products, cultures, and preferences so that companies will able to meet their needs and expectations. One of the example is Nestlé. To meet local dietary preferences and health regulations, it apadts product formulation. Just like its Maggi noodles, it provides different varieties in different countries. Switzerland has mild flavors while India has spicy flavors.
By: Roselyn Bariga
The development of the internet has profoundly transformed how businesses prepare for internalization, offering extraordinary access to information, communication, and market opportunities. Companies can now easily research foreign markets, understand the preferences of the consumers, and navigate regulatory requirements, which reduces the risks of entering new territories. To succeed internationally, companies should focus on localization, adapting products and marketing to fit local cultures. They can also form partnerships with local businesses to have a smoother market entry, enabling them to adapt the strategies that are essential for market changes. An example is Spotify, they successfully localized its content and marketing by offering region-specific playlist and collaborating with local artists. This allows Spotify to grow its user base significantly across various markets.
The internet has transformed internationalization by allowing businesses to expand and reach global markets in an easiest way and getting better results without spending a lot. Companies can now utilize digital marketing in selecting specific markets, manipulate e-commerce platform to sell, and market research. The strategies include segmenting content into a meaningful subgroups of potential customers, collaborating with influencers and other businesses, and using digital tools for efficient distribution management. For example, the Amazon. It uses its global e-commerce platform by localizing its website for different countries and offering specific products. This approach has successfully made Amazon expand its reach globally.
-Jantzen U. Lumanog, C46-
The Internet has revolutionised how businesses approach international expansion, making it more accessible, efficient, and cost-effective than ever before. Nowadays, it is quite beneficial for businesses to promote their products. Digital Marketing and branding is one of the examples that will aid your business by executing targeted advertising. We all know the Internet. Enables firms to target particular by developing valuable marketing messages that target demographics and geographic places. Businesses may attract and engage clients all over the world by providing informative content. Also social media marketing platforms like Facebook, Instagram, and LinkedIn. Provide opportunities for businesses to create relationships with customers and assist promote their brands.
The internet has made it easier to for business to operate globally. With rise of e-commerce l, companies can now sell their products and services to a global market. Customers can just simply visit the social media platforms and the website of the business to select and purchase the products they want. Convenience allows customers to accomplish tasks, make purchases and access services at a minimal time and effort.
Some key strategies that companies can adopt to succeed in global markets are cultural diversity and investing to market research. One example of this company is the Microsoft. Microsoft takes cultural diversity very seriously. The employment website comparably produces an annual rating of the best firms for diversity based on employee feedback. The Microsoft rated top in 2020 in terms of promoting cultural diversity
Business looking to expand globally have been significantly impacted by the growth of internet. Through various online venues, the Internet allows companies to reach a worldwide audience and provide prompt, efficient customer service. For instance, Samsung employs online chat platforms to assist consumers anywhere in world quickly. The Internet also enables companies to advertise their goods internationally, reaching clients much beyond their local marketplaces. LinkedIn serves as an excellent example of how businesses may use online networks to connect with global business partners, hire talent, and establish professional relationships. Business can successfully navigate and prosper in the global marketplace by implementing these examples of digital techniques. Henri Gabriel Guance – C46
The internet has profoundly reshaped the way businesses approach internationalization, making global expansion more feasible and effecient. Companies now have the ability to conduct comprehensive market research online, enabling them to better understand local preferences and adapt their products accordingly. Through digital marketing, businesses can reach global audiences at a lower cost, while e-commerce platforms have simplified logistics of selling products across borders. Communication tools, such as video conferencing and cloud-based software, make it easier to collaborate across different regions, ensuring operations run smoothly. A noteworthy example is Spotify, which leveraged data analytics to tailor its music offerings to various regions and formed partnerships with local artists to boost its appeal. This approach facilitated Spotify’s expansion into over 170 countries, demonstrating how the internet has been instrumental in driving successful global growth. As a result, businesses now find it easier to enter new markets and succeed on an international scale. PAUL ROZELIER SOBREPEÑA C46 E-COMMERCE
The internet has provide businesses with effective tools for building their brands and marketing their products and services globally. Social media, content marketing as well as searching engine optimization (SEO) help businesses react out to potential customers while promoting the company’s brands message.
Hiponia mark c46
Today’s businesses leverage the power of internet are various way. For instance, many use electronic payments to settle bills, additionally, companies expanding thier reach though collaboration to topinto the boarder markets some are even breaking into national marketsto distribute the products globally. More over, this companies continue to innovate stay with current trends in modern era
In today’s era of technology and advancements, having e-commerce for your business offers you great advantage and efficiency in reaching wider potential customers. With an online presence, businesses can sell products or services to customers from all over the world and not just limited to their local market. This gives them an opportunity to tap on global market, increasing their customer base and revenue. Moreover, e-commerce allows businesses to operate 24/7 without the need for physical store or staff, which reduces cost and inscreases efficiency.
Another advantage of e-commerce is its ability to provide real-time feedback and data analysis. Take for example Shopee. Online platforms like shopee cantrack customer’s feedback, behaviors, preferences, and purchasing patterns, allowing businesses to make informed decisions and adjust their strategies accordingly.
Business can operate internationally more easily because of the internet. Enterprises may now offer their goods and services to a worldwide market thanks to the growth of e-commerce, which has increase demand for workers with skills. Social media platforms, digital market reports, and internet analytics provide firms with access to a variety of information nowadays. E-commerce platforms lower traditional obstacles to global expansion by enabling businesses to sell goods abroad without the need for physical shops. Spotify is an example of successful online internalization because it uses digital marketing techniques to draw in local customers and uses data analytics to customize playlists and music suggestions for various geographic areas.
With the emergence of the Internet and the gadget era, business internationalization has been made easier through the provision of a virtual channel and link to information. Businesses can now gather information about different countries’ markets and customers and build their Web presence. These are essential strategies for global success: localization of content, selling through e-shops, and targeted marketing through social networks. For example, the Philippines’ own Jollibee has achieved decent internationalization by utilizing social media to connect with Filipino communities abroad while adapting it’s menu to local tastes and services but still continuing to offer the core Filipino foods it offers here, the products that make Jollibee unique.
Leonem Talento C46
The effectiveness of the internet on the international businesses is making it easier for companies to participate in foreign markets. the internet allows people to communicate over long distances in ways that were never possible before , making it easy for companies to do business with clients. It allowes businesses to build a presence on the web and reach of millions of potentials customers. Also their strategy is usually the first approach exporting and importing good and services while maintining a head offices in their home country.
Effective strategies for global marketing engage creating, planning, producing, placing and promoting your brand name across borders. By the help of the internet it provides to the consumers to connect and provides the product that will lead to their desired. This platform it will be a big help to promotes their product worldwide to known and to reach to a different places around the world to increase the growth of audiences. For example Spotify it reaches to the different audiences global market, its an online platform techniques users engaged as they’re being constantly being fed by.
There are a lot of things that the internet changed businesses around the world. One is the use of E-commerce. By using it, different races and people can reach by the companies to provide for their needs, wants, and other important things. Some companies and business owners do franchise to expand their business and adapt cultural preferences of each country. Mcdonalds, for example, use Self Ordering Kioks to provide convenience and comfort to customers. Also, a way to eliminate long queues, reduced waiting times, allows customers to order to their preference. One thing I like about the Self Ordering Kioks is that it is touchscreen, has clear instructions, photos of the actual food and product, and flexible payment system. Once done, your order has immediately been transferred to its system and wait a few minuets and your order is completed. Another example, in the Philippines, there are Filipinos who are busy working and didn’t have the time to cook so they use food applications that are well known. For example¬¬ — Food Panda. It is 24/7 system, good customer service, easy to order and select food, discounts and vouchers to customers, and has a flexible payment system. It helps small and local businesses make more sales and bring also new customers.
Christine Marie V. Valderrama C48
In todays generation, internet has a big impact on businesses it makes all transactions much easier and most of us can access the internet. All because of the development of the internet reaching different continents and different kinds of customers is not a hassle anymore. Companies can adopt different strategies to reach their target customers like for example Jollibee has a automated meal serving bots called ” jollibots” where it first established in SM seaside city Cebu branch, with this strategy everyone was astonished with the innovation this means to serve the customers more efficiently.
Today’s generation our businesses using the power of Internet for like example mode of payment today we use e payment to pay our bills and also the some of the companies are expanding their businesses using collaboration for more target market and some companies breaking their barriers in global to spread their products international and not only they spread their product but also they still improve doing their best to be on trend in this modern era
The internet made bigger impact the way businesses prepare for internalization by providing us more data. The platforms used are essential and more efficient and is proven to be more effective when it comes into internationalization.
Key strategies must include include a complex strategic plan where it is more efficient for both parties and could bring more benefits. Another is to establish a customer/company relationship in which if a loyal customer avails or use product or services of a certain company. Incentives would be given and it could be beneficial for them. Customer preference could also be one of the key strategies to make a company succeed in the global market. Knowing the needs/wants of your target market. This is where you deliver exemplary service or quality product to have them acquire the satisfaction that they would want.
For me you can be powerful in global market if you are continuous adapting and coordinating
because if you know or if you have a plan you can easily prevent future problems. The development of internet that transformed the businesses preparation is they build or enhance competitive advantage.
FOR EXAMPLE SHOPPEE: Shoppee guarantees a reliable ,secure and enjoyable shopping experience, complemented by services like integrated payments and logistics. The platform encourages to rate and share, fostering a community where transaction are seamless and transparent
Through the internet, businesses can sell their products or services widely. Consumers who are fund of purchasing online can easily access different stores and even malls because they already have an online platform to showcase their products. Also the potential target market does not only revolves around the business’ location but also reaches different countries with the help also of the logistics present in the area. Knowing the business’ target market can be one of the key strategies to be successful in terms of global markets. If you know your target markets, then you can align the products and services that you will be selling. By that, you can easily capture or attract possible consumers and can provide them the satisfaction they wanted. For example, Shoppee is one of the known E-commerce in the world. It can ship internationally so that it can accommodate everyone who wants to purchase. Also, one of the effective way to gain advantage to competitors is to go on with the trends. Since, almost everyone don’t want to be left behind, it can be a great way in order to cope up also with the changes in demand of customers.
for me made it easier for businesses to operate globally and also expansion of market for good and services. To understand the advantages and disadvantages of businesses in order to know why strategy is so important in future business.
The internet really played a huge important role and had a huge impact on how businesses transformed their ways to prepare for internationalization. With the use of internet, anyone can access the web and search for what they’re looking for. Business owners utilized the internet to research what they need to know in order for them to strategize and prepare for expanding their businesses. For example, Jollibee expanded to other countries because they are successful operating here in the Philippines and now they expanded their market outside the country. Jollibee expanded to other countries due to the company’s high quality food, food taste and environment, the restaurant gained much popularity. With increasing food demand, the company was able to compete with McDonalds and other international food chains.
The way the internet transformed the internalization of some brands is by making them adaptable to the culture their trying to breakthrough some examples of this internalization of the brands is Jollibee in the united states they opted to promote filipino cuisine and culture for example they included the adobo rice and palaboc fiesta which is not often you could find in a Jollibee menu in the Philippines, also in Vietnam they change a lot of the traditional menu of Jollibee in order to cater the wants of their customers in vietnamese market, in their menu you find a lot of fish dishes and soup instead of fried chickens and spaghettis you technically find in the traditional Jollibee menu they often advertises this dishes in order to capture the local market.
Internet transformed business by making it more efficient and effective, it gives a better platform to utilize to make the process easier in converting your real business into online platforms. This also helps the businesses to promote their brands and to let their audience know that these businesses exist and who they are and why they are here. One of the strategies businesses can adopt to succeed in global market is to have an easier to navigate website and at the same time interactive and engaging for every user. Continues improvement is also a key so that you will be on the top of your competitors, and you will reign in your own position in the market.
The Innovation the Internet has significantly transformed the way businesses prepare for internationalization by allowing easier market research, global communication, and digital marketing. Companies can now analyze global trends and customer preferences with online tools, making market entry strategies more data-driven. Digital platforms also promotes global branding. Key strategies for success in global markets include utilizing e-commerce, using social media for localized marketing, and employing data analytics for targeted advertising. For example, Shopify has expanded globally by offering its e-commerce platform in multiple languages and providing localized payment options.
This article really delves into the fascinating link between Internet development and preparing products for the global market. The author skillfully showcases how the Internet acts as a game-changer for businesses, using the clever analogy of a “digital map” guiding products to untapped markets.
The section discussing internationalization is particularly eye-opening, using well-known examples like Samsung, McDonald’s, and IKEA to demonstrate how businesses can expand beyond their home borders. The real-life examples make the whole idea relatable, and the focus on understanding diverse markets adds a practical touch. The mention of strategic planning and market research hits the mark for anyone aiming to launch their products globally.
I also liked the historical backdrop provided by the Internet evolution timeline. It brings a rich context to the story, tracing major milestones from ARPANET’s inception in 1969 to the e-commerce boom triggered by the pandemic in 2020.
In a nutshell, hats off to the author for seamlessly blending informative content with captivating examples. This article is a goldmine of insights for businesses keen on harnessing the Internet’s potential for global expansion.
Preparing products for internationalization and internet development is critical for firms looking to expand their reach across boundaries and enter global marketplaces. This process entails tailoring products and services to varied cultural, linguistic, and regulatory situations, all while using the power of the internet to provide seamless connectivity and accessibility.
Businesses must take proactive actions to guarantee their goods are ready for worldwide success, ranging from localization and global compatibility to enhancing user experience and complying with international standards. This introduction lays the groundwork for a complete strategy to managing the complexity of foreign markets and capitalizing on the opportunities offered by internet-driven commerce.
By doing Market Research, Localization, Global Compatibility, Scalability, Cross-Border Logistics, Payment and currency support, International SEO, User experience optimization, Compliance and Legal Considerations, and Continuous environment businesses could efficiently prepare their products for internationalization and online development, allowing them to increase their reach and capitalize on worldwide market prospects.
Preparing products for internationalization and internet development is critical for organizations looking to succeed in a globalized market. Companies can efficiently increase their global reach by adjusting their products to varied cultural tastes, languages, and legal needs. Leveraging internet development improves connectivity and accessibility, allowing businesses to expand into new markets and connect with a larger client base. Furthermore, internationalization prepares products for scalability, guaranteeing they can meet rising demand while remaining competitive on a worldwide scale. Overall, strategic preparedness for internationalization and internet development is critical for firms to capitalize on new growth prospects and remain competitive in today’s interconnected world.