Preparing Products for Internationalization | Internet Development
Table of Contents
Development of Internet and Preparing a Product for Internationalization-Part 1
Introduction:
Today, we’re diving into the world of the Internet’s growth and how to get a product ready for selling around the world.
We’ll check out how the Internet has changed things and how businesses can go global. Think of it like exploring a big digital map that helps products reach places they’ve never been before. We’ll talk about what works and what challenges businesses face when they want to sell their stuff everywhere. So, let’s jump in together and figure out how technology and business come together in this global adventure!
Importance of the Internet in Today’s Global Marketplace [Preparing Products for Internationalization | Internet Development ]
- Global Communication, Marketing, and Commerce:
So, the Internet is like the superhero for businesses, making it super easy to talk, market, and sell stuff globally. You know Facebook, Twitter, and Instagram, right? Well, these platforms aren’t just for sharing cat memes; they’re a playground for businesses worldwide. Over in the Philippines, local businesses like Bench and Jollibee use these social media hangouts not only to show off their cool stuff but also to have a chat with their customers. It’s like turning shopping into a friendly conversation. Imagine ordering your favorite burger and getting a virtual high-five from Jollibee – that’s the Internet making global connections happen.
2. Diverse Audience Reach and Market Expansion:
Now, imagine the Internet as your magic wand breaking down borders. Platforms like Shopee and Lazada in the Philippines are like digital malls where local businesses can set up shop. Take ZALORA, for example – they’re like the fashion wizards of the online world, offering a smorgasbord of styles. What’s cool is that their online presence not only gets them fans in the Philippines but also catches the eye of fashionistas worldwide who want a piece of that Filipino flair. It’s like the Internet telling businesses, “Hey, size doesn’t matter; everyone gets a shot!”
Preparing Products for Internationalization | Internet Development
3. Transaction Streamlining, Supply Chain Optimization, and Collaboration:
Alright, folks, buckle up for the backstage tour of how the Internet runs the show behind the scenes. In the Philippines, businesses use online payment buddies like GCash and PayMaya to make buying stuff a breeze. And when it comes to keeping track of things, imagine a virtual superhero cape on local retailers like Mercury Drug. They use cloud-based wizardry to know exactly when they’re running low on stock. Plus, teamwork? That’s where platforms like Microsoft Teams come in handy, making it feel like everyone’s in the same room, even if they’re scattered across the beautiful archipelago.
4. Competitive Edge, Innovation, and Growth: Okay, last stop on our e-commerce adventure – the Internet as a launchpad for businesses to soar. Picture this: Revolution Precrafted is like the Elon Musk of real estate in the Philippines. They use online platforms to match people with cool prefab homes, shaking up the traditional real estate game. Then there’s PawnHero, the online pawnshop hero, making it super easy for folks to pawn their stuff online. These stories from the Philippines shout loud and clear – embracing the digital vibes not only makes you stand out but also lets you ride the innovation wave, helping businesses grow bigger and stronger.
Introduction to Internationalization of Products [ Preparing Products for Internationalization | Internet Development ]
Let’s discuss the fascinating world of Internationalization – it’s like giving your products a passport to explore beyond your home turf.
Process of expanding products/services beyond domestic borders:
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- Example: Think of Samsung, the tech giant from South Korea. They didn’t stop at just selling gadgets in Seoul; they expanded globally. Now, you can find Samsung products on every continent, from smartphones in the U.S. to home appliances in Europe. That’s the process of internationalization – breaking the homegrown barriers and becoming a global player.
Involves adapting to diverse markets and cultural nuances:
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- Example: McDonald’s is a master at this game. They didn’t just export burgers; they adapted their menu to local tastes. In India, you’ll find the McAloo Tikki Burger, a veggie delight tailored to local preferences. It’s about understanding that what sells like hotcakes in one place might need a spicy twist somewhere else.
Preparing Products for Internationalization | Internet Development
Enables growth, revenue diversification, and brand expansion:
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- Example: Look at IKEA, the Swedish furniture giant. They didn’t settle for just furnishing Swedish homes; they conquered the world. By internationalizing, IKEA diversified its revenue streams. Now, people globally assemble their iconic furniture, contributing to IKEA’s brand dominance and growth on a global scale.
Requires strategic planning and market research for success:
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- Example: Toyota’s success isn’t just about making reliable cars; it’s a result of meticulous planning. Before entering a new market, they conduct thorough market research. In the hybrid-loving Netherlands, for instance, Toyota strategically positioned itself as a leader in eco-friendly vehicles, understanding and catering to the local demand. That’s the secret sauce – planning and researching to hit the right notes in each market.
Evolution of the Internet Timeline [Preparing Products for Internationalization | Internet Development ]
1969: The digital revolution kicked off with the birth of the Advanced Research Projects Agency Network (ARPANET), the precursor to the internet. Picture it as the internet’s humble beginnings, connecting four major U.S. universities and laying the groundwork for the digital age we now live in.
1989: Tim Berners-Lee, a digital trailblazer, introduced the World Wide Web, transforming how we share and access information. Imagine the internet as a vast library suddenly open to everyone. This breakthrough marked the start of a new era in global communication.
1991: Tim Berners-Lee continued making waves by launching the first web browser, WorldWideWeb (later called Nexus). It’s like he handed us a user-friendly map to navigate the rapidly expanding online world.
1994: Netscape Navigator rocked the internet scene, becoming the first widely used consumer web browser. Think of it as the key that unlocked the door to the World Wide Web, making it more accessible and user-friendly.
1997: Social media stepped into the spotlight with Six Degrees, the pioneer in creating profiles and connecting with friends online. While short-lived, it set the stage for the social media explosion that followed.
1998: Google stepped onto the scene, changing the game in internet search. Larry Page and Sergey Brin’s brainchild revolutionized how we find information online, becoming synonymous with digital exploration.
Preparing Products for Internationalization | Internet Development
2004: Mark Zuckerberg launched Facebook, transforming social networking into a global phenomenon. It’s like he handed everyone a digital passport, connecting friends and reshaping how we share our lives online.
2005: YouTube took center stage, revolutionizing how we share and consume online videos. Suddenly, everyone had a platform to showcase their creativity to a worldwide audience.
2007: Apple’s iPhone became a game-changer, propelling mobile internet usage into high gear. The smartphone became our gateway to the digital universe, redefining how we connect, access information, and enjoy media.
2010: Instagram emerged, reshaping social media with its focus on visual content. Imagine a world where sharing stories became an art form through images, ushering in a new era of digital expression.
2015: Live streaming platforms like Periscope and Twitch transformed online entertainment. Users could now broadcast and engage with live content, creating real-time connections and communities.
2020: The COVID-19 pandemic accelerated the spotlight on e-commerce, highlighting the importance of online shopping and digital transactions. The surge in digital commerce showcased the resilience and adaptability of the digital landscape during challenging times.
Preparing Products for Internationalization | Internet Development
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