126 Comments

1. 

   Crisden Tanjusay, 3B

   January 21, 2025 at 4:00 pm

   1. The digital marketing strategies that can enhance their online presence are by creating engaging website articles and social media posts that showcased products and allowed for direct online purchases, a specific strategy used was live selling on social media platforms. By using social media platforms and building an email list to send out newsletters it enabled the business to connect and keep them engaged with their target market and potential customers. Additionally with the help of search engine optimization (SEO) and collaborations through partnerships with local influencers with the same interests enhanced the brand awareness.

   2. A few examples of an e-commerce platform that can be used are websites and on social media platforms, specifically Facebook. For the features that should be considered when choosing an e-commerce solution the e-commerce platform should be relevant, meaning that it is a platform that many people actively are on. Another feature is in the case of websites, it was a great move to enhance and make use of the search engine optimization (SEO) by incorporating related keywords into the website content to bring in more traffic especially when it is organic.

   3. How live selling can enhance customer engagement is through the comments section of the social media platform, for example during Facebook lives and possibly also on TikTok live as well. How small businesses can implement this strategy effectively is by learning from other fellow e-commerce competitors. The business can observe and learn with the power of the internet to use the tools effectively.

   4. It is important to make content marketing for small businesses in building brand identity and customer trust because since they are new to the market, they are not well known and reputable so the customers will not have the trust at first but when they are already well known and trusted it is crucial that the business maintains that relationship and connection with them. The types of content would be most effective for Jojo’s target audience would be regular updates on the products that they create, price updates and as well as documentation or the making process of the products.

   5. How email marketing can help small businesses maintain customer relationships during crises like a pandemic is that it helps to keep customers engaged even when they weren’t actively shopping. The strategies employed to create effective email campaigns should be engaging this could be featuring product updates, promotions, and tips for using the products.

   6. How partnerships with local influencers or other businesses amplify marketing efforts is that it can help boost in your business’s credibility, it can generate engaging content and overall it can enhance the reach of the like minded and same interest individuals and possibly inspire those who are not so interested become interested. The criteria considered when selecting partners should be alignment with the target audience, meaning that the influencer should share something in common with the business and even its viewers, it should be relevant to what the target audience.

   7. As e-commerce evolves post-pandemic, the trends that small businesses like Jojo Vito Designs Gallery should keep an eye on is more towards physical engagement. Since people are now allowed to go out and about, they will be more likely engaged if they can physically touch and use the products on hand. The strategies could include having open the design gallery showroom for the customers, they could possibly even conduct some sort of a tour around the store or gallery.

2. 

   Denise Katryn Araneta BAMK 3A

   January 21, 2025 at 3:56 pm

   1. Small businesses like Jojo Vito Designs Gallery can use social media platforms like Facebook and Tiktok to showcase their products and services, through high quality photos and videos and through live streaming, where they can interact with their potential customers and answer their questions. Social media platforms can be leveraged effectively amidst increased competition by building connections with customers and providing good service.

   2. Some ecommerce platforms in the Philippines are Shopee, Lazada and Carousell. These platforms allow individuals and businesses to buy and sell their products online. In choosing an e-commerce platform, Jojo should ensure that it is user-friendly to both buyer and seller, has multiple payment options and should have data security to ensure all information are safe and secure.

   3. Live selling can enhance customer engagement because it allows direct communication between buyers and sellers. Sellers can ask any questions and buyers can respond immediately. In addition, live selling can help the buyers view the products and their features.

   4. Content marketing is important in building brand identity and customer trust because it allows businesses to emphasize their mission, vision and values, which creates emotional connection with the customers. The most effective content for Jojo’s target audience are quality photos and videos which showcases the creativity of their products.

   5. Email marketing can help small businesses to keep in touch with their customers, tell them new product updates and even offer special deals which makes them come back for more.

   6. Partnerships with local influencers or other businesses can help in increasing your brand awareness which can attract potential customers, leading to more sales. If trusted influencers recommend your products then more people will know about your business. In selecting partners, both of you should have the same goals and they should be trustworthy and have a good reputation.

   7. As ecommerce evolves, Jojo Vito Designs Gallery should ensure that they have a good online presence where customers can easily find and purchase their products, learn about their brand, and connect with them.

3. 

   Gwen Joselle D. Deniega, 3B

   January 21, 2025 at 3:55 pm

   1. They can employ social media platforms to build a robust online presence, such as posting engaging content and behind-the-scenes or live-selling products that allow direct online purchases. They can also explore creating website articles, maximizing search engine optimization (SEO) by incorporating relevant keywords and collaborating or partnering with local influencers.

   2. Features should prioritize user-friendly design, mobile accessibility, secure payment options (online, credit, debit, etc.), good inventory management tools catering to online orders, and social media integration. Platforms with built-in analytics are recommended, which can help track consumer behavior and thus know how to cater to them effectively.

   3. Through live selling, viewers can participate in this interactive session with the seller, demonstrating the products in real time and answering questions related to the item in question. This boosted sales, created urgency around time-limited offers, and reached a wider audience. Small businesses can start by using their existing device to film themselves live streaming and gradually upgrade to a better model or camera for live streaming.

   4. Content marketing is essential because it pulls the audience’s attention in with the intent to turn their interest into a purchase. For Jojo’s customers, effective content includes DIY tutorials, behind-the-scenes videos, customer spotlights, articles, and seasonal posts tied to events like MassKara.

   5. Email marketing provides a direct line of communication. The business can use email campaigns with visuals and engaging text to share product updates, promotions, and tips.

   6. Local influencers, complementary businesses, or community organizations, with their respective audience, can help boost marketing efforts. However, the criteria should be that the partners align with the business’s target audience, have a strong engagement rate, and maintain a positive reputation.

   7. Small businesses should monitor trends like social media commerce, personalized shopping experiences, augmented reality tools, subscription models, and sustainable practices. They can adapt effectively by staying up-to-date with the news and being proactive in the market.

4. 

   Esther Joyce M. Limbaña, 3B

   January 21, 2025 at 3:49 pm

   1. Jojo Vito Designs Gallery can integrate its online presence into social media platforms like Facebook, Instagram, and TikTok through advertising, engaging posts, and interactive content. In the Philippines, it is efficient and effective to connect with the community by knowing the brand’s appeal and building authentic storytelling to showcase transparency with the audience. Collaboration with diverse content creators can also deliver an immense impact on business by utilizing user-generated content and analyzing the engagements to measure the people’s interaction. Through these approaches, Jojo Vito Designs Gallery can uphold its online presence in the competitive digital market.

   2. E-commerce platforms such as Shopee, Lazada, and Facebook Marketplace take the spotlight in the Philippine market, and several consumers trust these to cater to their needs or wants. Jojo Vito Designs Gallery should consider the features of an e-commerce solution that prioritizes communication, flexible payment methods, and easy interfaces for different target markets. Hence, it is relevant to assess the e-commerce platform that makes business operations easy and smooth to guarantee the logistics flow, integration dynamic, and marketing boost.

   3. Real-time interactions are trendy and catchy in 21st-century business marketing because they create a sense of community and consumer transparency. Jojo Vito Design Gallery can implement different techniques to overcome technical challenges by ensuring crucial factors that affect the process: equipment, stable connection, and spontaneous PR every live selling. Consequently, it is a significant method to incorporate creativity and technical preparations to deliver consistency and drive sales over time. Along with that, employing discounts and promotions can stimulate urgency and rapid engagement.

   4. Content marketing, also known as user-generated content, is a prime approach in digital marketing because it establishes brand identity; thus, the most effective way Jojo Vito Design Gallery can create and improve is through storytelling or behind-the-scenes. The process of becoming makes the idea come to life, taking a hint of visually conceptualized and crafted ideas of the products. Videos of the BTS can give the audience a glance at the gallery’s narrative and spark appeals to various audience preferences.

   5. Email marketing is a process of developing and sustaining customer relationships in different messaging styles that go through directly in their daily. In our generation, email is a tool that upholds a major purpose in work or other agenda; thus, the business should focus on creating campaigns that resonate with the customers depending on the situation (e.g., pandemic). The newsletters and the email body should contain valuable content that strikes a hook and offers product updates through creative notions. It is vital to know the customer preferences, interests and likes to ensure a composed and appropriate campaign that suits each. Moreover, including feedback forms in the email can help in gathering insights.

   6. The first thing that Jojo Vito Design Gallery must consider is choosing a partnership with local influencers or content creators that aligns with the business’ values and its target audience (e.g., home decor, art, etc.) and engagement rate. Through this method, marketing efforts increase reliability and trustworthiness because people follow them and believe in their insights. The benefit of collaboration is reaching a wider audience and increasing brand awareness, which enables marketing and maximizing image on various platforms. Campaigns, promotions, and sales can acquire an extensive influence through partnership, ensuring mutual benefits and collaboration.

   7. Jojo Vito Designs Gallery should monitor trends such as the dynamic and never-ending updates of the online world and the peak of rampant e-commerce creations. One strategy that could combat future trends is innovation; it is a system that could integrate research and sustainability because change is constant in the real world, and so must business techniques. Shopping experiences go in different shapes and forms depending on the trend; thus, it is necessary to integrate a sense of urgency to effectively adapt and remain competitive on edge in the evolving e-commerce market.

5. 

   Shaquille Detangco

   January 21, 2025 at 3:31 pm

   Shaquille C. Detangco BAMK 3-A
   1. Digital Marketing Strategies
   Small businesses like Jojo Vito Designs Gallery can use social media to stand out in order to beat their competition. Boosting their post, running ads, and doing live streams which he mentioned that he does it last pandemic.

   2. E-Commerce Platforms
   Platforms like Ebay, Tiktok, Instagram, Marketplace work well for small businesses. Sir Jojo should choose one that’s user-friendly, secure, and offers helpful features like easy checkout and tracking orders like the platforms mentioned above.

   3. Customer Engagement
   Live selling is a fun way to interact with customers, letting them see products in action. To make it work, practice beforehand, have good lighting, and ensure a stable internet connection.

   4. Content Creation
   Sharing behind-the-scenes photos, how-to videos, and design inspirations can show Jojo’s creativity and build trust. It’s all about connecting with customers emotionally.

   5. Email Marketing
   Email updates help stay in touch with customers. Sending personalized messages, discounts, or helpful tips keeps them engaged, especially during tough times like a pandemic.

   6. Leveraging Partnerships
   Collaborating with local influencers like other artist around Negros Occidental or other businesses can boost visibility. Jojo should partner with people who share similar values and have followers that match the target audience.

   7. Future E-Commerce Trends
   Post-pandemic, trends like mobile-friendly shopping, personalized experiences, and eco-friendly products are growing. Staying ahead means adapting quickly and offering what customers value most.

6. 

   Angeli M. Geroso, 3A

   January 21, 2025 at 3:31 pm

   1. Small businesses such as Jojo Vito Designs Gallery can promote their products using social media channels like Facebook and Instagram. In fact, one of the best ways to host live selling events on these social media channels would be to make real-time demonstrations of products possible and create urgency around limited-time offers. Businesses should specialize in content marketing, like articles on gardening and DIY projects that will establish business expertise and drive a targeted audience. Websites also need to be optimized for user experience as well as to be mobile-accessible, while search engine optimization (SEO) strategies must improve the visibility in search results. Furthermore, building an email list of newsletters featuring product updates, promotions, and creative tips is important to keep the customers engaged and drive traffic to e-commerce sites.
   2. When selecting an e-commerce solution, Jojo must consider the features of ease of use, integration capabilities, mobile responsiveness, payment options, and scalability. Among the top choices, Shopee, Lazada, Facebook Marketplace, Instagram, and an online website, TikTok has proven to be a powerful platform for small businesses because it allows for social engagement through commerce with features such as in-app shopping, live selling, and product showcase tabs. Its algorithm-driven content personalizes shopping experiences, which may turn viral trends into sales opportunities without requiring a massive ad budget. The large, engaged audience and the ability of the platform to push out resonating content make TikTok an attractive option for small businesses looking to increase visibility and sales quickly. While traditional e-commerce shops offer robust logistics and inventory management, the entertainment and convenience that the TikTok Shop offers creates an opportunity for smaller businesses to touch customers in more personal and instantaneous ways.
   3. Live selling improves the interaction between customers and sellers because it creates a live, interactive shopping experience that lets the customers ask questions, view product demonstrations, and buy immediately. This can be easily done by small businesses through proper selection of social media sites, content planning, and presentation skills. To overcome technical difficulties, businesses may invest in quality internet connectivity, good quality cameras and audio, and perhaps ask for the help of a tech-savvy member or consultant. Creating an urgency with time-sensitive offers or adding a flair, such as Jojo’s use of festival costumes, greatly enhances the attraction and success of live selling. Regularly holding such interactive sessions can help small businesses develop a loyal customer base, increase sales, and get ahead in a competitive market.
   4. Content marketing is critical for small businesses like Jojo Vito Designs Gallery in creating brand identity and establishing customer trust. This can be seen with the successful pivot that Jojo managed during the pandemic. Jojo was able to establish himself as an expert in his niche by creating valuable content about gardening tips and DIY projects, thereby attracting people who are interested in home improvement and gardening. Engaging blog posts, behind-the-scenes content on Jojo’s creativity, and engaging live selling activities on social media were the types of content for his target audience, among others. Such content drove traffic to the e-commerce site. In addition to creating an interactive online community with strong sales volumes, it produced urgency around such limited-time offers.
   5. Email marketing is one of the most direct communication between a small business and its customers during times of crisis. Jojo’s approach was to send newsletters that had product updates, promotions, and creative ways of using items at home. Effective email campaigns must have valuable content such as DIY projects or industry insights that would make them seem like experts in the field and attract interested audiences. Personalized messages, consistent communication, and linkage of email content to e-commerce sites are the major ways to drive traffic and increase sales. Lastly, building and maintaining an email list is important to sustain long-term customer engagement where face-to-face interaction is limited.
   6. Partnering with local influencers and businesses extends marketing reach and credibility in different audiences. Jojo Vito Designs Gallery collaborated with influencers interested in gardening and home decor. This increased the brand’s exposure on the influencer’s platform. In choosing influencers to collaborate with, Jojo considered the interests they shared, their audience alignment, and whether they would mutually benefit from each other. These collaborations, along with partnerships with local government agencies such as the Department of Trade and Industry (DTI), provided resources and support for navigating pandemic challenges.
   7. Small businesses like Jojo Vito Designs Gallery must focus on hyper-personalization with customer insights and tailored experiences. Eco-friendly packaging and transparent sustainability practices will resonate with the ever-growing environmentally conscious consumer. Social commerce integration is a must, with TikTok Shop as an example of changing influencer marketing. Experiential marketing, both online and offline, brings customers closer. Video content, especially short-form like reels, is essential for engaging audiences and boosting sales through social media. Mobile-first strategies, including retail apps, become the norm for seamless shopping. Offering flexible payment options can also appeal to the ever-changing preferences of consumers and may enhance conversions in this highly competitive e-commerce marketplace.

7. 

   Henre Aaliyah Thenese Saracia BAMK 3-B

   January 21, 2025 at 3:20 pm

   1. I believe that Sir Jojo has already applied the most recommended online strategies for their business. But if I were to add one more, I would recommend the utilization of Online Marketplaces aside from Facebook Marketplace; such as Shopee, Lazada, or TikTok Shop. Most people prefer to shop online rather than go check out the product in person due to time constraints, distance, and the physical labor of having to go back and forth between shops. Adding popular shopping apps to the roster of marketing strategies would be a great way to expand the online presence of Sir Jojo’s business.
   For example, content marketing. Some brands make funny advertisement skits/videos for their products on TikTok. Usually, those videos get a lot of attention even if the people aren’t there for the product. The constant engagement of the people will expose the account to a wider potential customer base.

   2. As I’ve suggested in my previous answer, “I would recommend the utilization of Online Marketplaces aside from Facebook Marketplace; such as Shopee, Lazada, or TikTok Shop”.
   Those e-commerce platforms already have their own logistics for convenience.
   Any features to consider would be the logistic support and shipping options, like shipping to different islands. Customer support is also important for resolving issues quickly, and lastly, different payment options such as COD, PayMaya, Gcash, and other banks/e-wallets.

   3. First, the business needs to make sure they have a stable internet connection especially if they conduct live and stream often. Such investment can bring huge improvements to the business’ online presence. I noticed that most brands like to give exclusive discount offers to those who are actively engaged in their lives. Implementing such a strategy will bring thrill to the customers and make them more eager to watch the live since they know they might be in for a discount.

   4. As I was reading the article, I felt empathy for Sir Jojo and recognized his efforts to keep his business afloat amidst the pandemic. From a student/customer’s perspective, the storytelling of their journey gave his business a distinct identity from all the other local artisans. Knowing their achievements and partnerships strengthened my trust in the quality of their products and services.
   The most fitting content for their genre of business would be; Behind the scenes showing how the pieces were made, what materials were used, the overall history of the product, and how it came to be. They could also show customer testimonies using the products in their homes or offices. Lastly, since they offer workshops, they could create short videos for reels or TikTok showing a couple or friends happily doing the workshop together, and maybe offer packages for occasions.

   5. The email list is a smart way of keeping customers engaged and updated on the business, as Sir Jojo has done. As an email subscriber who received such letters myself, I can say it effectively catches my attention especially when they give me exclusive discounts. Therefore, I suggest doing the same. Also, the act of sending empathetic letters showing support for not only the customers but also the world could remind the customers of the vision and mission the business has, therefore creating a much stronger bond between them.

   6. Collaborating with local influencers and/or business partners can help the business’ audience grow. By exposure to their followers, the business can gain more potential customers who might not be aware of their products yet. It can also be cost-effective by bartering products and/or services with each other, the partnership can lessen advertisement costs and remain mutually beneficial.
   When selecting partners —since Sir Jojo’s business is mostly artsy/locally inclined with lifestyle and home décor— I think that it’s best for them to also choose influencers in the same genre, their partner’s audience should align with their target market. It’s also best if they share the same goals such as promoting local craftsmanship, and last and most important would be the reputation and credibility of their potential partners. They should choose those who have a strong and clean reputation since the partner could make or break people’s views on Sir Jojo’s business.

   7. So far, I can see that Jojo Vito Designs Gallery is still going strong with the flow of e-commerce. Their community engagement is strong but with additional platforms such as TikTok shop, Shopee, Lazada, and Pinterest, I believe that they can pull more customers nationwide.
   Cashless transactions have been a trend and by providing more options to pay, can increase customer satisfaction in the long run.

8. 

   Jiks Gallenero - BAMK 3C

   January 21, 2025 at 3:10 pm

   Based on the article “Digital Transformation: A Case Study of Jojo Vito Designs Gallery,” here are my key points:

   1. Background:Jojo Vito Designs Gallery, located in Bacolod City, Philippines, is renowned for its vibrant artistic creations, particularly the iconic MassKara masks. Founded by Marianito “Jojo” Vito, the gallery has expanded its offerings to include home decor, custom trophies, and unique art pieces reflecting local craftsmanship.

   2. Impact of the Pandemic: The COVID-19 pandemic led to strict lockdowns, forcing the gallery to close temporarily and resulting in significant revenue loss. The cancellation of the MassKara Festival further diminished demand for festive items.

   3. Strategic Pivot to E-Commerce: In response, Jojo Vito repurposed unused materials into vibrant plant pots and garden accessories, tapping into the rising interest in indoor gardening. He enhanced the gallery’s online presence through engaging website articles and social media posts, facilitating direct online purchases.

   4. Embracing Digital Marketing: The gallery utilized live-selling events on social media platforms, with presenters dressed in festival costumes to add flair. This approach allowed real-time customer interaction and showcased products effectively.

   5. Challenges Encountered:Transitioning to digital platforms presented challenges, including the need to learn new technologies and manage logistics for online orders. Despite these hurdles, the gallery adapted to the changing business environment.

   6. Community Support and Partnerships: Collaborations with local organizations and participation in online community events helped the gallery reach a broader audience and strengthen its market presence during the pandemic.

   Jiks Gallenero, 3C

9. 

   Ayen Martinez, 3A

   January 21, 2025 at 3:06 pm

   1. One of the most cost-effective and impactful digital marketing strategies that small businesses like Jojo Vito Designs Gallery can use to boost their online presence is through interactive features and virtual engagement, such as polls, comments, and discussions. This approach not only encourages greater interaction with current and potential customers but also creates an ongoing conversation about the business, which can help inform improvements and changes. To stand out in a competitive market, Jojo Vito Designs Gallery can focus on creating targeted content that highlights its unique products and engage directly with followers through comments and interactive posts. This will help build a loyal and connected community.

   2. When evaluating e-commerce platforms for small businesses, key factors to consider include cost, ease of use, audience reach, and growth potential. In the Philippines, Shopee and Lazada are popular choices, offering a large customer base and robust tools but come with competition and listing fees. Facebook and Instagram are also great for small businesses, offering low-cost entry, live selling, and promotional ad features that make it easy to connect with local customers.

   When choosing a platform, businesses should prioritize user-friendly tools for order management, as well as data and analytics for strategic decision-making, and interactive features like live chat and customer reviews to engage customers effectively. Ultimately, the best platform will balance visibility, affordability, and tools that support growth.

   3 . Live selling enhances customer engagement by creating a dynamic, interactive, and authentic experience where customers can ask questions, share feedback, and make purchases in real time. This personal interaction, especially when combined with creative props, engaging backgrounds, and skilled hosts, keeps viewers interested and involved. Small businesses can implement live selling effectively by starting with affordable tools like smartphones, tripods, and basic streaming software. They should choose platforms their target audience uses, like Instagram Live or Facebook Live, and ensure a simple, organized format for each session. Training hosts to present confidently and respond quickly to viewers is key, and testing technical aspects like internet connection and equipment ahead of time can prevent disruptions. By overcoming these technical challenges, small businesses can deliver a seamless and engaging live selling experience that boosts customer loyalty and drives sales.

   4. Content marketing is essential for small businesses in building brand identity and earning customer trust. It serves as a platform to introduce the brand, share its story, highlight unique product features, and convey what sets the business apart. Through thoughtful content, businesses can engage their audience and foster a deeper connection. For Jojo’s target audience, the most effective content would be videos and photos showcasing products being used and styled in real-life settings, like homes or other environments. This type of content not only demonstrates the functionality and versatility of the products but also inspires customers by showing how they can enhance their own spaces. Such visual storytelling helps create an emotional connection, encouraging potential buyers to imagine how Jojo’s products could add flair to their homes.

   5. Email marketing is a powerful tool for small businesses to maintain customer relationships during crises like a pandemic by providing a direct, personal channel of communication. It allows businesses to update customers on operational changes and new products or services. To create effective email campaigns, businesses should focus on clear, empathetic messaging, offering value such as special discounts, useful content, or updates on service availability. Personalized subject lines, concise copy, and a strong call to action are essential. Regular communication without overwhelming customers can help maintain loyalty and trust during challenging times.

   6. Partnerships with local influencers or businesses can amplify marketing efforts by expanding reach, enhancing credibility, and fostering community engagement. Influencers bring their audience, while business collaborations can create mutually beneficial promotions. When selecting partners, consider their relevance to your brand, audience alignment, rates, and most importantly their reputation. Ensure their values and tone match yours to maintain authenticity and trust.

   7. As e-commerce evolves, small businesses should focus on creating engaging content, particularly Instagram Reels and TikTok videos, since consumers are increasingly drawn to these dynamic formats. They can adapt by showcasing products creatively, using e commerce features to enable direct shopping, and building a strong community through engagement like polls or live sessions. Highlighting sustainability and offering personalized experiences will also appeal to modern consumers. Collaborations with influencers or other brands can further extend their reach and credibility.

10. 

    Cindy A. Valencia

    January 21, 2025 at 3:04 pm

    Cindy A. Valencia
    MKEL3 BAMK3-D | TTH 2:30-3:30PM

    1. SEOs, content creation, email marketing and social media integration are good digital marketing strategies for SMEs to enhance further and boost their online presence. These strategies can utilize platforms like Facebook, TikTok, Shopee and Instagram to reach people and connect with a targeted global audience. To effectively leverage these social media platforms, SMEs must remember to always engage consistently with the audience and always utilize their visual content in competition with other businesses. Engaging authentically with their audience may also help build trust online with their intended audience.

    2. The important considerations would be about choosing the right e-commerce platform that is user-friendly and convenient for their target audience. This is the consideration for payment troubleshooting when going through online selling. Another thing is the capability of the app when it comes to SEO, this is to ensure that its content and other digital marketing strategies would properly reach the right audience.

    3 . Live selling in hindsight is a proactive space that allows buyers to interact in real-time with the seller while they showcase their products. This also creates a community of proactive buyers amidst the competition of other buyers commenting the first ‘Mine’, though oftentimes this encourages impulsive buying which poses some disadvantages for the buyers but mostly helps with the business in a dynamic fast pace. Careful planning and considering unexpected occurrences should be thoroughly considered before a live selling, contingency plans, for one help in maintaining the consistency and quality of the live in avoiding technological challenges. Testing equipment and investing in high-quality equipment is a necessity for sellers to further improve future live sessions.

    4. Content marketing allows the right audience of customers to connect with your brand identity, relevant content and preferred product offerings. In a way, content marketing becomes the bridge to attract and retain customers for many businesses. If properly utilized, businesses can gain loyal customers by showing expertise and authenticity—which rightfully suits Jojo’s target audience. This can be shown by releasing behind-the-scenes content, customer reviews and real-time product showcases in live selling.

    5. Email Marketing allows the customers to be updated and informed of the new product offerings and exclusive deals, this is most especially important for retaining loyal customers by providing value and appreciation on personalized communication. This helps customers not only be updated by the shop and its products but also helps them actively engage with the seller. But in effectively doing so, businesses must be able to make content for email marketing that provides value for customers, it should be up-to-date, convenient for customers and must be sent to customers based on their past purchase history, which is also necessary in dissecting customers who has the potential to be loyal customers.

    6. Partnering with other local businesses can help each one reach each other’s audiences, expanding their networks in their target audience and boosting brand visibility to another segmented market. it can also boost the reputation of both partners if they have shared values in their brand identity thus increasing the possibility of having shared customers, in that sense garnering more customers. However, it must be important that chosen partners share relevant fields for audience alignment and also have clean records in doing business. Another thing to consider is how actively they engage with their customers.

    7. Omnichannel retailing has been a rising trend nowadays. With its seamless integration of online and offline channels, there is more reach for customers and more brand visibility. Another thing that has always been concurrent in live selling is ethical practices. Nowadays customers have learned how to properly use e-commerce, such that they actively practice their consumer rights. Most oftentimes, it’s a common occurrence to have complaints about quality differences when customers receive the product, therefore, this is also a concern that should be carefully monitored and practised at all times. Another trend to focus on is mobile commerce or mobile retail as this has been the most convenient option for younger customers (Millenials and Gen-Z) therefore deviating from the website shopping platforms.

11. 

    Chloe Torrejon 3B

    January 21, 2025 at 3:00 pm

    1. Jojo Vito Designs Gallery can further strengthen its online presence through targeted advertisements, social media options, and engaging content. Platforms like Facebook, Instagram, and Tiktok can bring the immediacy of having a product on display directly to the globalized crowd and build authentic relationships.

    2.When choosing an e-commerce platform, Jojo must consider user-friendly interface, secure payment options, mobile responsiveness, and social media channel integration. All of these features will give customers a hassle-free experience, which aligns with the digital marketing of the gallery.

    3.Live selling can add more engagement to a customer by the real-time interaction, dynamic showcase of products, and urgency factor. To carry out this kind of selling activity, small businesses should invest in reliable streaming equipment, plan their presentations engagingly, and prepare staff to be able to run live interactions well.

    4.Content marketing is very important for building brand identity and customer trust. For Jojo’s target audience, the most effective would be creating visually appealing content that tells the story behind each product, shares behind-the-scenes insights, and highlights the craftsmanship involved.

    5.Email marketing can be used to stay connected with customers in times of crisis through timely updates, customized offers, and content. The most effective ways of doing this are by segmenting an email list, writing attention-grabbing subject lines, and including very clear calls to action in the message.

    6.Marketing efforts can be amplified by either establishing partnerships with local influencers or businesses. Not all partners may have the same audience alignment, engagement rates, and reputation, but those that do will be mutually beneficial.

    7.In the post-pandemic period, a small business such as Jojo Vito Designs Gallery needs to track the growing online shopping trends and mobile-friendliness, among other aspects. Adding such features will enable one to be on top of their game in this constantly changing landscape of e-commerce.

12. 

    Eloisa Detoyato, 3A

    January 21, 2025 at 2:55 pm

    1. Digital Marketing Strategies:
    Small businesses can use engaging social media posts, behind-the-scenes content, and live selling to attract customers. They can also run targeted ads on Facebook and Instagram and partner with influencers to reach wider audiences.

    2. E-Commerce Platforms:
    Platforms like Shopee and Lazada are user-friendly and ideal for small businesses. Jojo should prioritize features such as mobile optimization, secure payment options, and inventory management.

    3. Customer Engagement:
    Live selling allows businesses to demonstrate products, interact with viewers in real time, and create urgency through limited-time offers. Preparing engaging presentations and addressing technical issues in advance can enhance this strategy.

    4. Content Creation:
    Content marketing builds trust and brand identity. Tutorials, DIY tips, and inspiring stories about product creation are effective for Jojo’s audience, especially those interested in home gardening and decor.

    5. Email Marketing Effectiveness:
    Email marketing keeps customers informed and engaged. Newsletters with promotions, helpful tips, and exclusive updates can encourage loyalty and repeat purchases.

    6. Leveraging Partnerships:
    Partnering with influencers or businesses that share similar values amplifies marketing reach. Choosing partners with a strong online presence and an audience aligned with the target market is essential.

    7. Future E-Commerce Trends:
    Trends like mobile commerce, personalized shopping experiences, and eco-friendly product offerings will grow. Adopting sustainable practices and investing in AI-powered tools can help businesses stay relevant.

13. 

    Mark Anthony Samorin

    January 21, 2025 at 2:49 pm

    Mark Anthony Samorin, BAMK-3A
    1. Jojo Vito Designs Gallery can utilize argeted social media ads, influencer partnerships, interactive live selling sessions, and engaging content creation are all effective strategies for enhancing the online presence of small businesses. Additionally, they should prioritize consistent branding and storytelling in order to establish an effective community.
    2. Jojo should evaluate platforms such as Shopify, WooCommerce, and BigCommerce, with an emphasis on user-friendliness, mobile optimization, integrated payment gateways, inventory management, SEO capabilities, and customer support.
    3. Live selling improves engagement by facilitating real-time interaction, establishing a sense of urgency, and offering immediate responses to customer inquiries. Small businesses can surmount technical obstacles by investing in high-quality audio-visual apparatus, conducting consistent practice sessions, and utilizing dependable platforms.
    4. Content marketing is essential for the purpose of establishing expertise, fostering trust, and engaging customers. Jojo’s target audience would derive value from gardening recommendations, DIY projects, behind-the-scenes content, and customer testimonials, all of which can contribute to the development of a robust brand identity.
    5. Customers can be kept informed and engaged through email marketing. Personalized content, segmented lists, clear calls-to-action, attractive visuals, and value-added content such as exclusive advice or early access to new products are all effective strategies.
    6. Partnerships have the potential to broaden their scope and improve their credibility. Audience alignment, engagement rates, brand values, and prior collaboration success are among the criteria used to select partners. It is imperative to select collaborators who are in alignment with Jojo’s brand and audience.
    7. Augmented reality for product visualization, sustainable packaging, personalized purchasing experiences, and voice search optimization are among the trends to monitor. In order to remain competitive, Jojo can incorporate these technologies and practices into his e-commerce strategy.

14. 

    Breia Ysabel E. Lizada, 3B

    January 21, 2025 at 2:47 pm

    1. Instagram and TikTok are ideal platforms, as younger generations spend more time on these apps. Collaborating with local influencers can significantly boost engagement since people tend to trust the brands and companies endorsed by influencers they follow and admire.

    2. Shopee is highly recommended as it is one of the most common and reliable platforms for micro-businesses in the Philippines. Essential features include benefits such as S-Pay Later, free deliveries, coupons, and a tracking system, which enhance customer confidence and convenience when purchasing online.

    3. Live selling enhances customer engagement by attracting viewers, which builds intrigue and drives interest. It also fosters trust in the seller and the authenticity of the products being sold. However, technical challenges, like slow Wi-Fi causing low-quality streams, can arise. To mitigate this, schedule live selling sessions for a limited duration (e.g., 30 minutes to 1 hour) and include exclusive, time-sensitive offers only available during the live session. This creates a sense of urgency, encouraging viewers to purchase quickly while minimizing the risk of connection issues.

    4. Content marketing is crucial to promoting the brand, especially since it focuses on arts and crafts. A short documentary-style video featuring customer stories and their connection to the brand can be impactful. Additionally, behind-the-scenes content showcasing the intricate crafting process will provide customers with a deeper appreciation for the craftsmanship and the locals who create the designs.

    5. Email marketing helps maintain customer relationships during crises by delivering timely updates, exclusive offers, and personalized messages. A headline plays a critical role in grabbing attention. For example: “We Have a Crafted Gift for You – Special Offer Awaits!”

    6. Partnerships should not only include local influencers but also individuals passionate about arts and crafts. Collaborating with other businesses, such as cafes, hotels, or tourist spots, allows Jojo’s crafts to be displayed and appreciated in settings that attract customers, further enhancing the brand’s visibility and appeal.

    7. Membership programs are a rising trend. Offering membership benefits such as priority reservations, early access to new designs, members-only discounts, and free shipping can attract more customers. These perks encourage loyalty and create opportunities for exclusive designs tailored specifically for members, enhancing the value of the membership.

15. 

    Krizteen Joanne Y. Jayawon

    January 21, 2025 at 2:39 pm

    Krizteen Joanne Y. Jayawon, 3C

    #1. Jojo Vito Designs Gallery can utilize digital platforms like Facebook, Instagram, and TikTok, which are popular now in the Philippines. It must post vibrant photos and videos of products, sharing behind-the-scenes content, and engaging with followers through comments and messages so that it can build a strong online presence and humanize the brand. Aditionally, through hosting live-selling events on Facebook Live or Instagram Live, which are already popular here in the Philippines, can also help attract a larger audience and boost sales.
    #2. Sir Jojo can consider platforms like Lazada, or Shopee which are already popular E-Commerce Platforms in the Philippines. These platforms offer features like cash-on-delivery options, integration with local payment methods (e.g., GCash, PayMaya), and user-friendly interfaces. Choosing a platform that supports local logistics providers and offers customer support in Filipino will enhance the experience.
    #3. Live selling, which is popular in the Philippines, can boost engagement by showcasing products in real time and answering customer queries directly. Sir Jojo can overcome technical issues by using reliable internet services, ensuring proper lighting, and using clear audio during the live sessions. Preparing for common questions and promoting live events in advance can also help.
    #4. Content marketing is key in building trust and identity. Sir Jojo can create content like DIY home decor tips, stories about Filipino craftsmanship, and insights into the MassKara Festival. This resonates with the Filipino audience’s love for local culture and crafts, attracting more customers who value authentic Filipino art.
    #5. Email marketing can help maintain customer relationships, especially during challenging times like a pandemic. Sir Jojo can send newsletters featuring promotions, product updates, and useful tips. Including personal touches, like addressing customers by name and highlighting local events, can make emails more engaging.
    #6. Collaborating with local influencers, especially those interested in arts and crafts, can boost visibility. Sir Jojo should look for influencers with a strong following in the Philippines who share his values and have high engagement rates. Partnering with local businesses or participating in community events can also enhance brand exposure.
    #7. Post-pandemic, Jojo should keep an eye on trends like mobile commerce growth, increased use of social media shopping features, and the rise of local delivery services. To adapt, he can ensure his website is mobile-optimized, use social media platforms’ shopping features, and partner with local delivery services for efficient logistics.

16. 

    Denzel Juatas - BAMK3A

    January 21, 2025 at 2:38 pm

    1. Jojo Vito Designs Gallery grew its online presence by selling through e-commerce, sharing helpful posts, and hosting fun live-selling events. On social media, they connected with people by telling real stories, answering questions, and sharing eye-catching photos and videos to stay ahead of the competition.

    2. Jojo Vito Designs should consider e-commerce platforms like carousell and Facebook marketplace & groups to quickly reach a widespread of audiences, endorsing through Facebook amongst friends and strangers, as it is a general platform for both e-commerce and social. Carousell, similar to Facebook without the social media features it has, however, it boasts a lively and genuine community of individuals who are looking or selling preloved or brand new items. On the other hand, websites like Shopify and Wix, allows users to create their own online store. From where, they would build from scratch their website; a lot considerable since it would be solely your brand and product within the site.

    3. Live selling boosts customer engagement by letting businesses connect directly with viewers, answer questions, and show products in real time. It builds trust, creates excitement with limited-time offers, and helps customers make quick decisions. To do it well, small businesses should use the right platform, prepare ahead, ensure good lighting and sound, interact with viewers, and promote the event early. Testing equipment and keeping backups can help overcome technical issues.

    4. Jojo Vito Designs Gallery build its brand and gain trust by sharing useful and creative ideas. Blog posts about art and design, videos showing how products are made, and tips for using them connect with their audience. Collaborating with influencers can also reach more people and make the brand more trustworthy.

    5. small businesses like Jojo Vito Designs Gallery stay connected with customers during tough times by sharing updates and showing empathy. Effective strategies include offering exclusive discounts, sharing positive stories, and sending educational or fun content to keep customers engaged.

    6. Partnering with local influencers or businesses can help expand reach and build trust. Jojo Vito Designs Gallery worked with influencers to attract more customers and get honest recommendations. When choosing partners, businesses should make sure their audience, values, and reputation match, and that the partnership benefits both sides.

    7. Jojo Vito Designs Gallery should focus on trends like mobile shopping, personalized experiences, sustainability, social commerce, and better customer service. To adapt, they can make their website mobile-friendly, use customer data for personalized suggestions, adopt Eco-friendly practices, sell directly on social media, and offer excellent customer support.

17. 

    Glaiza May N. Chan BAMK-3D

    January 21, 2025 at 2:36 pm

    1. Small businesses can use several digital marketing strategies to enhance their online presence. One of the most effective approaches is engaging in social media platforms like Facebook, Instagram, and TikTok. These platforms allow businesses to engage with their audience in real time, showcase products through images and videos, and create a community around their brand. Regularly posting engaging content such as behind-the-scenes stories, customer reviews , and product demonstrations can help build trust and keep customers interested.

    2. When picking an e-commerce platform, Jojo Vito Designs Gallery should look for one that is easy to use, like Shopify or Etsy. These platforms allow for simple store setup without needing a lot of technical skills. It’s important to choose a platform that offers easy payment options like Gcash or credit card processing, which makes it easier for customers to buy. Since many people shop on their phones, Jojo Vito Designs Gallery should pick a platform that works well on mobile devices. They also need tools to track inventory and keep their products in stock.

    3. Live selling can significantly enhance customer engagement by creating real-time, interactive experiences. It allows small business owners like Sir Jojo Vito to showcase products, answer questions, and connect with their audience instantly, making customers feel more involved in the buying process. For small businesses to implement live selling effectively while overcoming technical challenges, they should start by choosing a platform they’re comfortable with, like Facebook or Instagram, which have built-in tools for live streaming. To address technical issues, businesses can test the technology beforehand, ensure a stable internet connection, and have a backup plan for any unforeseen problems. It’s also helpful to use simple, user-friendly e-commerce platforms that integrate easily with the live stream, enabling viewers to make purchases directly during the broadcast.

    4. Creating valuable content is important for building trust with customers. Sir Jojo Vito can share behind-the-scenes videos of his creative process, show how he makes his art, or give gardening tips for his new products. He can also post DIY projects that use his products, like decorating plant pots or making art. Sharing stories from happy customers or showing how his art represents Filipino culture will help his brand feel more authentic. By offering helpful or interesting content, Sir Jojo Vito builds trust and keeps customers coming back for more.

    5. Email marketing is a great way for small businesses to stay in touch with customers, especially during tough times like a pandemic. It helps businesses build trust and keep customers interested. Personalizing emails, like using the customer’s name or offering special deals based on what they like, makes the emails feel more personal and relevant. Businesses can also share useful information, such as tips, discounts, or updates about new products, to keep customers engaged. Sending regular updates about changes in the business, like product availability or delivery times, helps keep customers informed and builds trust. It’s also important to have clear actions in each email, like making it easy to shop or sign up for an offer. By organizing the email list based on customer preferences or habits, businesses can send the right message to the right people. Making sure emails look good on phones is also key. By following these steps, small businesses can use email marketing to stay connected with customers, build loyalty, and increase sales, even in challenging times.

    6. Partnerships with local influencers or other businesses can help boost marketing by reaching more people and building trust. Influencers already have followers who trust them, so when they promote a business, it can attract new customers. Working with other businesses can also help by sharing resources like social media or newsletters, giving both brands a wider audience. When choosing a partner, it’s important to think about a few things. First, the partner should have a similar audience like a gardening influencer for Jojo Vito Designs Gallery plant pots. They should also be a good fit for the brand’s values and style, so the partnership feels genuine. It’s also helpful to look at how engaged their audience is, not just how many followers they have. A partner with an active, engaged following can bring better results. Finally, both sides should benefit from the partnership, making it worthwhile for everyone involved.

    7. In the future, e-commerce will keep evolving, and Jojo Vito Designs Gallery should stay aware of a few key trends. First, selling on multiple platforms, both online and offline, will become more important, giving customers more ways to shop. Augmented reality (AR) could be a useful tool, allowing customers to see how products like masks or garden pots would look in their own homes before buying. Jojo Vito Designs Gallery might also consider offering a subscription service for regular deliveries of his products. As people care more about the environment, focusing on eco-friendly products or sustainability will attract customers who care about these values. Finally, selling directly through social media platforms like Instagram and Facebook is becoming more common and can help Jojo Vito Designs Gallery make sales without customers leaving the app. By adapting to these trends, This can keep his business fresh and appealing.

18. 

    Stephanie Ann Encina

    January 21, 2025 at 2:35 pm

    Stephanie Ann Encina BAMK, 3E

    1. Active social media interaction, strategic hashtag use, and email campaigns offering personalized updates further enhance customer relationships. Interactive campaigns like contests also drive participation and shares. By employing these strategies, Jojo Vito Designs Gallery can stand out online and achieve sustainable growth.

    2. Jojo Vito Designs Gallery should choose an e-commerce platform that offers ease of use, secure payment options, mobile responsiveness, and customizable design. Popular platforms like Shopify, WooCommerce, or Wix provide these features, helping small businesses showcase products effectively and reach more customers.

    3. Implementing live-selling events, with hosts dressed in festival costumes, added flair and fun, enhancing customer engagement. This approach not only showcased products in real-time but also created an interactive shopping experience for customers. Small businesses can use tools like Facebook Live or Instagram Live, ensuring a stable internet connection and good visuals to overcome technical challenges.

    4. Jojo Vito utilized his blogging platforms to share insights about his creative process, promote products, and connect with his audience on a personal level. This strategy helped in building brand identity and fostering customer trust. For Jojo Vito, creating blogs, product tutorials, and behind-the-scenes videos would appeal to their audience. Sharing relatable and creative content helps connect with customers emotionally.

    5. While specific email marketing strategies were not detailed, maintaining open communication channels through online platforms was emphasized to keep customers informed and engaged during the pandemic. Email marketing helps maintain customer relationships by sharing updates, offers, and personalized messages. During crises, it’s vital to keep emails empathetic and informative, focusing on value and reassurance.

    6. Collaborations with local influencers interested in gardening and home decor amplified brand awareness and credibility within their respective audiences. These partnerships were instrumental in reaching new customer segments. Partnering with local influencers or businesses can amplify marketing efforts by reaching new audiences. Jojo Vito Designs Gallery should select partners who share similar values, target the same market, and have an engaged following to ensure effective collaborations.

    7. The gallery’s adaptability is evident in its product diversification, influencer collaborations, personalized services, and market research efforts. Staying attuned to market trends and consumer behaviors will be essential for future growth. To stay competitive, Jojo Vito should watch for trends like personalized shopping experiences, AI-driven recommendations, and sustainable packaging

19. 

    Aldrien Manigos BAMK 3-C

    January 21, 2025 at 2:24 pm

    1.
    Exploring more on social media platform like creating a video that showcase the design process and a time lapse video of the creation of every piece and they can also use live selling as a means of selling their product
    2. Theres a lot of social media platforms that are heavily used by Filipino people which is Facebook, instagram and tiktok, they should also Consider the amount of people using the app and their cuatomization and video content to be on trend
    3 . In live selling there is real time interaction, product demonstration and entertainment value which can attract customers

    4.
    First content they can make is relating their product to the cultures of bacolodnon people and a little bit of story telling contents, design process of product and creation of product
    5.
    In pandemic online platforms will always be the go to solution of people that are locked in their hpuses unable to go out it also helps other business adapt into the world of e commerce, some strategies to used to have an effective email campaigns express empathy towards the current conditions of pandemic and then be clear and concise communication

    6.
    It can lead to cross promoting which means that his channel or social media platforms willcalso rise due to the people who follows you and vice versa
    Criteria in selecting partners are should know the culture and has artistic eye that can give an honest critique on your art and also they should be influencial so that your business can reach a wider network
    7.
    By analyzing new trends and making an innovating kind of peice to stay in the market

20. 

    Leonora Gabaleo BAMK 3-B

    January 21, 2025 at 2:15 pm

    1. Small businesses like Jojo Vito Designs Gallery can improve their online presence by using targeted ads and regularly posting attractive content. They can make the most of Instagram and Facebook by sharing reels, stories, and live videos, while also interacting with followers through comments and messages.

    2. Platforms like facebook, Instagram, Shopee, Lazada, and especially tiktok. Nowadays, people are using TikTok more often to shop for their needs because it provides videos or reviews from users showing whether the product is effective, of good quality, and, most importantly, worth their money. Jojo-Vito Designs Gallery should prioritize features like mobile friendly, integrated payment options, inventory management, and analytics to ensure a seamless online shopping experience.

    3. Live selling builds customer engagement by enabling real-time interaction, showcasing products, and creating urgency through limited-time offers. Small businesses can overcome technical challenges by investing in quality equipment, stable internet, and training staff for professional presentations.

    4. Content marketing is essential for small businesses in building brand identity and customer trust as it allows them to share their story, expertise, and values in an engaging way. For Jojo Vito Designs Gallery, creating behind-the-scenes videos, customer reviews, and tutorials on using or styling their products would resonate with their target audience, helping establish connection and trust. This not only showcases their creativity but also positions them as an authentic brand.

    5. By regularly staying in touch and offering value to customers, businesses can keep them interested and loyal. Sending tailored updates, special offers, and useful information helps maintain engagement. To make email campaigns effective, businesses should group customers based on their needs, use attention-grabbing subject lines, and include clear steps for what to do next.

    6. Partnering with local influencers or businesses can boost marketing by reaching more people and building trust. The right partners should share your brand values, have an active audience, and connect with your target market. Working together on promotions or events can help both sides gain valuable exposure.

    7. E-commerce is changing with trends like online shopping, personalized shopping experiences, etc. Small businesses like Jojo Vito Designs Gallery can adapt by using TikTok, Facebook live, Instagram Shops, promoting eco-friendly practices, and offering virtual product try-ons. Keeping up with these trends helps them stay competitive and creative online.

21. 

    Aaron G. Pineda

    January 21, 2025 at 1:42 pm

    Aaron G. Pineda, BAMK3A
    1. Jojo Vito Designs Gallery can post pictures and videos on Facebook and Instagram to show products. They can also do live selling and run ads to get more customers and compete better.
    2. Jojo should use an online store that is easy to use, works on phones, has safe payments, and helps track orders. Examples are Shopify or Lazada.
    3. Live selling helps by showing products and talking to customers in real time. Jojo should check his internet and tools, like his camera, to avoid problems.
    4. Making videos and posts about products helps people trust the business. Jojo can share DIY tips, gardening advice, and how his items are made.
    5. Emails can keep customers updated with news, discounts, and tips. Jojo should make simple emails with clear messages and links to his shop.
    6. Jojo can work with influencers or other businesses to get more attention. He should pick people who are interested in the same things, like gardening, and have followers who engage with them.
    7. Jojo should get ready for trends like selling on social media, eco-friendly items, and personalized shopping to stay updated and attract more customers.

22. 

    Heinz Gonzaga BAMK 3B

    January 21, 2025 at 1:42 pm

    1. In online business, Jojo Vito Designs Gallery needs a strong online presence. This means having a user-friendly website optimized for search engines, actively engaging on social media platforms like Instagram and Facebook, and building relationships with art influencers to expand their reach.

    2. Popular e-commerce platforms like Shopee and Lazada offer varying features and pricing. When choosing, Jojo should prioritize factors like ease of use, design flexibility, mobile optimization, built-in marketing tools, scalability, and affordable pricing that aligns with her budget and business needs.

    3. Live selling enhances customer engagement by creating an interactive and authentic shopping experience. It allows businesses to directly interact with customers, answer questions in real-time, and build relationships. Small businesses can effectively implement live selling by choosing the right platform (Facebook Live, Instagram Live, etc.), creating engaging content with clear visuals and compelling narratives.

    4. Content marketing helps small businesses build brand identity by showcasing their unique voice and values. It fosters customer trust by providing valuable information, building relationships, and demonstrating expertise. Effective content for Jojo’s target audience would include high-quality visuals of the artwork, artist interviews, and behind-the-scenes glimpses of the creative process.

    5. Email marketing helps small businesses maintain customer relationships during crises by providing a direct communication channel. Effective email campaigns during crises should offer support, and providing valuable information. Strategies include sending personalized messages, offering exclusive discounts or promotions, and highlighting community engagement initiatives.

    6. Partnerships with local influencers or other businesses can amplify marketing efforts by expanding reach and increasing brand visibility. When selecting partners, consider their target audience, brand alignment, and the potential for mutually beneficial collaborations.

    7. Small businesses like Jojo Vito Designs Gallery should pay close attention to the rise of social commerce, and the evolving role of artificial intelligence in e-commerce. To adapt, they can integrate social media platforms directly into their sales channels, and explore AI-powered tools for customer service and marketing automation.

23. 

    Jirah Ruth T. Castillo - 3B

    January 21, 2025 at 1:33 pm

    1. Digital Marketing Strategies
    I believe Sir Jojo could use targeted ads on Facebook to reach specific customer groups interested in gardening or art. In addition, Sir Jojo could use high-quality photos and videos regularly and engage with comments on his website which could attract avid readers of blogs.
    2. E-Commerce Platforms
    Look for platforms that are easy to use, offer secure payment processing, and have good customer support. Facebook market, Facebook groups, and Carousell are options to explore. Consider the platforms/group features before committing.
    3. Customer Engagement (Live Selling)
    Live Selling creates excitement and allows direct interaction with potential buyers. Announce sales in advance, offer exclusive deals during the live stream, and actively answer questions.
    4. Content Creation
    Share behind-the-scenes glimpses of the creative process, post customer testimonials, and offer tutorials or DIY projects related to the products. Again, high-quality photos and videos are crucial, this will have a massive impact on the eyes of the viewers.
    5. Email Marketing
    Build an email list offering discounts or freebies in exchange for email sign-ups. Send regular emails/newsletters with updates, promotions, and interesting content.
    6. Leveraging Partnerships
    Partner with other local businesses or influencers who share a similar target audience. This expands and builds credibility. Choose partners who align with Sir Jojo’s brand values and have a good online presence.
    7. Future E-Commerce Trends
    Sir Jojo should stay updated on social commerce (Selling directly on platforms like facbook/tiktok or even instagram), personalized marketing (tailoring messages to individual customers). He should also cosndier offering options like buy now, pay later.

24. 

    Precious Jamila Bandiola, 3A

    January 21, 2025 at 1:25 pm

    1. Content creation should go beyond simple product announcements and include a strong narrative stressing the uniqueness of the product. Viewing behind-the-scenes glimpses, artist interviews, and videos showing the creative process would inspire significant interest among customers. If content is to stand out in a congested digital market, visual appeal and compelling messages are rather vital.

    2. The platform you choose should provide ease of use with a user-friendly interface, availability of various customization for branding, strong shipping provider connection, easy order processing, and detailed analytics which will give you important understanding of customer behaviour and help you to decide on your future direction. If the brand wants to manage any problems and keep customers happy, they must provide continuous customer care.

    3. Live selling provides real-time interaction with your customers in which they can ask questions and get instant responses. Excellent audio and images are vital for a great customer experience. Clear ordering of responses to questions should be followed. This will prevent customers from becoming enraged and enable smooth operation of things.

    4. For local premium products, product photography alone will not be enough. Highlighting the creative worth of the masterpieces depends on high quality pictures but customers will most likely be captivated by a fascinating story stressing the creative process and motivation. Sneak peeks into the creative process, artist interviews, and handmade videos offer the brand more authenticity and weight. Maintaining the same brand look across all media and consistent publication schedule helps people connect and identify with the business.

    5. To make email marketing successful, one must be customizing. By dividing email lists based on consumer preferences and previous purchases, sending more relevant messages would assist suggestions and special offers based on past purchases excite people more and drive sales. Newsletters containing interesting articles like focuses on artists or design tips may help to establish relationships and show that the business is more than just a store.

    6. Strategic collaborations involving influencers need much of our attention because working with influencers whose style and ideas suit the company’s goal yields more real and powerful results. Openness and properly defined content, marketing, and payment regulations establish good relationships between both sides.

    7. One should give sustainability more thought. Products with ecologically friendly materials, ethical origins, and sustainable packaging appeal to customers who appreciate the surroundings. Transparency in the product development process helps to build brand confidence and relationships with customers that match values. By giving customers new ways of engaging with objects, providing high quality social media collateral where the customer can feel that what they are seeing online are the same as what they’ll get physically helps online shopping be enhanced. Maintaining these will help the business to stay current and competitive in the continuously changing e-commerce scene.

25. 

    SHEREE A. JAROMAY BAMK 3C

    January 21, 2025 at 1:18 pm

    1. Digital Marketing Strategies: What specific digital marketing strategies can small businesses like Jojo Vito Designs Gallery employ to enhance their online presence? Discuss how social media platforms can be leveraged effectively amidst increased competition.
    -Jojo Vito Designs Gallery can use the platform of Facebook to create events for exhibitions or workshops and use Facebook Ads for targeted promotions, Instagram will utilize high-quality visuals and Stories to engage users and Shopping features can allow direct purchases from posts lastly Tiktok can share creative processes or transformation videos that resonate with trends to capture younger audiences also to upload the behind the scenes of the product how it made through the process of transitioning to attract more viewers. By implementing these strategies and effectively utilizing social media platforms, Jojo Vito Designs Gallery can significantly enhance its online presence, attract new customers, and build lasting relationships within its community.

    2. E-Commerce Platforms: Evaluate different e-commerce platforms available for small businesses. What features should Jojo consider when choosing an e-commerce solution?
    -Facebook Shops, Instagram Shops, and Tiktok Shops
    Facebook Shops or Marketplace is an integrated e-commerce feature that allows businesses to create customizable online storefronts. It’s free to set up and supports unlimited product listings. By leveraging these features effectively, Jojo Vito Designs Gallery can enhance its e-commerce presence while taking advantage of the vast user bases of Facebook, Instagram, and TikTok.
    Key Features:
    Product Tagging, Products can be tagged in posts, Stories, and live broadcasts, enabling seamless shopping experiences.
    Checkout Options, Customers can complete purchases directly on the platform or be redirected to an external website.
    Integration with Messaging Apps, Customers can inquire about products via Messenger or Instagram Direct.
    Live Shopping, Ability to highlight specific products during the broadcast useful for showcasing products in real-time and engaging directly with customers.
    Shoppable Videos, Products can be tagged in video content, enabling users to purchase without leaving the app.
    Influencer Partnerships, Collaborating with influencers creators helps promote products organically.
    Advanced targeting options for reaching specific demographics.

    3 . Customer Engagement: How can live selling enhance customer engagement? How can small businesses implement this strategy effectively while overcoming technical challenges?
    -Live selling has emerged as a powerful strategy for enhancing customer engagement in the e-commerce landscape. Through live streams, sellers can showcase products in action, demonstrating features and benefits in a way that static images cannot. This authenticity helps eliminate doubts and fosters trust among potential buyers. Investing in Quality Equipment can lessen the technical difficulties of handling online selling and invest in good-quality cameras, microphones, and lighting to ensure a professional presentation. Poor video or audio quality can deter viewers from participating.

    4. Content Creation: Discuss the importance of content marketing for small businesses in building brand identity and customer trust. What types of content would be most effective for Jojo’s target audience?
    -Establishing Customer Trust, High-quality content provides valuable information that addresses customer needs and pain points. By offering insights through blog posts, videos, or social media updates, Jojo can position itself as an authority in the design space. This credibility builds trust among potential customers, making them more likely to choose Jojo over other options.

    5. Email Marketing Effectiveness: Analyze how email marketing can help small businesses maintain customer relationships during crises like a pandemic. What strategies should be employed to create effective email campaigns?
    -Email marketing is a powerful tool for small businesses, especially during crises like a pandemic. It enables businesses to maintain customer relationships, provide timely information, and drive engagement. Strategies for Effective Email Campaigns
    Personalized emails have higher open rates and engagement levels. Use customer data to tailor messages based on previous purchases or interests. Addressing recipients by name and segmenting lists for targeted messaging can enhance relevance.

    6. Leveraging Partnerships: How can partnerships with local influencers or other businesses amplify marketing efforts? What criteria should be considered when selecting partners?
    – By leveraging the established credibility and audience of influencers, businesses can enhance their visibility, build trust, and drive sales. Increased brand awareness, increasing exposure to a wider audience that may not have been aware of the brand previously. Influencers can share content that promotes the business, showcasing products or services in an authentic way that resonates with their audience and targeted marketing. This localized approach ensures that marketing efforts resonate more effectively with potential customers within specific geographic areas Criteria for selecting partners is audience demographics, engagement rates and content quality.

    7. Future E-Commerce Trends: As e-commerce evolves post-pandemic, what trends should small businesses like Jojo Vito Designs Gallery keep an eye on? How can they adapt their strategies accordingly?
    -Mobile commerce dominance and the expansion of social commerce by staying informed about these e-commerce trends and adapting strategies accordingly, Jojo Vito Designs Gallery can position itself effectively in the evolving market landscape. Emphasizing mobile optimization, personalization through AI, social commerce engagement, sustainability practices, AR integration, content marketing, and voice commerce will not only enhance customer experiences but also drive sales growth in a competitive environment.

26. 

    Kiel Philip Sergei J. Hermosura

    January 21, 2025 at 1:17 pm

    1. Digital Marketing Strategies: Focus on SEO, social media marketing (Instagram, Pinterest), paid ads, and content marketing like behind-the-scenes videos and customer stories. Using analytics to refine strategies and collaborate with micro-influencers for legitimacy.

    2. E-Commerce Platforms: Consider platforms like Shopify (user-friendly), WooCommerce (customizable), Etsy (artistic focus), or BigCommerce (scalable). Prioritize features like mobile responsiveness, payment gateways, inventory management, and SEO tools.

    3. Customer Engagement through Live Selling: Boost trust and sales with live selling on platforms like Facebook or Instagram Live. Ensure good setup, train staff, and prepare for technical challenges with test runs and reliable tools for a smooth and reliable online selling of products to avoid errors along the way.

    4. Content Creation: Build brand identity with high-quality visuals, educational blogs, testimonials, and seasonal campaigns. Focus on content that resonates more with the target audience.

    5. Email Marketing: Maintain customer relationships with segmented campaigns, exclusive offers, and automated follow-ups. Use analytics to optimize performance.

    6. Partnerships: Collaborate with local influencers or complementary businesses to amplify marketing efforts. Choose partners aligned with the brand and target audience.

    7. Future E-Commerce Trends: Adapt to trends like AI-driven personalization, social commerce, AR/VR experiences, sustainability, and subscription models. Emphasize mobile-first strategies and innovative tools like Instagram Shop.

    By implementing these followoing strategies, Jojo Vito Designs Gallery can enhance its online presence, engage customers more effectively, and stay competitive in the evolving digital marketplace to stay relevant in the online selling industry.

27. 

    Christian Paul P. Villacampa, 3A

    January 21, 2025 at 1:12 pm

    #1. Small businesses like Jojo Vito Designs Gallery can use social media platforms like Facebook, Instagram, and TikTok to post engaging content, such as photos and videos of their products. They can run ads to reach more people and join trending topics or challenges to stay visible. Social media works best when businesses reply to customer messages and comments quickly. Live selling events are also a great way to attract attention and interact directly with customers.

    #2. Some good platforms for small businesses include Shopify, Shopee, and Lazada. When choosing one, Jojo should look for features like easy payment options, user-friendly design, good customer support, and tools to track sales and inventory. A platform with good mobile access is also important since most customers shop on their phones.

    #3. Live selling is effective because it feels personal and allows customers to see the products in real-time. It’s like a fun online shopping experience. To do this effectively, Jojo can use a good camera and stable internet to avoid technical issues. Adding fun elements like games, discounts, or giveaways during live sessions can also make customers more excited to join.

    #4. Content marketing helps build trust and makes Jojo’s brand stand out. Posting product videos, DIY tutorials, and customer reviews can attract more buyers. For example, creating short videos on how to style their home decor or use their plant pots would work well for their audience of “plantitos” and “plantitas.” The key is to post consistently and use visuals that match the brand’s identity.

    #5. Email marketing helps maintain customer relationships by sending updates, discounts, or personalized messages. During a crisis like the pandemic, Jojo could email their customers about new products, special offers, or tips for home gardening. To make emails effective, they should have catchy subject lines, clear messages, and include links to their online store.

    #6. Collaborating with influencers or local businesses can help Jojo reach more people. For example, a local influencer could showcase their plant pots in a video. When choosing partners, Jojo should look for those with an audience that matches their target market and who align with their brand values.

    #7. Small businesses should watch out for trends like AI chatbots for customer support, more personalized shopping experiences, and eco-friendly products. Jojo can adapt by using these tools and staying updated on what customers want, such as sustainable materials or faster delivery options.

28. 

    John Kyle Desierto 3A

    January 21, 2025 at 1:00 pm

    1. Small businesses like Jojo Vito Designs Gallery can boost their online presence through various digital marketing strategies. These include utilizing social media for dynamic product displays, engaging audiences with storytelling, and conducting live selling sessions to increase sales. Platforms such as Facebook and Instagram are particularly well-suited for visual storytelling and building customer connections. To remain competitive, businesses should prioritize authenticity, consistent content creation, and targeting niche communities with personalized messages.

    2. E-commerce platforms such as Shopee, TikTok Shop, Facebook Marketplace, and Instagram provide convenient solutions for small businesses. Shopee offers features like integrated logistics, promotions, and vouchers, making it ideal for a wide audience. TikTok Shop merges e-commerce with entertaining video content, enabling businesses to sell through engaging posts and live streams. Facebook Marketplace and Instagram Shops excel at visually showcasing products while fostering direct customer interaction. Jojo should focus on platforms that integrate smoothly with social media marketing, ensure secure payment systems, and offer tools for analytics and advertising. These platforms’ popularity in the Philippines makes them highly visible and accessible for local customers.

    3. Live selling creates real-time interactions, allowing businesses to showcase products, address customer queries, and build trust and excitement, which often leads to better conversion rates. To maximize its impact, small businesses should ensure good lighting, clear audio, and a stable internet connection. Engaging hosts and promoting live events ahead of time can also enhance attendance and drive sales.

    4. Content marketing plays a vital role in establishing brand identity and trust. For Jojo’s audience, effective content could include behind-the-scenes videos, gardening tips, DIY tutorials, and blog posts about home decor trends. Posts that highlight the creative process or the cultural significance of his products can create emotional connections with customers, deepening their engagement with the brand.

    5. Email marketing is an effective way to maintain customer relationships by delivering personalized updates and fostering loyalty. During crises like a pandemic, strategies such as segmenting email lists, providing exclusive offers, and sharing relevant tips or inspiration can be highly effective. Eye-catching subject lines and visually appealing designs can boost open rates and engagement.

    6. Partnering with local influencers or complementary businesses can significantly expand a brand’s reach. When selecting partners, it’s important to consider alignment with the brand’s values, relevance to the target audience, and the partner’s engagement levels. Potential collaborations could include sponsored posts, co-branded campaigns, or joint giveaways to increase visibility and credibility.

    7. Post-pandemic e-commerce trends such as personalization, sustainability, and social commerce are crucial for small businesses like Jojo Vito Designs Gallery. Jojo can leverage his artistic expertise to create customizable, eco-friendly products that appeal to consumers seeking unique, sustainable items. Strengthening social commerce through live selling and influencer partnerships can further enhance engagement and drive sales. Investing in digital tools like optimized websites and mobile-friendly platforms will ensure a seamless online experience. By combining storytelling with innovative products, Jojo can establish a more robust online presence and nurture stronger customer relationships.

29. 

    Daniella Antonette Yapiso

    January 21, 2025 at 12:56 pm

    1. For small businesses such as Jojo Vito Designs Gallery, opting to have own website rank higher in internet searches would be a technic to use to increase visibility of business online. Aside from the technical aspect, another strategy would be content marketing wherein the business creates quality content such as blogs that resonate with audience would help build brand image. Using social media platforms where target audience would spend a significant amount of time in such as Facebook or Instagram to promote product or service.

    2. Who the target market is, the customer ease of use, scalability and the like e-commerce platforms are some of the factors that should be considered. The platform Shopify offers high flexibility thus for customization and more control it is a viable option, however, it is not as popular as Amazon and although there is less flexibility, it provides access to a large customer base. Alibaba is more of a wholesale marketplace connecting businesses for online order transactions and at times, considered as China’s answer to Amazon. For Jojo Vito Designs, if a high sense of independence and optimization on the way the business is portrayed is valued by the business, then building a website may be a promising option.

    3. Live selling can enhance customer engagement as the process is more interactive. Aside from the thrill of the experience, the seller and buyer can communicate in real time. It is important to research the competition, form strategic partnerships, and offer sale promotions.

    4. Content marketing for small businesses is important as it is aimed at production and distribution of valuable and detailed content that will keep target market engaged, thus, positively affecting brand identity and trust. The types of content that would probably be most effective would be culture and lifestyle.

    5.Email Marketing, once the business knows their audience, creates relevant content, and designs eye-catching emails, can be of help in maintaining customer relationships. People can view updates regarding the business through emails especially as people were forced to stay inside their homes due to the pandemic leading to preference for online.
    According to litmus.com, email has taken center stage in 2020. To consumers who were new to the online shopping landscape, businesses leveraged emails. Emarketer.com mentions how email has been used to create deeper connections , increase sales, and gear consumers to new calls to action. Of course, creating eye-catching visuals, making use of current advancements like automation for expediting delivery of emails, determining the audience to personalize messages including polls or survey, and sending the at optimal times could be employed.

    6. With partnerships, local influencers and other businesses can amplify marketing efforts as they can increase exposure and trust. Jojo Vito Designs partnered with Department of Trade and Industry which was beneficial for the business especially during the pandemic. When leveraging partnerships, analyzing the pros and cons – how the business may benefit from the partnership such as whether goals from both sides align should be considered when selecting partners.

    7. AR and VR continue to evolve and hold promise for businesses to take advantage of through interactive 3D view, allowing shoppers to visualize products. With the advent of Artificial Intelligence, more personalized shopping experience is possible thus the tool may aid buyers in finding products, answering questions, as well as completing orders, and the like.
    Ethical branding has been another factor as there has been a shift in preference for anything more sustainable and Eco-friendly so highlighting sustainable practices and forming business partnerships with environmental organizations may be beneficial.

30. 

    Rylyn Jareta, 3B

    January 21, 2025 at 12:21 pm

    1. The small businesses, or like Sir Jojo Vito’s business, the digital marketing strategies that they should employ to enhance their online presence are to keep consistent by posting their products so that their audience will become broad and also will become updated. But also they need to create content to showcase their products as well to catch the attention of potential consumers, or it might be content regarding educating your customers why they need your products.
    Content is very crucial when it comes to digital marketing. Businesses need to become creative because they’re not only one selling that product; they also have competitors who also sell the same product. Through social media and their creativity, they will stand out and catch the attention of their potential buyers.

    2. Sir Jojo should evaluate platforms like facebook by doing live or posting his products or Shoppee. He consider cost, payment options and customer service.

    3. All small businesses can use Facebook by doing live selling, and it’s free. They don’t need to pay Facebook, but they can earn a profit because of the platform. As a small business like me i am also using facebook because its convenient and easier for me to showcase my products and when you have a lot of friends they can share it and your audience will become wider meaning your products is spreading as well.

    4. Content marketing is very crucial because when you are just only posting your products without any information about them, do you think you can attract customers or buyers? definitely not! We, marketers, are creative when it comes to selling our products by doing content about educating our potential customers to show them why they need to have to buy our products and what benefits they could get if they purchase one. The best content for Sir Jojo’s target audience is by educating his potential customers. By showing the benefits and the process and quality of materials that he used for his products.

    5. Email marketing helps small businesses stay connected with customers during crises by providing updates, showing support, and offering solutions. For example by offering discounts ot flexible options.

    6. Partnerships with local influencers or businesses increase reach, build trust, and attract new customers. Jojo should consider Reputation and credibility and Cost or partnership terms.

    7. Sir, Jojo Vito Designs Gallery should watch for trends for example personalized shopping experience by using the data to tailor recommendations.

31. 

    Dona Antonette G. Geronimo, 3A

    January 21, 2025 at 12:16 pm

    1. To be able to hook in and enhance the online presence of the business, Jojo Vito Designs Gallery and Garden can use different digital marketing strategies. One of which is creating engaging content that showcases the different products on social media platforms like Facebook – specifically Facebook Market and as well as Tiktok. This attracts a much wider audience and reach, as well as being easy for the target audience to watch or see the products being presented and be easily “add to cart”. Furthermore, by posting regularly on these powerful social media platforms of today’s era can maintain the visibility and help increase sales in the digital landscape. The business may also use targeting ads in these platforms as it allows a more precise audience targeting based on demographics and interests. Moreover, by collaborating with influencers here in Bacolod helps feature the products and increase visibility. Mentioned as well in the article, implementing the “search engine optimization” (SEO) techniques on the website will improve the search rankings, making it easier for potential customers to find the business online. Lastly, utilizing targeted online advertising can reach specific demographics interested in their offerings.

    2. When evaluating e-commerce platforms, the small business can consider options like Amazon as it is one of the most known international platforms – this can be of future help for the business to increase reach in the international scale. In addition, on the perspective of the local brand reach the famous platforms popular in the Philippines such as Lazada, Shopee and the Tiktok Platform (market) can be of use. The key features found in these platforms include user-friendliness, customization capabilities, payment flexibility, and mobile responsiveness. Lazada and Shopee, in particular, provides a more localized platform that includes logistics support, which can be beneficial for small businesses in the Philippines. On the other hand, the Tiktok Platform (market) can be of double use considering customers may see actual or live videos of the product and simply add them to the cart. Choosing this kind of platform that supports high-quality images, detailed product descriptions, integrated shipping options and different modes of payment (cash or online banks) will ensure a seamless shopping experience for customers and as well as addressing the unique needs of the market.

    3. In this digital age, live selling is very popular as we are in constant use of the internet. Live selling constantly enhances customer engagement by providing real-time interaction and immediate responses to questions and concerns. Small businesses can use this strategy by hosting live sessions on Facebook Market Live and especially of now the famous platform which is the Tiktok Live, to showcase the products and in between sessions offer exclusive discounts and deals. Furthermore, to overcome the technical difficulties during the on going live sessions, it is important to secure a stable internet connection and as well invest in a powerbank for WiFi router. It is of best as well to invest in good quality audio and video equipments and do test runs before going live to ensure a smooth flow. To add a bit of twist, pizzazz, and personality to the live the use of storytelling during the sessions makes it personalized for the shopping experience.

    4. It is important for small businesses to use the strategy – content marketing to build the brand identity, attract customers, and as well establish trust. For Sir Jojo, the content uploaded must emphasize the uniqueness of the handcrafted products and cultural relation – especially to the iconic MassKara masks. The business currently uses blogs and creates social media contents that showcases the detailed history and culture behind the masks as it plays a role in celebrating Bacolod’s culture. The use of video contents especially “bts” – behind the scenes process can captivate the market and highlight the key artistry involved. A customers’ review or testimonials showcasing photos of the masks or the pots used as home decor in their homes build credibility and community engagement. The continuous posting of tutorials on decorating with their products or styling tips for events can also position Sir Jojo as an expert in their niche. Lastly, content that combines storytelling, education, and visual appeal will resonate strongly with their target audience.

    5. The use of email marketing helps small businesses to maintain strong customer relationships during problems on both ends by providing timely updates and personalized communication between the customers. To be able to create an effective email campaign, a segment of the email list based on customer preferences, purchase history, and engagement levels can deliver highly relevant content. In addition, including exclusive discounts, early access to new products or invites to special events can boost rates and drive. Furthermore, including the links to e-commerce platforms and social media accounts can create a cross-platform interaction. The consistent and thoughtful communication through the emails reinforce brand loyalty.

    6. A business’ marketing efforts can be strengthened by collaborating with other companies or local influencers to expand their reach and establish their credibility. An example is collaborating with influencers who aligns with artistic and cultural branding that can create authentic promotions that coincides with the target market. On the otherhand, partnerships with other local businesses, such as event planners or cultural organizations, can open opportunities for co-branded events. Hosting as well a joint workshop or exhibit can also showcase their products to a wider audience. When it comes to selecting partners, it is important to make sure that their audience demographics, engagement rates, and alignment with the gallery’s mission and vision. Offering a clear value proposition for both parties, like commission-based arrangements or mutual promotion, can ensure a successful collaboration. Strategic partnerships does not only strengthen the visibility but also create a network of advocates who support the gallery’s growth.

    7. As e-commerce continues to evolve post-pandemic, small businesses like Jojo Vito Designs Gallery should keep an eye on trends like the increasing usage of mobile or online shopping, personalized customer experiences powered by artificial intelligence (AI), and the growing importance of social commerce through different platforms like Facebook Market and Tiktok Market. Using augmented reality (AR) allows customers to visualize products in their homes or on themselves—such as seeing how a MassKara mask or a piece of home décor fits into their home—can enhance the shopping experience. Another trend is sustainability, as now a days customers favor businesses that use eco-friendly materials and ethical production practices. To adapt, the gallery should focus on mobile or online optimization, using tools like chatbots for personalized assistance, and emphasize storytelling about their products’ cultural and environmental value. Staying ahead of these trends will help Jojo Vito Designs Gallery remain competitive and relevant in the ever-changing e-commerce landscape.

32. 

    FRANZ JEROME SEMANING BAMK 3B

    January 21, 2025 at 12:14 pm

    1. I think live selling and collaborating with other influencers will enhance their online presence because during the pandemic people are spending more time on social media, watching videos, and buying stuff. Live selling offers a unique opportunity to establish such connections with their customers in real time. This strategy is an effective way to boost online presence and sales.
    2. The most effective e-commerce platforms that are available for small businesses will be TikTok, Facebook, and Instagram because these platforms are easy to use, user-friendly, and have customer feedback that you can easily access to build trust. I think the features that Jojo should choose are TikTok and Facebook because these platforms offer features like live selling and posting videos and reels to engage people to buy his products.
    3. It can enhance customer engagement by interacting directly with your customers by answering questions, addressing concerns, and providing immediate responses. 
    4. I think by creating informative and consistent content that can relate to your target audience, this will lead to long-term trust and loyalty. Types of content that would be effective for Jojo’s target audience are entertaining and informative content.
    5. Email marketing ability to message directly to your target audience by this strategy you can maintain your customers  relationship. By sending personalized, relevant, and informative content, this will lead to loyalty and trust with your audience.
    6. Collaborating with other local influencers can help you gain customers and followers. It also enhances your brand; it will be known by their followers; this will lead to higher sales. I think the criteria should be considered selecting partners; you should choose a partner or influencer whose audience or followers match your target audience to gain more sales.
    7. Trends that Jojo should keep an eye on are platforms like Tiktok because it gains more followers and easy access for the target audience and also allows a feature like live selling.

33. 

    Trisha Marie Casiano, 3A

    January 21, 2025 at 11:48 am

    1. Using social media platforms and posting engaging articles on business websites can improve the online presence of small businesses. Case in point, Jojo Vito Designs Gallery displayed items like plant pots and garden accessories on Facebook and Instagram, which also allowed for direct online purchases. Live selling on Facebook allowed direct interaction with customers, which drove sales and created a sense of urgency with limited-time offers. Sir Jojo also published useful content on his website—such as gardening instructions, DIY tutorials—that brought even more visits to his online store, which was further increased by him utilizing Search Engine Optimization (SEO). In addition, he leaned on digital and email marketing to remind his customers of new products and promotions, and influencer marketing to reach even more people. Jojo Vito Designs Gallery accomplished all that to stay competitive.

    2. Sir Jojo takes orders through its WPZOOM-designed website. But, Wix is also best for him since it is simple to use, allows for mobile viewing, and provides local payment systems such as GCash and PayMaya for his online shop. With most people shopping online, Wix’s mobile-friendly design and links to couriers like LBC and GrabExpress, ensure delivery anywhere in the country. Sir Jojo can grow his business further by selling through Lazada, Shopee, TikTok Shop, and Facebook Shops, which have a traffic market and trusted payment methods. The use of Facebook live selling, which proved to be successful, can engage customers to make repeat-purchases with the business. If Sir Jojo has to choose an e-commerce platform, he should ensure it is mobile-friendly, has safe payment methods, delivery options, and Search Engine Optimization (SEO) capabilities and features to leverage in promoting his store. They are these features will help boost sales.

    3. Live selling improves customer engagement through real-time interaction. Sir Jojo discovered that “hosting interactive sessions” allowed him to demonstrate products and connect directly with viewers. Sales were up, urgency was created with limited-time offers, and the trust with the customers grew. For example, small businesses, in live selling, can focus on interactive content, answer questions, and clearly show the product. To learn to conquer the technical issues, they can leverage user-friendly platforms like Facebook, Instagram, and TikTok, and seek assistance when needed with technical support. With a good internet connection and proper test runs beforehand, everything is likely to run smoothly, so it’s a great engagement strategy.

    4. For many small businesses, creating brand identity and developing a relationship with their customers through trust is deepened with content marketing. This is something Sir Jojo found as well, where sharing “behind-the-scenes content” and interesting stories about his creative process helped him build a personal connection with his audience, therefore creating trust. Such content creation provides businesses an opportunity to establish their expertise, provide thought leadership, and insights, thus making them more relatable and credible. As for Sir Jojo’s business, the type of sharing his demographic would connect with would include DIY projects, gardening ideas, and tips on different uses for Sir Jojo’s products. This type of content not only highlights his products but also positions him as an expert in his niche and attracts an audience in home improvement and gardening. Sir Jojo’s blog and social media content effectively drive traffic to his website, increasing sales while nurturing customer relationships.

    5. During a challenging time like a pandemic, email marketing is a strong way to communicate with customers. Sir Jojo used email to distribute newsletters that included “product updates, promotions and ways to use my products creatively at home,” keeping customers engaged when they weren’t in the act of shopping. Regular emails keep a business in an audience’s mind—building trust in the process. Also, to be a success at email campaigns, it is important for businesses to ensure that emails appear to be personal and relevant. By making helpful tips regarding his available products, Sir Jojo was able to relate to his audience. Segmenting customers based on what they like or their buying habits to send them the right messages at the right time is crucial.

    6. Forming partnerships with local influencers or businesses can significantly boost marketing initiatives by increasing brand visibility and establishing trustworthiness. Sir Jojo worked with influencers who were interested in “gardening and home decor,” which helped raise awareness and trust with those communities. By collaborating with other brands, it enables small businesses to access new customer bases that already have an interest in alike products, increasing exposure and sales. It’s important to look for audience size and alignment, values, and engagement level. Sir Jojo’s collaboration will be natural and authentic if the influencer/partner’s followers are similar to Jojo’s target customers. Sir Jojo should also seek out influencers with a strong connection, as the better the relationship, the more genuine the recommendations which leads to better results.

    7. After the pandemic, Jojo Vito Designs Gallery should put more emphasis on strengthening existing strategies such as influencer marketing, sustainability, and customer engagement with video content. Online shopping, social media, and personalization are some of the most important touch points, but the focus on influencers could be enhanced through higher quality collaborations and targeted more niche audiences to up their credibility. Highlighting sustainability—that is, using eco-friendly materials to produce MassKara masks or other products—can cater to buyers who prioritize environmental impact. Sir Jojo could create more behind-the-scenes with videos to make it more memorable or have exclusive limited edition products as part of MassKara Festival. By hosting live streaming events, workshops, or product demonstrations during the festival, he could create interactions that occur both online and offline, leveraging the cultural relevance of the festival to extend his message to a wider audience. These strategies will ensure Jojo remains relevant while fostering even wider links with local and national audiences.

34. 

    Valerie Cabuguas

    January 21, 2025 at 10:40 am

    Valerie V. Cabuguas, 3-A

    1. Small businesses like Jojo Vito Designs Gallery can use targeted social media ads, interactive live selling, and visually engaging content to enhance online presence. Social media platforms like Facebook and Instagram offer opportunities for real-time customer engagement and showcasing products creatively.
    2. Jojo should evaluate e-commerce platforms like Shopify or WooCommerce, focusing on user-friendly design, mobile optimization, and secure payment processing. Scalability and seamless integration with social media channels are essential features to consider.
    3. Live selling boosts customer engagement by creating interactive shopping experiences. Overcoming challenges like stable internet and training staff for live sessions can ensure success.
    4. Content marketing builds trust and brand identity; blogs on gardening tips or creative projects using products can appeal to Jojo’s audience. Visual storytelling through videos or photos would resonate well.
    5. Email marketing fosters relationships during crises by sharing updates, exclusive offers, and useful tips. Personalization and clear call-to-actions enhance campaign effectiveness.
    6. Collaborating with influencers or local businesses broadens reach and credibility. Partners should align with Jojo’s values, audience, and branding for authenticity.
    7. Post-pandemic trends like personalized shopping, augmented reality (AR) for virtual product trials, and sustainability initiatives are vital. Adopting AR or eco-friendly practices can keep Jojo competitive.

35. 

    Dominick Depasucat 3-A

    January 21, 2025 at 10:28 am

    To improve its online platform, Jojo Vito Designs Gallery can focus on digital marketing strategies like creating blogs and posts about their products and creative processes to attract more people. Using social media platforms such as Facebook and Instagram, they can share photos, stories, and updates to keep customers engaged. Making an email list for newsletters about new products and promotions can also help maintain relationships with customers and encourage them to return.
    2. – Jojo Vito Designs Gallery should opt for an e-commerce platform that is easy to use and runs efficiently on computers and phones. It enables them to create the store however they want it and accept different payment options. The platform should also be able to handle more customers and products as the business grows. This will make shopping easier and more convenient for their customers.A platform with these features will make shopping easier and more enjoyable for their customers.
    3. – Live selling is a very good way of interacting with customers and showing off the products. The Customers can ask questions and purchase the product immediately, which will make the shopping experience fun and personal.To make live selling successful, the gallery should plan sessions in advance, use good video and audio equipment, and promote the events beforehand. During the live sessions, engaging with viewers by answering their questions can create a strong connection with the audience.
    4. -Content marketing helps small businesses, such as Jojo Vito Designs Gallery, in building their brand and gaining customers’ trust. Sharing behind-the-scenes stories about how products are made, posting customer testimonials, and writing tips or educational articles about home decor or design can engage the audience. Creating useful and interesting content not only showcases the gallery’s expertise but also keeps customers interested in the brand.
    5. – Email marketing is an effective way to stay connected with customers during tough times like the pandemic. Sending regular updates about new products or changes in operations helps keep customers informed. Personalizing emails with customers’ names and offering special discounts can make them feel appreciated. By staying in touch and showing care, email campaigns can strengthen relationships with customers and build loyalty.
    6.- Jojo Vito Designs Gallery can collaborate with local influencers or other businesses to reach a wider audience and increase its credibility.The partners chosen should have the same target audience and values as the gallery. They should be active and connected with their followers. These collaborations will amplify the marketing efforts of the gallery, introducing the brand to new customers.
    7. – As e-commerce expands, Jojo Vito Designs Gallery should be aware of trends such as more mobile shopping, customer-centric experiences, and artificial intelligence. The business will be better at strategies and serve its customers by staying up-to-date on the trends. For example, they can optimize their website for mobile users or use AI tools to recommend products based on customer preferences.

36. 

    Joelyn Marie Ylosorio, 3B

    January 21, 2025 at 10:22 am

    1. Specific digital marketing strategies can greatly impact small businesses, especially for those who are open to exploring new opportunities. Even amid the pandemic, social media serves as a powerful form of ‘word of mouth,’ allowing businesses to reach potential customers. It also acts as an effective advertising tool, enhancing a brand’s online presence.
    2. When evaluating e-commerce, it’s clear that digital platforms allow businesses to reach a diverse audience. For instance, on Facebook, you can target specific audiences with your posts—whether you choose to make them public, visible to your friends, or only to select individuals. Of course, the goal is usually to engage the broader public and generate interest in your products. Similarly, on Instagram, posting Stories has become an effective way to engage potential customers. You can share content that’s visually appealing and tailored to your audience’s interests. TikTok, on the other hand, isn’t just about trends; it has also become a popular platform for live selling, where creators like Sir Jojo Vito have successfully used live streams to promote and sell their products.
    3. Live selling can attract customers by capturing their interest, especially when you have a unique style of engaging with your audience. When your products resonate with them, it creates a connection that encourages them to make a purchase. The real-time interaction builds trust, allowing customers to ask questions and get immediate answers. This level of engagement makes the shopping experience feel personal, which can significantly boost conversion rates.
    4. Content marketing is not only about selling your products, but also about understanding your products, knowing your target market, analyzing your competitors, and identifying key industry trends. A successful strategy involves creating valuable content that resonates with your audience, positioning your brand effectively in the market, and building customer trust. By providing helpful, authentic content that speaks to your audience’s needs and values, you establish credibility and foster loyalty. This helps build a strong brand identity, making your business more relatable and memorable to customers.
    5. Email marketing can help small businesses maintain customer relationships during crises like a pandemic by providing direct communication, offering transparency, and delivering relevant content. It allows businesses to keep customers informed about changes, show empathy, and provide support through personalized and value-driven messages. Strategies like segmenting your email list, crafting empathetic messaging, focusing on value, and including clear calls to action can make your campaigns more effective. By being transparent and offering special deals, small businesses can continue to build trust and loyalty, even during challenging times.
    6. Partnering with local influencers can help advertise your business because they bring their own audience, which may also be interested in your products. When selecting a partner, it’s important to ensure that you share similar interests and values, and that your products align with their brand and audience’s preferences.
    7. As e-commerce evolves post-pandemic, small businesses like Jojo Vito Designs Gallery should keep an eye on trends like increased reliance on mobile shopping, social commerce, and personalized customer experiences. They can adapt their strategies by optimizing their website for mobile users, leveraging social media platforms for direct sales, and using data to create more tailored marketing campaigns that speak to individual customer preferences.

37. 

    Shara Mae E. Pediongco, 3A

    January 21, 2025 at 9:17 am

    1. Small businesses like Jojo Vito Designs Gallery and Garden can greatly benefit from well-planned digital marketing strategies, especially during challenging times like the pandemic. I think social media platforms such as Facebook and Instagram allow for a visual and interactive way to engage customers. Jojo’s use of behind-the-scenes content, live selling events, and engaging stories about his creative process helped him maintain a strong connection with his audience. Also, I believe, the key to standing out in a competitive online space is creating posts that resonate with people on a personal level, making them feel involved in the brand’s story. Jojo’s approach of combining vibrant product images with his personal artistic journey created a unique space for his business online, helping to maintain customer loyalty and interest.

    2. Jojo had to navigate the shift to online selling quickly, and I imagine how challenging it must have been to choose the right platform. Lazada and Shopee are two of the most popular e-commerce platforms here, and they offer a range of features that small businesses like Jojo Vito Designs Gallery can benefit from, especially with their reach across the country. These platforms provide a built-in audience, secure payment methods, and user-friendly interfaces, making it easier for Jojo to manage his orders and deliveries. What’s great about using local platforms like these is that they’re well-adapted to the Filipino market, and they help small businesses gain visibility even without the need for a standalone website. This way, Jojo could focus on his creativity and products, while the platform handled the technical and logistical details.

    3. I think live selling can really enhance customer engagement because it makes shopping feel more personal and interactive. Customers can see the products in real-time, ask questions, and get immediate responses, which makes them feel more involved in the experience. For Jojo, live selling worked because he could showcase his creativity, explain the stories behind his products, and add a fun element by dressing in festival costumes. It was a clever and creative way to keep his business going, especially when physical stores were closed. For small businesses, I think the key to making live selling work is being consistent, engaging, and prepared to handle technical challenges. They can start small, practice with friends or staff, and use simple tools to stream, like smartphones and social media apps. Overcoming tech issues might take time, but testing everything beforehand and having a backup plan, like a second device for streaming, can help make the process smoother.

    4. Content marketing is important for small businesses like Jojo Vito’s because it helps customers connect with the brand and build trust. I think Jojo can create content that focuses on showcasing his unique products, like posting photos or videos of his colorful plant pots in beautiful home settings or gardens. He could also highlight how his MassKara masks represent the culture and artistry of Bacolod, sharing the story behind each design. Another idea could be posting about the workshops he holds at his gallery, giving potential customers a glimpse into the creative process. This type of content would show the value and craftsmanship of his products while creating a deeper connection with his audience.

    5. I think email marketing is a great way for small businesses to stay connected with customers during tough times like a pandemic. For Jojo, sending emails with product updates, special offers, or creative ideas for using his products could keep people engaged. Also, sharing personal stories or behind-the-scenes content would make emails feel more genuine and more connected to people. To be effective, emails should be clear, visually appealing, and sent consistently without being too frequent. Offering exclusive discounts or sneak peeks can also help keep customers loyal and excited.

    6. I believe partnerships with local influencers or businesses can really boost marketing efforts by helping reach a wider audience. When Jojo collaborates with someone who shares his passion for creativity or local culture, it can bring more attention to his brand. The key is choosing partners whose audience aligns with his, so the promotion feels natural and relevant. It’s also important to work with partners who share similar values, like supporting local craftsmanship or promoting sustainability. This way, the partnership feels authentic, and both brands benefit from increased visibility and trust.

    7. As e-commerce continues to evolve post-pandemic, small businesses like Jojo Vito Designs Gallery should pay attention to trends like social commerce and personalized shopping experiences. For Jojo, this could mean making it easier for customers to buy directly from his social media platforms, so they don’t have to leave the app. He could also offer more customized options or suggestions based on what his customers are interested in. By staying open to these changes and using new tools, Jojo can make sure his business stays connected to his audience and continues to grow in the digital space.

38. 

    Nikka Rose Valenzuela, 2C

    January 21, 2025 at 9:13 am

    1. Sir Jojo Vito can do a Video Content Creation. Potential buyers can be captivated by short-form videos on TikTok or Instagram Reels that showcase product use (e.g., beautifying a garden with Jojo’s products) as they illustrate the value of the product in action.

    2. When choosing an e-commerce platform Sir Jojo Vito should consider its simplicity of use. Platforms such as Shopify provide businesses without technical experience with simple-to-use templates and functionalities. To guarantee that clients can simply execute transactions, the platform should enable smooth connection with payments platforms.

    3. Live selling enhance customer engagement through establishing direct connection. It enables Sir Jojo and his clients to communicate directly and in real time. In order to create a sense of engagement, viewers can submit requests, ask questions, and watch product demonstrations. To overcome technical challenges, Sir Jojo should test the live streaming tools beforehand to avoid technical issues.

    4. Small businesses utilize content marketing to develop their brand identity and gain more customers since it enables them to interact with their audience directly in a meaningful and authentic way. For Sir Jojo’s audience, “behind-the-scenes” content about the production of MassKara masks and other items, as well as gardening advice and home decor suggestions, would likely be effective content types.

    5. Email marketing is an excellent strategy to keep in touch with customers, particularly in times of crisis like a pandemic. Through segmentation, Sir Jojo could provide more relevant and personalized goods by dividing his email list into groups according to client preferences (artists, gardeners, etc.).

    6. Strategic partnerships can boost marketing efforts by expanding client and establishing credibility. Sir Jojo should pick local artists, influencers, or companies who share his style and values. To boost awareness in the gardening and home decor communities, for example, one may collaborate with a local gardening expert, interior designer, or even a well-known Filipino lifestyle influencer.

    7. After the pandemic, e-commerce trends will continue to influence small company strategies. Sir Jojo might emphasize the sustainability of his products, such using fiberglass to make plant pots, as buyers become more environmentally sensitive. Promoting his brand as environmentally friendly will appeal to consumers’ increasing desire for ethical purchasing.

39. 

    Qirk Ernest Gallespen 3D

    January 21, 2025 at 8:43 am

    1. Just like what Jojo Vito Designs Gallery did, other small businesses can do social media marketing as it is simple yet one of the most effective ways of marketing your product or service online. Small businesses can use social media platforms to collaborate with influencers or to simply showcase their products so that their business can have the upper hand against their competitors.
    2. When you are starting small, you can use Shoppee/ Lazada or Facebook/Instagram shops or marketplaces. Important features of an e-commerce online shop are user friendly interface and availability for payment options other than cash.
    3 . Live selling enhances customer engagement since it is a two-way communication system. Customers and sellers can interact with each other making it a more personalized experienced for the customers. Small businesses should do research on which platforms are the best when it comes to livestreaming and they should make sure that they have backup alternatives and equipment incase technical difficulties arise.
    4. Content marketing is providing your audience with information, while you keep providing them with information the more this goes on the more they will perceive you as the expert on a specific field. When you are perceived as someone with extensive knowledge and experience in a certain field people will most likely trust you over other people. For Jojo’s audience, the most effective method of content marketing would be blogs and Facebook pages since it can post high quality pictures and at the same time provide the audience with information about himself and his business.
    5. Email marketing provides a direct communication line between the seller and the customer and it somehow fosters a connection between them making their trust grow. An effective strategy for email marketing would be tailoring your message to specific groups of customers and not making the message of the email Sales extensive.
    6. Influencers can amplify a business’ marketing effort by increasing the reach of your product and by giving your brand some form of credibility. When choosing partners it is important that they align with you and your business’ values and if their number of followers reach your standard.
    7. Small businesses could follow what Jojo Vito Designs Gallery is already doing, social media marketing and sustainable practices. Social media marketing can consist of posting your products/services online or live selling of your products. Sustainable practices on the other hand can be creating something from used objects to minimize negative environmental impacts.

40. 

    Dianne C. Palmares,3A

    January 21, 2025 at 8:29 am

    1. The power of social media in the Philippines, where platforms like Facebook and Instagram are incredibly popular. Showcase artwork with stunning photos and engaging videos, highlighting the craftsmanship and cultural significance of their pieces. Live sessions on Facebook Live or Instagram Live can be a great way to connect directly with Filipino customers, answering questions about the art and sharing insights about the creative process. Targeted ads can be used to reach specific demographics in the Philippines, focusing on those who are interested in art, culture, or Filipino design.

    2. Shopify is a great option for Sir Jojo, as it’s widely used in the Philippines and offers robust features for managing an online store. They could also explore local platforms like lazada a major e-commerce platform in Southeast Asia, Lazada offers a wide reach and robust logistics capabilities in the Philippines.Shopee Another popular e-commerce platform in the Philippines, Shopee focuses on providing a user-friendly and engaging shopping experience.and the Carousell A marketplace for buying and selling new and used goods, Carousell is popular in the Philippines, offering a potential channel for reaching a wider audience.

    3. Live selling is becoming increasingly popular in the Philippines, and Sir Jojo can leverage this trend to build stronger relationships with their customers. Conducting live sessions on Facebook Live or Instagram Live, which are both very popular platforms in the country, allows for real-time interaction. Highlight the unique aspects of their artwork, showcase the craftsmanship, and answer questions about the pieces.

    4. Create compelling content that resonates with the Filipino audience. Blog posts could explore the inspiration behind the art, the techniques used, or the cultural significance of the pieces, especially those with Filipino roots. Videos demonstrating the artistic process, showcasing the gallery space, or featuring Filipino artists can further engage viewers. Social media posts should share inspirational quotes, behind-the-scenes photos, and updates about new artwork or events.

    5. Email marketing remains a powerful tool in the Philippines.It can segment their customer list based on demographics, interests, and past purchases to send more relevant and personalized emails. Offer exclusive discounts, early access to new products, or other perks to incentivize purchases. Regular newsletters with updates on new artwork, upcoming events, or even just sharing interesting content about art can help foster a sense of community.

    6. Collaborations with local influencers or businesses are essential in the Philippines. Partner with Filipino artists, bloggers, or social media personalities who have a following in the same geographic area or who are interested in similar styles. Jojo can also partner with complementary businesses, such as art galleries, home décor stores, or cultural organizations in the Philippines. When selecting partners, ensure they have a good reputation, align with Sir Jojo Vito brand values, and have a target audience that overlaps with Sir Jojo Vito market.

    7.Stay ahead of the curve by embracing emerging trends. Personalized shopping experiences, becoming increasingly prevalent, providing customized product recommendations based on customer preferences. Mobile commerce is essential in the Philippines, so make sure the website is optimized for mobile devices. Social commerce, where customers can browse and purchase products directly within their favorite social media platforms, is gaining momentum. Consider using Augmented Reality (AR) technology to allow customers to virtually “try on” artwork or see how it would look in their homes. Lastly, as environmental consciousness grows in the Philippines, prioritize eco-friendly packaging, sustainable shipping methods, and using recycled materials.

41. 

    Krystel I. Felicisimo, 3A

    January 21, 2025 at 8:09 am

    1. In this increasing competition for small businesses to utilize social media platforms and digital marketing strategies, the question of enhancing their online presence comes into play. Despite this, various digital marketing strategies, such as social media marketing, content marketing, email marketing, influencer marketing, and even search engine optimization, can be used, especially when they decide to open a website.

    Creating a website is a good idea when enhancing online presence.

    These will enhance their online presence. In terms of search engine optimization, small businesses can incorporate search terms toward their blogs or websites while creating sensible and practical content related to their business. This can effectively increase the number of people who can view and be aware of their business and industry. Furthermore, as this already connects with content marketing, this strategy will spark consumer interest and may foster purchases. Ensuring that links from business websites are present in their engaging social media posts (during times when their target market is mostly online) and leveraging the use of influencers, which may be local, will result in brand awareness and increased customers. Email marketing also makes customers well-updated. Lastly, small businesses can also do live selling on their social media accounts like Facebook, creating a strong online community and widening their market beyond what traditional brick-and-mortar stores can do.

    To stand out on social media, create content that genuinely connects with your audience and adds value to their experience. Don’t be afraid to experiment with new features or trends. Build relationships by engaging through responding to comments, asking questions, and encouraging your audience to share their stories. Partner with influencers who align with your brand, and use targeted ads to reach the right people. Most importantly, prioritize creating a sense of community over chasing likes or views.

    2. Small businesses can use popular e-commerce platforms in the Philippines: Shopee, Lazada, and Tiktok Shop. Despite the rise and popularity of these platforms, competitiveness and various considerations must be kept in mind. In evaluating which e-commerce must be considered, Jojo must be able to assess its Payment Processes, especially its accessibility for digital payments and cash on delivery. Social Media Integration of these platforms must also be used, primarily if the platform also uses Facebook, Instagram, and TikTok. Customer service support must also be evaluated to determine whether buyers can easily communicate with sellers using such a platform. In addition, the platform must also have an extensive partnership with delivery services like JNT, SPX Express, and GrabExpress in case of buyers in long distances to ensure fast and reliable shipping. Lastly, community and marketplace exposure must also be studied to determine whether such platforms have a solid base of users and buyers to reduce costs for extensive marketing.

    3. With live selling, there is real-time interaction where potential buyers can answer questions and instantly address concerns and clarifications regarding a featured product. Sellers can even answer their questions while directly convincing them to buy the product. In addition, live sellers can utilize strategies such as creating an atmosphere of “fear of missing out” to their viewers, turning them into miners by creating a sense of urgency, and motivating them to purchase by offering exclusive deals and flash sales. Live sellers can even create a story behind their products, showcasing emotional approaches to their buyers. Lastly, live selling creates community building, fostering engagement through shoutouts, live chat, and polls.

    Furthermore, despite these advantages, there are also technical challenges that must be overcome. Therefore, live sellers must ensure that they can choose the right platform for selling, especially where their target market is usually active. They must also be able to organize and plan their content to prevent disorder and result in a smooth flow of live selling. In this case, they must also be able to prepare their equipment and setup to minimize probable technical difficulties.

    Overall, despite the preparations, live selling can still be challenging. Live sellers, though, can overcome these and implement this strategy effectively by being calm and showcasing their engaging personalities. They must minimize panic when such difficulties arise and assure the viewers that everything will be fine and that the live will push through and continue as planned.

    4. Content creation allows Jojo to connect personally with his target audience, differentiate his business from his competitors, and position the brand in the industry. This is also the case with small businesses, as they are given the venue to communicate their story, mission, and values. Consistency in how they voice out and create an image for their target market creates credibility and transparency, building brand identity and customer trust.

    For Jojo Vito Designs Gallery, it is commendable that he has focused on the angle of producing content related to gardening tips and DIY projects involving his products, given that he decided to create plant jars during the peak of the pandemic, which has sparked the interest and increased purchasing activities from his niche target market. This has made an impression that he is an expert in this niche and has gained an audience interested in home improvement and gardening. Since he linked his blog posts to his e-commerce site, it drove traffic and increased sales. As Masskara festivities have come back originally, the owner can do creative decor ideas using his plant jars and even incorporate these into vibrant festival setups. With this, it would be best to continue producing related and interactive content for audience engagement and customer purchase.

    5. Email marketing maintains communications with customers despite their inactivity in purchasing. It keeps them updated about the business and fosters customer relationships, even during crises. This ensures that small businesses can still add value by providing tips, tutorials, and even inspirational messages. With this, various strategies must be employed to create effective email campaigns. First, by acknowledging the challenges customers face during crises, the right way to communicate with customers would often be the result. Instead of hard-selling, small businesses can indicate how they can help their customers. Second, clear and concise messaging also helps as it avoids overwhelming customers. Third, leveraging personalization by noting the recipient’s name and recommendations based on their transaction history with the business makes it more engaging and relevant. Lastly, it is necessary to offer practical solutions on how products and services can help their customers, whether in contactless delivery or virtual consultations.

    6. Partnerships with local influencers and other businesses expand reach, increase credibility, and foster community connections. As these influencers bring engaged audiences and other businesses opportunities for cross-promotional activities, it becomes beneficial for small businesses like Jojo Vito Designs Gallery, especially when this business collaborates with those with shared interests in gardening and home decor. This reflects the criteria that small businesses must consider when selecting partners. First is their alignment of values. Do they share the same interests, values, and mission as the business? Second is their audience relevance. Does their audience match your target market? Third is engagement quality. Does their audience really engage with what they promote? Fourth, reputation. Are they credible and trustworthy? Lastly, mutual benefit. Can the two parties benefit or gain value with such a venture?

    7. Various trends such as personalization, social commerce, sustainability, mobile optimization, and short video content have been the current trends in e-commerce. Personalization in the sense that there must be tailored product recommendations and experiences. Second, social commerce can be utilized by leveraging platforms like Instagram and Facebook for direct sales and engagement. Consumers now are conscious in terms of sustainability, so it is a must that small businesses also ensure them with their eco-friendly practices. Moreover, mobile optimization, especially in ensuring seamless shopping experiences on mobile devices, must also be incorporated for customers to give value in convenience. Lastly, the creation of short video content is a popular trend that is ongoing today, so it is a must for small businesses to produce valuable content that fosters engagement and boosts sales.

    Adapting to these trends while incorporating their strategies entails investing in digital marketing, storytelling through social media, adopting sustainable packaging, and enhancing customer service to build loyalty. Owners lacking the skills and capabilities to adapt to the trends must make an effort to study and upskill to be at par with their competitors. They must also embrace change and be flexible whenever necessary.

42. 

    Don Lesnar G. Benitez - BAMK-3E

    January 21, 2025 at 7:58 am

    Discussion Points for Students

    1. I specifically suggest to conduct an event by having a competition for Painting or Garden Layout and not just a workshop. For me, conducting this competition would be better by having an online registration/audition submitting their work, after they submit their work, an organizer or who’s incharge choosing some contestant will pick the best entry of their work. This could be done by posting it online specifically on Facebook, Instagram, or even Tiktok. By this event it could help promote Sir Jojo Vito’s small business, conducting this marketing strategy will literally caught some attention of many art enthusiast and I think this will really help to boost the business.

    2. There’s a lot of E-commerce platforms like Shopify, Wix, Squarespace and etc. But for me, Squarespace would be the best fit for Sir Jojo Vito’s business if he wants a platform with a lots of customizable templates, because his business focus is on professional and efficient designs. It works well for displaying excellent photos, making Sir Jojo’s stuff look great. Although it lacks Wix’s flexibility, it is simple to change and provides his business a professional, which is ideal for his creative brand.

    3. Live selling is like hosting a fun, interactive shopping event online. And I think showcasing product in action would make your customer believe because they see the product even if it is just online selling but at least they see it. And for technical challenges like for example, weak internet connection, you just need to conduct a dry run using your Wifi of Mobile Data to make sure it is stable to run your live selling. Live selling is a way of creating an engaged audience in addition to being a sales tool. Small businesses can use it as a chance to showcase their uniqueness and passion, making customers into loyal customers who return for the experience as much as the goods.

    4. For a small business like Sir Jojo Vito’s designs Gallery, Content marketing is like telling the story of your business in a way that makes people care about what you’re offering. Building Brand Identity, content marketing helps Jojo share who he is, what he stands for, and the inspiration behind his products. For earning customer’s trust, Jojo need to share his creative process, tips on mask care, or even behind the scenes stories, because this will shows the customers that he is knowledgeable and passionate about his craft. And for the content that would help for Sir Jojo Vito’s target audience, I think cultural content would be best somehow Because Sir Jojo’s masks are connected with the colorful Masskara Festival, he can post about Filipino culture, the festival’s history and importance, and how his works honor this tradition.

    5. Sharing updates for a small businesses like Sir Jojo Vito, he can use email to inform his customers of updates regarding the launch of new products, plans for reopening, or the availability of online shopping. And for strategies for an effective Email Campaigns, being Genuine and Empathetic during tough times, sincerity is valued by people. Emails should be written in a kind, conversational style that understands the difficulties that everyone is facing and provides encouragement or support.

    6. Partnering with local influencers or other businesses would be a better help to improve and boost Sir Jojo Vito’s small business. Teaming up with a friend who have many connections that can help the business is a game changer, this could literally help the business to expand. Credibility and Reputation is also important when looking for a partner in business. partners should be well regarded in the community. A trustworthy partner reflects positively on his brand, while a bad reputation could bring you down badly.

    7. As of now, I think E-commerce has grown a lot since the pandemic, and small businesses like Sir Jojo Vito designs gallery need to stay on top of trends in order to succeed. For me Sustainable and ethical practices would be a great fit for his small business after experiencing the pandemic. Most of the customers right now are looking for eco-friendly products and brands that care about the environment and their community. So in order to adopt it, he needs to highlight any sustainable materials or eco-friendly practices Sir Jojo uses in his work. Sharing these efforts through blogs, posts, or labels on his website will appeal to conscious shoppers.

43. 

    Erl Lorenz Cepeda, 3C

    January 21, 2025 at 6:51 am

    1. Jojo Vito Designs Gallery can boost their online presence by using targeted social media advertising to connect with specific demographics and interests, ensuring their content resonates with potential customers. Engaging storytelling through various formats, along with collaborations with micro-influencers, can enhance brand relatability and credibility, while interactive events like Q&A sessions and giveaways foster community engagement and loyalty. Additionally, utilizing analytics tools on social media platforms allows businesses to gain insights into audience behavior, helping them refine their strategies for improved engagement and conversion rates.
    2. When evaluating e-commerce platforms for Jojo’s business, he should prioritize ease of use to ensure a simple setup and management process without requiring extensive technical skills. It’s also important to consider secure payment processing options, customizable templates for showcasing his products, and robust inventory management tools for efficient order fulfillment. Additionally, built-in marketing features like SEO optimization and social media integration will be crucial for attracting traffic and engaging customers effectively.
    3. Live selling boosts customer engagement by providing an interactive platform for businesses to showcase products, answer questions, and connect personally with viewers in real-time. Small businesses can effectively adopt this strategy by selecting user-friendly live streaming tools that integrate with their e-commerce sites and by conducting practice sessions to address any technical challenges. Promoting live events in advance through social media and email, along with adapting content based on viewer feedback, can help attract a larger audience and strengthen customer loyalty.
    4. Content marketing plays a vital role for Jojo Vito Designs Gallery, as it helps build brand identity and cultivates customer trust by delivering valuable and relevant information that resonates with the target audience. By sharing engaging content, he can highlight his expertise in gardening and home decor, positioning himself as a trusted resource for customers seeking inspiration and advice. Effective content types for Jojo’s audience could include how-to guides on plant care, DIY project tutorials featuring his products, and visually appealing blog posts that showcase customer testimonials and success stories. Additionally, video content that demonstrates product usage and live Q&A sessions can boost engagement and foster a personal connection with potential buyers. Ultimately, consistent and authentic content marketing can enhance Jojo’s brand presence and promote customer loyalty in a competitive landscape.
    5. Digital marketing serves as a vital tool for small businesses to maintain customer relationships during crises, such as a pandemic, by providing a direct communication channel that keeps customers informed and engaged. By segmenting email lists to tailor content to specific interests and behaviors, businesses can enhance relevance and personalization, while regular newsletters featuring updates, promotions, and valuable content help foster community and keep the brand top-of-mind. Additionally, incorporating engaging visuals and clear calls-to-action, along with analyzing email performance metrics, allows businesses to refine their strategies and ensure their campaigns effectively resonate with their audience.
    6. Partnering with local influencers or businesses can greatly enhance marketing efforts by tapping into their established audiences and credibility, thereby increasing brand visibility and trust. It’s important to choose collaborators who align with Jojo’s brand values and target market, focusing on their audience demographics, engagement rates, and relevance to the gardening and home decor niche. Effective communication of goals and expectations is vital to ensure mutual benefits and successful outcomes for both parties involved in the partnership.
    7. Jojo Vito Designs Gallery should focus on the increasing demand for personalized shopping experiences, utilizing data analytics to better understand customer preferences. The growing emphasis on sustainability offers an opportunity to align product offerings with consumer values by highlighting responsible sourcing and production methods. Additionally, adopting omnichannel retailing and incorporating emerging technologies like augmented reality can create engaging and immersive shopping experiences that foster customer loyalty.

44. 

    Josh Ledesma, 3D

    January 21, 2025 at 6:07 am

    1. Social Media Marketing can capture customers’ attention by using social media posts and showcasing products on platforms like Facebook, Instagram, and even TikTok. Leveraging social media amidst competition can greatly increase your interactions with your customers. Using interactive features like polls and live Q&A will also provide you better feedback on how to address your customers wants and needs. If given the opportunity, collaborate with local influencers so that you can reach niche audiences.

    2.Some features Jojo should consider are, ease of use for both the administrator and customers, mobile responsiveness to provide a seamless experience on mobile devices, multiple payment options to increase the amount of potential sales, customization options so that you can tailor your page and increase its functionality. Examples of e-commerce platforms here in the Philippines include Lazada and Shoppee.

    3. Live selling boosts engagement through real-time interactions with customers and allows you to address any concerns on the spot. Make sure before you start selling on live that you have a stable internet connection, good lighting and audio quality, and test your equipment beforehand.

    4. Content marketing builds brand identity and trust which will decide how your business will retain its customers and how you will be viewed by newcomers. Providing visual content like, high quality images and videos, testimonials and product reviews, and shoots from behind the scenes will give the customers an idea of what kind of brand or company you are.

    5. Emailing your customers is very efficient and helpful, especially in times where the customers are out of reach. This method of marketing allows you to stay connected with your customers and continue to assist them and address any concerns they may have.

    6. Leveraging partnerships by collaborating with influencers can amplify the marketing of your own business. When considering partnering with other businesses or social media influencers you always have a set criteria that aligns with the values of your own company and your goals.

    7. Many companies have transitioned or have put themselves on E-commerce platforms so Jojo should always look to increase his customer engagement on all the major social media platforms and also increase the functionality and visual appeal of his e commerce platform.

45. 

    Cristine Pearl Toroy 3C

    January 21, 2025 at 5:42 am

    1.
    Mobile-friendly
    Aethetically pleasing
    Dynamic website
    – should be Jojo Vito Designs Gallery’s top priority in order to improve its online visibility and effectively compete. Social media sites like Facebook, Instagram, and Pinterest are essential for exhibiting artwork, interacting with art lovers, and creating a brand community. Engagement will be increased with a content strategy that includes interactive material, artist features, behind-the-scenes looks, and high-quality photos. Email marketing, influencer marketing, and content marketing are other digital marketing techniques. Jojo Vito Designs Gallery may improve content, and guarantee compatibility with its business objectives by monitoring the effectiveness of these initiatives.

    2. Platforms such as Shopify, WooCommerce, Squarespace, Wix, and BigCommerce also on tiktok, and Instagram should be taken into account by Jojo Vito Designs Gallery while selecting an e-commerce solution. Prioritize characteristics like scalability for future expansion, built-in marketing tools for expanding the audience, mobile optimization for a smooth experience across all devices, visual appeal for presenting artwork, and secure payment processing. It’s also important to take into account pricing, client service, and tool integration. The platform that best meets Jojo Vito Designs Gallery’s needs and aids in growing its online presence can be chosen by carefully weighing these aspects and contrasting price schemes.

    3. Through the creation of an engaging and customized purchasing experience, live selling can greatly increase client engagement. It enables companies to give direct answers to inquiries, display products in real time, and establish credibility with genuine demonstrations. This approach may be used by small businesses by selecting the appropriate platform (such as Facebook Live or Instagram Live), creating interesting content that shows the advantages of the product and answers consumer questions, and incorporating interactive features like surveys, Q&A sessions, and giveaways. Investing in dependable equipment, practicing beforehand, and having a contingency plan are all ways for firms to overcome technological obstacles. Through the use of live selling and the resolution of possible challenges, small businesses can establish a vibrant and captivating shopping experience that boosts revenue and forges closer bonds with clients.

    4. For small businesses like Jojo Vito Designs Gallery, content marketing is essential because it demonstrates expertise and personality, which helps to develop brand identification and client trust. Superior content builds client loyalty by positioning the gallery as an authority in the art world. Effective content for Jojo Vito’s target audience consists of high-quality photos and videos of the artwork, artist profiles and interviews, behind-the-scenes gallery tours, blog entries about art history or techniques, and interesting social media updates. By being transparent and providing useful information, this comprehensive strategy creates a strong brand identity and cultivates trust.

    5. Email marketing is a lifeline for small businesses during crises like a pandemic, allowing them to stay connected with customers when other communication channels are disrupted. By sending regular, personalized emails that offer value and support, businesses can maintain a sense of community and build trust. Effective strategies include providing updates on operations, offering helpful resources, sharing inspiring content, and expressing empathy. Personalized messages, clear calls to action, and a focus on providing value will help small businesses nurture customer relationships and emerge stronger from challenging times.

    6. Partnering with local influencers or complementary businesses significantly amplifies marketing efforts by reaching new audiences and enhancing brand credibility. Influencers extend reach through their established following, while business partnerships offer cross-promotion opportunities. When selecting partners, consider their alignment with your brand values, target audience overlap, engagement levels, and authenticity. A strong partnership should be mutually beneficial, driving increased visibility and brand awareness for all involved.

    7. Post-pandemic, small businesses like Jojo Vito Designs Gallery should watch trends like the rise of social commerce, personalized shopping experiences, the increasing importance of sustainability, and the continued growth of mobile commerce. Adaptation involves integrating social media selling platforms, using data to personalize marketing, highlighting eco-friendly practices, and optimizing the website for mobile users. Embracing these trends will ensure Jojo Vito remains competitive and relevant in the evolving e-commerce landscape.

46. 

    Mark Jun Dela Cruz

    January 21, 2025 at 4:48 am

    1. Small businesses like Jojo Vito Designs Gallery can adopt several digital marketing strategies to boost their online presence. One fundamental approach is search engine optimization (SEO), which involves optimizing the business’s website with relevant keywords to improve visibility on search engines. Additionally, utilizing social media platforms like Instagram, Facebook, and Tiktok can effectively showcase products visually, engaging customers through content. Social media marketing can be particularly potent amid intensified competition. Jojo can employ targeted advertising to reach specific demographics, engage in community-building activities through interactive posts, and leverage user-generated content to enhance credibility.

    2. When selecting an e-commerce platform, Jojo Vito Designs Gallery should consider features to ensure it meets their needs. Key factors include ease of use, customization options, payment gateways, and mobile optimization. enabling businesses to set up online shops with minimal technical knowledge. Additionally, Jojo should evaluate inventory management capabilities, the ability to integrate with social media and marketing tools.

    3. Live selling is a powerful tool for enhancing customer engagement, as it allows for real-time interaction between sellers and customers, fostering a more personal shopping experience. Small businesses can implement this strategy by utilizing platforms like Facebook Live or Instagram Live or also Tiktok Live to showcase products while interacting directly with viewers. However, technical challenges such as internet connectivity issues and equipment quality must be addressed. Businesses can overcome these hurdles by investing in reliable technology and rehearsing presentations to ensure smooth delivery. Additionally, promoting these events beforehand can attract a larger audience and foster anticipation.

    4. Content marketing is vital for small businesses as it helps in building brand identity and establishing customer trust. For Jojo Vito Designs Gallery, creating high-quality content such as blog posts, video tutorials, and design tips can position the brand as an authority in the design space. This type of content not only engages the audience but also provides value that can enhance customer loyalty. Effective content types for Jojo’s target audience might include lifestyle blogs that resonate with their client, social media posts that highlight customer stories and design transformations, and how-to guides that demonstrate the use of products. Such content fosters a community around the brand and encourages customer interaction.

    5. Email marketing is instrumental in helping small businesses maintain customer relationships during crises, such as the COVID-19 pandemic. Through regular updates, businesses can keep their customers informed about new products, promotions, and operational changes, reinforcing the brand’s presence in customers’ minds. To create effective email campaigns, Jojo should segment their email list to tailor messages based on customer preferences and behaviors. Additionally, sharing valuable content and exclusive offers can incentivize engagement and bolster customer loyalty.

    6. Partnerships with local influencers or other businesses can significantly enhance marketing efforts for small businesses like Jojo Vito Designs Gallery. Influencers can provide access to a broader audience that trusts their recommendations, while collaborations with other businesses can lead to cross-promotional opportunities, enabling shared resources and customer bases. When selecting partners, Jojo should consider alignment of brand values, audience demographics, and engagement levels of the partners’ followers. Effective partnerships should feel authentic to the audience and should enhance the overall customer experience.

    7. As e-commerce continues to evolve post-pandemic, small businesses like Jojo Vito Designs Gallery should keep an eye on emerging trends. The rise of personalization and the use of data analytics to deliver tailored customer experiences will be critical. Furthermore, sustainability is increasingly influencing purchasing decisions, also incorporating eco-friendly practices and products into business models that resonates with consumers. The integration of augmented reality (AR) in e-commerce can provide customers with immersive shopping experiences, which is particularly beneficial for design-focused businesses. Jojo can adapt to these trends by investing in technologies that enhance interactivity on their platforms and by staying attuned to customer preferences and behaviors.

47. 

    Joshua John Limco, 3B

    January 21, 2025 at 1:41 am

    1. Using social media to share engaging posts, behind-the-scenes content, and host live selling events to connect with customers. Collaborating with influencers adds authenticity and helps stand out.

    2. Sir Jojo should choose platforms like Shopee or Lazada for their ease of use, and payment features. A platform that simplifies inventory and order management is key.

    3. Live selling builds excitement and allows real-time interaction. ensuring a stable connection can help small businesses handle technical issues effectively.

    4. Content like DIY tips, product stories, and tutorials builds trust and showcases Jojo’s creativity. Visual, relatable posts resonate well with his audience.

    5. Emails keep customers engaged with updates, discounts, and tips. Personalization and clear subject lines make campaigns more effective.

    6. Partnering with relatable influencers or brands helps reach new audiences. Choose those with shared values and genuine engagement.

    7. Trends like Augmented Reality for product trials and eco-friendly practices are growing. sir Jojo can use these to offer unique, sustainable shopping experiences.

48. 

    Theresse Alolor, 3B

    January 20, 2025 at 6:33 pm

    1. In today’s digital age, utilizing various social media platforms is essential for businesses. To enhance their online presence they can use Facebook, Instagram and TikTok. These social media platforms can help small businesses like Jojo Vito Designs Gallery to showcase and advertise their products, as well as connect and interact with their customers. By posting behind-the-scenes product creation, posting images, creating reels/videos and customer testimonials. To being active in responding inquiries, comments and reading feedbacks to promote brand awareness. Also, they can collaborate or invite some of influencers to promote and advertise their products. By using these platforms, it can reach its global and potential customers.

    2. When evaluating e-commerce platforms, Jojo’s should look for features that are beneficial to small businesses, such as user-friendly interfaces, customizable templates, secure payment processing, and mobile compatibility. Platforms such as Shopify, WooCommerce, and Etsy provide varying benefits, but ease of setup and social media integration are critical for Jojo’s needs. Additionally, having good customer service can help you navigate any challenges that arise as the business expands online.

    3. Live selling is a real time interaction between the business and its audiences. Creative or entertaining live selling is a strategy that can boost viewers curiosity and convince them to make purchase on the spot. In order to implement a live selling effectively, small business should invest in high quality phones or equipment, or must have stable internet connections and back up connections such as mobile data.

    4. Content marketing is essential for small businesses because it helps them to build a strong brand identity and gain customer trust. For Jojo’s, creating engaging content like DIY projects, gardening tips, and behind-the-scenes stories about its artistic process can resonate well with his audience. Visual content, such as photos and videos, would be the most effective, as they grab attention and make it easier for people to engage with the business.

    5. Email marketing is an effective marketing strategy to have a direct communication with your customers. This helps small businesses to keep in touch with its customers by sending product updates, promotions, and offering discounts. Small business can send personalized contents that resonates each customers and a call to action that encourages readers and potential customers to visit its online store or page.

    6. Collaborating or leveraging partnership towards local influencers can enhance sales and can attract potential customers by the recommendations of the influencers. When choosing a partner, the company should ensure that their potential partner shares the same values and interests in order to meet the needs of its customers, thereby strengthening the relationship between the brand and the audience, fostering a sense of trust and loyalty that can benefit both parties.

    7. In my view, as e-commerce continues to evolve, small businesses like Jojo Vito Designs Gallery should stay attuned to emerging trends. While the business is already well-known for its iconic MassKara masks, home decor, custom trophies, vibrant plant pots, garden accessories, and unique art pieces, they can continue to thrive by continuously improving their product offerings, such as incorporating new home décor trends that complement their existing products. Moreover, as sustainability becomes increasingly important to consumers, Jojo Vito Designs Gallery can highlight its eco-friendly practices to attract environmentally conscious buyers. By adapting to these trends and integrating them into its digital strategy, Jojo Vito Designs Gallery can ensure that the business remains competitive and relevant in the evolving e-commerce landscape.

49. 

    Anjelo Milabo

    January 20, 2025 at 3:58 pm

    1. Digital Marketing Strategies for Small Businesses

    Social Media Marketing:
    Targeted Advertising: Utilize platform-specific advertising tools (e.g., Facebook Ads, Instagram Ads) to reach the right audience with precise demographics and interests.  
    Engaging Content:
    High-quality visuals: Showcase unique designs with stunning photography and videos.
    User-generated content (UGC): Encourage customer photos and reviews.
    Interactive content: Run contests, polls, and Q&As to boost engagement.  
    Live videos: Conduct product demonstrations, artist interviews, and behind-the-scenes glimpses.  
    Social Listening: Monitor brand mentions, customer feedback, and competitor activity to identify trends and address concerns.  
    Influencer Collaborations: Partner with relevant influencers to reach a wider audience and build credibility.  
    Search Engine Optimization (SEO):
    Keyword research: Identify relevant keywords and phrases that potential customers use to search for products like theirs.  
    On-page optimization: Optimize website content (product descriptions, blog posts) with relevant keywords, high-quality images, and clear calls to action.  
    Off-page optimization: Build high-quality backlinks from reputable websites to improve search engine rankings.  
    Content Marketing:
    Blog posts: Share design inspiration, artist stories, and informative articles related to art and design.
    Guest blogging: Contribute articles to relevant online publications to increase brand visibility.
    Email marketing: Build an email list and nurture leads with targeted campaigns.  
    Paid Advertising:
    Google Ads: Run targeted ads on Google Search and Display Network to reach potential customers actively searching for products like theirs.  
    Social media ads: Utilize targeted ads on platforms like Facebook, Instagram, and Pinterest to reach specific demographics and interests.  
    2. E-Commerce Platforms for Small Businesses

    Popular Options:
    Shopify: User-friendly platform with a wide range of themes, apps, and integrations.
    Squarespace: Known for its beautiful templates and ease of use, suitable for visually-driven businesses.  
    Etsy: Specific to handmade and unique items, with a built-in community of buyers.
    WooCommerce (WordPress plugin): Highly customizable and scalable, offering great flexibility.
    Features to Consider:
    Ease of use: User-friendly interface with intuitive navigation and minimal technical expertise required.
    Mobile responsiveness: Ensure the online store looks great and functions seamlessly on all devices.  
    Payment gateway integration: Seamless integration with popular payment processors (e.g., PayPal, Stripe).
    Shipping and fulfillment options: Flexible shipping options and integrations with shipping carriers.
    Marketing and SEO tools: Built-in tools for SEO, email marketing, and social media integration.
    Customer support: Reliable customer support with readily available resources and assistance.
    Scalability: Ability to grow and expand the online store as the business grows.
    3. Enhancing Customer Engagement with Live Selling

    Benefits:
    Real-time interaction: Direct interaction with customers, answering questions and addressing concerns in real-time.
    Building community: Fostering a sense of community and excitement around the brand.  
    Product demonstrations: Showcase products in detail, highlighting unique features and benefits.
    Exclusive deals and promotions: Offer limited-time discounts and exclusive deals during live sessions.
    Effective Implementation:
    Choose the right platform: Utilize platforms like Facebook Live, Instagram Live, or dedicated live streaming platforms.  
    Promote live sessions: Announce upcoming live sessions through social media posts, email newsletters, and website banners.
    High-quality production: Ensure good lighting, sound quality, and a professional-looking setup.
    Engaging presentation: Be enthusiastic, interactive, and knowledgeable about the products.
    Address technical challenges: Test equipment beforehand, have a backup plan for internet connectivity issues, and be prepared to troubleshoot technical glitches.
    4. Content Marketing for Small Businesses

    Importance:
    Building brand awareness: Establishing a strong brand identity and positioning the business as an authority in the industry.  
    Driving website traffic: Attracting organic traffic to the website through search engines and social media.
    Generating leads and sales: Nurturing potential customers and converting them into paying customers.
    Building customer relationships: Fostering trust and loyalty by providing valuable and engaging content.
    Effective Content Types:
    Blog posts: Share design inspiration, artist stories, behind-the-scenes glimpses, and informative articles related to art and design.  
    Visual content: High-quality images and videos of products, design processes, and customer testimonials.
    Infographics: Present design trends, tips, and statistics in a visually appealing and easily digestible format.
    Social media posts: Share engaging content, run contests, and interact with followers on social media platforms.  
    Video content: Create short videos showcasing products, artist interviews, and design tutorials.
    5. Email Marketing Effectiveness During Crises

    Maintaining Customer Relationships:
    Provide valuable information: Share relevant updates, tips, and resources related to the crisis.
    Offer support and assistance: Provide flexible return and exchange policies, offer discounts or promotions, and express empathy for customers.
    Maintain open communication: Keep customers informed about business operations, shipping delays, and any other relevant updates.  
    Build community: Encourage customer interaction and feedback through email campaigns.
    Effective Email Campaign Strategies:
    Segmentation: Divide your email list into segments based on customer demographics, purchase history, and engagement levels.
    Personalization: Tailor email content to the specific interests and needs of each segment.  
    Clear and concise messaging: Keep emails short, to the point, and easy to read.
    Strong calls to action: Include clear and compelling calls to action (e.g., “Shop Now,” “Learn More,” “Contact Us”).  
    Mobile optimization: Ensure emails are optimized for viewing on mobile devices.
    Track and analyze results: Monitor email open rates, click-through rates, and conversion rates to track campaign performance and make necessary adjustments.  
    6. Leveraging Partnerships

    Amplifying Marketing Efforts:
    Increased reach: Access a wider audience through the partner’s existing network.  
    Enhanced credibility: Build credibility and trust by partnering with reputable businesses and influencers.
    Cross-promotion: Leverage each other’s platforms and resources for cross-promotion.  
    Shared resources: Pool resources and expertise to achieve common marketing goals.
    Criteria for Selecting Partners:
    Target audience overlap: Ensure the partner’s target audience aligns with the business’s target audience.
    Brand alignment: Ensure the partner’s brand values and image align with the business’s brand.
    Reputation and credibility: Partner with reputable and trustworthy businesses and influencers.  
    Track record of success: Choose partners with a proven track record of successful marketing campaigns.
    Mutual benefit: Ensure the partnership is mutually beneficial for both parties.
    7. Future E-Commerce Trends

    Live Shopping: The continued growth of live shopping experiences, including interactive features like live Q&As, product demonstrations, and virtual try-ons.
    Personalization: Increased focus on personalized shopping experiences, including personalized product recommendations, targeted ads, and customized offers.
    Social Commerce: The integration of e-commerce within social media platforms, allowing users to discover and purchase products directly within their social media feeds.  
    Voice Commerce: The rise of voice-activated shopping through voice assistants like Amazon Alexa and Google Assistant.  
    Augmented Reality (AR) and Virtual Reality (VR): The use of AR and VR technologies to enhance the online shopping experience, allowing customers to virtually try on products or experience products in a virtual environment.  
    Sustainability: Increased demand for sustainable and ethical e-commerce practices, including eco-friendly packaging, carbon-neutral shipping, and support for fair trade and ethical sourcing.  
    Adapting Strategies:

    Embrace new technologies: Experiment with emerging technologies like live shopping, social commerce, and voice commerce.
    Prioritize customer experience: Focus on providing personalized and seamless shopping experiences.
    Invest in sustainability: Adopt sustainable practices and communicate your sustainability efforts to customers.  
    Stay informed: Continuously monitor industry trends and adapt strategies accordingly.

50. 

    Hazel Marie S. Obando

    January 20, 2025 at 3:58 pm

    1. Numerous digital marketing techniques are available for small firms to improve their internet visibility. Select the platforms with the highest activity levels of your audience. Create a community by interacting with your followers, sharing interesting material, and running targeted advertisements. Making video contents is also a way to improve online presence. Purchase brief, captivating videos to showcase goods, services, or client endorsements. They should also know the strengths of each social media platforms what are their strengths. High quality content is also important. Provide your audience with valuable content that is both aesthetically pleasing and captivating. Make use of a variety of media, including live streaming, tales, photos, and videos.

    2. Features Jojo Vito should consider are visually appealing, inventory management and shipping and fragile item handling. Select a platform that offers top-notch image galleries and templates to highlight the distinctive artistry its products like pots. Choose a platform where it allows about pages to share the inspiration behind every unique product. Features like local delivery/pickup for breakable items like pots, configurable packaging options, and shipping calculator support are all included.

    3. By fostering an engaging and dynamic shopping environment, live selling can greatly increase consumer involvement. This tactic enables companies to engage with clients directly, display products in real time, and create a sense of urgency that encourages quick transactions. Plan the content, highlight products’ distinctive features in detail. To keep the session interesting, incorporate stories, live demos, or behind-the-scenes material. Engage viewers by answering their questions, leaving comments, and pointing out names to get them interested. Use a mobile hotspot or cable connection for dependability, and test the speed of the connection beforehand.

    4. For small businesses, content marketing is essential because it helps create authority, build brand identity, and cultivate client trust. Jojo’s and other small businesses may stand out from the competition, establish a connection with their audience, and foster loyalty by providing high-quality, relevant, and captivating content. Visual content, excellent pictures or films that highlight minute details like masks and pots from various perspectives and brief explanations of how the pots or masks are made or arranged in a room. Storytelling, showcase the craftsmanship, show the entire creation process, from acquiring materials to finishing touches.

    5. Email marketing is a powerful tool for small businesses to maintain customer relationships during crises like a pandemic. It allows businesses to communicate directly with their customers, provide timely updates, and build trust during uncertain times. Segmentation of audience, Segment your email list according to demographics, past purchases, or consumer preferences. Tailor messages to different segments, ensuring relevance and increasing engagement. Provide value by sharing useful and actionable information such as updates on delivery, offer discounts or loyalty rewards. Be consistent but not overwhelming.

    6. Working together with local companies or influencers can greatly increase marketing efforts by boosting credibility, reaching a wider audience, and encouraging community involvement. Audiences have grown to trust local businesses or influencers. By collaborating with them, you can access these networks and expose yourself to new possible clients. Your brand gains credibility when you work with a well-known local person or company because consumers see the collaboration as an endorsement. Make sure the hobbies, geography, and shopping habits of their audience align with those of your target group. Do some research on their online and community reputation. Keep your brand’s reputation intact by avoiding partners who have a history of controversy or bad reviews. For genuine collaborations, work with people who share the goals and principles of your brand. Verify that the caliber of their material such as images, videos, tone, and style complies with the requirements and aesthetic of your company.

    7. Utilize captivating images, videos, and live streaming to highlight your offerings. Make use of tools such as TikTok Shopping and Instagram Shops. To increase reach, work with influencers. Customers are becoming more receptive to ethically sourced products and regional craftspeople. Highlight the history of Jojo Vito Designs Gallery and highlight the regional artistry and cultural influences that go into your creations.

51. 

    Arabella Gracie Jhem Cochesa, 3B.

    January 20, 2025 at 3:53 pm

    Arabella Gracie Jhem Cochesa, 3-B.

    1. Digital Marketing Strategies

    Influencer Marketing is one of the best tool to promote your brand and it can help you gain and engage more customers that will build to strong social media presence of your brand. They also have a large following in their social media accounts and publishing content to promote products and services.

    2. E commerce Platforms

    •Tiktok Shop
    •Shoppee
    •Lazada
    •Shopify
    •eBay
    •Amazon

    When choosing an e-commerce solution, reliable 24/7 customer support is really important for resolving any issues of the customers. It is also important to weigh the features, costs, and advantages of each platform offers.

    3.Customer Engagement

    Live selling allows you to interact with your customers through social media. You can easily demonstrate your product in real time and helps customers visualize how they might use the product that you want to offer. It can also engage more customers because most of us now are using social media platforms for easy access to all. For small businesses, implementing live selling effectively requires the right technical setup to overcome any technical challenges such as internet connectivity. Ensure a strong, reliable internet connection to avoid disruptions during the live session.

    4. Content Creation

    By creating valuable and engaging content, you can connect to your customers by providing them with content that they find useful, engaging, and relatable. Compelling video demonstration, promote your product on Tiktok by making a video content allows your business to showcase your products and services in creative way.

    5. Email Marketing Effectiveness

    It can be useful in every ways like reminding the consumers about the business offers such as, discounts, new products, and even promos. Since people are focused through online marketing, this strategy will effectively make the business grow knowing that the people now are most likely to go shopping online than the physical stores. Craft compelling subject lines to grab the attention of your customers. For example, “Exclusive 30% off Just For You”

    6. Leveraging Partnerships

    Influencer partnerships can help you to introduce your product to a larger audience because they already have loyal audience who trust their recommendations. Ensure the influencer you will be choosing has an audience that matches your target market.

    7. Future E-Commerce Trends

    Consumers increasingly expect a seamless shopping experience across multiple channels whether it is online, in-store, or via mobile apps and social media. Maintain a consistent brand presence across platforms like your website, social media, email, and marketplaces.

52. 

    Kristine Alvior, 3B

    January 20, 2025 at 3:52 pm

    1. With the use of social media platform, small businesses like Jojo Vito Designs Gallery can enhance their online presence. In this way, they can gain visibility in a crowded online marketplace. By creating a page and utilize the Facebook and Instagram, small businesses can promote their business through posting appealing pictures and persuasive captions. In this modern times, social media is a great opportunity for all businesses, this can be leveraged effectively by collaborating with influencers who also share the same passion and interest in the business. Consistent posting and updates for new and existing products, interact through comments, and as I have seen to other businesses online, they share behind-the-scenes of what they do, and how they sell their products to further engage their customers.
    2. As we all know, there are a lot of e-commerce platforms for small businesses. If Jojo would choose one, I think the first thing he is going to do is to know what he really needs, so that he would know what e-commerce platform would fit to his standards. After that, the features that he should consider are: mobile compatability to ensure that the websites and apps work well in devices. Easy to use because there are e-commerce platform that are confusing and hard for small business to learn and use. And payment processing options is also important for easy transactions. As I have searched online, there is a platform called “Shopify” that is ideal for small businesses because it is user friendly and there are options that offer to mamage the inventory and other things that needed for the business. This features can also be used by Jojo in his small business.
    3. Live selling is a powerful way of enhancing customer engagement because through this, seller can address the questions of customers instantly, showcase their products in real time, and build a personal connection. By overcoming technical challenges, business owners should invest in training on live streaming platforms, invest in stable internet, and high quality cameras for good quality video. Consistency of live selling schedule can also boost customer engagement and loyalty. Small business can also offer discounts during live streams for all valued customers to encourage more purchases. Respongding to comments and mentioning regular viwers will also create a sense of connection to the customers.
    4. Content marketing is really important for building trust and brand identity, most especially for small business because when content marketing is right, customers would relate and convince to support the businesses. As Sir Jojo mentioned to his blog about sharing stories and DIY tutorials of his pots, sharing gardening tips, and behind the scenes glimpses is also highly effective. Visual story telling through pictures, videos, and blogs can showcase his craftsmanship and inspire the customers to see the value of the products. Also, incorporating cutomers’ testimonials and reviews of the products builds credibility and trust of the customers.
    5. During crises like pandemic, email makerting is really a cost effective way for small business to maintain their relationships. Small businesses can use email campains to share products updates, valuable content, and promotions. Automated personalization emails is also a great way; addressing customers by name and recommendations based on their purchase history would definitely help customers feel valued. Sending updates regularly to all customers will ensure connection to the brand even if they are not shopping physically.
    6. Parnering with influencers especially local has been a trend now for they help boost the branding of the business and expand customers reach and enhance credibility. But, as business owners, they can’t just freely choose any influencers to promote their products. Businesses should consider the credibility of the partners if they possess good character and are known to so many people. In this way, businesses can gain access to new audiences and strengthen the appearance to local market.
    7. I think sustainable products and personalization should small businesses like Jojo Vito Designs Gallery should keep an eye on. The rise of online shopping after pandemic is greatly wild as customers increasingly shops on their phones. As sustainability becomes a priority now, promoting eco friendly products or services will be a great help to entice customers in buying it. Adapting to these changes and trends will make the small business remain competitive in this evolving e-commerce landscape.

53. 

    Morris Christian Gumsingan, 3C

    January 20, 2025 at 3:51 pm

    1. Small businesses can use digital marketing strategies that focus on reaching the most amount of people for the least amount of money. Social media platforms are free, and are one of the many ways businesses may begin to promote themselves. If they feel it is not enough, paid advertising on these platforms may also be used. Of course, the way these platforms are used directly affects the payout of customers; being a consistent and engaging online presence is a sure way to garner a community of customers and interested parties.

    2. Most local businesses would rely on Shopee or Lazada for selling. Food businesses also have the options to expand their customer base to Grab and FoodPanda users. When considering an e-commerce platform, Jojo should take into consideration the ease of the customer when using the platform, how safe are the available payment gateways, and if there are additional marketing strategies to be implored through these platforms.

    3. Live selling enhances customer engagement because it replicates the feeling of shopping in-store. When customer queries and requests are granted immediately (unlike through written communication), they are more likely to make the purchase. Live selling also better demonstrates the product and its features, and is also a way to build trust with the customer as they see the seller handling the product in real-time. The seller should allocate a small space or set-up specifically for live selling, with appealing backdrops and away from distraction. The seller should also be ready to interact and engage with customers who watch the live, and should be consistent with their selling schedules.

    4. Content marketing helps in establishing Jojo’s gallery as a cultural and artistic authority, gathering a niche customer base and building trust among customers. The nature of Jojo’s Gallery would suggest that the kinds of content made should reflect the services and products offered. Video tutorials can mimic the feel of real-life workshops, and story-telling posts can help in sharing the culture and heritage of the gallery. Featuring customer-sent photos of products and/or finished workshop pieces may also help in building trust within the community.

    5. Emails are some of the ways a small business can keep their customers updated with new products, promotions, and etc. Unlike posts on social media platforms, these are sent directly to customers and ensures that they are able to receive and see it. Email campaigns should be engaging and personal to the customer, making them feel more enticed to open and read the contents. Accessibility in the email should also be considered, like including direct links for promoted products. These should also be regularly scheduled.

    6. Partnerships with local influencers or even other businesses boosts the brand’s exposure and credibility. Marketing strategies done through partnerships generally reach a larger audience. When selecting partners, the business should always consider whether the partner aligns with their own values and audience demographics, have a strong online presence, and are somewhat relevant to the business’s niche.

    7. Some trends to keep an eye on would be the move towards sustainability, the use of social media platforms for e-commerce, or consistent packages like subscriptions that offer customer perks. Jojo Vito Designs Gallery should always observe strategies that not only garner customers but also align with their own values and branding so that they may remain authentic.

54. 

    Freyan A. Velasco BAMK 3D

    January 20, 2025 at 3:42 pm

    1. Use vibrant visuals and storytelling on social media to showcase products like MassKara masks and garden pots. Leverage Facebook and Instagram for live selling and engaging with the audience.

    2. Carousell offer user-friendly tools for showcasing Sir Jojo’s artistic products. Prioritize platforms with customization, payment integration, and mobile optimization.

    3. Live selling fosters real-time interaction and boosts sales. Sir Jojo can share product stories, offer discounts, and create a sense of urgency during sessions.

    4. Share gardening tips, DIY ideas, and behind-the-scenes stories through blogs and videos. Focus on inspiring and educating the audience to build trust.

    5. Send newsletters with exclusive offers, updates, and creative tips to maintain customer loyalty. Use personalized content to strengthen relationships.

    6. Collaborate with gardening or home decor influencers to expand reach. Choose partners who align with Sir Jojo’s brand and values.

    7. Sir Jojo should also look out for AR shopping to give customers the virtual simulation of the products created by him. Adapt by innovating eco-friendly designs and offering virtual product trials.

55. 

    Aubrey A. Arillo, 3B

    January 20, 2025 at 3:38 pm

    1. Leveraging social media is an effective digital marketing strategy to enhance small businesses’ online presence, especially more people spend their time on social media platforms. Doing features such as live selling and reels on platforms like Facebook, and Instagram can make businesses connect with customers online and make sales.

    2. He can use platforms like TikTok and Shopee because they are easy to use and popular with people/customers. He should choose ones with simple setup, payment options, and good customer support.

    3 . Live selling increases customer engagement by providing an interactive experience where he can showcase products, answer real-time questions, and create limited-time offers to drive sales just like in TikTok. Small businesses can implement this strategy effectively while overcoming technical challenges like ensuring good internet connection and testing the gadgets or other tools before going live.

    4. Content marketing is important for small businesses because it helps in terms of brand identity and building trust through sharing useful and engaging content as it can attract customers. For his target audience, he can create content like behind-the-scene stories/videos, product making/production, DIY tutorials, and cultural insights about MassKara.

    5. Email marketing helps keep customers connected during tough times by sharing updates, special offers, and helpful tips. He can send newsletters and product ideas to keep people interested and informed.

    6. Working with local influencers or businesses helps him reach more people, credibility and build trust. He should choose partners with the right audience, good engagement, and similar values.

    7. Small businesses like him can keep an eye on sustainable innovation where materials are repurposed creatively and eco-friendly products. They can also offer custom products, virtual workshops and DIY kits to create customers’ own projects base on their interests. They can adapt their strategies through partnership with other local businesses who offers unique creativity and sustainability.

56. 

    Adrian Yongque BAMK3B

    January 20, 2025 at 3:38 pm

    1. One way is to use paid advertising this will allow Jojo Vito Designs Gallery to reach certain or specific customers by buying advertising.
    2. There are several platforms that are used today, but the features to consider are that it should be easy to use such that you can search a specific product you are looking for and secure from hackers and other malicious users.
    3. Through online selling customers will have the chance to engage with the seller, and ask questions about the product and get the answers immediately. One problem or challenge is poor internet connectivity, so one solution is securing a strong internet connectivity before starting live selling.
    4. Content marketing is one of the most important step when going online this will ensure that you’ll have great customer engagement have their attention towards you products. I believe the most effective way is to have a content that is straightforward to always capture the attention of the customers immediately.
    5. Email marketing can help establish great customer relationship because with it the business can always communicate with its customers anytime and anywhere. Strategies that can be used are to collect and us data effectively and to communicate with the customers.
    6. Partnerships with local influencers can help gain more coverage of target audience. When selecting partners they should have a positive feedback from their followers and have great communication skills.
    7. Enter online selling through tiktok and also sell products individually on tiktok videos. Since the gallery already has the knowledge on online selling, I think they will find it easy to add tiktok in one of their online stores.

57. 

    Kent Gerry S. Diapen, BAMK 3B

    January 20, 2025 at 3:36 pm

    1. Digital Marketing Strategies

    Small businesses like Jojo Vito Designs Gallery can employ several digital marketing strategies to enhance their online presence, here are my suggestions:

    Social Media Marketing: Utilize platforms like Facebook, Instagram, and TikTok to showcase products, share customer testimonials, and engage with the community. Regularly posting high-quality images and videos of products can attract potential customers.

    Content Marketing: Create blog posts, videos, or infographics that provide value to the audience, such as DIY tips, design inspiration, or behind-the-scenes looks at the business.

    Paid Advertising: Consider using targeted ads on social media platforms to reach specific demographics. This can help increase visibility and drive traffic to the website. The downside on this one is “its too costly”.

    2. E-Commerce Platforms
    When evaluating e-commerce platforms, Mr. Jojo Vito should consider these following features:

    User-Friendly Interface: The platform should be easy to navigate for both the business owner and customers. As some of the Plantitas/Plantitos are not well verse when it comes to social media.

    Payment Options: Multiple payment gateways should be available to cater to different customer preferences such as Gcash, PayMaya and Bank Transfer to make it less hassle when transacting.

    Mobile Responsiveness: The platform should be optimized for mobile devices, as many customers shop via smartphones. Always check 24/7 to avoid negative feedback from the costumers.

    Integration Capabilities: Ability to integrate with social media, email marketing tools, and analytics platforms. As majority of the people nowadays used social media. For example, online shopping.

    3. Customer Engagement

    Live selling can significantly enhance customer engagement by:

    Real-Time Interaction: Customers can ask questions and receive immediate responses, creating a more personalized shopping experience.

    Demonstrating Products: Live demonstrations can showcase the features and benefits of products, making them more appealing.

    4. Content Creation

    Content marketing is crucial for building brand identity and customer trust. Effective content types for Mr. Jojo’s target audience may include:

    Tutorials and How-To Guides: Videos or blog posts that show customers how to use or style products.

    Customer Stories and Testimonials: Sharing experiences from satisfied customers can build credibility.

    Behind-the-Scenes Content: Showcasing the creation process or daily operations can humanize the brand.

    Seasonal Promotions: Content that highlights special offers or seasonal products can drive sales.

    5. Email Marketing Effectiveness

    Email marketing can help maintain customer relationships during crises by:

    Regular Updates: Keeping customers informed about new products, promotions, or changes in business operations.

    Personalized Offers: Sending tailored promotions based on customer preferences can increase engagement.

    To create effective email campaigns, Jojo should:

    Segment the Audience: Tailor messages to different customer segments based on their behavior and preferences.

    Include Clear Calls to Action: Encourage recipients to take specific actions, such as visiting the website or making a purchase.

    6. Leveraging Partnerships

    Expanding Reach: Collaborating with influencers/Bloggers can introduce the brand to new audiences.

    Co-Hosting Events: Joint events or promotions can attract more customers.

    When selecting partners, consider:

    Relevance: Ensure the partner’s audience aligns with Jojo’s target market.

    Engagement: Look for partners with high engagement rates rather than just a large following.

    7. Future E-Commerce Trends
    As e-commerce evolves post-pandemic, Jojo Vito Designs Gallery should keep an eye on the following trends:

    Sustainability: Consumers are increasingly looking for eco-friendly products. Highlighting sustainable practices can attract this demographic

58. 

    Fraulein Soron 3B

    January 20, 2025 at 3:31 pm

    1. Audience identification, Content Marketing and Social Media Marketing. Social media platforms can be utilized to their full potential if you are using the correct digital marketing strategies. You can keep your business on top if you are consistent, have the right audience, and have products that are an eye candy to your consumers.

    2. Shopee, Lazada. And Facebook is the most popular platform for Filipino consumers and Small businesses. Shopee and Lazada have a lot of benefits such as vouchers, and discounts that could attract consumers in buying bulk products. Whilst, Facebook makes it easier for the business and customers to communicate. Features to be considered are the security of the products.

    3. Live selling, mostly increases sales of the products most especially if it’s quality product and fun live seller. Taking into account that the world we’re living in is technologically active, live selling makes it easier for customers to buy products online instead of visiting stores, therefore, live selling is very effective in capturing the attention of customers.

    4. Images and Videos. Consumers preferred buying products that they can see and check before buying. BTS videos also capture audiences’ attention because they can see how the product was made. To increase brand awareness, it is important to be engaging and consistent so that you will reach a lot of audiences and you must use SEO just like Jojo Vito Designs Gallery, to gather audiences who search for the same word.

    5. Email marketing is effective in maintaining customer relationships for customers who don’t actively shop. You must include photos of your products that are pleasing to the eye together with its information so that your customers will know the different types of products that you have.

    6. Collaborating with influencers with big names could immediately increase your sales. During collaborations, it is important to choose influencers that embody your product and those who can relate to your product.

    7. They should look out for the trends themselves, because trends are changing from time to time, old becomes new and new becomes old, it is the same cycle. Other than that, it is also important to add your own touch of uniqueness to the trend, who knows, you may start your own trend.

59. 

    AALLIAH JANN DE LA CRUZ

    January 20, 2025 at 3:21 pm

    1. Small businesses can leverage social media (Facebook, Instagram) for targeted ads, live selling, and engaging content. Posting regularly, using interactive features, and telling compelling stories can help stand out in a competitive market.

    2. Jojo should consider platforms like Shopify or WooCommerce, focusing on mobile-friendliness, payment integration, and SEO features to boost visibility and manage inventory effectively.

    3. Live selling enhances engagement by allowing real-time interaction. Small businesses should ensure good tech setup, promote events in advance, and engage with the audience through live comments and feedback.

    4. Content marketing builds trust. Jojo should focus on tutorials, behind-the-scenes content, and DIY projects to connect with his audience and establish his brand as an expert in art and gardening.

    5. Email marketing can maintain customer relationships by sending personalized offers, updates, and valuable content. Segmentation and clear calls to action will make campaigns more effective.

    6. Collaborating with local influencers or businesses can expand reach. Jojo should choose partners with aligned values and an engaged audience to enhance brand credibility.

    7. Trends like personalized shopping, AI recommendations, and voice search are key. Jojo should adapt by offering personalized experiences and integrating sustainable practices into his business.

60. 

    Ron Christian Logatiman, BAMK 3B

    January 20, 2025 at 3:20 pm

    1. Jojo Vito employed various strategies taking advantage of the pandemic’s situation in order to boost his business, including social media marketing, for which he used platforms such as Facebook and his blogsite, fabasianlifestyle.com. Small businesses should take notes from his success; they may use social media for exposure via posting visually appealing content, running targeted ads, and interacting with their market. Their content however, must also be strategically positioned to gain enough traction for sales; simply choosing where to post is a crucial step in building on one’s market, because different online communities are bound to react differently to content, naturally. Implementing SEOs (search engine optimizations) is also practical to take advantage of social media platforms’ algorithm via associated keywords, making sure that posted content is more frequently pushed up and maintains relevance.

    2. There are certain factors to consider when choosing a platform for e-commerce; first and arguably the most important would be the platform’s popularity and how common it is to the general public, for easier recognition. Among these platforms include Facebook and Instagram for exposure and two-way communication, with Shopee also present to focus primarily on product sales. By using popular platforms, the interfaces are easier to interact with due to familiarity. Another thing to consider would be the payment methods, making sure they are accessible to the target market; obviously, it would not even be e-commerce in the first place if customers aren’t able to purchase their desired offerings. Common platforms for these transactions include GCash and Maya for local, and PayPal for international, although the latter is not as widely used within the Philippines.

    3. Live selling helps with customer engagement by allowing businesses to showcase their products, answering questions by people in real time, and strategically using limited-time offers to establish FOMO. (fear of missing out) For consistency, it’s best for businesses to set regular schedules for live selling, to help loyalize audiences; it gives viewers more chances to correctly anticipate the timing, and be present. During these sessions, it is also best to demonstrate the offerings, especially the most commonly availed ones, in order to effectively showcase what customers would be paying for, and of course exercise honesty in salesmanship. In online settings however, these may prove ineffective if not for quality technical equipment and utilities, such as a good router with stable internet connection, quality streaming equipment, and a good device to run the entire operation. These are necessary investments for any online business in order to minimize technical difficulties as much as possible.

    4. A creative but seemingly counterintuitive way to market through content creation would be to simply make regular videos, posts, and other media on different subjects, outside of what the business itself is centered on. However, in these types of media, the products and services offered by the business are to be shown on screen through the various activities done, items compared side-by-side, among other things. The frequent appearances of these offerings on popular mediums may instill familiarity to those watching, ingraining the products and/or services to their memory. On the more conventional side, posting tutorials and DIY projects may also prove to be effective, especially with the right offerings. These methods, which Jojo Vito himself employed, in contrast to the relatively longer term customer engagement wait of the former, associate more directly with the audience and are more straightforward in its approach. In this context as well, given Jojo Vito’s offerings, capitalizing on seasonal events such as Bacolod’s Masskara Festival and integrating it into the business’ marketing efforts may also help widen the scope of which audiences are attracted.

    5. While I personally do not pay attention to companies’ email marketing, I do believe that for the working population, it is an effective tool. Most of them primarily check their inboxes for news, inquiries from their boss, workmates, or subordinates, or in some cases they are the ones sending out emails themselves. With most of their time spent on the platform, they are more likely to notice updates and their status as customers, keeping them engaged with the business’ activities. A common technique used by businesses who do email marketing is personalizing content – the emails that the customer receives are based on their personal activities, and the business judges from that information to tailor to the customer’s needs. Occasionally there may even be offered discounts or promos to loyal customers.

    6. For a lot of startup businesses, exposure is among the most difficult things to manage, as the entity and its name are mostly unknown to the market, let alone the public. In life, in general, the harsh reality is that it’s almost impossible to climb the ladder if not for important connections. Due to this, it is important for businesses to partner with larger entities – be they other companies or even individual people with enough traction, in order to better expose the business to the market, though these may also require taking into account certain factors; partners cannot simply be anyone with a good reputable name, but have to be related to the business and what it offers – otherwise, there would be no significant enough connection for customers to understand one’s goals. For example, for a sports brand, it would be logical to partner with an athlete. For a food brand, it would be logical to partner with a reputable chef, etc. On top of all this, partners have to be credible enough in order to strike a good impression on the market and establish better trust.

    7. The most common e-commerce trend to look out for is the emergence of new technologies, be they for whatever use, so that those operating the business may be made aware of the latest equipment and etcetera, helping them keep up with the constantly changing market environment. This applies not only to Jojo Vito and other smaller businesses, but business entities as a whole, as technology is projected only to advance at an exponential rate in the next years to come. Another trend is the rise of personalized shopping experiences, wherein recommendations on one’s feed are tailored to fit the user, taking from the user’s online data to determine their preferences and frequent activities. This is very common in platforms such as Facebook and YouTube, as the algorithm is more likely to push up videos that it predicts you are more likely to click. In marketing this is a powerful tool for exposure, as well as convenience.

61. 

    Crisden Tanjusay

    January 20, 2025 at 3:15 pm

    Crisden Tanjusay, 3B
    1. The digital marketing strategies that can enhance their online presence are by creating engaging website articles and social media posts that showcased products and allowed for direct online purchases, a specific strategy used was live selling on social media platforms. By using social media platforms and building an email list to send out newsletters it enabled the business to connect and keep them engaged with their target market and potential customers. Additionally with the help of search engine optimization (SEO) and collaborations through partnerships with local influencers with the same interests enhanced the brand awareness.

    2. A few examples of an e-commerce platform that can be used are websites and on social media platforms, specifically Facebook. For the features that should be considered when choosing an e-commerce solution the e-commerce platform should be relevant, meaning that it is a platform that many people actively are on. Another feature is in the case of websites, it was a great move to enhance and make use of the search engine optimization (SEO) by incorporating related keywords into the website content to bring in more traffic especially when it is organic.

    3. How live selling can enhance customer engagement is through the comments section of the social media platform, for example during Facebook lives and possibly also on TikTok live as well. How small businesses can implement this strategy effectively is by learning from other fellow e-commerce competitors. The business can observe and learn with the power of the internet to use the tools effectively.

    4. It is important to make content marketing for small businesses in building brand identity and customer trust because since they are new to the market, they are not well known and reputable so the customers will not have the trust at first but when they are already well known and trusted it is crucial that the business maintains that relationship and connection with them. The types of content would be most effective for Jojo’s target audience would be regular updates on the products that they create, price updates and as well as documentation or the making process of the products.

    5. How email marketing can help small businesses maintain customer relationships during crises like a pandemic is that it helps to keep customers engaged even when they weren’t actively shopping. The strategies employed to create effective email campaigns should be engaging this could be featuring product updates, promotions, and tips for using the products.

    6. How partnerships with local influencers or other businesses amplify marketing efforts is that it can help boost in your business’s credibility, it can generate engaging content and overall it can enhance the reach of the like minded and same interest individuals and possibly inspire those who are not so interested become interested. The criteria considered when selecting partners should be alignment with the target audience, meaning that the influencer should share something in common with the business and even its viewers, it should be relevant to what the target audience.

    7. As e-commerce evolves post-pandemic, the trends that small businesses like Jojo Vito Designs Gallery should keep an eye on is more towards physical engagement. Since people are now allowed to go out and about, they will be more likely engaged if they can physically touch and use the products on hand. The strategies could include having open the design gallery showroom for the customers, they could possibly even conduct some sort of a tour around the store or gallery.

62. 

    Ma. Julia Nicole J. Flora BAMK 3C

    January 20, 2025 at 3:06 pm

    1. Sir Jojo used Facebook and Instagram to reach his customers. He posted photos, showed how he made his art, and even sold things live. This helped him build a real connection with people. The key is to be yourself and keep posting interesting things, especially when there’s a lot of competition.
    2. When contemplating on what e-commerce platform to use, small businesses must evaluate ease of use, customization, mobile optimization, and security features. Jojo Vito Designs Gallery needed a solution that allowed him to manage his business efficiently while staying true to his brand identity. Platforms like Facebook Marketplace offer the flexibility to do this. It’s about choosing one that balances functionality and accessibility. Making sure the store looked good on phones was important so people could shop easily.
    3. Live selling is important for certain businesses, especially, new or small ones. It helps you connect with people in a more personal and engaging way which was the case with Sir Jojo. It made things exciting for customers. But bad internet or video problems can ruin it, so you have to be prepared.
    4. Sir Jojo didn’t just post pictures of his stuff. He told stories about how he made things and gave people ideas on how to use them. People liked seeing the real side of his business. It built trust and made people want to buy from him.
    5. Email is a great way to stay in touch with customers. It’s underutilized by people but it is more helpful than most people realize. The key to making email marketing work is personalization. Instead of sending generic messages, businesses should focus on tailoring content to specific customer preferences. Sir Jojo made sure to send different emails to different people based on what they liked. For example, he gave gardening tips to people who bought his plant pots.
    6. Sir Jojo worked with people who were popular online and liked his art. This helped him reach more people. It’s important to choose people who really like your products. It’s about finding the right people to represent your brand
    7. As e-commerce continues to evolve, small businesses like Jojo Vito Designs Gallery must stay ahead of emerging trends. Sir Jojo needs to keep up with this. People want things made just for them, like custom masks. Sir Jojo can do that. He should also connect his online store with his real shop. Maybe he could do online classes or let people see how things are made. People care about the environment, so using recycled stuff is good for business

63. 

    Sirah Mari M. Cadenas BAMK3E

    January 20, 2025 at 2:53 pm

    Begin by developing a curated cultural gift guide highlighting artwork from the gallery, including items like the Masskara mask, plant pots for “plantitas,” and various paintings, ideal for the holidays or the Masskara festival in Bacolod City. Implement targeted advertisements on social media to attract potential customers, showcasing images and descriptions of the artwork along with their price ranges and gift-wrapping options. This approach can boost sales during peak seasons, promote cultural artworks, and offer inspiration for gift-giving.

    When evaluating the features, pricing, and advantages and disadvantages of various platforms like Shopify, WooCommerce, Wix, etc. it seems that BigCommerce provides more advanced features tailored for expanding businesses. However, it comes at a higher price and can be quite complicated to navigate. BigCommerce allows for extensive customization, giving users significant control over the design and functionality of their websites. It offers a wide array of built-in eCommerce features and is geared towards businesses anticipating growth, with strong support for high-volume sales. Despite its higher cost, investing in BigCommerce is worthwhile since it delivers value proportional to the price.

    Live selling has become an effective strategy for boosting customer engagement and increasing sales, especially for smaller enterprises. It combines real-time interaction, product showcasing, and an element of urgency that is often missing from traditional e-commerce sites. Promoting your products beforehand through social media, email, and website pop-ups targeted at your desired audience can provide exclusive offers and incentives to draw in viewers. To address technical issues, invest in high-quality equipment such as a camera and microphone, while also ensuring a stable and reliable internet connection to avoid disruptions during live streams, as an unstable connection is the main challenge faced by most live sellers. It is essential to have a contingency plan ready before going live, such as a pre-recorded message that explains any connection problems, since there is no guarantee that your internet will always perform well.

    Content marketing serves as an effective strategy for establishing brand identity, building customer trust, and ultimately increasing sales. Jojo’s Design Gallery focuses on unique, handcrafted home decor, art, and Masskara mask designs, with its target audience comprising homeowners, art enthusiasts, and gift shoppers. Content suggestions for Jojo’s Design Gallery include blog articles, as Jojo is a blogger, highlighting various styles and trends in home decor, custom trophies, and unique art pieces that reflect local craftsmanship. Ideas for social media content involve providing insights into the gallery’s operations, demonstrating how different pieces can be utilized in various settings to showcase their versatility and functionality, sharing testimonials from satisfied customers, engaging with followers by inquiring about their design preferences, gathering feedback on new items, offering design tips, and hosting contests and giveaways to create excitement among viewers.

    Email marketing serves as a powerful resource for small businesses such as Jojo’s Design Gallery to sustain customer connections during a crisis. By prioritizing empathy, clarity, and value, Jojo’s can leverage email to foster trust, offer support, and keep customers engaged even when face-to-face interactions are restricted ,by informing clients about any modifications in business operations, product availability, or shipping schedules. Address prevalent concerns and provide reassurance. Present discounts, promotions, or exclusive offers to show gratitude and encourage involvement. For example, “Stay Home, Stay Inspired – 20% off all home décor items.” Moreover, email marketing represents a long-term approach. Cultivating a robust email list and nurturing customer relationships through regular communication will yield benefits during tough times and afterwards.

    Collaborating with local influencers and businesses can greatly enhance marketing initiatives and drive growth within a community. It is vital to select the appropriate partners for successful collaborations; opt for those who align with your brand and target audience to ensure your marketing message reaches the right market. Seek out partners who demonstrate a strong level of engagement and influence within their community to effectively connect with and impact their followers. Additionally, choose partners who are open to collaboration and responsive to a smooth project execution and a positive working relationship. For example, Jojo’s Design Gallery could partner with a local furniture store, and this collaboration might include content creation, joint events, and even co-branded product lines.

    Artificial Intelligence (AI) and Augmented Reality (AR) are transforming the online shopping experience by offering personalized recommendations and product visualization .Jojo Vito can integrate AI-powered product recommendations on their website, suggesting users with relevant items based on their preferences. Additionally, utilizing AR technology allows customers to virtually “try on” designs, product or visualize how a piece would look in their space

64. 

    Kate B. Dalmacio, 3D

    January 20, 2025 at 2:51 pm

    1. In today’s digital-first world, small businesses like Jojo Vito Designs Gallery face both opportunities and challenges as they seek to enhance their online presence amidst growing competition. The key to standing out is leveraging effective digital marketing strategies that foster engagement, build brand awareness, and ultimately drive sales. By combining content marketing, SEO, email marketing, social media, and paid ads, small businesses can create a robust digital footprint. By maintaining consistency, actively engaging with followers, and utilizing live selling and influencer partnerships, small businesses can increase visibility and strengthen brand identity in a crowded e-commerce space.

    2. Selecting the right e-commerce platform is essential for small businesses like Jojo Vito Designs Gallery to establish a strong online presence. With numerous options available, businesses must consider features that align with their goals, budget, and technical capabilities.
    For Jojo Vito Designs Gallery, the ideal platform will balance affordability, functionality, and the ability to grow alongside the business. By focusing on these factors, small businesses can choose an e-commerce solution that supports their long-term success.

    3. Live selling enhances customer engagement by creating real-time, interactive shopping experiences, allowing customers to ask questions, receive immediate feedback, and make impulse purchases.
    Small businesses can implement this strategy by using accessible platforms like Instagram Live or Facebook Live, offering personalized product demos, and building a community through regular interactions.

    4. Content marketing is crucial for small businesses in building brand indentity and customer trust because it allows businesses to showcase their expertise, value and engage with their audience on deeper level.
    For Jojo’s Vito blog, the target audience is interested in lifestyle, personal development or niche hobbies types that would be most effective.

    5. In times of crisis, such as a pandemic, small businesses face significant challenges in maintaining customer relationships and sustaining operations.
    Email marketing emerges as a crucial tool to keep customers informed, engaged, and connected. It provides businesses with a direct, personal communication channel to update their audience, demonstrate empathy, and offer solutions during difficult times. By using effective email marketing strategies, small businesses can continue to build trust and loyalty, even when face-to-face interactions are limited.
    Regualr updates, engaging content and personalization. These strategies not only help businesses navigate the immediate crisis but also lay the groundwork for long-term customer relationships built on care, understanding, and value.

    6. Partnerships with local influencers or businesses can significantly enhance marketing strategies by leveraging the credibility, reach, and influence of trusted entities. Local influencers bring authenticity, engaging their established audience to promote products or services in a relatable way. Similarly, collaborations with other businesses enable mutual growth through shared resources and combined networks.
    When selecting partners, businesses must focus on relevance. The partner should align with their brand values, target audience, and industry for an authentic connection. Engagement is equally vital; partners with active, responsive followers can drive better results than those with large but passive audiences. Reputation matters, as the partner’s image reflects on the business.
    Lastly, collaboration potential is key; both parties should be open to creative co-creation and achieving mutual benefits.

    7. The e-commerce landscape has evolved significantly post-pandemic, presenting both challenges and opportunities for small businesses like Jojo Vito Designs Gallery. To remain competitive, these businesses must adapt to emerging trends and refine their strategies to meet shifting consumer expectations.
    To adapt, Jojo Vito Designs Gallery should invest in digital tools, optimize its website for user experience, and actively engage on social platforms. By staying ahead of these trends, small businesses can not only survive but thrive in the rapidly evolving e-commerce landscape.

65. 

    Thea Carilla Chiu, 3A

    January 20, 2025 at 2:46 pm

    1. A specific digital marketing strategy that small businesses can implement onto their business would be online selling. Although competition is thick and may pose a challenge, it’s the most convenient and effective way to get your product or service to reach an audience. It can be leveraged effectively if used the right way, if the business owners have taken into account the specific target market they’re trying to attract, making it easier for them to know their preferences, behaviors, and more when innovating or improving their business.

    2. Basing it off the Philippines, the main e-commerce platforms being used are Shopee and Lazada, without including social media platforms such as Facebook and Instagram that have also been used for online shopping. Sir Jojo should consider the accessibility, user-friendliness, and security of certain platforms before deciding on which to implement. Not only are those factors beneficial to potential customers, but are also helpful towards the operation of the business.

    3. Live selling can increase engagement because it’s an interactive experience for the customer without them physically needing to be there with the seller. They’re able to see the product being sold, be entertained by the live seller, and also interact with them through the live chat, making it possible for the customer to ask questions regarding the specific product being showcased.

    For small businesses to implement this strategy successfully, they must make sure that the seller is entertaining and well-knowledgeable regarding the products being sold. While scrolling through their timeline, the first impression the customer gets when seeing the liveshow is the setup and the way the seller presents themselves and the product.

    4. Content marketing is important for small businesses to prioritize because it’s what will separate them from the rest of the competition. Based on the article, what works best for Jojo’s target market is online/live selling while being deeply rooted toward the culture of Bacolod City, along with his knowledge of the demands of the audience, knowing exactly what is trending to keep up with the never-ending evolving market.

    5. Through email marketing, small businesses can keep in touch with their customer relationships and ensure that that bond doesn’t cease from existence and that they lose interest. Strategies they might want to consider would be to have engaging and attractive titles or openings to draw the customer’s attention onto the email. If they lack any flare and don’t contain any substance, the campaign is more than likely to fail.

    6. Partnerships allow the partnering businesses to join forces, allowing them to expand their reach in the market, foster community engagement, and increase credibility. Before selecting their partners, the business should consider their compatibility, if their product/service go well together, if their ethics or missions align, their reputation in the market, and more. In this generation, the media is more known for boycotting brands if their morals are deemed problematic or controversial.

    7. Small businesses should try to implement loyalty cards as a way to give long-time customers a benefit for supporting their businesses. Being seen, heard, and feeling important is one of the best feelings a loyal customer feels when they’re being recognized by the business. They can adapt this strategy by making stamp cards, digital markers, and more to take note of how much they have bought from them, with the promise of discounts or freebies for a specific number of purchases.

66. 

    Rhane Mitchelle S. Despuig, 3-A

    January 20, 2025 at 2:46 pm

    Rhane Mitchelle S. Despuig BAMK 3-A

    1. Digital Marketing Strategies: What specific digital marketing strategies can small businesses like Jojo Vito Designs Gallery employ to enhance their online presence? Discuss how social media platforms can be leveraged effectively amidst increased competition.

    ● Content creation and online advertisements can be employed to enhance online presence. Consistently and repeatedly posting high-quality content, engaging with customers, and keeping track of trends to align with the content can make it more relatable and attract attention on social media, which is helpful in attracting customers. Sharing visuals on social media regularly allows customers to see you on their social media newsfeed every day, building familiarity and creating an image of your brand in the customer’s minds. Responding to the comments and messages as well as following trends allows you to build a community and stay relevant and relatable. For online advertisements, offering special discounts and limited-time offers can be implemented as this attracts customers to purchase for a lower price with exciting deals. Moreover, testimonial and short reel advertisements that showcase the benefits, function, and features can also be attention-grabbing since customers and potential customers get to read the reviews of previous buyers and enjoy the visually engaging reels, making them become interested in purchasing.

    2. E-Commerce Platforms: Evaluate different e-commerce platforms available for small businesses. What features should Jojo consider when choosing an e-commerce solution?

    ● The platforms that Jojo will use should be user-friendly, which means that they should be easy to navigate, not too complicated to use, and even users who are not tech-savvy can easily manage and explore. Cluttered features can be overwhelming, hence, it is important that they are straightforward and do not have complicated options and features to make it easier to focus on important tasks. They should be customizable and have free templates ready to use to make it easy to set up and save time. Additionally, they should be safe and secure to ensure that the business, as well as the customer’s data privacy and transactions, are protected.

    3 . Customer Engagement: How can live selling enhance customer engagement? How can small businesses implement this strategy effectively while overcoming technical challenges?

    ● Customers get to ask questions regarding the product and be provided with the information in real time. They also get to see the product, its function, and features which increases certainty and encourages them to purchase. Live selling can also be a game changer since there is also a personal connection between the buyer and the seller as they can have conversations or even banters that make the buying experience more fun and enticing. Small businesses should first choose a platform that is familiar, easy to use, and where their audience is already active and engaged to ensure that they can see the live selling sessions and participate. Moreover, learning and testing the technology that will be used as well as investing in appropriate equipment is important in terms of overcoming technical issues because it enables the seller to identify issues beforehand and prevent interruptions, making the selling process smooth.

    4. Content Creation: Discuss the importance of content marketing for small businesses in building brand identity and customer trust. What types of content would be most effective for Jojo’s target audience?

    ● Content marketing allows businesses to interact with customers through engaging content in videos, pub mats, and live selling, which helps build brand awareness and gain customers’ trust. Since different forms of content allow businesses to showcase their products and services creatively, this resonates with the customers and piques their interest. For Jojo Vito’s audience, interactive live selling, as well as short reels or videos showcasing the product’s functions, features, and ways to use or design them, can be effective since the audience gets to see the application of the product in real-time and visualize how they can incorporate the products in their life.

    5. Email Marketing Effectiveness: Analyze how email marketing can help small businesses maintain customer relationships during crises like a pandemic. What strategies should be employed to create effective email campaigns?

    ● Email marketing helps in making communication more personal and allows businesses to directly address customers’ queries and needs as well as share promotions and content that will keep customers engaged and aware of the current and new products and services offered. Exclusive promotions and limited offers to a specific target market can be great strategies as they are tailored to the interests and niches of the customers. This can make the customers excited and feel valued as their preferences are catered to, enhancing customer satisfaction, trust, and loyalty.

    6. Leveraging Partnerships: How can partnerships with local influencers or other businesses amplify marketing efforts? What criteria should be considered when selecting partners?

    ● Local influencers have followers or viewers who trust their recommendations and since they have gained credibility, followers are easily influenced and are willing to try and purchase the products and services that they are promoting. Through partnerships with them, businesses can increase their brand visibility and reach more audiences that can potentially be their customers because the influencer’s followers would be willing to explore and purchase. In terms of selecting partners, it is important that their followers are aligned with your target market and that they have high engagement rates to ensure that the content that you are posting will resonate with and reach them.

    7. Future E-Commerce Trends: As e-commerce evolves post-pandemic, what trends should small businesses like Jojo Vito Designs Gallery keep an eye on? How can they adapt their strategies accordingly?

    ● Short-lived videos and click-and-collect trends are currently in. Businesses can share their “day in the lives” which is basically what they do in the business or behind the scenes while also showcasing their products and services in a 30 or 60-second video. This shows the customer a glimpse of the people behind the business and the operations being done, giving customers a sense of authenticity that encourages them to willingly support the business. On the other hand, click and collect is where customers get to order online but pick them up at the physical store. This gives the customers convenience and avoids shipping or delivery fees while allowing them to have the option to look around in the physical store. Lastly, this boosts the business’ both online and offline presence and gives customers a seamless shopping experience.

67. 

    Rodrigo R. Tamayo Jr., 3-E

    January 20, 2025 at 2:44 pm

    1. Businesses like Jojo Vito Designs Gallery can enhance their online presence through strategic digital marketing efforts. Social media platforms such as Facebook, Instagram, and TikTok offer powerful tools for showcasing unique products and engaging with customers. By sharing visually appealing posts, behind-the-scenes content, and cultural stories, businesses can connect with their audience on a personal level. Live selling sessions provide an interactive way to demonstrate products, address customer queries, and create urgency through limited-time offers, while short-form videos on Instagram Reels or TikTok can highlight the creative process and product versatility. Encouraging user-generated content, such as customer photos or testimonials, helps build trust and social proof.

    2. Jojo Vito Designs Gallery, can use Facebook Marketplace, Instagram posts, and Facebook posts to establish an e-commerce presence. Facebook Marketplace allows Jojo to list products and reach local customers through its location-based feature. It enables direct communication with potential buyers using the platform’s chat option. Instagram posts can be used to display product images and videos with captions describing the items or the process involved in creating them. Features like Stories and Reels can provide additional content, such as tutorials or behind-the-scenes looks. Facebook posts can support these efforts by sharing updates about the business, promoting new products, announcing offers, and engaging followers through interactive content like polls or giveaways. Facebook Live can also be used to demonstrate products and interact with customers in real-time. These tools help small businesses connect with customers and expand their reach.

    3. Live selling enhances customer engagement by allowing businesses to interact directly with their audience in real time. It creates a sense of immediacy and personal connection as customers can ask questions, see products demonstrated, and make purchasing decisions during the live session. This interactive format encourages participation and builds trust, as potential buyers can see the product’s details and quality before making a purchase. To overcome technical challenges, small businesses can invest in basic equipment like a tripod and microphone for better video and audio quality. Testing the live setup beforehand minimizes disruptions, and having a team member monitor comments or troubleshoot issues during the session ensures smooth execution.

    4. Businesses like Jojo Vito Designs Gallery, consistent content helps communicate the uniqueness of the brand, such as its handcrafted MassKara masks and artistic home decor, while fostering a connection with customers. Providing helpful or inspiring content also positions the business as a trusted authority, increasing the likelihood of customer loyalty and repeat purchases. Educational content like tutorials or DIY guides related to art, home decor, or gardening with Jojo’s products would offer practical value to customers. Storytelling content that shares the inspiration behind Jojo’s designs or customer testimonials helps humanize the brand and build a personal connection. Cultural content that highlights the significance of MassKara masks and their ties to Bacolod City’s traditions can resonate with the local audience, while interactive content, such as polls, quizzes, or Q&A sessions, can further engage followers and gather feedback.

    5. Email marketing plays a crucial role in maintaining customer relationships during crises like a pandemic. It provides businesses with a direct line of communication to keep customers informed, engaged, and connected even when physical interactions are limited. By regularly sending emails, businesses can share important updates, reassure customers, and offer support. In times of uncertainty, customers appreciate hearing from brands they trust, and consistent email communication can strengthen loyalty and keep the brand top-of-mind. Clear and compassionate messaging is essential, acknowledging the situation and expressing empathy while reassuring customers that the business is adapting to their needs. Offering value, such as exclusive discounts or useful tips related to products, can keep customers engaged and encourage loyalty. Regular updates about changes in business operations, like altered store hours or shipping delays, are important for transparency and building trust. Each email should include a clear call-to-action, inviting customers to make a purchase, participate in promotions, or follow the business on social media.

    6. Influencers, with their established followers, can introduce the business to a broader audience, increasing brand visibility and driving traffic to websites or physical stores. Collaborating with complementary local businesses can also create cross-promotional opportunities, allowing both parties to leverage each other’s customer base and resources. These partnerships create a sense of community and strengthen local business networks, which can be particularly valuable in a market where word-of-mouth and trust play a significant role in consumer decisions. When selecting partners, several criteria should be considered. First, the audience alignment is crucial; the partner’s followers or customers should share similar demographics, interests, or values as the business’s target market. Credibility and trustworthiness are also essential to ensure that the partnership does not negatively impact the brand’s reputation. The level of engagement with their audience should be considered, as influencers or businesses with active, engaged followers can have a more significant impact than those with larger but less interactive audiences. Additionally, the brand values and image of the potential partner should align with the business to maintain consistency and authenticity in marketing efforts. Lastly, it’s important to assess the mutual benefits of the partnership, ensuring that both parties can contribute value and share in the success of the campaign.

    7. Businesses like Jojo Vito Designs Gallery should focus on a few key e-commerce trends. Social commerce is growing, so Jojo should enhance his presence on platforms like Facebook and Instagram to sell directly through social media. Personalization is important, with customers expecting tailored experiences, so Jojo can use customer data to offer personalized recommendations and content. Sustainability is a rising concern, so promoting eco-friendly practices and materials can appeal to conscious consumers. With mobile commerce growing, Jojo should ensure his website is mobile-friendly for easy shopping on smartphones.

68. 

    Kent Jeremiah Uy, 3C

    January 20, 2025 at 2:33 pm

    #1. One thing that can help without expenses is by using the SEO ( Search Engine Optimization) method. In this way, he can be easily found in online platforms or social media platforms. #2. The most accessible option for Jojo Vito is the “Facebook Marketplace” since he can easily connect and promote his product to a wide range of customers. #3. Live selling enables the seller and the buyer to interact, which means that the customer inquiries can be easily answered. Having a stable connection and better quality kind of device could help small businesses increase their engagement in the online platforms and also increase their revenues. #4. The importance of content creating is how you value your product in terms of advertising, since if your advertising does not align with the values of your target market, there is a high chance that even though your product is in demand they will not purchase it. The best content that he can create to attract his target audience is a garden themed mini vlog that highlights the vibrance that his products (vases) give to a simple plant set up and a short video that highlights the details of his masks, since people nowadays doesn’t get caught up or interested in lengthy video promotions. #5. The best strategy to have is a catchy notification for your customers. Nowadays, people rarely check their emails since they may have subscribed to an existing promotion which they think its already a spam. #6. Always go for those influencers who are engaging with positive vibes and create contents that values your product image. #7. Their design should be versatile and timeless since in this generation, trends tend to change frequently. They should not stick to a certain design because it might be on demand now but in the future it won’t be.

69. 

    Zhaira Kate Barbasa, 3C

    January 20, 2025 at 2:32 pm

    1. Jojo Vito Designs Gallery enhanced its online presence by using digital marketing strategies like storytelling on social media to connect authentically with audiences. They responded to trends such as the rise of plant enthusiasts by creating innovative products like fiberglass pots. Through the design thinking process, they ensured their offerings were both functional and appealing, helping them remain competitive in a crowded market.

    2. Jojo Vito Designs Gallery can choose platforms like Shopify for scalability and marketing tools, Wix for simplicity and affordability, or WooCommerce for flexibility with WordPress. Squarespace offers sleek designs, while BigCommerce suits larger catalogs. Key features to prioritize include ease of use, secure payments, mobile responsiveness, SEO tools, and analytics to create a professional and effective online store.

    3. Live selling boosts engagement by offering real-time interaction, building trust, and driving immediate purchases. Small businesses can succeed by choosing the right platform, ensuring high-quality video and sound, and streamlining the checkout process. To tackle technical issues, invest in reliable equipment, test setups, and have backup plans. Promoting live sessions beforehand helps attract viewers.

    4. Content marketing helps build brand identity and trust by offering valuable and engaging content. For Jojo Vito Designs Gallery, effective content would include behind-the-scenes videos, product showcases, customer testimonials, and design stories. Blog posts on design trends and styling tips would also attract and engage their target audience.

    5. Email marketing helps small businesses stay connected with customers during crises by providing timely updates, offers, and support. It can nurture relationships and maintain engagement even when face-to-face interactions are limited. To create effective campaigns, businesses should segment their email list, personalize messages, and provide value through discounts, helpful resources, or updates. Clear subject lines, engaging content, and a strong call-to-action are essential. Consistent communication, without overwhelming recipients, ensures the brand remains top-of-mind.

    6. Partnerships with local influencers or businesses amplify marketing by expanding reach, increasing credibility, and tapping into new customer bases. Influencers can showcase products authentically, while collaborations with businesses can lead to cross-promotion.When selecting partners, consider alignment with brand values, audience overlap, engagement rates, and the partner’s reputation. A shared target market and clear, mutually beneficial goals ensure successful partnerships.

    7. Jojo Vito Designs Gallery should also focus on sustainability, as customers increasingly prioritize eco-friendly products and practices. They can showcase their sustainable processes and materials through content marketing. Additionally, offering flexible payment options like Buy Now, Pay Later (BNPL) can cater to changing consumer preferences. Staying updated with data analytics to understand customer behavior will help them refine marketing strategies and improve the shopping experience.

70. 

    Franz Florenz Gonzaga

    January 20, 2025 at 2:13 pm

    Franz Florenz Gonzaga BAMK 3-E

    1.) Digital Marketing Strategies
    Jojo Vito Designs Gallery can leverage social media platforms such as Facebook, Instagram, and TikTok to enhance its online presence, including creating engaging content, optimizing posts for search engine optimization, or collaborating with influencers. These strategies are known as Digital Marketing Strategies. While giveaways and storytelling can help customers stay engaged and successful, paid advertising can also boost reach and visibility in a highly competitive market.

    2.) E-Commerce Platforms
    Selecting the right e-commerce platform is essential for Jojo Vito Designs Gallery to ensure a seamless online shopping experience. Platforms such as Lazada and Shopee offer features like secure payment options, mobile-friendly designs, and with social media. The business should consider factors such as ease of use, scalability, and efficient inventory management when choosing the most suitable platform.

    3.) Customer Engagement through Live Selling
    Live selling provides Jojo Vito Designs Gallery with an opportunity to connect with customers in real-time, showcase products, and have sales. Platforms like Facebook and TikTok Live allow for interactive product demonstrations and instant feedback. To implement this strategy effectively, the business should invest in reliable technology, engaging presentations, and efficient order management systems to overcome potential challenges.

    4.) Content Creation for Brand Identity and Trust
    Creating high-quality content is important for Jojo Vito Designs Gallery to establish its brand identity and build customer trust. Sharing product tutorials, customer testimonials, and behind-the-scenes stories can provide valuable insights and create a deeper connection with the audience. Consistent and relevant content, such as home decoration tips and styling ideas, can further engage potential customers and enhance the brand’s credibility.

    5.) Email Marketing Effectiveness
    Email marketing is an effective way for Jojo Vito Designs Gallery to maintain relationships with customers by sharing updates, special offers, and personalized recommendations. By segmenting email lists and using automation tools, the business can deliver targeted content that keeps customers informed and engaged. Well-written email campaigns can help sustain customer loyalty, particularly during challenging times.

    6.) Leveraging Partnerships
    Forming partnerships with influencers and local businesses can help Jojo Vito Designs Gallery reach a wider audience and enhance credibility. Choosing the right partners requires careful consideration of factors such as audience alignment, engagement levels, and shared values. Strong collaborations can create new opportunities for growth and reinforce the brand’s presence in the market.

    7.) Future E-Commerce Trends
    To stay competitive in the evolving digital landscape, Jojo Vito Designs Gallery should keep an eye on emerging trends such as AI-driven personalization, augmented reality for product visualization, and sustainable business practices. Adapting to these innovations and staying responsive to changing consumer preferences will be key to ensuring long-term success in e-commerce.

71. 

    Nicole Millan, 3C

    January 20, 2025 at 2:03 pm

    1. Small businesses like Jojo Vito Designs Gallery should focus on key tactics such as creating visually striking content, including high-quality images and videos, to showcase products on social media platforms like Instagram and Facebook. Sharing behind-the-scenes insights into the creative process and highlighting customer stories helps build authenticity and fosters trust with the audience. To stand out amidst competition, consistency is key—regularly posting fresh, engaging content keeps the business top-of-mind for customers. This not only strengthens brand recognition but also fosters customer loyalty. Using relevant hashtags and engaging with the audience ensures the business remains visible and distinct in a crowded digital space.

    2. Shopee and Lazada are two popular e-commerce platforms in the Philippines that can benefit small businesses like Jojo Vito Designs Gallery. These platforms provide a built-in marketplace where businesses can list products without needing to develop their own e-commerce site. However, when choosing an e-commerce solution, Jojo should consider key features such as ease of use, transaction fees, integrated payment options, and reliable logistics or delivery systems.

    3. Live selling offers a direct, interactive experience where customers can ask questions, see products in real time, and make immediate purchasing decisions. It builds a personal connection and trust between the business and its audience, which can lead to higher sales. Small businesses like Jojo Vito Designs Gallery can use reliable platforms like Facebook or Instagram, ensure good video quality, and maintain clear communication. To overcome technical challenges, they should secure a strong internet connection, have backup devices or mobile data, and test equipment beforehand.

    4. Content marketing helps build brand identity by consistently presenting a business’s values, and uniqueness through various forms of content. It builds customer trust by offering transparency and authenticity. When businesses share insights into their process, showcase customer experiences, or provide useful information, they demonstrate expertise and reliability, leading customers to feel confident in their products or services. For Jojo Vito Designs Gallery, content like storytelling about the creation of MassKara masks, highlighting local craftsmanship, and offering DIY gardening tips using his products would resonate with his target audience.

    5. Email Marketing keeps communication open and consistent. It allows businesses to provide important updates, such as changes in services or products, and offer reassurance about safety measures. Effective campaigns should include clear, transparent communication, personalized content that speaks to the needs of customers, and relevant offers like discounts or exclusive promotions. This approach strengthens customer loyalty, fosters trust, and ensures that customers feel valued and supported during uncertain times.

    6. Partnerships with local influencers can reach wider audience and establish credibility through respected voices. Important factors include trust, alignment with your brand values, and an active, engaged following. The partner should have a reputation for reliability and authenticity, as trust is crucial for successful collaboration. It’s essential that their audience aligns with your target market and can drive impactful results. Additionally, the partnership should be centered around clear objectives, ensuring mutual benefits and long-term success for both parties.

    7. Small businesses like Jojo Vito Designs Gallery should monitor trends such as the rise of mobile commerce, social media shopping, and the demand for seamless, personalized customer experiences. To adapt, they should ensure their website is mobile-friendly and optimize the shopping process for mobile users. Social media platforms like Instagram and Facebook are increasingly integrated with direct shopping features, allowing businesses to sell products effortlessly through posts and stories. Additionally, providing flexible shipping options and improving customer support will enhance the overall shopping experience and meet evolving customer expectations.

72. 

    Christopher Adrian G. Flores

    January 20, 2025 at 2:01 pm

    Christopher Adrian G. Flores, 3B
    1. Digital Marketing Strategies: What specific digital marketing strategies can small businesses like Jojo Vito Designs Gallery employ to enhance their online presence? Discuss how social media platforms can be leveraged effectively amidst increased competition.

    Answer 1 :I think there is one digital marketing strategy one business can employ to enhance their online presence, and it is Social Media Marketing. Social Media Marketing is about creating content, ads, and new posts to reach your target audience. With technology and the internet rapidly changing our way of living, it has also changed the business world. Social Media has made businesses advertise their products and names a lot faster to gain more audience. With social media platforms like Instagram, Tiktok, and Facebook. The business can leverage its audience through these social media platforms by creating content.

    2. E-Commerce Platforms: Evaluate different e-commerce platforms available for small businesses. What features should Jojo consider when choosing an e-commerce solution?

    Answer 2: There are a lot of different e-commerce platforms for small businesses. Like:
    1. Instagram
    2. Facebook Marketplace
    3. Shoppee
    4. Lozada
    5. Carousell
    I think when choosing a solution for an ecommerce platform you’re going to find a platform feature that is simple to promote your business or product and easy to engage with your customers.

    3 . Customer Engagement: How can live selling enhance customer engagement? How can small businesses implement this strategy effectively while overcoming technical challenges?

    Answer 3: Live selling can enhance its customer engagement by being entertaining to your customers and building trust. Because entertaining your customers helps your viewers stay interested in what you are selling. By building trust, customers will always buy from your product again when you are engaging with the customers and assuring them that your product is of good quality and not fake.

    4. Content Creation: Discuss the importance of content marketing for small businesses in building brand identity and customer trust. What types of content would be most effective for Jojo’s target audience?

    Answer 4: Content marketing is important in building brand identity and customer trust because it allows the customers to gain more knowledge and information about your business and your products. Assuring them that your product or service is liable can gain customer loyalty as well.

    I think the type of content for Sir Jojo to be most effective is blog or articles because people nowadays are searching out of curiosity about anything, and to have a blog or article about Sir Jojo’s business will surely gain some target audience.

    5. Email Marketing Effectiveness: Analyze how email marketing can help small businesses maintain customer relationships during crises like a pandemic. What strategies should be employed to create effective email campaigns?

    Answer 5: I think offering exclusive deals and beneficial offerings to the customers is an effective strategy in maintaining customer relationships. Providing them value of what the business offers will also build customer relationships.

    6. Leveraging Partnerships: How can partnerships with local influencers or other businesses amplify marketing efforts? What criteria should be considered when selecting partners?

    Answer 6: Partnerships with influencers or other businesses can amplify marketing efforts by being dedicated to promoting the right products or services for the right consumers. I think the criteria in selecting a partner or influencer for the business is its impact to the audience and how that partner or influencer benefits your product or business to bring more customers and gain exposure.

    7. Future E-Commerce Trends: As e-commerce evolves post-pandemic, what trends should small businesses like Jojo Vito Designs Gallery keep an eye on? How can they adapt their strategies accordingly?

    Answer 7: I think Social Media Commerce is one of the trends small businesses should keep an eye on. Because people use these platforms more often now in their daily lives. So by taking advantage of the audience of other social media platforms like Tiktok, Facebook, and Instagram and promoting the business or brand it is actually a strategy that allows small businesses to adapt and not be left behind by their competitors.

73. 

    Arevalo, Crisha joy M. 3D

    January 20, 2025 at 1:56 pm

    1. Digital Marketing Strategies

    Small businesses can use social media platforms like Facebook, Instagram, and TikTok to post visually appealing content, run targeted advertisements, and share interactive content such as polls, stories, and live sessions. By incorporating SEO, blogs, and influencer collaborations, they can further improve visibility online and compete even with limited resources.

    2. E-Commerce Platforms
    E-commerce platforms like Shopify, WooCommerce, or local online marketplaces provide essential tools for small businesses to operate online. Features such as easy-to-navigate interfaces, mobile optimization, multiple payment options, and real-time inventory tracking are crucial when choosing a platform.

    3. Customer Engagement
    Live selling is an effective strategy for connecting with customers as it enables real-time interaction, live product demonstrations, and instant feedback. To implement this effectively, businesses need reliable internet connections, good lighting, quality equipment, and a charismatic host to keep viewers engaged.

    4. Content Creation
    Creating high-quality content helps small businesses establish their brand and build trust with customers. Effective content includes tutorials, product demonstrations, customer testimonials, and blog posts that provide helpful tips or insights related to the products.

    5. Email Marketing Effectiveness
    Email marketing helps small businesses maintain relationships with their customers by providing personalized updates, exclusive offers, and valuable content such as how-to guides or new product announcements. Effective email campaigns include engaging subject lines, concise messaging, and a clear call-to-action.

    6. Leveraging Partnerships
    Collaborating with local influencers or other businesses enhances brand reach and credibility. Partners should have a shared target audience, a good reputation, and values that align with the brand. These collaborations amplify marketing efforts through mutual exposure to both audiences.

    7. Future E-Commerce Trends
    Emerging e-commerce trends include AI-powered personalized shopping experiences, augmented reality (AR) for virtual product try-ons, voice-activated shopping, and sustainable packaging initiatives. To adapt, businesses can integrate personalization tools, develop eco-friendly products, and explore AR for showcasing their offerings.

74. 

    Nicole Millan, 3C

    January 20, 2025 at 1:50 pm

    1. Small businesses like Jojo Vito Designs Gallery should focus on key tactics such as creating visually striking content, including high-quality images and videos, to showcase products on social media platforms like Instagram, Facebook, and Tiktok. Sharing behind-the-scenes insights into the creative process and highlighting customer stories helps build authenticity and fosters trust with the audience. To stand out amidst competition, consistency is key—regularly posting fresh, engaging content keeps the business top-of-mind for customers. This not only strengthens brand recognition but also fosters customer loyalty. Using relevant hashtags and engaging with the audience ensures the business remains visible and distinct in a crowded digital space.

    2. Shopee and Lazada are two popular e-commerce platforms in the Philippines that can benefit small businesses like Jojo Vito Designs Gallery. These platforms provide a built-in marketplace where businesses can list products without needing to develop their own e-commerce site. However, when choosing an e-commerce solution, Jojo should consider key features such as ease of use, transaction fees, integrated payment options, and reliable logistics or delivery systems.

    3. Live selling offers a direct, interactive experience where customers can ask questions, see products in real time, and make immediate purchasing decisions. It builds a personal connection and trust between the business and its audience, which can lead to higher sales. Small businesses like Jojo Vito Designs Gallery can use reliable platforms like Facebook or Instagram, ensure good video quality, and maintain clear communication. To overcome technical challenges, they should secure a strong internet connection, have backup devices or mobile data, and test equipment beforehand.

    4. Content marketing helps build brand identity by consistently presenting a business’s values, and uniqueness through various forms of content. It builds customer trust by offering transparency and authenticity. When businesses share insights into their process, showcase customer experiences, or provide useful information, they demonstrate expertise and reliability, leading customers to feel confident in their products or services. For Jojo Vito Designs Gallery, content like storytelling about the creation of MassKara masks, highlighting local craftsmanship, and offering DIY gardening tips using his products would resonate with his target audience.

    5. Email marketing can keep communication open and consistent. It allows businesses to provide important updates, such as changes in services or products, and offer reassurance about safety measures. Effective campaigns should include clear, transparent communication, personalized content that speaks to the needs of customers, and relevant offers like discounts or exclusive promotions. This approach strengthens customer loyalty, fosters trust, and ensures that customers feel valued and supported during uncertain times.

    6. Partnerships with local influencers can reach wider audience and establish credibility through respected voices. Important factors include trust, alignment with your brand values, and an active, engaged following. The partner should have a reputation for reliability and authenticity, as trust is crucial for successful collaboration. It’s essential that their audience aligns with your target market and can drive impactful results. Additionally, the partnership should be centered around clear objectives, ensuring mutual benefits and long-term success for both parties.

    7. Small businesses like Jojo Vito Designs Gallery should monitor trends such as the rise of mobile commerce, social media shopping, and the demand for seamless, personalized customer experiences. To adapt, they should ensure their website is mobile-friendly and optimize the shopping process for mobile users. Social media platforms like Instagram and Facebook are increasingly integrated with direct shopping features, allowing businesses to sell products effortlessly through posts and stories. Additionally, providing flexible shipping options and improving customer support will enhance the overall shopping experience and meet evolving customer expectations.

75. 

    Temmy Isidro BAMK3C

    January 20, 2025 at 1:45 pm

    1.The digital marketing strategy that can be use by jojo vito design gallery is advertising through social media ads. In that way jojo vito design gallery can showcase his product to a large number of people who are using social media platform. Social media platforms can be effectively leveraged amidst increased competition by creating high-quality, engaging content that resonates with the target audience, utilizing targeted advertising to reach specific costumer.
    2.For small business like jojo vito design and gallery the popular e commerce platform that he can use is facebook,shoppe,lazada.
    The key features that jojo vito need to consider are first the platform should be user friendly that have minimal expertise required second is the platform should have various payment gateway like gcash , paypal and other local options to have smooth transaction and third is the platform should have customer support so that the costumer have someone to talk to incase of technical issues and assistance when needed
    3.Live selling boosts customer engagement by enabling real-time interaction and fostering a sense of community. It allows viewers to ask questions directly, get immediate answers, and watch product demonstrations in action. Small businesses can adopt live selling effectively by selecting the right platform, promoting their live sessions on social media, and ensuring high-quality production with proper lighting, clear sound, and a stable internet connection.To address technical challenges, small businesses can invest in reliable equipment, such as fiber internet and quality cameras, to ensure products are displayed clearly. Additionally, having backup cellular data is crucial to handle potential power interruptions.

    4.Content marketing plays a crucial role for small businesses by helping to establish a strong brand identity and highlighting their unique features and designs. By consistently sharing valuable and engaging content, small businesses can effectively connect with their audience.
    For Jojo, focusing on high-quality product photography and videos would be especially impactful. Demonstrating his products in action and emphasizing their distinct features can help capture the attention of potential customers and build trust in his brand.

    5 .Email marketing is an essential tool for small businesses to sustain customer relationships during challenging times. It offers a direct communication channel to stay connected, share valuable information and support, and convey empathy.
    To make email marketing effective, businesses should focus on delivering value to customers, tailoring messages to fit the specific situation, segmenting their audience for more personalized communication, and strategically increasing the frequency of emails. By prioritizing relationship-building over purely sales-driven messages, businesses can foster customer loyalty and successfully navigate through difficult periods.
    6.Collaborating with local influencers or other businesses can significantly enhance marketing efforts. These partnerships help extend reach, boost brand visibility, and establish credibility with fresh audiences. When choosing partners, it’s crucial for businesses to focus on those who have an authentic, engaged audience that matches their target demographic, maintain a solid reputation, and show enthusiasm for working together on campaigns that benefit both parties.
    7.Small businesses such as Jojo Vito Designs Gallery should pay close attention to emerging trends like the rise of live shopping experiences, the growing significance of AI-driven personalized recommendations, and the increasing demand for sustainable and ethical e-commerce practices. To adapt, they can integrate live streaming into their marketing efforts, utilize AI-powered tools to tailor product recommendations and enhance customer experiences, and prioritize sustainability by using eco-friendly materials, minimizing waste, and collaborating with local artisans. By embracing these shifts, Jojo Vito Designs Gallery can stay ahead of the curve and flourish in the ever-changing e-commerce landscape.

76. 

    Emmanuel Bustamante, 3C

    January 20, 2025 at 1:44 pm

    1. Sir Jojo Vito already had great ideas to market his gardening products online such as utilizing SEO and partnering with influencers and government organizations, emailing customers to keep track with his products, and blogging. To add to this, sir Jojo Vito can do affiliate marketing as it is currently trending in TikTok. It is also a form of a collaboration with influencers, but the difference is that the influencers who are already famous and has a large audience interested in gardening will share the information about the products and will provide a link for customers to check-out. This approach can significantly boost the sales of sir Jojo because when collaborated properly, the influencers have followers who are already interested with the products will just need a little convincing to buy the products. Additionally, the TikTok check-out system is well-organized and can be easily done with just a few clicks.

    2. I highly recommend using TikTok to market and sell products. It is a trending platform for small businesses as it is a giant entertainment company tied with commerce aspects. It has a check-out feature that is well-organized for the convenience of the consumers. It also has an algorithm feature that allows businesses to hit their target audience efficiently. For example, people who are interested with cars will often encounter posts and advertisements regarding vehicles.

    3. Live selling enhances customer engagement because it allows the viewers and the host to communicate in real-time. In this way, the host can see current feedback, reactions, and questions. This can also attract customers in many ways such as entertainment. Businesses should prepare everything and should have technological back-ups incase an error comes in place. They should secure reliable and fast internet to prevent lag and should have backup devices incase the current device used becomes broken.

    4. Content marketing is very important in today’s trend. It draws in viewers and allows more engagement. For sir Jojo Vito’s target audience, plant, and product (vase) showcase mixed with entertainment would be effective since it is the most trending content nowadays.

    5. For me, email marketing is not as efficient as other methods since there are only a small portion of consumers who uses email on a daily basis, especially in the Philippines. Most people I know in my age group does not really check emails, but they use Messenger. I think it would stand out only on Boomers and Millenials, and Gen X. For Email Marketing to be effective, it should be sent to those generations and other marketing methods for Gen Z.
    6. Collaborations with influencers and other businesses is very effective nowadays. It allows the audiences of the other party to merge with yours, allowing for many people to engage with your product. When choosing a partner, you should pick one who is inline with your product category and they should have many followers or people who really supports them.
    7. The trending platform right now is TikTok, Sir Jojo Vito should consider marketing and live selling in TikTok since it allows your product to be seen in many different areas not only on Negros but also across the Philippines. He should also consider Shopee, Lazada and facebook marketplace and joining in facebook groups who are interested in gardening.

77. 

    Aleckzia Jazzel Gaudiel, 3B

    January 20, 2025 at 1:44 pm

    1. One digital marketing strategy a small business like Jojo Vito Designs Gallery can implement is contest or giveaway marketing. This is a type of engagement-based marketing. It works by incentivizing people to engage with a business through the use of social media for a chance to win a free product or service. Participants must meet the given criteria or perform certain actions like following the business on social media, liking or sharing a post, tagging friends, or commenting. Once the contest ends, the winner is randomly selected or chosen based on specific criteria and receives the reward of a free product or service. This strategy is effective for promoting business visibility, growing a follower base, increasing engagement, and generating leads.

    Additionally, businesses can effectively leverage social media platforms amidst increased competition by creating authentic, engaging, and value-driven content tailored to their target audience, as well as, utilizing platform-specific features like Reels, Stories, and Live streams to maximize visibility and foster direct interaction. It is important for the business to know the preferences of their target market in order to create contents that resonate with their audience.

    2. There exist a range of e-commerce platforms available for small businesses to choose from, with each catering to different needs and audiences. (1) TikTok Shop is ideal for businesses targeting younger, trend-focused consumers, offering an integration of short videos and live selling to drive impulse purchases. (2) Facebook Marketplace provides a highly accessible platform for local and community-focused products, where small businesses can connect directly with customers, however it does not guarantee logistics support. (3) Lazada and Shopee are marketplaces with extensive product offerings and built-in features like shipping, advertising, and customer reviews, making them suitable for businesses that want a more structured approach. (4) Carousell Philippines, is tailored for secondhand goods and niche products, attracting a price-conscious audience and emphasizing personal transactions. Each platform offers unique strengths, and Sir Jojo Vito should select one or combine several e-commerce platforms based on the product type, target market, and operational capacity.

    3. Live selling significantly enhances customer engagement by enabling direct and real-time interaction with customers. This strategy allows sellers to showcase products more effectively, respond to customer queries at an instant, and boost sales through exclusive promotions, special discounts, and freebies, offered among viewers only during the live segment.

    Live selling comes with technical challenges, such as poor internet connectivity, low video or audio quality, platform glitches, and the like, which can disrupt its effectiveness and execution. To mitigate these issues, sellers should conduct test runs before going live to identify and resolve potential problems early on. Small business owners leveraging live selling as a key strategy should familiarize themselves with the features of their chosen platform and invest in essential tools such as a robust internet connection, high-quality devices, proper lighting, microphones, and backup equipment. Additionally, keeping apps or platforms updated is crucial for a smooth experience. With proper preparation and right resources, small businesses can execute live selling effectively and strengthen customer relationships.

    4. Content marketing particularly for small businesses is vital in establishing and communicating their brand identity. Rather than focusing solely on promoting products or services, content marketing allows businesses to tell their story and convey their values by providing relevant and valuable content that educates, entertains, and addresses customer challenges. This approach not only highlights the business’s offerings but helps in building a connection with their target audience, ultimately fostering trust and loyalty among potential and existing customers.

    Sir Jojo’s offering mainly revolves around artistic creations, including MassKara mask-making, plant pots, garden accessories, home decor, and unique art pieces. In addition to the engaging tips, DIY tutorials, and behind-the-scenes content he’s already implementing, one of the most impactful content strategies for his target audience is product spotlights. In these, Sir Jojo can feature detailed posts or videos highlighting specific products, present their unique qualities, or demonstrate how they can be used.

    Another content idea would be seasonal or themed collections, where Sir Jojo can showcase seasonal or event-based crafts, such as limited-edition pieces for special occasions. Moreover, customer testimonials can be an effective tool where Sir Jojo can share stories and feedback, including photos or videos of satisfied customers’ own projects using his products.

    5. Email marketing helps small businesses keep a direct and personal line of communication with customers, particularly during times of crisis. It ensures customers stay informed about product or service trends, updates, and the availability of customer support for inquiries. Aside from regular newsletters featuring product promotions and helpful tips, businesses can use email marketing to send personalized invitations to product showcases, launch events, and pop-up events. These events often involve live demonstrations, information sharing, and promotional activities which are designed to engage potential customers and build excitement around the product or brand.

    6. Partnering with local influencers and other businesses creates networking opportunities that significantly amplify marketing efforts by expanding reach and fostering community connections, as well as, promotes a supportive environment where locally grown businesses thrive together. The beauty of building partnerships is having an outlet to collaborate with different talents, skills, and opens the door for even bigger opportunities.

    When selecting partners, it is important to consider shared values, since aligning on principles beyond profit-driven motives ensures the partnership is built on a solid foundation of trust and integrity. With shared values, this allows both businesses to work cohesively, creating more authentic, impactful campaigns that resonate with their target audiences.

    7. As e-commerce continues to evolve post-pandemic, small businesses like Jojo Vito Designs Gallery should focus on trends that emphasize innovation, personalization, and customer-centric experiences. Staying ahead of competition by continuously developing breakthrough products or services that meet emerging customer needs will help capture existing and potential customers. With consumers increasingly seeking convenience, businesses must adapt by offering seamless, hassle-free shopping experiences. In addition, leveraging digital tools can enhance customer engagement like the use of social media platforms by creating interactive, accessible shopping experiences. Importantly, maintaining customer focus without compromising on product or service quality will build trust and long-term loyalty in an ever-competitive market.

78. 

    Shekinah Mae Jumanguin, 3C

    January 20, 2025 at 1:41 pm

    1.Paid advertising on social media sites like Facebook and Instagram may greatly increase the online visibility of small businesses like Jojo Vito Designs Gallery. Businesses may efficiently target particular audiences with paid advertisements, ensuring that the right individuals see their goods and services. Establishing a strong digital presence also requires setting up a specific Facebook page and Instagram account. These platforms offer millions of users, giving businesses the chance to interact with a large audience. Businesses may effectively display their items through eye-catching images and videos by consistently publishing excellent, captivating content that appeals to their target audience. In addition to increasing visibility, this fosters consumer loyalty and brand recognition.

    2.Small businesses can use Shopee, Lazada, and Tiktok Shop for e-commerce. The firm’s reputation should be the first consideration when selecting an e-commerce solution. It is crucial to assess the values the company adheres to since these will impact the company’s image. Second, the platform should be simple to use and administer. The third factor is customizability, or the capacity to modify the online store so it matches to the brand identity of the company.

    3 . By combining real-time communication with the purchasing experience, live selling is a dynamic tactic that can greatly increase client engagement. Businesses can engage with their audience directly by using live streaming on social media sites like Facebook, Instagram, or TikTok to show off products in use, answer inquiries, and handle issues. This increases viewers’ likelihood of making a purchase by establishing a personal connection and fostering trust. By providing special discounts or time-limited offers, live selling also instills a sense of urgency that boosts sales right away. In order to successfully use live selling, small businesses should carefully organize their events, emphasize their main items, and spend money on high-quality lighting, microphones, and cameras for a polished appearance. A flawless customer experience is ensured by advertising the live session ahead of time and streamlining the purchasing process with integrated links or obvious calls to action. Businesses should perform extensive testing, create backups, and use moderators to help manage audience involvement in order to overcome technical obstacles like intermittent internet connectivity or platform malfunctions. In addition to increasing sales, live selling improves client interactions and creates a devoted following for the company when done well.

    4. For small businesses like Jojo Vito Designs Gallery to establish their brand and gain the trust of their clients, content marketing is crucial. The company may engage with its target audience and highlight its distinctive products, workmanship, and expertise by producing informative and interesting content. Visual content such as excellent images and films, behind-the-scenes looks, and narratives about the brand’s history may have a profound impact on Jojo’s audience. Credibility and engagement are further increased by user-generated material, such as customer reviews or images, and instructional information, such as styling advice or care instructions. Jojo may build a solid brand presence and enduring client relationships by producing regular, pertinent content.

    5. By giving small businesses a direct and intimate means of sharing critical updates, offering assistance, and cultivating trust, email marketing helps them keep their customer relationships intact during times of crisis. Businesses can utilize email to inform customers about product availability, safety precautions, and modified operations during a pandemic while also engaging them with special offers or useful resources. Providing practical content, such as discounts, virtual services, or advice, segmenting the email list to target particular consumers, and speaking in a sympathetic and understanding manner are all examples of successful tactics. The audience is kept informed and engaged through the use of eye-catching designs, unambiguous calls to action, and frequent but unobtrusive communication. By emphasizing empathy and relevancy, email campaigns can increase client loyalty even during trying times.

    6. By increasing audience reach and establishing a reputation, collaborating with local influencers or companies can greatly boost marketing initiatives. Local influencers boost brand awareness by utilizing their trusted relationship with followers to provide authenticity to marketing. Partnerships with other companies, such as co-branded goods or events, can expand the customer base and open up profitable potential for both parties. For successful synergy, it’s critical to make sure that partners’ values, audience demographics, and brand identities fit. A successful and significant collaboration is ensured by assessing the partner’s standing, quality of engagement, and capacity to produce quantifiable outcomes.

    7.Small companies like Jojo Vito Designs Gallery should keep an eye on post-pandemic trends including the rise in mobile commerce, live shopping, and the need for eco-friendly goods. They may interact with clients more successfully by utilizing live selling and providing a smooth mobile purchasing experience. Customer loyalty and experiences can be improved by personalization through AI-driven suggestions and customized marketing. The increased desire for sustainable buying is in line with the emphasis on eco-friendly procedures and open sourcing. Jojo can maintain their competitiveness and relevance in the ever changing e-commerce market by remaining flexible and incorporating these changes into their plans.

79. 

    Ray michael ang jr. 3C

    January 20, 2025 at 1:37 pm

    1. Jojo Vito should use online platform like facebook, tiktok and instagram to showcase his product. Social Media can be leverage effectively by building strong brand identity and creating high quality and enganging content.
    2. Jojo Vito should consider e commerce platform that arer user-friendly and available in mobile phone.
    3. Live selling can enchance customer engagement by provide real-time demonstration of his the product. Small business can use this strategy effectively by choosing popular platform and preparing engaging content.
    4.The best content that Jojo vito provide is the customer testimonial, it has encourage other people to try his product.
    5. Email marketing can maintain customer relationship by keep communicating to the customer such as giving offer, new product, and update.
    6. Partnering in other local influencer can expand the reach and encouraging new customer to try the product. The criteria should consider is both should have same interest, and should have same target market.
    7. The trend that Jojo Vito keep an eye is sustainability and personalize product. Jojo Vito can adapt by keep gathering customer feedback and keep researching or informed about the upcoming trends.

80. 

    Clariz Tortula, 3C

    January 20, 2025 at 1:30 pm

    1. Small businesses can boost their online presence by using targeted ads on social media platforms, posting consistent high-quality content, and collaborating with micro-influencers. They should also use SEO-optimized profiles and monitor consumer trends to increase visibility and engagement.

    2. The ideal e-commerce platform should be user-friendly, mobile-responsive, secure, and makes tracking of products and offers easier. It should support multiple payment options, accurate shipping calculations, and reliable customer service.

    3. Live selling increases customer engagement by creating urgency with limited-time offers and showcasing products in real-time. To be successful, sellers must communicate effectively, keep it exciting, and inspire viewers to make purchases. For maximum impact, they should promote live events in advance, actively interact with the audience during the session, and ensure high-quality audio and visuals for a professional and enjoyable experience.

    4. Content marketing builds trust and brand identity by sharing brand stories and helpful tips. Jojo can create videos, blogs, and DIY guides on gardening or art, catering to customer interests and using emails for exclusive offers and updates.

    5. Email marketing helps maintain relationships, especially during times of crisis, by sharing updates, resources, and supportive content. Effective strategies include personalized emails, audience segmentation, engaging subject lines, and clear calls to action.

    6. Collaborating with local influencers and businesses widens reach and builds trust. Choose partners who share your audience and values, and ensure their engagement aligns with your goals for successful partnerships.

    7. Small businesses should focus on mobile-friendly website—as people often choose to shop online, personalized shopping experiences, sustainable practices, and augmented reality tools that let customers see how products look like in their space to stay competitive and innovative in the evolving digital market.

81. 

    Juan Miguel B. Pastrana, BSEN 3A.

    January 20, 2025 at 1:30 pm

    1. Small Businesses like Jojo Vito Designs Gallery can use targeted ads, and social media content to enhance their online presence. Social media platforms can showcase products through stories, posts, and reels while engaging audiences with interactive polls and live streams.

    2. E-commerce platforms like Shopify or WooCommerce offer customizable and user-friendly environments. Jojo Vito Designs should prioritize mobile responsiveness, secure payment options faster, and easy integration with social media and logistics

    3. Live selling provides real-time interaction and builds trust. Businesses can implement it using clear visuals, interactive hosts, and reliable internet to overcome technical challenges.
    4. Content marketing helps small businesses establish brand identity and credibility. Meanwhile, videos, blogs, and social media posts that highlight artistry and customer stories can resonate with Jojo’s audience.

    5. Email campaigns keep customers informed and engaged during crises. Strategies include personalized offers, engaging subject lines, and consistent updates on new collections or discounts.

    6. Partnering with influencers or similar businesses can amplify marketing. Criteria for selection include relevance, audience alignment, and engagement rates.

    7. Jojo Vito Designs Gallery should watch trends like Al personalization, AR shopping, and sustainability-focused practices. Adapting mobile-first and voice-optimized designs will ensure future readiness.

82. 

    Liezl Jane N. Lagunday, 3B

    January 20, 2025 at 1:28 pm

    1.Social media like Instagram, Facebook, and Pinterest are visual-driven and great for showcasing products. Consistent posting of high-quality images, running targeted ads, and using hashtags can help attract a wider audience. Engaging with followers through comments, polls, or behind-the-scenes content can make customers feel more connected to the brand. It’s essential to stay consistent with posts and adapt content to trends or seasonal interests to stand out amidst the competition.

    2. Sir Jojo should look at ease of use, customization options, and cost that features are considered include mobile compatibility, secure payment options, SEO tools, inventory management, and integration with social media for easy selling. Sir Jojo should also evaluate customer support and scalability to ensure the platform can grow as the business expands.

    3.Live selling can build stronger connections with customers. It allows the audience to ask questions and see the product in action, creating excitement and urgency. Small businesses can use platforms like Facebook Live or Tiktok Live for these sessions. Overcoming technical challenges may require a stable internet connection, preparing for potential glitches, and engaging with viewers consistently.

    4.For Sir Jojo creating content that highlights the stories behind the designs or sharing customer testimonials could build a strong connection with their target audience. Blog posts, behind-the-scenes videos, and tutorials on how to use or style products are also great ways to engage. Educational content or visually appealing images can help establish the gallery as an expert and a trusted brand in the industry.

    5. During times of crisis, email marketing is a valuable tool to stay connected with customers. It allows small businesses to share updates, offer discounts, or introduce new products directly to their audience. Sir Jojo should focus on creating personalized, valuable content for their emails, ensuring they’re clear and visually appealing. Segmenting email lists to send tailored messages can increase engagement. Providing exclusive deals or sneak peeks can also help maintain customer loyalty during tough times.

    6.Collaborating with local influencers or businesses can increase exposure and broaden the customer base. Sir Jojo should choose partners whose values and target audiences align with theirs. The partnership could include co-hosting events, product giveaways, or promoting each other’s services through social media. When selecting partners, it’s important to ensure they have an engaged following, credibility, and a positive reputation to ensure the collaboration benefits both parties.

    7. Post-pandemic, e-commerce will likely continue to grow, with more focus on mobile shopping, personalization, and enhanced customer experiences. Small businesses like Sir Jojo should keep an eye on trends such as augmented reality to let customers virtually try products, and more integrated social commerce, where products can be purchased directly through platforms like Instagram. It’s also crucial to prioritize fast delivery, sustainability, and customer service, as these trends are becoming increasingly important. Jojo should adapt by staying flexible, experimenting with new tools, and regularly updating their e-commerce strategies to meet customer expectations.

83. 

    Cassandra E. Gargarotea, BAMK3B

    January 20, 2025 at 1:27 pm

    1. Small enterprises, such as Sir Jojo Vito Designs Gallery, might employ the following methods:
    – Content Marketing: Gathering behind-the-scenes knowledge, product stories, and DIY guides.
    – Social media advertising entails targeting profiles on Facebook and Instagram to attract specific demographics.
    – Interactive Engagement: Sell live or do question-and-answer sessions with the audience.

    Social media platforms can be used by:
    – Post visually appealing and cohesive material to grow your audience.
    – All of these can be used to engage followers through comments, polls, and contests.
    – Use analytics to improve strategy based on audience behavior.

    2. When assessing e-commerce solutions, Sir Jojo should consider:
    – User-Friendly Interface: Platforms like Shopee, Lazada, and Tiktok Shop allow for easy setup and customization.
    – Mobile Optimization: Ensuring that the site works properly on smartphones.
    – Integrated Payment Systems: Provides several secure payment alternatives, such as credit cards, debit cards, e-wallets, and local payment solutions.
    – Inventory Management Tools: to facilitate order tracking and stock updates.
    – Scalability: Enabling expansion as the company grows.

    3. Live selling increases engagement by
    – Creating a feeling of urgency with limited-time offerings.
    – Providing direct engagement between vendors and customers.
    – Displaying items dynamically, will give a greater sense of value.

    Small enterprises can adopt effectively:
    – Invest in reliable internet connections and clear audiovisual settings.
    – Use knowledgeable hosts who can engage the audience.
    – Build anticipation by promoting events ahead of time.

    4. Content marketing is critical for building brand identification and trust. Sir Jojo’s target audience might benefit from the following content:
    – Visual content includes vibrant photographs or videos showcasing items in use.
    – Educational content includes tutorials on home gardening and mask creation.
    – User-Generated Content: Sharing consumer images and testimonials.

    5. Email marketing helps keep relationships by:
    – Keeping clients aware of the new items and specials.
    – Provide unique discounts or early access to deals.
    – Sharing useful advice and insights to keep viewers interested.

    Effective email techniques include the following:
    – Personalizing communications using customers’ names and preferences.
    – Creating visually appealing and mobile-friendly emails.
    – Incorporating unambiguous calls to action (CTAs).

    6. Collaborations with influencers or businesses can boost marketing efforts by increasing reach and reputation. When deciding on partners, Sir Jojo should consider:
    – Alignment with Values: Ensuring the partner shares similar branding and audience interests.
    – Engagement Metrics: Prioritizing influencers with high engagement above follower count.
    – Collaborative Opportunities: Creating mutually advantageous initiatives such as giveaways and co-branded material.

    7. Post-pandemic trends to watch include:
    – Personalization: Using data-driven insights to tailor shopping experiences.
    – Sustainability: Highlighting eco-friendly products and practices.
    – Omnichannel Strategies: Integrating online and offline touchpoints seamlessly.
    – Social Commerce: Selling directly through platforms like Facebook, Instagram, Shopee, or TikTok.

    Jojo can adapt by:
    – Staying informed through market research.
    – Continuously experimenting with emerging technologies like AR (Augmented Reality) for virtual product trials.
    – Building a flexible strategy to pivot quickly in response to changes.

84. 

    John Cris Tan - BAMK 3B

    January 20, 2025 at 1:21 pm

    1. Upload quality engaging posts and/or videos that are about the business and discuss more about the product and its value, creating connections that will increase his brand’s visibility.

    2. Facebook – Targets a broad audience offering physical products or focusing on
    community-building.
    Instagram – Usually incorporates fashion, beauty, lifestyle, and artisanal businesses.
    TikTok – Targets Gen Z and millennials, offering trend-driven or visually engaging products.
    Youtube – Focuses on education, storytelling, long videos, and etc

    Ease of integration and a user friendly interface should be considered by Jojo in using an ecommerce platform. The platform should also be optimized allowing customers to purchase using their phones.

    3. Live selling allows your clients to see your products in action by combining real-time video streaming with direct purchasing options, creating an immersive and personalized shopping experience for them. For technological issues, individuals can study, learn, and explore the internet for solutions or seek assistance from a friend who is more familiar with the platform.

    4. Content marketing is a crucial way for small businesses to establish their brand identity, gain client trust, and generate leads. Unlike traditional advertising, content marketing prioritizes offering value to the audience above direct selling, leading to a more genuine connection with customers.

    5. Email marketing is a strong tool for small businesses that keeps customers informed about changes in operations, safety precautions, and product availability, while also providing reassurance and building confidence. To design great campaigns, organizations should use clear, concise messages, incorporate calls to action, and provide value in the form of discounts, helpful resources, or updates.

    6. Collaboration with local influencers or other businesses can dramatically boost a small business’s marketing efforts by leveraging similar audiences, establishing credibility, and discovering mutually advantageous opportunities.

    Partners should have similar principles and brand messages to maintain authenticity and a unified story. To increase engagement and conversions, choose influencers or businesses with an audience that closely matches your ideal customer demographic. Look for influencers who genuinely connect with their audience and have an established history of endorsing products or services that they firmly believe in.

    7. Following the pandemic, e-commerce developments include the rise of mobile commerce, social commerce, and customized purchasing experiences. Small businesses, such as Jojo Vito Designs Gallery, should optimize their websites for mobile devices, use channels like Instagram and TikTok for direct sales, and use consumer data to provide targeted recommendations and offers. Embracing sustainability and local sourcing can also appeal to environmentally conscious customers by matching products with changing values and tastes.

85. 

    Kenny S. Mongcal BAMK 3C

    January 20, 2025 at 12:51 pm

    1. Jojo Vito Designs Gallery can improve their internet visibility by utilizing a number of digital marketing techniques. In this context, social media channels are essential. By using social media sites like Facebook, Instagram, and even TikTok, they can display their artwork with engaging videos and excellent images. Brand visibility and reach can be considerably increased by posting frequently, interacting with followers through direct messages and comments, and placing targeted advertisements.

    2. A number of important factors should be put into account. Squarespace, WooCommerce, Etsy, and Shopify are well-liked choices. Platforms with high mobile responsiveness, comprehensive design tools for successfully showcasing artwork, and user-friendly interfaces should be given priority by Jojo. Essential features include shipping integrations, inventory management tools, integrated payment gateways, and marketing tools. As the gallery expands, flexibility is essential, so the platform should be flexible enough to handle rising sales volumes and product offerings.

    3. Because live selling creates a dynamic and interactive purchasing experience, it can greatly increase customer engagement for small businesses. Businesses may strengthen their ties with their audience by providing special deals, answering inquiries, connecting with viewers in real time, and airing live videos that showcase products. This encourages viewers to make quick purchases by fostering a sense of community and trust.

    4. For small businesses like Jojo Vito Designs Gallery, content marketing is essential to establishing a strong brand identity and winning over customers. Businesses can become thought leaders in their field and build close bonds with their target audience by regularly creating and sharing worthwhile, timely, and interesting content. Focusing on top-notch visual content, such as interviews with featured artists, virtual gallery tours, and behind-the-scenes looks into the artist’s process, can be quite successful for Jojo Vito Designs Gallery.

    5. By developing loyalty and facilitating regular communication, email marketing can be a very powerful tool for small firms to preserve client relationships in times of crisis, such as a pandemic. Personalized emails containing client names and purchase histories, unique discounts and promotions, giving relevant material like blog entries or behind-the-scenes insights, and segmenting email lists to adapt messages are all strategies for successful email marketing.

    6. For small companies like Jojo Vito Designs Gallery, utilizing partnerships can greatly increase marketing efforts. The gallery can reach a larger audience by working with local influencers, such as bloggers, art critics, or social media stars who have a sizable fan base in the art community.

    7. Small companies like Jojo Vito Designs Gallery must remain ahead of the curve as e-commerce changes after the pandemic. The growth of live commerce, customized purchasing experiences, and a greater emphasis on sustainability and ethical sourcing are important trends to keep an eye on. In order to adapt, the gallery could look at live streaming events that feature artwork, use AI to provide customized suggestions, and emphasize the sustainable and moral business methods of the artists they represent.

86. 

    Anjo Emilio D. Visitacion BAMK3A

    January 20, 2025 at 12:42 pm

    1. Small businesses can use social media to boost visibility, focusing on engaging content, live selling, and collaborations with influencers to stand out.

    2. Consider platforms that offer user-friendly interfaces, payment security, and mobile optimization.

    3. Live selling fosters real-time interaction, enhancing customer engagement. Stable internet and quality visuals are key to overcoming technical hurdles.

    4. Content marketing builds brand identity and trust. Visual content and storytelling are effective.

    5. Personalized emails help maintain customer relationships, especially during crises. Focus on value-driven and engaging campaigns.

    6. Collaborating with local influencers expands reach. Choose partners whose values align with the brand.

    7. Keep an eye on mobile commerce and personalization trends. Adapting to these can enhance customer experience.

87. 

    Jhennie Ong, BAMK3B

    January 20, 2025 at 12:38 pm

    1. Digital marketing strategies such as posting aesthetically pleasing public materials with essential information can help businesses enhance their online presence. The pubmats must be eye-catching and informative but not too overwhelming. Another strategy is keeping up with the trend, the current trend of the market is producing interesting advertisement videos in a funny way. Some would incorporate memes, jokes, or storylines to make their materials interesting capturing the attention of potential customers. In conclusion, having unique, interesting, and attention-grabbing marketing strategies can help attract potential customers that enhance a business’s overall online presence. Considering the intense competition in online platforms, a way to stand out is to learn how to best attract your target audience.

    2. The features that Jojo should consider when choosing a platform are their accessibility, reach, costs, technicality, and safety, all while considering its business needs. The platform should be accessible anytime and anywhere since online businesses operate 24/7. It should also have a large user base to widen business opportunities and reach customers. Furthermore, the costs of operating an online store on that platform should also be considered. The technicality of a platform is also as important, Jojo should consider how user-friendly the platform is and how fast people can adjust to its technology. Lastly, for safety and security, Jojo should consider how the platform can protect its privacy, customer data, payment processes, and business difficulties. The platforms must have responsive customer services in times of difficulties. These are some of the essential features Jojo should consider when choosing an e-commerce platform.

    3. Usually, online platforms are less personal and lack direct communication. Live selling is a way to communicate directly with customers in real-time and having a fun and interactive live experience can enhance customer engagement. Making customers feel included in live streams can help them engage more with the seller and potentially encourage them to buy. While live streams may be intimidating because of their technicality, instructions, and educational posts are provided and available across the internet. Since change is constant, learning and educating employees on how to adapt to technology can help the business overcome challenges concerning technology.

    4. Content marketing is important, especially in the growing competition of each industry. Having unique, interactive, and personalized content can help small businesses build brand identity and expand market reach ultimately gaining customer trust in the long run. The content most effective for Jojo’s target audience is personalized content. Since they are serving a niche market and specific target customers it is best to personalize their content. For instance, when selling gardening pots, Jojo should make content about the importance of having reliable, quality, and aesthetically pleasing pots instead of the normal ones. This can help persuade potential customers as they relate more to the products on a personal level.

    5. Email marketing is a way businesses can keep in touch with their customers. Through this, they can update their customers with their latest products, follow up on experiences, and engage with customers from time to time. All of these help businesses maintain a good relationship with their customers by utilizing the power of technology. When creating effective email campaigns, businesses should know who are their key customers and who they are trying to reach. Hence, it is important to build an email list of customers to update them about the latest details of their business. As this is considered direct communication with customers, it is also important that the content of the email is interesting yet not too overwhelming, so that it can grab the attention of potential customers. Additionally, personalized emails can help tailor each product to individual preferences making customers feel connected with the business. Other strategies such as offering special promotions, encouraging customer feedback, and follow-ups can aid the business in maintaining a good relationship with their customers.

    6. Local influencers usually have a wider reach to the local community and are best at notifying people about the latest trends and must-try businesses. While businesses are best in their fields and can offer networking opportunities. Partnerships with both will amplify marketing efforts in terms of increasing reach, influencing customers to buy, and opportunities to connect with related markets. For instance, influencers can post a video about your business and it can go viral in just a day. Businesses, on the other hand, can introduce your business to related activities such as market fairs where your products can have more visibility. The criteria to consider while selecting partners is that they need to be related to your industry in a way they know how to handle your products so they can better influence the market. They should also have a positive reputation and credibility to establish trust and loyalty in the partnership. Additionally, having a high engagement rate or influence over the market is an important factor to consider. Lastly, someone who has the same goal and values as your business so that communication will be easier and expectations will be met. All these can create a mutually beneficial partnership with others.

    7. Jojo Vito Designs Gallery should keep an eye on trends such as the emergence of short video reels, augmented reality, and AI-generated videos. Generally, most of the trends in this generation involve creating funny content, offering a seamless shopping experience, and using technology such as AI to enhance content. As emphasized, change is constant, and one way Jojo Vito Designs Gallery can adapt its strategies accordingly is to keep updated about the latest trends. Additionally, they should also learn how to use the emerging technologies of AI and AR to enhance or improve their marketing strategies. Since Jojo has an online and physical store, it is also important to integrate omnichannel retail where customers can expect consistent, seamless, and connected experiences across multiple channels.

88. 

    Welca Setera 3C

    January 20, 2025 at 12:37 pm

    1. Jojo Vito Designs Gallery should have an active engagement with the social platforms so that the business would always be visible to the customers. Because of how the technology advancement impact the lives of the consumers , it’s important to also have social media platforms like Facebook, Instagram, and more sites for them to share and explore the market. In that way they could not only interact with different people in the community but also to advertise their products without spending too much money on advertisements.

    2. Jojo Vito Designs Gallery should alo consider the following to be their platforms for e-commerce solution; TikTok, Instagram, Shopify and more. Jojo Vito Designs Gallery should also prioritize the built-in marketing tools so that they could expand their target market and expanding their audience.

    3. Live selling is one of the most successful way to advertise and sell your product effectively and efficiently. It gives the customers the direct answers for the product, the product itself, and also give demonstrations on how to use the product. Small business can overcome the technological challenges making sure that their gadgets to be used will be checked before it will be used, having other plans if anything happens and also they should try practicing before the live selling will be held. Through live selling the small business survived even in the amidst of the pandemic until now, small business sells their products through live selling because they could captivate and create a vibrant relationship with their customers.

    4. Businesses like Jojo Vito Designs Gallery should prioritize content marketing because it demonstrates the business expertise and characteristics, that could develop the business brand and reputation. Jojo Vito Designs Gallery effective contents really captivates customers to know more about the products they offer because of the high quality photos and videos of their products, gallery tours, their social media updates and also their blogs about how their business started. Because of these they build customer loyalty and adapt to the advancement of technology.

    5. Email marketing is important for small businesses during the amidst of the pandemic, it serves as their communication channels to their customers. There are a lot of strategies that they could do, but the most effective strategy is that they should always provide value and empathy with their customers because it could help the business to nurture and also build customer loyalty.

    6. Partnering with the local influencers could help attract new audience and enhance their brand credibility. When they would select their partners the business should align with the business target market, brand values, authenticity and their personalities. When they consider to have their partnership both parties should benefit from it.

    7. Small business like Jojo Vito Designs Gallery because of post-pandemic they adapt in market trends because of social commerce. Businesses should adapt that involves in social media selling platforms and websites. The businesses should embrace the market trends to make sure that they still compete in evolving e-commerce platforms.

89. 

    Keith Rhaileen Ortilano, 3E

    January 20, 2025 at 12:20 pm

    1. Content Creation. A concise reels promoting the product. Choose Facebook as primary coz tis really the top platform but simulataneously, reels can be shared in other media like instagram and Tiktok. Just make sure customer engagement thru responding with their comments and feedbacks.
    2. Lazada and Shopee have existing customers all over Philippines and SouthEast Asia. Sir Jojo can use both but for delivery, Shopee has partnerships with different logistics provider not only in Bacolod but nationwide. It will be of great advantage if there are options for cuatomers.
    3. Customers want it always interactive on Live Selling, sir Jojo and Customers easily connect and communicate so he can provide easily for urgent queries. Small businesses are encouraged to invest on high quality camera/mic/phone and stable internet connection to effectively sell live.
    4. Content Marketing builds Brand identity thru sharing the product competence, what set it apart and how can it have impact not only on business but with cultural growth of Negros. It can also gain customer trust with direct communication from the owner. The most effective for all targets would be Collaborations. Influencers parnerships can help sir Jojo go mainstream since Bacolod already has a lot of most followed influencers here and abroad – for all generations.
    5. Email is always black and white, and customers love it that form. It helps to stay connected and allow some personalized interactions and to make it effective, manage its frequency. Make it more personal rather than just an email campaign, prove that its coming from the City of Smiles.
    6. Currently, its the Engagement that really counts. and the number of followers for each influencer would justify that. Just choose Influencer that complements with sir Jojo’s mission values and history.
    7. Start investing and learning Artificial Intelligence. It would either make or break you, so use them on your convenience.

90. 

    Anne Marie Camon 3C

    January 20, 2025 at 12:01 pm

    1. Digital Marketing Strategies

    Leverage social media advertising, video content, SEO, and user-generated content to boost online presence. Focus on authenticity and niche branding to stand out.

    2. E-Commerce Platforms

    Consider platforms like Shopify, WooCommerce, Etsy, or BigCommerce. Prioritize features like mobile responsiveness, secure payments, SEO, and inventory management.

    3. Customer Engagement Through Live Selling

    Live selling fosters trust and real-time interaction. Use platforms like Facebook or Instagram Live, ensure technical readiness, and offer exclusive deals to enhance engagement.

    4. Content Creation

    Content marketing builds trust and brand identity. Focus on educational blogs, visuals, customer stories, and interactive content tailored to the audience.

    5. Email Marketing Effectiveness

    Maintain customer relationships through personalized, segmented, and value-driven email campaigns. Use automation and strong CTAs for engagement.

    6. Leveraging Partnerships

    Collaborate with influencers or businesses that align with your brand. Evaluate audience relevance, engagement, and shared values for effective partnerships.

    7. Future E-Commerce Trends

    Stay ahead by adopting personalization, sustainability, social commerce, and subscription models to meet evolving customer expectations.

91. 

    Joshua Benedict S. Baldonado, 3D.

    January 20, 2025 at 11:49 am

    1. Because it can reach so many people, social media is an incredibly effective tool for small businesses like Jojo Vito Designs Gallery. They may, in my opinion, target particular demographics that are interested in art and cultural designs with advertisements on Instagram or TikTok. By sharing instructional or behind-the-scenes videos, they may personalize and engage their brand. Since influencers already have a devoted following that believes in their advice, working with them would be wise. Since I frequently find amazing products on these channels, I can understand how digital methods like this work as a student.

    2. Because most customers desire a quick and easy shopping experience, Jojo Vito’s needs to choose an e-commerce platform that is easy to use. Platforms with straightforward interfaces and mobile friendliness, like Shopify or even Etsy, are fantastic, in my opinion. Online purchasing can feel more convenient and reliable with features like product filters and user reviews. Having a mobile-optimized website is essential because the majority of consumers now purchase on their phones. A smooth platform is crucial since, as a student, I frequently avoid making purchases from websites that seem clumsy or antiquated.

    3. Because live selling seems more like a discussion than a simple purchase experience, it’s a really exciting approach to engage with customers. To make things more personal, Jojo Vito might offer live streaming where they demonstrate how their items are manufactured or respond to viewer questions. It’s also an entertaining approach to generate enthusiasm and display new things in real time. To keep people interested, they only need to make sure their setup is expert, with nice lighting and sound. I’ve witnessed friends make impulsive purchases during live sales as a college student because the atmosphere is so direct and upbeat.

    4. Jojo Vito would be greatly impacted by images or films that illustrate the tale of the products. People might be interested in seeing how their designs are made or the cultural meaning behind them, for instance. earning customers feel a connection to the product they are purchasing is more important than merely earning a sale. Since short, imaginative reels are the most shared content on Instagram and TikTok, they could potentially quickly attract attention. For my part, I’m more inclined to support a company that shares engaging, significant material and seems genuine.

    5. Despite its outdated appearance, email marketing is a fantastic way to maintain relationships with devoted clients. It always feels exclusive when Jojo Vito sends out individual emails with exclusive offers or information on new collections. By explaining how they’re changing, businesses might also use emails to convince clients that they care during difficult times, such as a pandemic. A pleasant, monthly newsletter that includes tips, anecdotes, or sneak peeks would, in my opinion, keep clients interested without coming across as spam. As a student, I am aware that when my emails contain anything interesting or pertinent, I check them more frequently.

    6. Jojo Vito might be able to expand its customer base by working with local companies or influencers. They ought to collaborate with like-minded individuals and serve a market that values handcrafted or cultural designs. For instance, organizing a collaborative event or collaborating with a local artist on a specific collection could be quite successful. Partnerships also make tiny firms appear more credible because they are associated with well-known people. These partnerships, in my opinion, frequently help corporations become more visible on social media, where the majority of us students spend time.

    7. Trends like AR previews and personalized buying have the potential to completely alter how consumers purchase Jojo Vito’s goods. It would be amazing to be able to use augmented reality to view how an artwork appears in your space. Younger customers like us place a high value on sustainability, thus they should also monitor eco-friendly shopping trends. They should also look at social media shopping, which is really handy and allows you to purchase directly from posts. Given how quickly technology is evolving, I believe that staying relevant as a student requires adjusting to current developments.

92. 

    Christine Colache BAMK 3C

    January 20, 2025 at 11:47 am

    1. Digital Marketing Strategies
    Small businesses like Jojo Vito Designs Gallery can grow online by using social media platforms like Facebook and Instagram to post regularly, run ads, and connect with customers through comments and messages. To stand out, Jojo can share behind-the-scenes content, post high-quality photos of his products, and host live events like Q&A sessions or product demos to make his page more engaging.

    2. E-Commerce Platforms
    Jojo should choose an e-commerce platform that is simple to use, works well on phones, has secure payment options, and allows easy product customization. Platforms like Shopify, WooCommerce, or local marketplaces like Lazada and Shopee in the Philippines are great choices. These platforms often have tools to help track sales and understand customer behavior.

    3. Customer Engagement Through Live Selling
    Live selling is a great way to interact with customers, show products in real-time, and answer their questions on the spot. It creates excitement and encourages quick purchases. To manage technical issues, Jojo can invest in a good camera, microphone, and a reliable internet connection. Practicing before going live can also help him feel more prepared.

    4. Content Creation
    Creating helpful and interesting content builds trust and makes a brand memorable. Jojo can post tips on decorating with his plant pots, share stories about his creative process, or give gardening advice. Short videos, blog posts, and pictures are great options. Posting regularly and focusing on what his customers enjoy will make his content more effective.

    5. Email Marketing Effectiveness
    Email marketing is a good way to stay in touch with customers. Jojo can send newsletters with updates, special discounts, and helpful tips. Personalized emails based on what customers like or have bought before can make them feel special and keep them interested in his products.

    6. Leveraging Partnerships
    Working with local influencers or businesses can help Jojo reach more people. Influencers who focus on gardening or home decor can introduce his products to new customers. When choosing partners, Jojo should make sure they share his values and attract the same kind of audience he’s trying to reach.

    7. Future E-Commerce Trends
    As e-commerce grows, trends like personalized shopping, eco-friendly products, and technology like chatbots will become more popular. Jojo can adapt by offering products customers can customize, highlighting his eco-friendly materials, and using tools to make customer service and inventory management easier. Staying updated with these trends will help him keep up with the competition.

93. 

    Ray Chris L. Pancho, 3D

    January 20, 2025 at 11:01 am

    1. Jojo Vito Designs Gallery can be greatly enhanced in its online presence with a holistic approach to digital marketing, including search engine optimization, which will boost the ranking for searches, content marketing that is engaging and attracting and retaining customers, and advertising campaigns targeted towards specific demographics. Social media marketing and email marketing will further expand reach and help nurture customer relationships. All these will bring about a good online presence in total.

    2. Good quality photos that capture the beauty of the art; active engagement with followers for community building; and strategic usage of platform features like Stories and Reels behind-the-scenes contents will help Jojo Vito Designs Gallery engage with its audience on social media. Collaborations with art influencers help reach a more extensive audience. Consistent posting and engaging content are the keys to success.

    3. Consideration of choosing the right e-commerce platform takes into account friendly, intuitive interfaces for the gallery and its customers, numerous customization possibilities to capture gallery-specific branding, and integration with payment gateways including a secure payment module. It should be mobile responsive with tools deployed to support operations, such as effective inventory and shipping management. In addition, the channel should also offer built-in marketing and analytics.

    4. Live selling can be very engaging for potential buyers since it allows for real-time interaction and detailed showcases of the artwork, making the shopping experience more personal. The immediacy of live selling can also create a sense of urgency that can push for impulse purchases. This strategy is an effective way to bridge the gap between online and in-person shopping.

    5. Content marketing is very important in developing a brand identity for Jojo Vito Designs Gallery by consistently communicating the values and aesthetic that are unique to the gallery through different channels. This makes the gallery authoritative in the art world, with a loyal following and building trust with the potential customers. This leads to increased brand recognition and sales.

    6. Email marketing communicates with customers to keep them updated on the situation, reassure them and provide support as well as sources to help the customer stay loyal. It also can promote online events or even workshops. Communication keeps the connection with customers and sells during a critical time.

    7. A strategic partnership with local influencers or complementary businesses can be a very powerful way through which Jojo Vito Designs Gallery can reach new audiences and build credibility through association. Cross-promotion initiatives may introduce the gallery to a wider customer base interested in similar products or services. It is very important to be very careful in choosing the right partners that share similar brand values.

    8. To remain competitive, Jojo Vito Designs Gallery needs to keep updated of the latest e-commerce trends like personalized shopping experience, AR and VR technology, and the integration trend of e-commerce directly into social media sites. The pursuit of sustainable practice is also part of the environmentally-conscious consumers’ lifestyle. This is what will determine future success.

94. 

    Asnia M. Mariga, 3B

    January 20, 2025 at 10:53 am

    1. Digital Marketing Strategies: What specific digital marketing strategies can small businesses like Jojo Vito Designs Gallery employ to enhance their online presence? Discuss how social media platforms can be leveraged effectively amidst increased competition.
    – For me, content marketing because it encompasses all the online content you produce such as taking a picture of your products, or even in the form of a short film showcasing your products, can attract potential customers and help your business become recognized.

    2. E-Commerce Platforms: Evaluate different e-commerce platforms available for small businesses. What features should Jojo consider when choosing an e-commerce solution?
    – Lazada, Shopee, and Facebook Shops are my top 3 e-commerce platforms available for small businesses. In addition, He should take into account the benefits of a free dynamic e-commerce platform that allows businesses to interact directly with a large and specific audience through live-selling and seamless social media integration.

    Evaluation of my top 3 e-commerce platforms:
    Facebook Shops:
    • Free setup with no upfront costs.
    • Seamless social media integration with Facebook and Instagram, enabling easy access to a wide audience.
    • Live-selling features to engage customers in real-time, boosting interaction and sales.
    • Direct customer engagement through Messenger for personalized communication.
    • Cost-effective with minimal fees compared to Lazada and Shopee.
    • Organic reach through Facebook’s massive user base, allowing businesses to leverage content marketing.
    Shopee & Lazada:
    • Large customer base and established logistics network.
    • Cash-on-delivery (COD) and multiple payment options.
    • Seller fees and commissions apply.
    • Marketplace-driven structure that can be competitive.

    3 . Customer Engagement: How can live selling enhance customer engagement? How can small businesses implement this strategy effectively while overcoming technical challenges?
    – Live selling enhances customer engagement by effectively communicating with your customers. Though it’s not a face-to-face interaction, seeing their comments/opinions during the live selling will surely allow customers to feel more involved and valued. Furthermore, to overcome technical challenges conduct test runs to ensure the equipment work smoothly and learn how to troubleshoot common issues in advance.

    4. Content Creation: Discuss the importance of content marketing for small businesses in building brand identity and customer trust. What types of content would be most effective for Jojo’s target audience?
    – Content marketing highlights the product that you’re selling while also providing value through informative and engaging content that resonates with your target market. By consistently sharing content such as blog posts, videos, and social media updates, businesses can showcase their expertise, communicate their values, and build a unique voice that differentiates them from competitors. Furthermore, Product demonstrations would be most effective with Jojo’s target audience. Those looking for unique, locally manufactured art items may appreciate videos or pictures displaying the range of products, as well as how they can be used for home décor or events.

    5. Email Marketing Effectiveness: Analyze how email marketing can help small businesses maintain customer relationships during crises like a pandemic. What strategies should be employed to create effective email campaigns?
    – Despite being around for decades, email marketing remains one of the most effective forms of communication, especially in times of crisis. the ability to have instant and direct communication with your audience. In a crisis situation, time is of the essence, and you need to get your message out quickly and efficiently. With just a few clicks, you can send a message to your entire mailing list, letting them know about the situation and what you’re doing to address it. One of the strategies that should be used to produce effective email campaigns is personalization, which is the process of personalizing your message to a specific individual or group of people based on their interests and preferences. This allows you to segment your audience and develop targeted messages that resonate with them based on data such as previous purchase history, website activity, and demographic information.

    6. Leveraging Partnerships: How can partnerships with local influencers or other businesses amplify marketing efforts? What criteria should be considered when selecting partners?
    – By increasing brand awareness, building trust and creating authentic connections with potential customers. In addition, when selecting partners, you can consider things like their audience, values, and goals.

    7. Future E-Commerce Trends: As e-commerce evolves post-pandemic, what trends should small businesses like Jojo Vito Designs Gallery keep an eye on? How can they adapt their strategies accordingly?
    – Jojo Vito Designs Gallery can stand out by offering unique experiences like creating an online gallery where customers can engage with the artwork in dynamic ways, such as zooming in on details of MassKara masks or creating their own custom designs. This platform could also feature virtual workshops where Jojo teaches mask-making, providing engaging and educational experience.

95. 

    Shevina Maghari BAMK3-C

    January 20, 2025 at 10:08 am

    1. Live selling engages viewers as potential customers.It allows businesses to interact with their audience in real time, making the experience more personal. This interaction builds trust and excitement, encouraging viewers to become buyers.
    2. A feature that showcases his product. Platforms should provide clear visuals and descriptions to highlight the product effectively. This helps customers understand the value and uniqueness of the item being sold.
    3. By interacting with them while live selling. Answering questions and responding to comments during live sessions keeps the audience engaged. It also helps build a connection and trust with potential customers.
    4. Content marketing is important to small businesses because it builds trust and identity with customers. It influences a customer’s perception of whether your product is good or not. Sharing videos, blogs, or tutorials shows Jojo’s creativity and connects with his audience. This helps customers see the value of his products and trust his brand.
    5. During the pandemic, most people were online, making email marketing a useful tool. Email marketing keeps customers updated by sending them updates, offers, and tips. Personalized messages make customers feel valued and encourage them to make repeat purchases.
    6. Partnership is better than competing. Partnerships with local influencers boost visibility and help reach the right audience. Choosing partners that align with your style and market ensures a successful collaboration.
    7. Following e-commerce trends helps businesses grow. Jojo can focus on trends like sustainable products to attract customers. Staying updated keeps his business competitive and fresh.

96. 

    Alrehs Carrie Ganzon

    January 20, 2025 at 9:25 am

    Alrehs Carrie Ganzon BAMK 3A MRKTELECTIVE3

    1. Digital Marketing Strategies
    Small businesses like Jojo Vito Designs Gallery can employ social media advertising, influencer collaborations, and content marketing to enhance their online presence. Platforms like Facebook and Instagram can be leveraged for targeted ads and engaging posts, helping the business stand out in a competitive market.
    2. E-Commerce Platforms
    E-commerce platforms like Shopee,Lazada, and Amazon offer features such as user-friendly interfaces, payment integrations, and mobile responsiveness. Jojo should prioritize ease of use, scalability, and marketing tools when selecting a platform.
    3. Customer Engagement
    Live selling fosters real-time interaction, creating a personal shopping experience for customers. Small businesses can implement this strategy by using platforms like Facebook Live while ensuring stable internet and clear visuals to overcome technical challenges.
    4. Content Creation
    Content marketing helps build brand identity and customer trust by showcasing expertise and authenticity. For Jojo’s audience, product tutorials, customer testimonials, and behind-the-scenes videos would be particularly effective.
    5. Email Marketing Effectiveness
    Email marketing helps maintain customer relationships by sharing personalized updates, promotions, and tips. Strategies like segmenting the email list and creating engaging subject lines can ensure higher open rates and conversions during crises.
    6. Leveraging Partnerships
    Collaborating with local influencers or businesses can boost visibility and credibility. When selecting partners, Jojo should consider alignment with brand values, audience overlap, and the partner’s engagement rates.
    7. Future E-Commerce Trends
    Small businesses should monitor trends like AI-driven personalization, mobile commerce, and sustainability-focused shopping. Adapting strategies to include eco-friendly products and personalized customer experiences can help Jojo stay competitive.

97. 

    Eugene Mark M. Tinio, 3-D

    January 20, 2025 at 9:00 am

    1. Sir. Jojo can leverage platforms like Instagram and Facebook to showcase their unique designs through visually appealing posts and stories. Engaging content such as design tips, behind-the-scenes looks and live modeling can help build a community around the brand.
    2. The platform should be easy to navigate for both Sir. Jojo and the customers for a seamless shopping experience. They should look for platforms that allow them to customize the look and feel of their online store to reflect the brand identity.
    3. Live selling can allow customers to see the products in real-time, ask questions, and receive immediate feedback. To overcome technical challenges they should invest in good quality equipment (camera, microphone) and conduct test runs to ensure a smooth experience.
    4. Sharing Behind-the-Scenes Content and insights in the design process or the story behind the creations can create a personal connection with the audience. Featuring satisfied customers and their experiences can build trust and encourage new customers to make a purchase.
    5. Email marketing can help small businesses maintain customer relationships during crises by providing timely updates and valuable content. Tailoring emails based on customer preferences and past purchases can increase engagement and conversion rates. Using emails to solicit feedback can help improve products and services while making customers feel valued.
    6. Partnerships with local influencers or other businesses can amplify marketing efforts by reaching new audiences and enhancing credibility but ensure that the partner’s audience aligns with Sir. Jojo’s target market.
    7. The integration of e-commerce features within social media platforms is on the rise. Sir. Jojo should utilize these features to facilitate direct purchases from her social media posts.

98. 

    CHRISTIA MAE MESA, 3D

    January 20, 2025 at 7:50 am

    1. Small businesses like Jojo Vito Designs Gallery can effectively leverage social media by focusing on high-quality, engaging content that resonates with their target audience, utilizing visually appealing imagery, sharing compelling brand stories, and actively participating in community building by responding to customer inquiries and fostering meaningful interactions. By sharing valuable content, using targeted ads to reach the right people, and paying attention to what’s working and what’s not, Jojo Vito Designs Gallery can build a strong online presence. This helps them get noticed, and by analyzing their social media performance, businesses can effectively navigate the competitive landscape and build a strong online presence that drives brand awareness, customer engagement, build relationships with customers, and ultimately grow their business.

    2. When choosing an e-commerce solution, Jojo Vito Designs Gallery should prioritize several key features. Firstly, the platform must be user-friendly, both for themselves and their customers, ensuring a smooth and enjoyable online shopping experience. Customization options are essential to reflect the unique brand identity of the gallery. Effortless integration with various payment gateways is crucial for secure and efficient transactions. The platform should also provide a range of integrated tools, including email marketing features, a CRM system to manage customer relationships, and robust inventory management capabilities. Flexibility is vital to accommodate future growth in sales and customer base. Finally, cost-effectiveness is crucial, requiring the platform to offer pricing plans that align with the gallery’s budget.

    3. Jojo Vito Designs Gallery can effectively implement live selling by meticulously planning and practicing their presentations, ensuring high-quality visuals and audio for an engaging experience. Overcoming technical challenges requires investing in reliable equipment and conducting thorough technical rehearsals before each live stream. Utilizing a stable internet connection, high-quality cameras and microphones, and dedicated live streaming software can significantly minimize disruptions. Jojo Vito Gallery Design should also have a backup plan in place to address unexpected technical issues, such as having a secondary device ready or a contingency plan for internet outages. By proactively addressing these technical considerations, Jojo Vito Gallery Design can ensure a smooth and successful live selling experience for their audience.

    4. Jojo Vito Designs Gallery would benefit most from content that is both informative and visually engaging. This could include plant care guides and tutorials, DIY project inspiration showcasing how to use their products to create unique planters and terrariums, “Plant of the Week” features highlighting interesting plants, behind-the-scenes content showcasing their creative process, customer success stories, and visually stunning content utilizing high-quality photography and videography to capture the beauty of plants and their products. By consistently creating and sharing this type of content, Jojo Vito Designs Gallery can establish themselves as a trusted resource for plant enthusiasts, build strong relationships with their target audience, and ultimately drive sales and brand growth.

    5. To create effective email marketing campaigns, Jojo Vito Designs Gallery should focus on several key strategies. Firstly, audience segmentation is crucial. By dividing their customer base into smaller groups based on interests, demographics, and purchase history, businesses can customize messages to specific segments, increasing relevance and engagement. Personalization is key, with messages addressing individual customers by name and referencing their past interactions or preferences. Providing valuable content, such as exclusive offers, early access to sales, and informative articles related to their interests, fosters customer loyalty and encourages repeat business. Finally, tracking email performance metrics like open rates, click-through rates, and conversion rates is essential to analyze campaign effectiveness and identify areas for improvement. By continuously refining their strategies based on data analysis, Jojo Vito Designs Gallery can optimize their email marketing efforts and achieve maximum return on investment.

    6. When selecting partners for collaborative marketing efforts, Jojo Vito Designs Gallery should prioritize several key criteria. Firstly, alignment with brand values is essential. Partnerships should be with businesses or influencers whose values and brand image are compatible and complementary to their own. Secondly, the potential partner should possess a significant and engaged following within the target audience. This ensures that the collaboration will effectively reach and resonate with the desired customer base. Finally, maintaining a strong reputation and credibility within their respective industries is crucial. Collaborating with reputable partners enhances the credibility and trustworthiness of the brand in the eyes of consumers. By carefully considering these criteria, Jojo Vito Designs Gallery can select partners that will maximize the effectiveness of their collaborative marketing efforts and achieve mutually beneficial outcomes.

    7. To remain competitive, Jojo Vito Designs Gallery must adapt to key e-commerce trends. These include utilizing live streaming platforms for real-time product demonstrations and customer interaction, customizing customer experiences based on individual preferences and purchase history, optimizing for voice search to reach customers using voice assistants, integrating AR/VR features to enhance the customer experience, and prioritizing eco-friendly practices and sustainable product offerings. By embracing these trends, Jojo Vito Designs Gallery can increase sales and maintain a competitive edge in the dynamic world of e-commerce.

99. 

    Christia Mae Mesa, 3C

    January 20, 2025 at 7:49 am

    1. Small businesses like Jojo Vito Designs Gallery can effectively leverage social media by focusing on high-quality, engaging content that resonates with their target audience, utilizing visually appealing imagery, sharing compelling brand stories, and actively participating in community building by responding to customer inquiries and fostering meaningful interactions. By sharing valuable content, using targeted ads to reach the right people, and paying attention to what’s working and what’s not, Jojo Vito Designs Gallery can build a strong online presence. This helps them get noticed, and by analyzing their social media performance, businesses can effectively navigate the competitive landscape and build a strong online presence that drives brand awareness, customer engagement, build relationships with customers, and ultimately grow their business.

    2. When choosing an e-commerce solution, Jojo Vito Designs Gallery should prioritize several key features. Firstly, the platform must be user-friendly, both for themselves and their customers, ensuring a smooth and enjoyable online shopping experience. Customization options are essential to reflect the unique brand identity of the gallery. Effortless integration with various payment gateways is crucial for secure and efficient transactions. The platform should also provide a range of integrated tools, including email marketing features, a CRM system to manage customer relationships, and robust inventory management capabilities. Flexibility is vital to accommodate future growth in sales and customer base. Finally, cost-effectiveness is crucial, requiring the platform to offer pricing plans that align with the gallery’s budget.

    3. Jojo Vito Designs Gallery can effectively implement live selling by meticulously planning and practicing their presentations, ensuring high-quality visuals and audio for an engaging experience. Overcoming technical challenges requires investing in reliable equipment and conducting thorough technical rehearsals before each live stream. Utilizing a stable internet connection, high-quality cameras and microphones, and dedicated live streaming software can significantly minimize disruptions. Jojo Vito Gallery Design should also have a backup plan in place to address unexpected technical issues, such as having a secondary device ready or a contingency plan for internet outages. By proactively addressing these technical considerations, Jojo Vito Gallery Design can ensure a smooth and successful live selling experience for their audience.

    4. Jojo Vito Designs Gallery would benefit most from content that is both informative and visually engaging. This could include plant care guides and tutorials, DIY project inspiration showcasing how to use their products to create unique planters and terrariums, “Plant of the Week” features highlighting interesting plants, behind-the-scenes content showcasing their creative process, customer success stories, and visually stunning content utilizing high-quality photography and videography to capture the beauty of plants and their products. By consistently creating and sharing this type of content, Jojo Vito Designs Gallery can establish themselves as a trusted resource for plant enthusiasts, build strong relationships with their target audience, and ultimately drive sales and brand growth.

    5. To create effective email marketing campaigns, Jojo Vito Designs Gallery should focus on several key strategies. Firstly, audience segmentation is crucial. By dividing their customer base into smaller groups based on interests, demographics, and purchase history, businesses can customize messages to specific segments, increasing relevance and engagement. Personalization is key, with messages addressing individual customers by name and referencing their past interactions or preferences. Providing valuable content, such as exclusive offers, early access to sales, and informative articles related to their interests, fosters customer loyalty and encourages repeat business. Finally, tracking email performance metrics like open rates, click-through rates, and conversion rates is essential to analyze campaign effectiveness and identify areas for improvement. By continuously refining their strategies based on data analysis, Jojo Vito Designs Gallery can optimize their email marketing efforts and achieve maximum return on investment.

    6. When selecting partners for collaborative marketing efforts, Jojo Vito Designs Gallery should prioritize several key criteria. Firstly, alignment with brand values is essential. Partnerships should be with businesses or influencers whose values and brand image are compatible and complementary to their own. Secondly, the potential partner should possess a significant and engaged following within the target audience. This ensures that the collaboration will effectively reach and resonate with the desired customer base. Finally, maintaining a strong reputation and credibility within their respective industries is crucial. Collaborating with reputable partners enhances the credibility and trustworthiness of the brand in the eyes of consumers. By carefully considering these criteria, Jojo Vito Designs Gallery can select partners that will maximize the effectiveness of their collaborative marketing efforts and achieve mutually beneficial outcomes.

    7. To remain competitive, Jojo Vito Designs Gallery must adapt to key e-commerce trends. These include utilizing live streaming platforms for real-time product demonstrations and customer interaction, customizing customer experiences based on individual preferences and purchase history, optimizing for voice search to reach customers using voice assistants, integrating AR/VR features to enhance the customer experience, and prioritizing eco-friendly practices and sustainable product offerings. By embracing these trends, Jojo Vito Designs Gallery can increase sales and maintain a competitive edge in the dynamic world of e-commerce.

100. 

     Matthew Romeo P. Azurin BAMK-3D

     January 20, 2025 at 7:39 am

     1. Small businesses like Jojo Vito Designs Gallery can use social media platforms like Facebook, Instagram, and TikTok to show off their products creatively and attract more people. They can post fun videos, collaborate with influencers, and engage with followers to build a strong online community. Running ads and using hashtags can also help them reach more customers despite the competition.
     2. Vito Designs Gallery can choose from e-commerce platforms like Facebook Marketplace, Lazada or Shoppe sell their products online. They should look for features like easy setup, mobile-friendly designs, and tools for showcasing products beautifully. It’s also important to consider payment options, shipping tools, and affordable pricing to match their needs.
     3. Live selling helps small businesses connect with customers in real-time, making shopping more fun and interactive. They can use platforms like Facebook or Instagram, prepare a good setup, and practice to avoid technical problems during the live stream.
     4. Content marketing helps small businesses like Jojo Vito Designs Gallery build a strong brand identity and gain customer trust by sharing valuable and authentic stories. For Jojo’s target audience, visually appealing content like product photos, behind-the-scenes videos, and customer testimonials would be most effective.
     5. Email marketing helps small businesses maintain customer relationships during crises by providing updates, support, and personalized offers directly to their audience. Effective strategies include crafting empathetic messages, offering valuable content or discounts, and using segmentation to send targeted emails that meet customers’ specific needs.
     6. Partnerships with local influencers or businesses can amplify marketing efforts by expanding reach and building credibility through trusted connections. When selecting partners, businesses should consider alignment with their brand values, audience relevance, and the partner’s engagement levels.
     7. Small businesses like Jojo Vito Designs Gallery should watch for trends like personalized shopping experiences, mobile commerce growth, and the integration of AI for customer service. They can adapt by investing in mobile-friendly platforms, offering tailored product recommendations, and using chatbots to enhance customer interactions.

101. 

     Atasha Marie Jardio, 3D

     January 20, 2025 at 7:25 am

     Digital Transformation and Resilience: A Case Study of Jojo Vito Designs Gallery During the Pandemic

     1. Effective digital marketing includes social media marketing, SEO, content marketing, email marketing, and influencer collaborations, requiring niche targeting, quality content, active engagement, and data analysis to stand out.
     2. Small businesses can choose from platforms like Shopee, Temu, Lazada, or social media shops, considering ease of use, cost, essential features, mobile responsiveness, and integrations.
     3. Live selling boosts engagement through real-time interaction, product demonstrations, creating urgency, and fostering a sense of community.
     4. Content marketing builds brand identity, establishes customer trust, drives website traffic, and improves search engine optimization.
     5. Email marketing maintains customer relationships through direct communication, personalized messages, promotions, and important updates.
     6. Strategic partnerships amplify marketing reach, build credibility, and provide access to shared resources and expertise.
     7. E-commerce is evolving with AR/VR, personalization, social commerce, continued livestream growth, and a focus on sustainability.

102. 

     Georgiane Christian Jimenez, 3A

     January 20, 2025 at 6:09 am

     #1. Small businesses, like Jojo Vito Design Gallery, can use strategies such as social media ads, search engine optimization (SEO), and content marketing. These strategies help make their products more visible and allow them to connect with customers through comments and shares, reaching the right audience. Even though there’s a lot of competition on social media, businesses can still connect with people because every business has something unique that can catch a customer’s interest and encourage them to buy.

     #2. There are many e-commerce platforms, like Shopee, that Jojo Vito Designs can use to sell products online, especially for customers living outside Bacolod City. TikTok Shop is another great option since the business has already started live selling, as mentioned in the article. TikTok Shop can help reach a wider audience. Both platforms are easy to use, making it simple to set up an online store and manage sales. Offering flexible payment options is also important because customers prefer convenience when buying products.

     #3. Live selling can help businesses connect with customers because many people enjoy watching live streams where they can see the actual products instead of edited photos. Small businesses can do this by using social media platforms like Facebook Live, Instagram Live, or TikTok Shop Live. To make live selling successful, businesses need to have a stable internet connection, a confident personality to handle customer criticisms, and a friendly attitude to convince people to buy their products

     #4. Content marketing is really important for small businesses because it’s a simple way to build brand awareness, create a brand identity, and gain trust from customers. Businesses can use their social media to share this content. For Jojo’s target audience, effective content could include blog posts with design tips, videos showing how products are made, or behind-the-scenes content that makes the brand feel more personal. This kind of content helps customers feel more connected to the business.

     #5. During the pandemic, email marketing became an effective way for businesses to maintain customer relationships online by keeping them informed about new products and promotions. To make email campaigns successful, businesses can segment their email lists to send personalized messages, use catchy subject lines to grab attention, and include clear calls to action (CTAs) that encourage customers to visit the website, read a blog, or make a purchase. These strategies help businesses connect better with their customers through email.

     #6. Partnering with local influencers or other businesses can boost marketing efforts by reaching a wider audience, as many potential customers spend time on social media looking for interesting products like Jojo Vito Designs. When choosing partners, Jojo should think about their audience’s age and interests, how engaged they are on social media, and whether their values match Jojo’s brand. This way, the collaborations feel genuine and connect well with potential customers.

     #7. Post-pandemic, trends like increased mobile shopping, personalized experiences, and sustainability are important for small businesses to pay attention to. Jojo Vito Designs can adapt by making their website mobile-friendly, using better e-commerce platforms that everyone can access, and promoting eco-friendly practices in their products to attract environmentally conscious customers.

103. 

     Jolianna Mari D. Ginete, 3E

     January 20, 2025 at 5:28 am

     1. Small businesses like Jojo Vito Designs Gallery can significantly enhance their online presence by focusing on social media platforms, particularly Facebook, Instagram, and TikTok. Given the high engagement rates of these platforms in the Philippines, Jojo should create regular posts that showcase its unique designs, highlight customer testimonials, and offer behind-the-scenes glimpses into the creative process. Instagram Stories and Reels are excellent tools for quick, visually engaging content that can help attract potential customers. TikTok, in particular, offers an opportunity for viral content, where Jojo can create short, fun videos of the design process, style tips, or sneak peeks of new collections. Through creative storytelling and leveraging trending hashtags, Jojo can effectively reach a broader audience, especially younger consumers who frequent TikTok.
     2. When choosing an e-commerce solution, Jojo Vito Designs Gallery should consider several key features to ensure it meets the needs of the business and its customers. First, mobile compatibility is crucial, as many Filipino consumers shop primarily through their smartphones. The platform should offer a user-friendly interface that makes browsing, purchasing, and payment seamless for customers. It’s also important to have payment integration that supports local payment methods like GCash, PayMaya, and credit cards, ensuring convenience for a wide range of customers. Jojo should also look for shipping and logistics integration, allowing for easy coordination with local couriers to offer affordable and reliable delivery options. Additionally, the platform should offer analytics tools to track sales, customer behavior, and inventory, helping Jojo make informed decisions. Finally, customer support features, including live chat or easy access to help, are essential for addressing inquiries and resolving issues quickly, enhancing customer satisfaction. By considering these features, Jojo can choose an e-commerce solution that is cost-effective, efficient, and scalable as the business grows.
     3. Live selling can significantly enhance customer engagement by offering real-time interaction and creating a sense of urgency. Through live streams, Jojo Vito Designs Gallery can showcase products, answer customer questions, and offer exclusive discounts, which fosters a personal connection and encourages immediate purchases. To implement this strategy effectively, Jojo can schedule regular live selling sessions on platforms like Facebook, Instagram, or TikTok, where the audience is already engaged. Small businesses can overcome technical challenges by starting with basic equipment, such as a smartphone and good lighting, and testing the live stream setup beforehand to avoid connectivity issues. Additionally, having a backup plan, such as prerecorded videos or prepared responses to common questions, can ensure a smooth experience if technical issues arise. By maintaining consistency and offering engaging content, Jojo can use live selling to build customer loyalty and boost sales.
     4. Content marketing is essential for small businesses like Jojo Vito Designs Gallery in building brand identity and establishing customer trust. By consistently sharing valuable, informative, and engaging content, Jojo can communicate its unique brand story, values, and expertise, which helps differentiate it from competitors. For Jojo’s target audience, effective content types would include behind-the-scenes videos showcasing the design process, which highlights the craftsmanship and attention to detail behind each product. Customer testimonials and user-generated content (such as photos of satisfied customers wearing or using the designs) can build trust and social proof. Additionally, Jojo could create style tips or tutorials, offering practical advice on how to wear or incorporate the designs into everyday life. Short, engaging videos on platforms like TikTok and Instagram would resonate well with Jojo’s audience, especially when paired with trending challenges or creative storytelling.
     5. Email marketing helps Jojo Vito Designs Gallery stay connected with customers during crises by providing updates on changes like hours, shipping delays, or safety measures. To create effective campaigns, Jojo should personalize emails based on customer preferences and offer relevant discounts or deals. Messaging should be empathetic, acknowledging challenges and offering support. Clear calls to action and helpful content, such as tips on maintaining or caring for the designs/products, will keep customers engaged and loyal, ensuring they stay connected to the brand even during tough times.
     6. Partnerships with local influencers or businesses can significantly amplify Jojo Vito Designs Gallery’s marketing by expanding its reach and building trust within the local community. Influencers can introduce Jojo’s products to their followers, providing authentic recommendations that resonate with potential customers. Collaborating with local businesses allows for cross-promotions that increase visibility and attract new customers. When selecting partners, Jojo should look for alignment in values, target audience, and engagement. It’s important to choose partners with a strong connection to their followers or customers and a proven track record of successful collaborations. The right partnerships can help Jojo reach new audiences, boost brand awareness, and drive sales.
     7. As e-commerce continues to evolve post-pandemic, Jojo Vito Designs Gallery should focus on trends that are both cost-effective and relevant to its business. Personalization is a key trend; by leveraging customer data, Jojo can send targeted emails or social media posts offering tailored promotions or product recommendations, which doesn’t require significant investment but can greatly improve customer engagement. Social commerce is another growing trend, with platforms like Instagram, Facebook, and TikTok allowing businesses to sell directly through posts and live videos. Jojo can start by integrating shopping features on its social media accounts and hosting occasional live selling sessions to engage with customers in real-time—this approach is relatively low-cost and can generate direct sales. Lastly, sustainability is becoming more important to customers, and Jojo can showcase its commitment to local craftsmanship or eco-friendly practices without major investment by highlighting the story behind the designs and promoting the use of sustainable materials in its marketing.

104. 

     Tison, Marie Charisse D.

     January 20, 2025 at 4:48 am

     Tison, Marie Charisse D. [BAMK- 3A]
     E-COMMERCE TTH 10:30-11:30

     Discussion Points for Students:

     1. A strategy that has not been mentioned in the case is the PPC Advertising. It is true that Jojo Vito Designs Gallery has used various strategies known to be successful for small businesses, nevertheless it is about time that “Pay-Per-Click” Advertising should be used. This advertising enhances SEO initiatives since PPC simply places the business as a more relevant search, thus increasing the exposure of advertising platforms to customers.

     Social media platforms inherently are a double edged sword, indeed, these are tools that exposes the business to the public, although it does not discriminate whether the exposure is a boon or a bane for the business. In the case of leveraging against increased competition, ideally it would be better to farm the users to small businesses’ platform instead resulting to foul play. Why? These platforms showcases the business’ public image, the moment the business is seen as odious in nature, it would directly ruin the business’ brand identity.

     2. Small businesses are comparable to large corporations that initially have a sizeable amount of funding for their marketing initiatives. Thus it could be said, that strategies for small businesses are limited compared to large businesses. However, despite operating in a micro-scale the room for error is still quite larger than operating on a macro-scale.

     In the case for Jojo Vito Designs Gallery, the establishment must approach the decision of selecting an e-commerce platform with a clear understanding of both current needs and future scalability. Shopify offers a comprehensive set of features for small businesses, including ease of use, mobile optimization, and a robust ecosystem of apps, making it an ideal choice for businesses seeking a simple yet scalable solution. On the other hand, WooCommerce provides greater flexibility and control for businesses already using WordPress, offering a cost-effective option for those who prefer customization. BigCommerce is a worthy contender, especially for those planning to expand their reach through multi-channel selling, offering integration with marketplaces such as Amazon.

     3. Live selling presents a compelling opportunity for Jojo Vito Designs Gallery to strengthen customer engagement by offering a real-time, interactive shopping experience. It creates a dynamic atmosphere that encourages customers to connect directly with the business, which not only builds trust but also increases the likelihood of impulse purchases. To implement this effectively, Jojo should select the platform where their target audience is most active—Facebook, Instagram, or TikTok, for example—while ensuring the necessary technical aspects, such as quality video and audio, are in place. Furthermore, offering limited-time deals or exclusive products during live sessions can enhance customer participation and urgency, pushing viewers toward conversion. The key challenge, however, lies in the technical side, and ensuring that the team is adequately trained to handle live interactions and troubleshoot issues in real-time will be crucial for success.

     4. Content marketing is not just a supplementary strategy for small businesses; it is a cornerstone in shaping a brand’s identity and establishing customer trust. For Jojo Vito Designs Gallery, showcasing products through high-quality images and videos is critical, as it allows potential customers to see the craftsmanship and uniqueness of each item. Behind-the-scenes content, which highlights the design process and artistic inspiration, adds a personal touch that can set the business apart from competitors. Educational content, such as styling tips or care instructions, provides value to the audience and positions the brand as an expert in its field, further enhancing customer loyalty. Additionally, sharing customer stories and testimonials serves to build social proof, encouraging other potential customers to trust the brand. Maintaining a consistent content schedule across social media, blogs, and newsletters will reinforce the brand’s identity and foster long-term customer relationships.

     5. Email marketing is an indispensable tool for small businesses looking to maintain customer relationships, particularly in times of crisis. For Jojo Vito Designs Gallery, segmenting the email list to target specific customer groups based on purchase history or browsing behavior will ensure that the content is relevant and engaging. Automated email campaigns, such as welcome emails, cart abandonment reminders, and post-purchase follow-ups, can nurture customer relationships without requiring constant manual intervention. During times of uncertainty, such as a pandemic, Jojo can leverage email to communicate updates, provide exclusive offers, or share support messages, all while ensuring that the communication remains sensitive to the context. The key to success in email marketing is balancing frequency and value—sending too many emails could overwhelm the audience, while too few could result in a loss of engagement.

     6. Strategic partnerships with local influencers or businesses can serve as a powerful amplifier for marketing efforts, especially when looking to extend brand reach. For Jojo Vito Designs Gallery, collaborating with influencers whose personal brand aligns with the business’s values will ensure authenticity, which is crucial for maintaining customer trust. Influencers with a dedicated and engaged following are far more effective than those with high but passive follower counts, as they can produce meaningful content that drives traffic and conversions. Additionally, partnering with complementary small businesses or local artisans can create opportunities for co-branded products or joint promotions, providing mutual benefits. The key to successful partnerships lies in finding collaborators that bring genuine value to the table, as this strengthens both brands and helps them stand out in a crowded marketplace.

     7. As the e-commerce landscape continues to evolve in the post-pandemic era, businesses like Jojo Vito Designs Gallery must remain vigilant in tracking emerging trends that could shape their strategies. One such trend is the increasing demand for personalized shopping experiences, as consumers expect tailored recommendations based on past behavior and preferences. Jojo must adapt by leveraging AI and data analytics to offer more relevant product suggestions, enhancing customer satisfaction and conversion rates. Sustainability remains another key consideration, as modern consumers are becoming more conscious of the environmental impact of their purchases. By highlighting sustainable practices and ethical sourcing, Jojo can resonate with this growing segment of eco-conscious buyers. Furthermore, the rise of social commerce—selling directly on platforms like Instagram and TikTok—demands that Jojo optimize their presence on these platforms, making it easier for customers to purchase products seamlessly without leaving the app. Staying ahead of these trends will ensure that Jojo Vito Designs Gallery remains competitive in an ever-changing market.

105. 

     John Lloyd Casipe BAMK 3D

     January 20, 2025 at 3:56 am

     1. Small businesses like Jojo Vito Designs Gallery can boost their online presence by focusing on Instagram and other social media platforms, where they can share beautiful photos of their products. Regular posting of photos, stories, and behind-the-scenes content helps keep customers interested. Facebook ads can also help reach people who love handmade items.
     2. When choosing an online store platform, Shopee and TikTok shop are great options. Shopee is good for a standalone store, while TikTok shop is perfect for handmade items. The most important things to look for are easy mobile shopping and secure payment options.
     3. Live selling is a great way to connect with customers. You can show products up close, answer questions, and offer special deals. The key is to have good lighting and clear sound so customers can see and hear everything well.
     4. For marketing content, focus on showing how products are made, sharing customer reviews, and providing styling tips. This helps build trust and shows the value of your work. Photos and short videos work best for keeping people interested.
     5. Email marketing keeps customers coming back. Send welcome emails to new customers, share new product launches, and offer special deals to previous buyers. Make sure emails include beautiful product photos and clear information about sales or new items.
     6. Working with local influencers and other businesses can help reach more customers. Look for partners who share your values and style, like interior designers or home decor bloggers.
     7. For future planning, focus on making mobile shopping easy and offering various payment options. Consider adding features like virtual product previews and sustainable packaging.

106. 

     Mherty Lyle Parreño

     January 20, 2025 at 3:18 am

     1. Digital Marketing Strategies:

     Based on the current problems that we encountered both during and after the pandemic. Using social media is the best approach for small businesses to improve their internet presence. Virtually everyone has access to Facebook, and making your online presence a top priority allows you to connect with clients in real time through online live-selling, expand your audience, and increase brand awareness.

     2. E-Commerce Platforms:

     The best platform available in the Philippines for me, is Facebook and Facebook Marketplace due to their massive user base, allowing sellers to reach millions of potential buyers conveniently. We can’t deny that we Filipinos use Facebook in our spare time, and it’s impossible to miss those FB posts that feature the good they sell, a share live-selling, a change to their price list, and so on.

     3 . Customer Engagement:

     Live selling boosts customer engagement by letting them interact with you in real-time, ask questions, and see products up close before buying. It feels personal and exciting, creating trust and a sense of connection while making shopping fun and interactive.

     4. Content Creation:

     Since Facebook has a huge audience and potential market, I believe that publishing or updating your product every day is the greatest method to promote your brand and reach your audience. If you slow down and don’t be aggressive on social media, you won’t realize the opportunity you missed. Lastly, The most effective material is interesting, eye-catching, and catered to the interests of the viewer.

     5. Email Marketing Effectiveness:

     Email marketing is effective for small businesses because it enables direct, personalized communication with customers, fostering trust and loyalty. It’s also cost-effective, allowing businesses to share promotions and updates with a targeted audience, driving engagement and sales.

     6. Leveraging Partnerships

     Partnering with influencers or similar brands is a great way to get your business noticed and build trust. When the right people vouch for your products, their followers are more likely to listen and connect with your brand. Find partners who share your values and truly engage with their audience, it is like having a friend recommend you to everyone they know!

     7. Future E-Commerce Trends:

     Small businesses can really shine by jumping on trends like personalized shopping and social commerce, offering customers experiences that feel one-of-a-kind. Embracing these fresh strategies keeps you in the game and helps you build stronger, more genuine connections with your audience. The future of e-commerce is all about staying flexible, knowing what your customers crave, and delivering it in a way that feels real and meaningful.

107. 

     Kelvin Sean T. Gealon BAMK 3C

     January 20, 2025 at 1:28 am

     A super inspiring and motivating story by Jojo Vito gallery designs! Their innovative reuse of materials, their rapid shift to e-commerce, and their use of social media live-selling throughout the epidemic demonstrate how flexibility and creativity can sustain a business’s success even during difficult circumstances.

108. 

     Francelle Rillanne Linco, 3A

     January 19, 2025 at 11:34 pm

     1. Jojo Vito Designs Gallery can implement strategies like optimizing their website with SEO, leveraging social media ads, and creating content tailored to their audience’s interests. Social media platforms such as Instagram and Facebook can be used to showcase their products through reels, posts, and live videos. Collaborating with influencers or running giveaways can help attract followers and increase visibility despite competition.

     2. Platforms like Shopify, BigCommerce, or Squarespace are excellent options for small businesses. Jojo should prioritize ease of use, customization options, integration with payment gateways, and inventory management tools. Features like customer reviews, product filters, and shipping options will also enhance user experience and drive conversions.

     3 . Live selling boosts engagement by creating interactive experiences where customers can see products in real-time and ask questions. Platforms like Facebook Live or Instagram Live are effective for this. Small businesses should plan live sessions with well-lit setups, detailed product showcases, and real-time promotions to attract viewers and drive sales.

     4. Jojo can focus on high-quality photos, videos of their design process, and blogs about their craftsmanship. Tutorials, customer testimonials, and engaging behind-the-scenes content can capture interest and deepen connections with their audience.

     5. Email marketing fosters long-term customer relationships by providing personalized updates, exclusive offers, and useful tips. During crises, small businesses should use empathetic, relevant messaging and segment their audience for tailored campaigns. Regular newsletters with engaging visuals and calls-to-action can maintain customer interest.

     6. Partnering with local influencers or complementary businesses can amplify brand awareness and credibility. Jojo should choose partners with a loyal following and aligned values. Collaborative content, co-hosted events, or cross-promotions can effectively tap into new markets while strengthening existing customer relationships.

     7. Emerging trends include the integration of AR (augmented-reality) for virtual product previews, personalized shopping experiences, and AI-driven recommendations. Jojo should also explore mobile-first e-commerce strategies, social commerce, and eco-friendly practices to align with customer expectations in the evolving digital landscape.

109. 

     Deanna G. Diocson, BAMK 3A

     January 19, 2025 at 6:32 pm

     [ 1.] For small businesses to grow their online presence, they should start with researching and keeping themselves updated on upcoming or forecasted trends when it comes to social media digital marketing strategies to be implemented, such as the rise of UGC, or user-generated content, and influencer marketing, wherein customers are more likely compelled to purchase from a business, build trust and loyalty by showcasing “real” customers reviewing and using their products—sharing their experiences and thoughts about the business’s products. By using this as a means to improve their business, it can expand the brand’s reach, making use of the advantages of social media and its endless possibilities in helping smaller businesses tap into new markets. competition.

     [ 2.] The various choices of e-commerce platforms, such as Facebook Marketplace, Shopee, Lazada, and TikTok Shop, make choosing an e-commerce platform for small businesses confusing at first, but it is really essential to consider several factors. The platform should have an easy-to-use interface that is simple to understand and navigate as well as the availability of the platform/s for everybody. Additionally, it should offer tools like data analytics, inventory management, secure payment options, shipping, and customer support, wherein this should make it convenient and easy for both the business and its customers. Taking time to learn how to optimize and use these platforms to the best of their capabilities is the secret to success. Businesses planning to take this step should approach this strategically and properly.

     [ 3.] Live selling has started to become more preferred by customers and effective since it shows real-time, no-cuts, and unfiltered engagement with potential customers, as well as helps in building connections, trust, and relationships between buyers and sellers. Sometimes it also creates this sense of urgency where customers’ impulses tell them to buy within the time of limited offers exclusively given during livestreams. This can be effective if businesses learn their way around setting up a good livestream, making use of whatever technical gear is available, choosing charismatic and engaging sellers, setting regular scheduling, and streaming across different platforms for greater reach.

     [ 4. ] Content creation has increasingly become a useful tool for small businesses to craft and build their brand’s identity in a way that is cost-effective since it can be done with whatever available tools you already have, such as writing blogs and filming your own videos showcasing how your products should be used and posted on platforms. In my perspective, Jojo should start telling the stories, the thought process, and the meaning behind his craft, teach them how to style or decorate them or talk about the reviews of loyal customers through either videos or reels that could make customers learn more about the products and create a deeper connection with them through videos/blogs that make customer and seller relationships stronger.

     [ 5. ] E-mail marketing can pave the way for businesses to create a way to have deeper and more personalized communications with their existing loyal and potentially loyal customers. With the continuous evolution of e-commerce businesses, e-mail marketing allows you to communicate directly with the customer, wherein you can start to give them early access to new and upcoming products or give them specialized deals when they are subscribed to your newsletter. However, they must make sure not to make it seem like a spam message by creating attention-grabbing subject lines that are direct to the point and give exclusive information or tips and the like. Businesses should start creating more creative ways to build stronger relationships with customers as well as keep connections alive when physical doors are closed, such as marketing strategies that make the customer feel seen and special.

     [ 6. ] The sense of familiarity when coming across foreign or newly discovered situations or items is a part of human nature, with the help of partnering with local influencers or other businesses helping businesses establish trust and credibility in new markets. By leveraging the strong communities that these influencers and businesses already have, companies can quickly build relationships with potential customers. Before choosing who to work with, businesses must consider a lot of factors, some of which are that these individuals/organizations they plan to work with must have values that align with theirs, similar content niches, as well as target markets for the partnership to make sense. Will their communities take an interest in your product? Research them thoroughly for credibility and reputation. This will ensure that the partnership is mutually beneficial and will result in a successful collaboration that resonates with the target audience.

     [ 7. ]Innovation and research are important; trends were hard to forecast before artificial intelligence, and the rise of AI makes forecasting markets easier than it was. E-commerce will continue to evolve as long as AI is starting to be a part of our lives, and it can be really beneficial for businesses like Jojo Vito Designs Gallery in ways such as helping them create personalized and immersive experiences for their customers. With the help of AI analyzing customer data in recommending new products tailored for customers, optimization of social media campaigns through targeted advertising and integration of AI with VR technology could allow customers to explore a virtual showroom or visualize products, like plant pots or masks, in their homes before purchasing. By leveraging these tools, Jojo Vito Designs Gallery can transform shopping into an engaging, personalized journey that captivates and connects.

110. 

     Rasha Celine Mae Del Carmen BAMK3A

     January 19, 2025 at 3:26 pm

     1. In terms of amplifying Digital Marketing Strategies, utilizing tools such as paid/targeted ads on social media platforms like Facebook, Tiktok, and Instagram can help reach new audiences.
     2. For E-commerce, one of the biggest factors to consider, is to know which app resonates more with the target market. For instance, Shopee is more preferred by a lot of Filipinos because of its familiarity and ease in user interface.
     3. Live selling creates an interaction with potential customers and fosters an urgency to buy. The business can leverage this by investing in stable internet, good lighting, and engaging viewers with Q&A or product demos.
     4. Good content creation builds rapport with the audience, builds trust, and showcases expertise that goes into each creation.
     5. Email marketing can be a good strategy to engage with customers as it keeps them informed and builds loyalty.
     6. Collaborations with other creators and businesses can help expand the Jojo Vito Designs Gallery to further heights.
     7. A key trend in this niche of artistry can be the implementation of software tools to capture the buyer’s interest. This could be virtual showcases and other innovative adaptations.

111. 

     Clyde Azucena

     January 19, 2025 at 3:21 pm

     1. Digital Marketing Strategies
     Through social media engagement, SEO, and targeted advertising, small businesses can enhance their online visibility. These platforms are perfect for communicating with customers, promoting brand loyalty, and exhibiting products.

     2. E-Commerce Platforms
     Essential tools for online selling, such inventory management and payment processing, are provided by platforms like Shopify, WooCommerce, and Etsy. The platform of choice ought to be user-friendly, flexible, and responsive to mobile devices.

     3. Customer Engagement Through Live Selling
     Real-time communication with clients is made possible by live selling, which fosters confidence and promotes prompt transactions. Effective customer service, dynamic storytelling, and the use of clear images are essential for success.

     4. Content Creation
     Producing high-quality content builds trust and improves client relationships. The most effective material is interesting, eye-catching, and catered to the interests of the viewer.

     5. Email Marketing Effectiveness
     Email campaigns provide individualized updates, deals, and helpful information to help small businesses maintain a relationship with their clients. Segmenting the audience and creating concise, action-oriented messaging are two effective tactics.

     6. Leveraging Partnerships
     Reach and trust are increased by collaborating with influencers or companies that complement one another. Success depends on selecting partners who share your beliefs and have active followers.

     7. Future E-Commerce Trends
     Trends like social commerce, customized purchasing experiences, and eco-friendly practices should be the main focus of small enterprises. Using creative tactics guarantees ongoing growth and relevance in the changing market.

     Clyde P. Azucena BAMK 3-E

112. 

     Jewil Anne Perez

     January 19, 2025 at 3:16 pm

     1. Digital Marketing Strategies
     Small businesses like Jojo Vito Designs Gallery can leverage social media platforms like Facebook and Instagram to showcase products through posts, stories, and live sessions. Using SEO techniques to optimize website content with keywords like “Filipino crafts” or “garden decor” helps improve search visibility. Additionally, campaigns like contests, giveaways, and engaging blogs about related topics like gardening or MassKara Festival crafts can enhance customer engagement.

     2. E-Commerce Platforms
     Platforms like Shopify or WooCommerce offer user-friendly interfaces, mobile optimization, and multiple payment options, making them ideal for small businesses. Jojo should prioritize features like scalability for future growth and integration with marketing tools such as email campaigns and analytics to track performance and sales.

     3. Customer Engagement
     Live selling boosts customer engagement by enabling real-time interaction. Jojo can enhance effectiveness by ensuring good lighting, a personable host, and a visually appealing setup. Promotions like limited-time offers can create urgency, while training and reliable tools help overcome technical challenges during live sessions.

     4. Content Creation
     Content marketing is key for brand building. Jojo can create how-to guides for gardening and decor, product demo videos, and blogs about the cultural significance of the MassKara Festival. Customer stories or testimonials can also help build trust and foster a sense of community.

     5. Email Marketing Effectiveness
     Email marketing maintains relationships by sending personalized recommendations, regular newsletters with DIY tips, and exclusive offers. Automated emails for abandoned carts or thank-you notes encourage repeat purchases, while feedback requests strengthen customer connections.

     6. Leveraging Partnerships
     Collaborating with local influencers and businesses amplifies brand visibility. Jojo should select partners with shared values and target audiences to maximize impact. For example, influencers in gardening or home decor can authentically promote his products to engaged followers.

     7. Future E-Commerce Trends
     Post-pandemic trends include sustainable products, AR/VR for product visualization, and personalized shopping experiences. Jojo should monitor these trends and adapt strategies, such as offering eco-friendly materials or creating virtual previews of decor setups, to stay competitive.

113. 

     Via Marie Hulleza, BAMK 3C

     January 19, 2025 at 3:01 pm

     1. Small businesses, including Jojo Vito designs, can incorporate digital marketing strategies like Content Marketing, Social Media Marketing, and Influencer Marketing to boost their online presence. Such strategies are timely and popular among a wide range of audiences making it the most suitable courses of action. Also, Social Media platforms are of great help to such businesses especially with the increased competition, given that social media is the most effective and convenient way to reach the masses due to the fact that almost all of the population have accounts on the aforementioned platforms and are actively using and engaging in it. With the many functions and features of social media, small businesses can use it wisely and cunningly to their advantage in order to stand out from their competitors.

     2. Jojo should look out for e-commerce platforms that are popular among and used frequently by the masses, easy to navigate and convenient to use, legit and safe to sell/purchase from, and aligns or is fitting to use with the type of business Jojo has.

     3. Live selling basically allows the seller and potential buyer to interact and engage with each other in real time so that a successful deal/transaction can be achieved. With this, the seller can demonstrate products at real time while buyers can inquire about them, in order to broaden their knowledge and make wise purchase decisions. However, live selling poses technical risks that sellers may face. To overcome such problems, it would be wise to predict all possible errors ahead of time and make the necessary preventive preparations to mitigate it, so that a smooth selling process can be attained.

     4. Given that small businesses aren’t that popular to a wide range of audiences, Content Marketing can be utilized to introduce the business to the market, build a name for the brand, and capture the customers’ attention and trust. Content Marketing allows the business to be transparent with what they are selling as well as with the internal processes and operations of the business, giving the audience the opportunity to know more about the brand. This, in turn, builds brand image, customer trust, and eventually customer loyalty. I believe that for Jojo’s business, content about how their products are made and the thought process behind their designs would be the most effective in capturing their target audience’s interest.

     5. Email Marketing provides customers the necessary and timely updates about the business and their offerings, helping the brand stay relevant and be easily remembered by their audiences, especially at times, like a pandemic, where the masses cannot frequently visit or see physical stores and the brand’s products on display. I believe that for an Email Marketing strategy to be effective, the business must not spam the customers with their emails as this can be annoying and may lead to customer dissatisfaction, should be short and includes only the necessary updates, and the email should be eye-catching and interesting to read.

     6. Partnering with local influencers can help spread information and brand awareness on the business’ identity to a wider range of potential customers. However, it is also important for the business to choose an influencer who’s unproblematic and easy to work with, posts content related to what the brand is offering, responsible and punctual in posting content, has a wide reach/following, and has a talent fee within the brand’s budget.

     7. The post-pandemic has introduced more e-commerce platforms that are being used by a wide range of audiences. I believe that Jojo Vito Designs Gallery should keep an eye on such platforms, stay informed and updated on how they are being utilized, and then make themselves available on such platforms before competitors do to achieve leverage and establish a sturdier brand image.

114. 

     Sannell Edner d. Cabalcar - BAMK3A

     January 19, 2025 at 2:55 pm

     1. Social media platforms can be leveraged effectively amidst increased competition by focusing on engaging content, utilizing paid advertising to reach a wider audience, and leveraging user-generated content to build credibility and trust with customers. They should prioritize building a strong brand presence and maintaining consistent communication with their audience to stay relevant in the ever-changing digital landscape.

     2. When selecting an e-commerce solution, the business should consider aspects like the simplicity of use for consumers and owners, connectivity with other software systems, and the capacity to effectively sell products. It is also critical to assess the amount of customer care provided by the e-commerce solution provider to guarantee smooth operations and fast assistance when required. Which can include Shopee or Facebook Marketplace.

     3.Live selling can enhance customer engagement by providing a real-time interactive experience, allowing businesses to showcase products and answer questions instantly. Small businesses may effectively apply this strategy by investing in dependable live-streaming technology (Internet, audiovisual equipment), training employees to interact with clients online, and utilizing social media channels to attract a larger audience.

     4. Visually attractive posts, including plant pots in household settings, gardening instructions, and DIY projects, are all good examples of effective content. Videos, blogs, and infographics about plant care and decor will appeal to the audience. Providing useful and engaging content, it may improve website traffic and customer loyalty.

     5. Email marketing can be crucial for sustaining client relationships, particularly during crises such as the pandemic, to minimize the impact on sales. It enables direct and individualized engagement with clients via updates, promotions, and tips. To create effective email marketing, organizations should use segmentation to customize messages for target groups, write compelling subject lines, and include clear calls to action.

     6. Collaborating with local influencers or similar businesses can help the company’s marketing efforts by enhancing brand awareness and reputation. Influencers with a relevant following and high interaction may represent the products they sell, instilling trust in their followers. When choosing partners, the company should prioritize alignment in values, audience relevance, and content quality above follower quantity. Partnerships like this might help businesses reach new audiences and establish a better market presence.

     7. As e-commerce develops in the aftermath of the pandemic, businesses should keep an eye on developments like social commerce integration (for example, direct purchases via Instagram or TikTok), which is growing increasingly popular. They may adjust their plans to capitalize on these chances and stay ahead of the competition. By remaining well-informed and responsive in their strategy, the organization may continue to develop and succeed in the ever-changing environment.

115. 

     Jensen Klein Y. Gonzaga

     January 19, 2025 at 2:25 pm

     1. Digital Marketing Strategies for Small Businesses:

     – Social Media Marketing: Platforms like Instagram, Facebook, and TikTok are great for showcasing designs with photos and videos. Instagram Stories or Facebook Live can help connect with customers in real-time.
     – Paid Ads: Targeted ads on social media can help reach the right audience without spending too much.
     – Influencer Partnerships: Collaborating with small influencers can introduce the business to new audiences.

     2. E-Commerce Platforms for Small Businesses:

     – Shopee: Easy to use, mobile-friendly, and integrates well with social media.

     3. Live Selling to Boost Customer Engagement:

     Benefits:
     – Direct interaction with customers.
     – Creates urgency with limited-time offers.
     – Builds a personal connection, making the brand feel more approachable.

     4. Content Creation and Brand Identity:

     – Behind-the-scenes videos showing the design process.

     5. Email Marketing During Crises:

     – Regular Updates: Inform customers about new products, promotions, or changes due to the crisis.
     – Exclusive Offers: Share special discounts or early access to new collections.

     6. Leveraging Partnerships:

     Benefits:
     – Expands reach to new audiences.
     – Builds credibility through trusted recommendations.
     – Opens up co-marketing opportunities.

     7. E-Commerce Trends Post-Pandemic:

     – Omnichannel Sales: Sell on multiple platforms like social media, websites, and marketplaces.
     – Sustainability: Highlight eco-friendly products, as customers are increasingly interested in sustainability.
     – Augmented Reality (AR): Allow customers to visualize how products will look in their spaces before buying

116. 

     Mendez, Daniela Shane, 3C

     January 19, 2025 at 1:02 pm

     1.Digital marketing strategies: use social media ads, post engaging content, optimize for SEO, and collaborate with influencers to improve online visibility.

     2.E-Commerce platforms: choose platforms like shopify or woocommerce for features like secure payments, mobile responsiveness, and build in marketing.

     3.Customer engagement: live selling boosts interaction and urgency, uses clear product showcases, string internet connection and quick response teams on platforms like facebook live.

     4. Content creation: create behind the scenes videos, styling tutorials, and testimonials to build trust and engage jojo’s target audience.

     5. Email marketing effectiveness: use personalized emails, exclusive discounts, and helpful updates to maintain customer loyalty during crises.

     6. Leveraging partnership: partner with influencers or business that align with the brand’s value and have engaged, authentic audiences.

     7. Future E-commerce trends: adapt to trends like AR shopping, personalized experiences, and eco friendly practices to meet customer expectations

117. 

     John Edmund Escultura

     January 19, 2025 at 12:41 pm

     John Edmund Escultura
     BAMK 3-E

     Discussions:
     1. Digital Marketing Strategies
     Small businesses like Jojo Vito Designs Gallery can use social media platforms for engaging visuals and targeted ads to reach their audience effectively. Collaborating with influencers or using analytics tools can also help maximize online visibility amidst competition.
     2. E-Commerce Platforms
     Platforms like Shopify or WooCommerce provide ease of use, secure payment gateways, and scalability for small businesses. Jojo Vito should prioritize customizable design and integration with logistics solutions when choosing an e-commerce platform.
     3. Customer Engagement
     Live selling builds trust and allows real-time interaction with customers, boosting engagement and sales. Small businesses can use platforms like Facebook Live and address technical issues through proper staff training and equipment.
     4. Content Creation
     Content marketing helps small businesses establish a brand identity and connect emotionally with their target audience. Videos, behind-the-scenes posts, and customer testimonials are particularly effective for Jojo Vito’s artistic niche.
     5. Email Marketing Effectiveness
     Email campaigns can maintain customer loyalty by sharing updates, exclusive offers, and valuable content. Personalized messages and crisis-specific updates (e.g., flexible shipping) ensure relevancy during tough times.
     6. Leveraging Partnerships
     Partnering with local influencers or businesses amplifies reach and credibility. Jojo Vito should prioritize partners with aligned values, high engagement, and authentic audience connections.
     7. Future E-Commerce Trends
     Trends like mobile commerce, personalized shopping experiences, and sustainable practices are crucial for adaptation. Jojo Vito should monitor these trends and integrate them into its strategy to stay competitive.

118. 

     John Lhei Carpio, 3E

     January 19, 2025 at 12:30 pm

     1. Digital Marketing Strategies
     Small businesses can improve their online presence through targeted ads, SEO, and engaging content on social media. These platforms are ideal for showcasing products, connecting with customers, and fostering brand loyalty.

     2. E-Commerce Platforms
     Platforms like Shopify, WooCommerce, and offer essential tools for online selling, such as payment processing and inventory management. The chosen platform should be easy to use, adaptable, and mobile-friendly.

     3. Customer Engagement Through Live Selling
     Live selling enables real-time interaction with customers, building trust and encouraging immediate purchases. Success depends on using clear visuals, interactive storytelling, and addressing customer inquiries effectively.

     4. Content Creation
     Creating valuable content establishes credibility and strengthens relationships with customers. The best content is engaging, visually appealing, and tailored to the audience’s interests.

     5. Email Marketing Effectiveness
     Email campaigns help small businesses stay connected with customers by sharing personalized updates, offers, and useful information. Effective strategies include audience segmentation and crafting clear, action-driven messages.

     6. Leveraging Partnerships
     Partnering with influencers or complementary brands expands reach and enhances trust. Choosing partners with aligned values and engaged followers is essential for success.

     7. Future E-Commerce Trends
     Small businesses should focus on trends like eco-friendly practices, personalized shopping experiences, and social commerce. Adopting innovative strategies ensures continued relevance and growth in the evolving market.

119. 

     An na yeon

     January 19, 2025 at 11:55 am

     My Opinion on Question 7
     I believe the current trend that small and medium-sized enterprises (SMEs) should focus on is the “influencer” market.

     Since the pandemic, the e-commerce market has grown significantly. During the pandemic, customers who had limited opportunities to shop offline actively turned to online shopping malls, and companies also worked hard to expand the e-commerce market in response to this situation. One might wonder, “Aren’t large corporations better positioned to dominate the e-commerce market since they have more infrastructure and capital than SMEs?” However, I think the activation of the e-commerce market also brings great opportunities for SMEs. This is because the e-commerce market allows products to be promoted with relatively low capital.

     Take South Korea as an example. The influencer market in Korea is currently thriving. Ordinary individuals who gained popularity through hit TV shows like Single’s Inferno or Transit Love have become influencers, actively engaging on Instagram and YouTube. These influencers naturally promote products by sharing their daily lives. Customers, who already feel a sense of familiarity with these influencers, are more likely to trust and purchase the products they endorse. SMEs can promote their products with minimal investment and leverage the viral nature of the online market to boost sales.

     Therefore, SMEs need to plan strategies to effectively utilize the influencer market. For instance, they can analyze their target customer base and collaborate with micro-influencers who are closely aligned with their audience. It’s essential to build long-term partnerships rather than limiting the collaboration to one-off campaigns, thereby steadily enhancing brand trust. Once a loyal customer base is established, SMEs can work with influencers to create joint promotions, such as limited-edition products or special events, to boost customer engagement and expand brand recognition over time.

120. 

     Matthew Brian L. Javellana BAMK 3B

     January 19, 2025 at 7:20 am

     Matthew Brian Javellana BAMK 3B
     1. Digital Marketing Strategies: What specific digital marketing strategies can small businesses like Jojo Vito Designs Gallery employ to enhance their online presence? Discuss how social media platforms can be leveraged effectively amidst increased competition.

     Based on the case study provided Jojo Vito is a physical store that has succeed in the market since they have shift to e commerce or online selling then there is a lot of competition because there are some selling the same products or services as Jojo vitos. So there a lot of way to counter their competitors and that is through Online Platforms such as Instagram and Facebook are perfect for displaying artistic items like Jojo’s plant pots and MassKara masks. Captivating visuals combined with appealing captions can capture interest. That way they can spread awareness better and reach more customers. In addition posting stories to always make you’re website/online platforms active and more engaging. And since in the case study Jojo has also made use of live selling they can also improve this or make it even better to capture the audience’s interest to gain customer loyalty.

     2. E-Commerce Platforms: Evaluate different e-commerce platforms available for small businesses. What features should Jojo consider when choosing an e-commerce solution?

     Jojo should look for more options like Shopify, Lazada, Ebay and Shopee according to the following characteristics: It must be User-Friendliness: Simple design for straightforward setup and navigation especially to the older generation that struggles’ on technical difficulties, Mobile Responsiveness: Making sure the platform appears appealing and operates smoothly on mobile devices. Next is Payment Integration: Provides secure, various payment options, including digital wallets and bank transfers. Such as Gcash, Paypal etc. Next is shipping integration making sure it arrives on the customers on time and operates a smooth delivery. Lastly having customer support so that the customers can have feedback and suggest recommendations that can improve the e-commerce platform and assisting the customer when they have problems

     3 . Customer Engagement: How can live selling enhance customer engagement? How can small businesses implement this strategy effectively while overcoming technical challenges?
     According to (Daniel Paul, 2024) live selling has been an effective way for brands to connect with their customers and increase sales, but it is not without its challenges. To make the most out of live selling. With live selling they can connect more with customers online and communicate better because people tend to look at their phones more so this strategy can reach more people. To enhance this strategy they must improve immediate interaction so that they can cultivate trust with its customers. Next is plan the flow of the live selling like a story broad so that the script will look smooth and professional. And make promotions and special offers to capture more of the interest of the customers.

     4. Content Creation: Discuss the importance of content marketing for small businesses in building brand identity and customer trust. What types of content would be most effective for Jojo’s target audience?
     Content marketing is essential for small businesses to create brand identity and earn customer trust because it aids in establishing expertise and authority, and offers value to customers. And Quality content allows you to manage the online dialogue surrounding your brand and establish trust with your audience. It propels organic traffic, enhances genuine leads, and greatly improves conversion rates. Furthermore the types of content that is most effective for the target audience would be How-To Videos: Illustrations of DIY projects or inventive applications of his products, Behind-the-Scenes Stories: Revealing Jojo’s creative process, Customer Spotlights: Highlighting testimonials or images of delighted customers with their purchases and reviews.

     5. Email Marketing Effectiveness: Analyze how email marketing can help small businesses maintain customer relationships during crises like a pandemic. What strategies should be employed to create effective email campaigns?
     Email marketing offers a direct and economical method to sustain customer relationships and encourage repeat purchases. The strategies that should be employed is Segmentation this can help categorize customers according to their purchase history or preferences to deliver personalized emails. And arrange them in order for easy navigation. Next is Value-Driven Content the business must Incorporate tips, promotions, and announcements for new products to maintain reader engagement. And to keep the customers updated.

     6. Leveraging Partnerships: How can partnerships with local influencers or other businesses amplify marketing efforts? What criteria should be considered when selecting partners?
     By collaborating with local influencers, companies can enhance brand recognition, increase website visits, and elevate sales. Influencers have the ability to share exclusive content, product assessments, and user-created content, which can aid in establishing trust and reliability with prospective customers. In addition Local influencers with active audiences can present Jojo’s brand to specific demographics, Partnerships with other enterprises, such as plant nurseries or home decor stores, can generate cross-promotional chances and more opportunities to expand the market. Lastly the Criteria for Choosing Partners: The partner must have comparable values and align with your goals so that you will have no conflict. Lastly the partner must have communication because miscommunication can cause misunderstanding and it can affect the business.

     7. Future E-Commerce Trends: As e-commerce evolves post-pandemic, what trends should small businesses like Jojo Vito Designs Gallery keep an eye on? How can they adapt their strategies accordingly?
     The business must keep an eye of Social Commerce: Platforms like Instagram and Facebook are integrating shopping features directly. Because the market changes every day next is Sustainability: Customers increasingly favor businesses that embrace eco-friendly practice because this shows that you support the environment which is a good background for the business and it also shows that when people buy from this business this business will also support the environment. In order to adapt and improve these strategies the business should invest in incorporating social commerce tools. To have more access and tools to help make the business better. Utilize data analytics to provide tailored experiences. This can help you improve your strategies more based on the data you gathered.

121. 

     Arvin Chan, 3C

     January 19, 2025 at 6:58 am

     #1
     first is email marketing to enhance user by sending them individual newsletter about the certain post or blog or online advertising which help promote e commerce business. Lastly by using hashtag which now is useful for specific post which can help find searches more easy

     #2
     some e commerce businesses uses WIX using drag and drop method to conduct a website. For me product organization, organize product by its category which makes it more easy and fun to use.

     #3
     Live selling can enhance customer appeal by doing live selling you and the customers can directly communicate incase which is bidding is necessary in terms of live selling it is a fast pace environment which the seller show and goes to another product. as a consumer or customer you must be fast to know what you like to what catches to your attention.
     #4
     Content managing is the first important thing to me it builds a strong relationship with customer how they see the given website. It builds an image for customers to give them a “wow” impression and knowledgeable and trusted source of information.

     #5
     It helped the pandemic because there where no social contacts meaning no one see you face each other. People do seek reliable information which in these case are crucial for legitimate sources. It promotes adaptability using safety protocols as the first time to come in mind.

     #6
     By selecting partners with good credibility which can enhance the business itself by using someone who is famous advertising is easy people tends to look up on people they know which is easy for them, meaning it could buy it for them. One thing to put as a local business are local influences which supports the local scene.

     #7
     The Virtual trend is most important because what’s trending is what people want to see or to hear. Ethical sources which can led to a good bearing news not some false truth which can cause invalid information which can mislead customers. Investing in technology to enhance website or shopping experience

122. 

     Eimee Grace Saril BAMK3C(MKEL3)

     January 18, 2025 at 2:31 pm

     1. Digital Marketing: Utilize platforms like Facebook and Instagram to promote your products, share behind the scenes content, and engage with your audience on a personal level.
     2. E-Commerce Platforms: Select user friendly, mobile compatible platforms with secure payment options and helpful features like inventory management.
     3. Live Selling: Run live sessions on social media to showcase products, answer customer questions, and build a sense of trust and connection.
     4. Content Creation: Create valuable content such as tutorials, customer testimonials, and behind the scenes stories to build your brand identity and earn customer trust.
     5. Email Marketing: Keep customers engaged through personalized emails featuring updates, discounts, and newsletters. Segment your email list to make campaigns more relevant.
     6. Partnerships: Work with local influencers or businesses whose values align with yours to reach a broader audience and boost your visibility.
     7. E-Commerce Trends: Keep an eye on innovations like virtual try-ons, AI-driven tools, and eco-friendly practices to stay competitive in the evolving market.

123. 

     Matthew B. Pasquil - BAMK 3A

     January 18, 2025 at 12:18 pm

     1. Digital Marketing Strategies: 

     Small businesses can utilize various marketing strategies to enhance their online presence such as social media marketing, influencer marketing, email marketing, content marketing, and search engine optimization. Almost all businesses today use social media platforms to showcase their products and promote them to a wider audience. Many small businesses struggle to survive due to the increased competition and oversaturation of businesses on social media. One approach they can opt doing is rather than targeting the masses, they should target and create a community that is interested in buying the niche of their business. Small businesses can also utilize advertisement tools such as the Meta Business Suite that caters and shows ads to users who would be interested in buying their products.

     2. E-Commerce Platforms: Evaluate different e-commerce platforms available for small businesses. What features should Jojo consider when choosing an e-commerce solution?

     In the Philippine context, there are various e-commerce platforms that small businesses can use depending on the type of their business as Shopee, Lazada, Tiktok Shop, Food Panda, Grab, and Carrousel. Jojo and other small businesses should use the e-commerce platform that is the most convenient in reaching customers and efficient in operation costs. The platform should be able to handle areas such as logistics, payments, and product presentation. Without these prime features, many small businesses would struggle in terms of operational costs and keeping up with orders.

     3 . Customer Engagement: 

     Live selling enhances customer engagement as it mimics the dynamic of face-to-face selling while in a digital setup. It allows business owners to develop customer relationships by catering to their needs. This approach allows businesses to demonstrate their products and engage with customers with real-time offers. Small businesses can implement this strategy effectively while overcoming technical challenges by practicing or creating scripts to seamlessly flow during the live stream and learning how to troubleshoot and fix potential technical difficulties from numerous sources on the internet.

     4. Content Creation:

     Content Marketing is crucial for small businesses in building brand identity and customer trust as it allows them to showcase their products or services to a wider audience. In contrast to big corporations that could afford to fund high-quality advertisements, small businesses don’t have the luxury to do so. That is why content marketing can be effective as a viral post or video about their products can significantly increase brand recognition and generate more sales. Content such as short-form videos and photos would be the most effective for Jojo’s target audience. This type of content would allow customers to see the product features, prices, design, and other factors that affect customer decision-making.

     5. Email Marketing Effectiveness: 

     During crises like a pandemic, email marketing is vital for small businesses to maintain customer relationships by keeping them informed about product offerings and fostering a sense of community. Effective email campaigns should provide valuable content such as sales or deals and personalize messages to administrate engagement. This helps businesses stay relevant and navigate challenging periods while preserving customer loyalty.

     6. Leveraging Partnerships: 

     These days customers prefer influencers over celebrities as they provide a sense of relatability to normal people. Due to their relatable nature, customers trust honest reviews on products and services as these influencers have obtained or experienced them. Partnering with other businesses can also be beneficial as each business has a different target market and category which results in customers discovering other brands. Businesses should create criteria in choosing which influencer or business to partner with. Such as do they align with the values of the brand, would they generate good brand awareness, or are they interested in using the brand’s product or services.

     7. Future E-Commerce Trends: 

     After the pandemic, small businesses should focus on maintaining their e-commerce audience while also developing their offline store. They should keep an eye on trends such as omnichannel distribution and personalization. Businesses should establish and develop a good system that allows them to seamlessly cater to customers through various distribution channels. It can be difficult to maintain omnichannel distribution for small businesses but is one of how they can stay competitive with big corporations. Customers expect tailored experiences, small businesses can leverage data to personalize product recommendations, email marketing, and website content.  

124. 

     Lilia Elvie Corazon T. Rosadia

     January 18, 2025 at 10:35 am

     Rosadia, Lilia Elvie Corazon T. | BAMK-3A

     1. Digital Marketing Strategies. Social Media platforms generally have a wider reach of audience as opposed to traditional brick-and-mortar advertising tactics. To be able to fully utilize its features such as understating how Search Engine Optimization (SEO) works is a big leverage that can be used to gain a competitive advantage amongst competitors. Jojo Vito Designs Gallery can implore short-term content creation that is easily absorbed by current and potential customers – these may be in the form of reels and paid ads via Meta applications (Instagram, Facebook) to reach the target market.

     2. E-Commerce Platforms. Small businesses should consider the logistics when it comes to finding the ‘perfect’ platform so that they can successfully sell their products. In the rising age of online shopping, platforms such as Lazada and Shopee may offer a good basis for exposure that supports user-friendly designs and secure payments, something that most customers value to get their money’s worth. Since every business is different, features may become a subjective outcome. However, the best way to tackle the general issues and populace is to look for applications/platforms that have analytics tools and increased traffic (for the business), whilst serving the marketing reach and easy-to-navigate layout (for the customers).

     3. Customer Engagement. Live selling creates real-time interaction with customers by showcasing products to be authentic and valuable. To implement this selling strategy properly, finding the right host that has a charismatic and convincing appeal, and ensuring a stable internet connection is essential. In line with this, being able to track and know your selling platform (such as Facebook) is a key component – checking every feature available and studying how it can be used to run your orders.

     4. Content Creation. Content Creation is an important aspect of marketing to fully establish a brand and gain the trust of its clients, providing evidence and creating a good reason for them to support and purchase the products. Consequently, it enables the business to brand itself by putting forth an idea and instilling that idea into the minds of the customers to be associated with that category. For example, Tupperware has long been the word used for containers, however, it is just a mere brand yet people still think of it otherwise. Jojo Vito Designs Gallery may showcase its proficiency in home décor by producing interesting posts, guides, and videos that are visually appealing and engaging to draw publicity and curiosity, sparking an interest and future affiliation when it comes to locally established mask-makers and carvers.

     5. Email Marketing Effectiveness. The effectiveness of email marketing has long been proven ever since the shift from traditional marketing (e.g. pamphlets) to digital means. The COVID-19 pandemic was a significant contributor to individuals taking part in such jobs to offer promotions and products/services in the comfort of their homes. Engaging in email marketing may allow a reach of an audience that normally most salespersons cannot do in a day. Effectively implementing this, however, requires a skill set that focuses on the teachings of personalized campaign materials to target specific audiences, which are usually made for subscription-based items and not for physical ones. In this case, Jojo Vito Designs Gallery falls on the latter. For instance, the generation of regular newsletters with the help of an overseeing calendar and clear call-to-action can help promote new products/services to entice people into checking the offer out of curiosity.

     6. Leveraging Partnerships. Partnering up with influencers can increase the reach and reputation by showcasing products to their already established following. Additionally, collaborative marketing campaigns with other companies may generate reciprocal advantages and draw in a variety of customers that were otherwise not under the category of the original audience – indicating a wider reach of potential customers. A small business should consider tapping into local influencers with good standing in terms of viewer trust and feedback, prioritizing audience demographic alignment, and making sure their levels of engagement fit with the brand’s objectives.

     7. Future E-Commerce Trends. The E-Commerce movement has shifted the gaze of many people in perceiving the shopping industry. Fortunately, it has proven itself a force to be reckoned with in terms of having opportunities for growth and development, especially for MSMEs and local businesses like Jojo Vito Designs Gallery. Although it provides better publicity chances, it also comes with its own set of cons if not used wisely (e.g. too much output of content but little to no cohesive storylines that can capture the attention of customers). Businesses should monitor and implement trends from both local and international concepts, such as investing in eco-friendly practices and cashless transactions, to gain a better advantage in terms of improving their operations and optimizing marketability at a lower cost. Ultimately, by keeping up and adopting these innovative ideas rather than sticking to traditional marks (i.e. relying only on brick-and-mortar stores), Jojo Vito can improve efficiency, reduce costs, and stay competitive in a rapidly evolving e-commerce environment.

125. 

     Ma. Jerica G. Estares BAMK 3A

     January 18, 2025 at 8:56 am

     1. Honestly one strategy is gifting a famous celebrity like the Socialite Small Laude, the designs of Jojo Vito especially the Masskara decals with its Negrense colours and as well as the big jars with Masskara inspired colours, Ms. Small Laude can help promote it especially the designs are one of a kind especially limited edition from Bacolod City, with her background as Socialite, she can influence her friends as well as familie who inspires to be like Ms. laude.Not only it can help through online presence, but it can be more valued especially in the Socialite world, where they have collections of decal pieces in their homes.

     2. Maybe Sir Jojo Vito could try Instagram, where He can post photos and reels with Influencers and in their Homes, and if they will inquire just put the Shoppee Link in the bio or In Facebook and TikTok.

     3. Hmm, commonly customer engages especially the target customers when they see a famous influencer in the one that promotes the product or those target customers who wanted to have unique pieces in their homes. Small businesses can implement this strategy effectively by partnering with micro-influencers who have a followers that aligns with their target audience, overcoming technical challenges by using user-friendly social media platforms and tools like Facebook, Instagram, Tiktok, and even Shopee and Shopify

     4. Literally, Home decoration contents, for Filipino homes and even blend with Minimal Home design, the Masskara colours of the !aks and as well as the Jars will be a pop up colours which is vibrant and easy to target Rich to Upper rich economy.
     Like collaboration with designers of home decors, clothing collections and even limited edition collaboration with the Philippine Tourism for giveaways.

     5. Email marketing, I am not really 100 percent sure about how to use it but definitely, messaging content creators and Socialites if they want collaboration and offer them one product so not only they will promote it but the product also can be seen nationwide especially when it can attract people in their videos.

     6. Especially socialites sir, your target markets are those mommy socialites and even tita of manila where they like unique designs for their homes, your products will be a pop out icon. When selecting a partners for collaboration, choose a partner with wide reach influence that is fun and also the same type of wants and needs like the Jojo Vito designs where it can be 100 percent like by the influencer.

     7. Jojo Vito Designs should prioritize high-quality short-form video content showcasing its unique designs on platforms like TikTok and Instagram Reels. Collaborating with micro-influencers who align with the brand’s aesthetic will create authentic engagement and targeted reach. A strong omnichannel strategy, integrating online and offline experiences, will ensure a consistent brand presence and customer experience.

126. 

     Sofia Maxine Y. Villanueva

     January 16, 2025 at 8:35 am

     1. Digital Marketing Strategies:Jojo Vito Designs Gallery effectively utilized SEO, live selling, and social media platforms like Facebook and Instagram to promote his products and engage with customers. Sharing behind-the-scenes content and interactive posts helped him connect personally with his audience and stand out in a crowded digital marketplace.

     2. E-Commerce Platforms: Platforms like Shopify,Lazads, and Tiktokshop provide small businesses with tools for managing inventory, secure payments, and mobile-friendly designs. These features were essential in creating a positive online shopping experience and driving sales.

     3. Customer Engagement:Live selling allowed Jojo to connect with his audience in real time, showcase his products, and create urgency through limited-time offers. He overcame challenges by maintaining high-quality visuals, engaging storytelling, and consistent interaction during live sessions.

     4. Content Creation:By producing blogs and social media posts on gardening tips and DIY projects, Jojo positioned himself as an expert in his niche. Engaging content such as vibrant product images and stories about his creative process resonated well with his audience.

     5. Email Marketing Effectiveness:Jojo used email newsletters to maintain customer relationships by sharing promotions, product updates, and creative usage tips. Personalized content and clear calls to action kept his audience engaged and encouraged repeat purchases.

     6. Leveraging Partnerships:Collaborating with gardening and home décor influencers expanded Jojo’s brand visibility and credibility. He selected partners whose audience aligned with his target market, ensuring effective and mutually beneficial collaborations.

     7. Future E-Commerce Trends:Jojo can adapt to trends like AR for virtual product trials, personalized shopping experiences, and eco-friendly products to meet evolving consumer expectations. Staying updated and integrating these innovations will keep him competitive in the post-pandemic market.